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(Brand guidelines) // Food and drink

Red Bull brand
guidelines

Red Bull’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from redbull.com.

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About Red Bull

Red Bull is an energy drink and a global culture and entertainment brand. Its creative world connects the product with sport, music, performance, and stories of people pushing their limits.

Use Red Bull’s own wordmark, standalone mark, and combined identity artwork as the brand marks. Keep the artwork intact and legible; use a suitable standalone mark or lockup for the available space. Do not treat a favicon, interface icon, banner, backdrop, social image, or product shot as a logo.

Red Bull colors

  • Black

    Website text and interface

    HEX
    RGB

  • Deep navy

    Core brand color

    HEX
    RGB

  • Yellow

    Core brand color

    HEX
    RGB

  • Red

    Core brand color

    HEX
    RGB

  • White

    Website background

    HEX
    RGB

Red Bull fonts

  • Bull VAR Text

    Heading · 700, Body · 500

Font names only. The Brand Skill download doesn’t include font files.

Red Bull’s voice

Write with directness, confidence, and forward motion. Red Bull’s product language is concise and energetic; its editorial voice pairs vivid action with concrete detail about the people, challenge, and setting. Keep the energy grounded in a real experience or specific product benefit.

Red Bull’s own copy includes the phrases “Vitalizes Body and Mind®.” and “Giving wiiings to people and ideas since 1987.” For interactive live experiences, it also uses “Your vote. Your set. Your show.”

  • “Vitalizes Body and Mind®”
  • “Giving wiiings to people and ideas since 1987”
  • “Your vote. Your set. Your show”

Dos and don’ts

Do

  • Do use Red Bull’s own identity artwork as the logo, and keep its wordmark and standalone mark intact.
  • Do use the signature colors with strong contrast and Bull VAR Text for headings and body copy.
  • Do give brand stories a sense of momentum while grounding them in real people, settings, and details.
  • Do use product-benefit language that matches the specific product and is stated plainly.

Don’t

  • Don’t substitute a product shot, banner, backdrop, social image, or interface icon for a brand logo.
  • Don’t turn a specific campaign or event’s design treatment into a universal brand rule.
  • Don’t make product benefits more sweeping than the brand’s stated benefits.
  • Don’t use generic hype in place of the concrete people, action, and setting that make a Red Bull story distinctive.

Red Bull imagery

185 images from redbull.com, in 5 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Brand backdrops

3 images

Red Bull’s backdrops are distinct atmospheric assets. Use them as supporting environments where appropriate; they are not logos.

  • A festive illustration features a oversized, realistic Red Bull can standing in a red sleigh alongside two cheering cartoon people.
  • A whimsical, hand-drawn illustration features a giant Red Bull Energy Drink can powering a red and gold sleigh through a white void.
  • A high-angle, top-down photograph captures a blue and red Red Bull branded stunt plane performing a maneuver directly over a circular helipad.

Music and culture imagery

14 images

Show the energy of a live crowd alongside the artist, stage, and experience around the performance. Red Bull’s event stories use immersive environments, expressive lighting, and close-up moments from the show; keep the event context clear.

  • A close-up action shot of a male musical artist with braided hair performing on a dark stage, holding a microphone to his lips and a Red Bull can in his…
  • A hip-hop artist performs for a massive, packed crowd in a dark venue illuminated by deep blue spotlights.
  • A man wearing dark sunglasses and a vibrant blue and red racing jacket performs on stage, holding a microphone while looking off-camera.
  • A side-profile live performance shot of a male artist in a black hoodie and wide-leg trousers rapping into a microphone on a concert stage.
  • A high-angle photo captures an energetic crowd at a Red Bull music event, with many people holding up blue and silver Red Bull cans.
  • A man in a vibrant orange windbreaker and dark trousers stands centered in a recording studio, speaking into a black studio microphone.
  • A tall man with dark skin stands centered in a bright studio, wearing a crisp white short-sleeved t-shirt and tan trousers.
  • A wide-angle interior photograph captures a professional recording booth featuring vertical wood-slat walls and navy blue acoustic panels.
  • A man with a beard crouches in a studio space, wearing a striking black and white patterned fur hat and a white denim jacket.
  • A male vocalist with arm tattoos and a white t-shirt performs on a stage runway, holding a microphone to his mouth under intense white spotlights.
  • A man with a mustache stands in a denim jacket against a dark, mountainous horizon lit by a vibrant orange sunset.
  • A woman with red hair and a blue headband sits contemplatively on a bed, cradling a sunburst acoustic guitar in a kitschy, vintage-style setting.
  • A triumphant Black male dancer stands center stage, holding a large, colorful trophy for the "Red Bull Dance Your Style World Final Zurich." He wears a white…
  • A wide-angle, low-light photograph captures a massive arena crowd from a high vantage point behind the audience's heads.

Campaign and event imagery

14 images

Campaign imagery can be bold and playful, while staying connected to the particular event’s idea. Use campaign-specific graphics and interactive elements for that event; do not make them the default treatment for unrelated Red Bull work.

  • A high-action video game screenshot of a soccer match features a player in a blue and white Red Bull jersey about to kick a ball towards the foreground.
  • A dynamic video game action shot features two soccer players mid-stride in a packed stadium under a cool blue night light.
  • A dynamic esports-style logo for the 'Red Bull WINGS CUP' is centered within a dark blue inverted triangle glowing with cyan and purple neon edges.
  • A horizontal event logo featuring two charging red bulls positioned above a yellow sun, which sits atop the bold red text 'Red Bull'.
  • The Red Bull Setlist logo is displayed as if bursting through a jagged, white torn-paper opening.
  • A neon-style graphic for the event 'Red Bull JUKEBOX NASHVILLE' features the iconic red bulls and yellow sun logo framed by a glowing white arch.
  • A whimsical illustration features a giant Red Bull can standing in a red and gold Santa sleigh alongside two celebrating young people.
  • A pile of brightly wrapped gift boxes in various colors like teal, purple, green, and a beige polka-dot pattern are enclosed within a soft, circular bubble.
  • A blue and silver Red Bull energy drink can and a red mechanical stopwatch rest side-by-side on a fluffy white cloud.
  • A cartoon illustration of a fair-skinned boy wearing a green hat and glasses, joyfully raising his arms in victory inside a light blue circular bubble.
  • A sketch-style illustration of a golden trophy cup centered within a light blue, hazy circle.
  • An angled product shot of a rectangular white box featuring colorful illustrations of playful characters and items, like a hamburger, a purple kite, and a…
  • A vertical product shot of a tall, slender perfume bottle made of translucent light blue glass.
  • A dynamic sports action shot depicts soccer players in a dark stadium under bright lights, stylized with a digital motion blur.

Product imagery

50 images

Show Red Bull products clearly and recognizably. The site uses straightforward can imagery, product-range galleries, chilled cans, and close-up ingredient details. Preserve the exact packaging and variant cues when depicting a specific product.

  • A classic tall, slim Red Bull Energy Drink can, covered in fresh condensation droplets, stands on the left against a plain white background.
  • A tall, chilled 8.4 FL OZ can of Red Bull Energy Drink features condensation droplets across its metallic surface.
  • A close-up studio shot of a brushed silver aluminum can tab, oriented vertically and featuring a cutout of a charging bull in its upper section.
  • A tall, slim Red Bull Energy Drink can is covered in realistic condensation droplets, creating a cold, refreshing look.
  • A vertical product shot of a 250 mL Red Bull Zero energy drink can, featuring a light blue and brushed silver diagonal color-block design covered in…
  • This vertical product shot features an 8.4 fl oz can of Red Bull Sugarfree, covered in realistic condensation droplets that suggest it is ice-cold.
  • A vertical product shot of a lime green Red Bull energy drink can, textured with realistic condensation droplets.
  • A vertical product shot of a lime-green Red Bull Winter Edition Sugarfree can, covered in fresh condensation droplets.
  • A vertical product shot of a 250 mL Red Bull 'The Apple Edition' can, featuring a vibrant gradient that shifts from red at the top to a bright yellow at the…
  • This vertical studio product shot features a chilled 250 mL Red Bull Summer Edition can in vibrant matte yellow, covered in fine, glistening water droplets.
  • A tall, light blue can of Red Bull The Iced Edition: Iced Vanilla Berry energy drink, shown as a studio product shot covered in fresh water droplets.
  • A vertical product shot of a light blue 250 mL Red Bull can for The Iced Edition Sugarfree, featuring a silver bull logo at the top.
  • A vertical product shot of a 250 mL Red Bull 'The Peach Edition' energy drink can, featuring a vibrant magenta-pink matte finish covered in condensation…
  • A vibrant pink 250 mL Red Bull can, titled 'THE PEACH EDITION SUGARFREE,' is covered in fresh condensation droplets.
  • A metallic pink 250 mL Red Bull can, titled 'THE PINK EDITION' in bold white letters, is covered in fine condensation droplets against a clean studio backdrop.
  • A vertical product shot of a 250 mL Red Bull Pink Edition Sugarfree can, featuring a matte bubblegum pink body covered in fresh condensation droplets.
  • A vertical product shot of a 250 mL Red Bull Amber Edition can in a vibrant orange finish covered in condensation droplets.
  • A vertical product shot of a 250 mL Red Bull Sea Blue Edition can in a vibrant cerulean blue with realistic condensation droplets clinging to the metal.
  • A vertical product shot of a 250 mL Red Bull Sea Blue Edition Sugarfree can, featuring a vibrant matte turquoise-blue finish covered in fresh water droplets.
  • A vertical product shot of a white 250 mL Red Bull 'The Coconut Edition' can covered in realistic condensation droplets.
  • A vertical product shot of a 250 mL Red Bull Yellow Edition energy drink can, featuring a vibrant matte yellow finish covered in realistic water droplets.
  • A vertical product shot of a Red Bull Red Edition energy drink can, featuring a vibrant matte red finish covered in realistic condensation droplets.
  • A close-up studio shot of a lime-green Red Bull Winter Edition can, covered in fresh condensation droplets.
  • A vertical studio shot of a 250 mL Red Bull Energy Drink can covered in fresh condensation droplets.
  • A tall, 250 mL Red Bull Zero energy drink can is covered in realistic condensation droplets, creating a cold, refreshing look.
  • A vertical product shot of a Red Bull Sugarfree 8.4 FL OZ can, covered in realistic condensation droplets.
  • A vertical product shot of a light green Red Bull energy drink can, covered in realistic condensation droplets.
  • A vertical product shot of a 250 mL Red Bull Summer Edition sugar-free energy drink can, featuring a vibrant yellow matte finish covered in fresh…
  • A vertical product shot of a light blue 250 mL Red Bull can for The Iced Edition Sugarfree, covered in realistic condensation droplets.
  • A tall, vibrant magenta 250 mL can of Red Bull The Peach Edition Sugarfree energy drink, covered in fresh condensation droplets.
  • A vertical product shot of a 250 mL Red Bull The Pink Edition Sugarfree energy drink can, featuring a vibrant magenta finish covered in condensation droplets.
  • A vertical product shot of a Red Bull energy drink can in 'The Sea Blue Edition Sugarfree' juneberry flavor.
  • A close-up studio shot shows a light green Red Bull energy drink can covered in fresh condensation droplets.
  • A close-up studio shot of a 250 mL Red Bull energy drink can, featuring a vibrant red-to-yellow vertical gradient finish covered in fresh condensation droplets.
  • A vertical product shot of a light blue Red Bull 'The Iced Edition' can, covered in realistic condensation droplets.
  • A vertical product shot of a 250 mL Red Bull The Peach Edition can in a vibrant magenta pink color, covered in fresh condensation droplets.
  • A vertical product shot shows a vibrant pink 250 mL Red Bull can covered in fresh condensation droplets.
  • A tall, slim Red Bull Amber Edition can in vibrant orange is covered in fresh water droplets.
  • A vertical product shot of a 250 mL Red Bull Sea Blue Edition can in a vibrant matte blue finish, covered in realistic condensation droplets.
  • A matte white 8.4 FL OZ Red Bull can features the silver silhouette of a charging bull and is covered in realistic condensation droplets.
  • A vibrant yellow 250 mL can of Red Bull The Yellow Edition is shown in a crisp studio shot, covered in fresh condensation droplets.
  • A vertical product shot of a Red Bull Red Edition energy drink can, featuring a vibrant red matte finish covered in fresh condensation droplets.
  • A vertical studio shot of a chilled 8.4 FL OZ Red Bull Energy Drink can covered in realistic water droplets.
  • A slim 250 mL can of Red Bull Zero, featuring a pattern of alternating light blue and brushed silver diagonal panels covered in condensation droplets.
  • A vertical studio product shot of a chilled Red Bull Sugarfree 8.4 FL OZ can covered in realistic condensation droplets.
  • A whimsical line drawing depicts a cartoon zebra with rosy pink cheeks tilted back to drink from a blue and silver can of Red Bull.
  • A tall, slim 250 mL lime-green aluminum can of Red Bull The Winter Edition is covered in realistic water droplets against a plain white background.
  • A close-up studio shot of a cold 8.4 fl oz Red Bull Energy Drink can covered in fresh condensation droplets.
  • A close-up graphic of a bright blue aluminum beverage can tab, angled slightly to the right.
  • A close-up studio shot of a vertical 8.4 fl oz Red Bull Energy Drink can, featuring its iconic blue and silver diagonal checkerboard pattern.

Sport and athlete imagery

104 images

Use documentary-style imagery that puts athletes, their craft, and the scale of the challenge at the center. Show action and preparation as well as portraits; retain the setting and human detail that give each story character.

  • A whimsical, watercolor-style illustration depicts a red-haired woman utilizing Red Bull to excel across five vignettes.
  • A vertical product shot of a chilled 8.4 FL OZ Red Bull Energy Drink can, covered in realistic condensation droplets.
  • A tall, slim 8.4 FL OZ Red Bull Energy Drink can is shown in a studio product shot, covered in fresh condensation droplets.
  • A dark blue and yellow Red Bull Formula 1 car navigates a rain-slicked track under an overcast sky.
  • A medium studio portrait of Max Verstappen posing with his arms crossed against a solid yellow background.
  • A triathlete in a teal and red racing suit and a Red Bull branded helmet rides a white BMC road bike along a paved path.
  • A smiling young man stands outdoors on a sunny day holding a white and black BMC road bike.
  • A man with intricate sleeve tattoos and a Red Bull trucker hat leans forward in a dynamic lunge, passing a Gilbert rugby ball on a sandy beach.
  • A close-up vertical portrait of a male rugby player with a goatee and dark neck tattoos wearing a blue Red Bull branded padded scrum cap.
  • A trials cyclist in a Red Bull helmet balances a yellow Santa Cruz bicycle precariously atop a heavy rusted chain railing.
  • A close-up vertical portrait of a man with a reddish-brown beard and light eyes smiling warmly at the camera.
  • A low-angle underwater photograph captures a female swimmer in a vibrant orange ROKA swimsuit gliding through a pool in a streamlined pose.
  • A female athlete stands confidently with hands on hips against a neutral white backdrop.
  • A group of eight athletes pose confidently in front of a massive white racing catamaran inside an airplane-style hangar.
  • A man stands with his hands on his hips, wearing a grey polo shirt labeled 'Red Bull ITA SailGP Team' and a matching black cap with sunglasses.
  • A man in a yellow sweatshirt and grey jeans performs a horizontal human flag maneuver, gripping an ornate blue streetlamp over a canal at dusk.
  • A man in a black Red Bull baseball cap and dark t-shirt stands before a chaotic cascade of bright orange sparks.
  • A motocross rider in bright red gear catches massive air on a Honda dirt bike, suspended high against a clear, pale sky.
  • A close-up photograph of a smiling man wearing a white Red Bull baseball cap and a bright neon green and yellow motocross jersey.
  • A close-up photograph of a smiling motocross racer celebrating on a podium.
  • A smiling motocross racer in an orange and white 'HONDA' jersey holds a bright neon yellow electric guitar across his chest.
  • A headshot of a smiling, bearded man wearing a navy and orange Red Bull baseball cap and professional motocross gear.
  • A motocross rider in bright yellow and neon blue gear catches air while launching a yellow Suzuki dirt bike off a steep sand dune.
  • A motocross rider in blue and red Red Bull gear powers a KTM dirt bike over a brown dirt mound in an outdoor stadium.
  • A motocross rider in bright red Alpinestars gear with the number 96 performs a jump on a red Honda CRF motorcycle.
  • A mechanic in a blue and orange KTM team uniform meticulously works on a partially disassembled orange motocross bike under a white tent.
  • An action photo captures a motocross rider in neon yellow and blue gear carving through a dirt track, sending a massive plume of sand into the air.
  • A motocross rider in vibrant pink, purple, and yellow gear catches air on an orange KTM dirt bike over a dusty track.
  • A motocross rider catches massive air, suspended high above a paved drag strip against a backdrop of rugged, desert mountains and a clear blue sky.
  • A close-up portrait of a motocross rider smiling and looking off-camera.
  • A freestyle skier is captured in mid-air high above a pristine, snow-covered mountain ridge against a pale blue sky.
  • A group of silhouetted mountaineers takes a break on a snowy ridge, overlooking a vast, blue-tinged glacier that spills down from craggy, snow-covered peaks.
  • A group of four men huddle on a snowy ridge, silhouetted against a vast, sunlit mountain range.
  • A close-up action photograph captures a female surfer crouched low on her board inside the churning barrel of a massive, turquoise wave.
  • A close-up portrait of a woman with a vibrant, joyful expression, laughing with her mouth open against a soft-focus green outdoor backdrop.
  • A woman with a wide, radiant smile floats in deep blue water, holding a white Red Bull surfboard against a backdrop of lush, towering green mountains.
  • A woman in an orange and black wetsuit sits on a white surfboard, framed through the crest of a turquoise wave in the foreground.
  • A close-up portrait of a woman with sun-kissed, wavy brown hair laughing joyfully with her head tilted slightly back.
  • A grainy black-and-white film photograph captures a woman mid-laugh with her hands raised as if dancing.
  • A tan woman in a black long-sleeved Nike shirt and sunglasses laughs joyfully while standing next to a camel on a sunny beach.
  • A group of young women in white t-shirts and colorful shorts dance enthusiastically in a high-ceilinged room filled with ornate, glowing red Moroccan lanterns.
  • A triumphant female surfer is carried on the shoulders of two men in USA-branded gear while draped in an American flag on a beach.
  • Two women seen from behind walk down a sandy embankment toward a bright blue ocean under a clear sky.
  • A surfer is expertly positioned inside the barrel of a massive, translucent turquoise wave that arches high over them.
  • A cheering female surfer walks up from the beach holding a white surfboard branded with a large Red Bull logo and the Hurley emblem.
  • An extreme athlete dangles precariously from a high-altitude structure, gripping a horizontal metal bar while suspended over a dense, dark green forest canopy.
  • A tight, dramatic close-up photo of a fair-skinned man with blue eyes looking intensely off-camera.
  • A climber dangles precariously from the underside of a massive, weathered concrete bridge arch high above a dense green forest.
  • A wide-angle landscape photograph features a massive concrete arch bridge spanning a steep, green ravine under a gloomy, overcast sky.
  • A climber in a white Red Bull t-shirt and multi-colored helmet ascends a vertical ladder of black horizontal rungs attached to a textured concrete wall.
  • A climber hangs with one arm from the underside of a massive concrete bridge span decorated with blue Red Bull banners reading "GIVES YOU WINGS." This…
  • A high-angle photo captures a man suspended by a bar above a deep, forested valley while performing a stunt.
  • A close-up shot focuses on the weathered, taped fingers of an athlete, showcasing frayed and worn black palm protectors as they hold their hands open toward…
  • A man in a white Red Bull t-shirt and climbing harness shouts in triumph, holding out the South African flag behind him atop a massive concrete dam.
  • A dark blue and white helicopter soars in the foreground, tilting over a vast desert canyon during a high-speed rally race.
  • A tight headshot of a young man with a serious expression and short stubble, looking directly into the camera against a solid light blue background.
  • A tightly cropped, high-contrast headshot of a middle-aged man with a weathered complexion and slight smile, wearing a navy blue Red Bull baseball cap.
  • A close-up headshot of a smiling man with a thick mustache and long, shoulder-length brown hair.
  • A tight, outdoor headshot features a middle-aged man with a calm, subtle smile looking directly into the camera.
  • A tight headshot of a smiling man with light features, wearing a dark blue Red Bull branded baseball cap and a red and black racing collar.
  • A close-up portrait of a woman with long brown hair, wearing a navy blue baseball cap featuring the red and yellow "Red Bull" logo.
  • A medium portrait of a smiling man with a light beard standing with arms crossed in an outdoor, sunlit desert setting.
  • A close-up portrait shows a man with a slight grin and a salt-and-pepper beard wearing a dark grey Red Bull branded baseball cap.
  • A man stands with arms crossed against a weathered, vertical wood-slat wall in this bright, medium-shot portrait.
  • A close-up portrait of a young man smiling widely while wearing a blue Red Bull baseball cap and a white, orange, and blue racing suit.
  • A tight headshot photo of a male racing driver wearing a navy blue Red Bull cap and a navy blue racing suit with orange and white accents.
  • A close-up portrait of a man with a thick dark mustache and stubble, smiling broadly to reveal his teeth.
  • A close-up studio portrait of a woman with a bright, wide smile, wearing a white and blue baseball cap featuring the prominent 'Red Bull' logo with two…
  • A close-up, smiling portrait of a man wearing a dark navy blue Red Bull baseball cap with the iconic red and yellow bull logo.
  • A close-up portrait of a smiling man with a short beard and mustache, wearing a dark navy baseball cap featuring the prominent 'Red Bull' logo.
  • A close-up portrait of a smiling man with a light beard, wearing a navy blue baseball cap with the prominent "Red Bull" logo.
  • A focused close-up photo of a middle-aged man with a serious, determined expression looking slightly off-camera.
  • A close-up photograph features a smiling man wearing glasses and a dark blue Red Bull baseball cap looking off-camera.
  • A close-up headshot of a woman with a wide, friendly smile and wavy brown hair.
  • A close-up portrait of a smiling man with facial stubble, wearing dark wrap-around sunglasses and a grey patterned Red Bull baseball cap.
  • A tight, square-framed headshot features a middle-aged man with light-colored eyes and a grey stubble beard smiling warmly at the camera.
  • A close-up outdoor headshot of a smiling young man wearing a dark blue and orange Red Bull KTM trucker-style baseball cap.
  • Two ecstatic off-road racers celebrate their victory by hoisting dark bronze Dakar Rally trophies high above their heads against a warm, orange-toned…
  • A wide-angle, cinematic photograph of a vast, undulating desert landscape under a hazy, sunlit sky.
  • An action-packed photograph captures a Red Bull rally motorcyclist wearing number 77 tearing through a muddy puddle.
  • A sandy-colored SUV charges toward the camera, creating massive, wing-like arcs of muddy brown water as it splashes through a deep puddle.
  • A dark green and black Dacia Sandrider rally car drifts through a desert, kicking up a massive, towering explosion of fine brown sand behind its rear tires.
  • A dark blue rally truck adorned with Red Bull and BFGoodrich logos kicks up a massive plume of orange dust as it crests a rocky desert ridge.
  • A lone rally motorcyclist kicks up a long, dynamic plume of sand while descending a steep, golden dune in a vast, undulating desert.
  • A close-up, abstract photograph captures the textures of raw, light-colored animal skin or parchment laid out on a dark, mottled brown surface.
  • A close-up, high-angle photograph features wind-swept sand dunes under bright, warm lighting.
  • A high-angle, wide landscape photograph captures the undulating sand dunes of a vast desert under a pale sky.
  • A macro, high-angle photograph focuses on the undulating texture of smooth, tan-colored dough or clay spread across a dark surface.
  • A very low-resolution, blurry close-up shows dark, angular shapes against a tan background.
  • A high-angle aerial photograph captures six rally motorcycles racing across a vast, light-tan desert plain.
  • A grainy, wide shot shows two people walking through a hazy desert landscape against a backdrop of distant, faded mountains.
  • A close-up, dynamic photograph captures the internal mechanism and sleek exterior of a premium coffee machine in motion.
  • A close-up, dynamic photograph focuses on the black coil spring of a vehicle's suspension system being handled by a person wearing white gloves.
  • A low-angle, medium shot captures a woman sitting casually on the hood of a car in a desert setting.
  • A man in a hooded sweatshirt and dark pants kneels on a sandy surface, meticulously assembling a grey camping tent.
  • A sprawling encampment of white trucks, support vehicles, and temporary tents sits nestled in a vast, arid desert valley.
  • A close-up action photo captures a jubilant off-road motorcyclist being interviewed outdoors on a sunny dirt track.
  • A motocross rider in full gear kicks up a spray of sand while racing a KTM bike across a vast desert dune.
  • A triumphant race car driver with a wide smile thrusts his right arm high in a victory pose, while seated inside his open-cockpit vehicle.
  • A rugged, dark off-road rally car kicks up dust as it speeds across a desolate, rocky desert landscape.
  • A dynamic action photograph features a motorcyclist leaning into a sharp turn on a dirt track, kicking up a large, textured cloud of tan dust.
  • A close-up portrait of a man with a beard and a Red Bull cap, looking off-camera with a determined expression against a bright, sandy-gold desert background.
  • A vertical photograph captures a snowboarder mid-air against a vast, solid blue sky.
  • A close-up studio portrait features a young person with a neutral, serious expression looking directly at the camera.

More from the Brand Skill

Website interface

For website-inspired work, use a light canvas, black text, and restrained interface styling. The captured design uses transparent buttons, with a thin outlined secondary button and simple text links. Cards are light, subtly bordered, and softly rounded rather than heavily shadowed.

Download Red Bull’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Red Bull’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 200 images and the logos. The font files belong to Red Bull GmbH, so they’re left out.

Download the Brand SkillZIP, 11.6 MB

red-bull-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ voice.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ backdrops.md

│ ├ music-and-culture-imagery.md

│ ├ campaign-and-event-imagery.md

│ ├ product-imagery.md

│ ├ sport-and-athlete-imagery.md

│ └ web-interface.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from redbull.com on 3 Nov 2026. It isn’t Red Bull’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Red Bull and its logos are trademarks of Red Bull GmbH. Rainbrand isn’t affiliated with or endorsed by Red Bull GmbH.

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