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(Brand guidelines) // Food and drink

Raising Cane’s brand
guidelines

Raising Cane’s’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from raisingcanes.com.

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About Raising Cane’s

Raising Cane's is a fast-casual restaurant brand built around its ONE LOVE: craveable Chicken Finger meals. Its identity brings together fresh, made-to-order food, an upbeat Crew culture, active community involvement, and the story of its namesake Labrador.

Use Raising Cane’s supplied red, black and white name-bearing lockup. Preserve the script, oval and Chicken Fingers ribbon as a complete signature. The establishment-date graphic and campaign art have supporting roles.

Raising Cane’s colors

  • Cane's Red

    Signature accent

    HEX
    RGB

  • White

    Light background and contrast

    HEX
    RGB

  • Black

    Text and contrast

    HEX
    RGB

Raising Cane’s fonts

  • Berthold City

    Headings · 700

  • DM Sans

    Body

  • Yellowtail

    Expressive accent

Font names only. The Brand Skill download doesn’t include font files.

Raising Cane’s’s voice

Write with warmth, confidence, and an easygoing sense of fun. Center the food and the ONE LOVE idea; describe quality and freshness in direct, sensory language. Keep community and Crew references welcoming and people-focused. Use short sentences and conversational turns, with occasional emphatic capitalization for signature ideas.

  • “We serve only the most craveable chicken finger meals. It’s our ONE LOVE”
  • “Three words: No heat lamps. Every meal is cooked to order, because when it comes to fresh, delicious food, we never compromise (and neither should you)”
  • “We’re fighting to prevent hunger by helping local food banks and organizations provide meals and goods to those in need”

Dos and don’ts

Do

  • Lead with the brand's ONE LOVE and keep chicken finger meals at the center.
  • Describe food with specific, appetizing detail, and emphasize that meals are cooked to order and served hot and fresh.
  • Keep the tone upbeat, conversational, and welcoming. Give emphasis to signature ideas such as ONE LOVE without making every line shout.
  • Show the Crew, Customers, and communities as real participants in the Raising Cane's experience.
  • Use the brand's own logo artwork and preserve its original form.

Don’t

  • Don't dilute the ONE LOVE focus by presenting the brand as a general-purpose restaurant.
  • Don't describe food as warmed or held for service; the brand emphasizes cook-to-order meals and no heat lamps.
  • Don't turn conversational copy into generic corporate language or unsupported claims.
  • Don't redraw, distort, or replace the brand's own logo with typeset text.

Raising Cane’s imagery

143 images from raisingcanes.com, in 6 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Food and Product Imagery

28 images

Make the food the clear focal point. Show craveable chicken fingers with the brand's familiar sides and drinks, using appetizing detail and a fresh, just-served impression. Menu imagery presents combo meals, Tailgates, individual extras, and beverages as recognizable offerings; retain the product's identity when depicting it.

  • A studio product shot features four golden-brown Raising Cane's chicken fingers piled atop crinkle-cut fries, served on branded white paper with the red text…
  • Six golden-brown, crispy chicken fingers are fanned out in a black basket lined with white paper printed with the red 'Raising Cane's' logo and 'ONE LOVE.'…
  • Three crispy, golden-brown fried chicken fingers are arranged in a black basket lined with white and red paper featuring the Raising Cane's logo and the…
  • A studio product shot features a Raising Cane's chicken sandwich meal served in a black basket lined with red-and-white 'ONE LOVE' branded paper.
  • A vibrant food product shot features two golden-brown fried chicken fingers and a pile of crinkle-cut fries on a white 'ONE LOVE' branded liner.
  • A professional studio product shot featuring two large aluminum catering pans piled high with golden-brown, crispy fried chicken tenders.
  • A studio product shot features a gallon jug of dark iced tea and a gallon jug of pale lemonade, both labeled 'ONE LOVE THE JUG' from Raising Cane's.
  • A high-angle studio product shot features a large, rectangular aluminum tray overflowing with golden-brown, breaded fried chicken tenders.
  • A catering-sized spread of golden-brown, crispy chicken tenders fills two large aluminum steam pans.
  • Three large silver aluminum catering trays are piled high with golden-brown breaded chicken tenders, arranged in a triangular formation.
  • Four rectangular foil trays overflowing with golden-brown, crispy fried chicken tenders are arranged in a dynamic cluster.
  • A single, oblong fried chicken tenderloin featuring a heavily textured, golden-brown craggy breading.
  • A heap of golden-brown crinkle-cut french fries is centered in this studio product shot.
  • A high-angle product shot features a small white plastic dipping cup filled with a creamy, light tan sauce.
  • A close-up studio shot of a toasted sesame seed bun, split open to reveal its golden-brown, buttery interior.
  • A close-up product shot of a small white plastic cup filled to the brim with creamy coleslaw.
  • A close-up product shot of a crispy chicken sandwich on a golden-brown sesame seed bun.
  • A tall, vibrant red cup from Raising Cane's is filled with crushed ice and a pale yellow lemonade, topped with a fresh lemon wedge on the rim.
  • A vibrant red Raising Cane's fountain cup is filled with iced tea and numerous small ice cubes.
  • A vibrant red Raising Cane's fountain drink cup is filled to the brim with dark cola and crushed ice.
  • A high-angle product shot of a large, translucent plastic gallon jug filled with pale yellow lemonade and sealed with a red screw-cap.
  • A large plastic gallon jug filled with dark amber-colored iced tea features a bright red label with 'Cane's' logo at the top.
  • A full gallon plastic jug of amber-colored iced tea features a prominent red label with black block lettering that reads "ONE LOVE" and "the JUG." The Cane's…
  • A close-up horizontal product photograph shows a Raising Cane's meal combo featuring fried chicken fingers, crinkle-cut fries, Texas toast, and coleslaw in a…
  • Four thick, golden-brown brioche toast slices sizzle on a dark griddle, their edges encrusted with toasted sesame seeds.
  • A high-angle product shot features a white styrofoam takeout container filled with golden-brown fried chicken tenders, crinkle-cut fries, a slice of buttered…
  • A dense pile of golden-brown crinkle-cut fries fills a silver metal tray in this top-down food photo.
  • A close-up photograph features a red Raising Cane's cup filled with lemonade and a mountain of pebble ice, topped with a fresh lemon wedge.

Food Preparation Imagery

2 images

Show the preparation process as hands-on, careful, and fresh: hand-battered chicken, food cooked to order, fresh daily sides and sauce, and freshly squeezed lemonade. Use close views of ingredients and preparation alongside finished meals, and keep Crew members visibly connected to the work.

  • A bold graphic design featuring the large, three-dimensional number '96' in a cream and black color palette.
  • A smiling young man in a pink 'One Love' t-shirt and Raising Cane's hat holds a black tray of food behind a counter.

People and Community Imagery

51 images

Show Raising Cane's as a people-first brand: Crew members, Customers, community partners, and founder Todd Graves appear in candid, engaged settings. Favor genuine interaction, shared experiences, and visible community participation over stiff, formal posing. The brand's community work spans education, hunger relief, active lifestyles, pet welfare, entrepreneurship, and other local causes.

  • A smiling man in a blue Raising Cane's polo shirt and red logo cap holds up his index finger in a number one gesture.
  • A smiling cheerleader with a blue bow in her hair stands in profile, wearing a blue, gold, and white uniform that reads "DOGS" in gold block letters.
  • A close-up vertical photo of a young blond boy smiling widely as he holds up a Raising Cane's "WAY TO GO!
  • A woman stands in a wet parking lot, smiling and holding two bright red reusable tote bags with heart logos.
  • A man wearing a red t-shirt and backward baseball cap pushes two young girls in a double jogging stroller during an outdoor race.
  • Two white, fluffy dogs sit side-by-side in a sunlit parking lot, both wearing sunglasses and colorful bandanas.
  • A smiling man sits on a bright orange Gatorade cooler, flanked by two young girls who are each holding circular red Raising Cane's signs.
  • A woman wearing a white Habitat for Humanity hard hat and glasses smiles warmly while holding a light wood plank at an outdoor construction site.
  • A smiling man in a grey quarter-zip stands at the center of a wide indoor group photo, holding a basket of fried chicken fingers and french fries.
  • A man in a baseball cap and dark t-shirt leans in for a playful outdoor portrait next to a yellow Labrador retriever wearing oversized, comical yellow…
  • Three construction workers smile cheerfully from a high-altitude industrial platform, with an aerial view of white pickup trucks and a parking lot far below.
  • A smiling fisherman in a navy blue jacket and grey cap holds up a single silvery fish on the deck of a commercial boat.
  • A square, vintage-style amateur photograph captures three smiling men sitting closely together indoors, with a large, tan-colored dog sprawled across their…
  • A candid outdoor photo captured on film shows two men in casual shorts and baseball caps operating a gas-powered earth auger.
  • A faded, vintage wall mural painted on a textured brick surface features a bold red background with the word 'Wolf' in large, cursive white script.
  • A candid, vintage-style photo captures a female cashier in a white 'Cane's' shirt looking ecstatic as she holds up a dollar bill.
  • Large, dimensional red block letters spelling 'ONE LOVE' hang from a wooden ceiling over a smiling man in a navy Raising Cane's long-sleeve shirt.
  • Five smiling young cheerleaders in red and black uniforms pose closely together, holding large, cutout Raising Cane’s logos.
  • A smiling man in a green beanie and denim jacket proudly holds a large stuffed yellow lab wearing sunglasses and a red 'Raising Cane’s' bandana.
  • Two young boys smile in a Raising Cane’s restaurant, wearing matching yellow t-shirts with jagged black patterns and Raising Cane's logo hats.
  • A smiling woman in a green sleeveless top holds a cheerful toddler in a striped shirt inside a Raising Cane's restaurant.
  • A high-energy group photo of a student cheer and dance team posing in front of a Raising Cane's Chicken Fingers restaurant, which is adorned with an arch of…
  • A smiling Raising Cane’s employee in a navy blue branded polo and cap shares a conversation with two customers at a restaurant table.
  • A close-up photograph of a Raising Cane's meal features several golden-brown fried chicken fingers leaning against a thick slice of toasted Texas toast.
  • A close-up photograph displays a loaded Raising Cane's meal platter featuring golden-brown crinkle-cut fries, crispy chicken fingers, and a piece of toasted…
  • A high-angle tabletop product shot featuring multiple open Raising Cane's white styrofoam boxes filled with golden fried chicken fingers, crinkle-cut fries,…
  • A high-angle product shot features a deep aluminum catering tray overflowing with golden-brown breaded Raising Cane's chicken fingers.
  • A red Raising Cane’s cup filled to the brim with crushed ice and fresh lemonade is the centerpiece of this bright product photograph.
  • In a candid close-up photograph, a smiling woman with shoulder-length brown hair holds a baby girl outdoors.
  • A line of Raising Cane’s brown paper bags sits on a smooth countertop, arranged in a receding row that creates depth.
  • A light-colored Labrador dog sits stoically in a green yard, wearing a crocheted pink and red birthday hat and a red bandana featuring the Raising Cane's logo.
  • A group of cheerleaders in navy blue, yellow, and white uniforms are seen from behind, thrusting blue and yellow pom-poms into the air.
  • A furry lion mascot in a blue and yellow jersey featuring a sword crest gives a thumbs-up while posing with a group of smiling young adults outdoors.
  • A smiling Raising Cane’s crew member in a navy polo and black hat serves a basket of chicken fingers to a table of young customers.
  • A close-up vertical photo features a bright red Raising Cane's logo cup standing prominently on a dark counter, topped with a yellow-and-white striped straw…
  • Brand image
  • A smiling man in a blue 'Stirring Up' long-sleeved shirt crouches between two young girls holding red Raising Cane’s Chicken Fingers hand fans.
  • A solid, dark charcoal gray icon of a graduation cap viewed from a slight three-quarter angle.
  • A flat, dark charcoal grey storefront icon featuring a scalloped awning and a wavy roofline.
  • Three young students are photographed from behind as they face the glass entrance of a school building.
  • A group of joyful children and adults celebrate in front of a blue aircraft, with several people wearing "KIDD'S KIDS" t-shirts.
  • A large, diverse group of smiling Raising Cane's employees in yellow and black shirts pose inside a restaurant for a check presentation.
  • Four smiling young women pose at a wooden restaurant table, several holding up a number-one finger gesture behind baskets of Raising Cane’s chicken fingers…
  • A smiling young male employee wearing a red 'Raising Cane's' baseball cap and a black t-shirt with the 'Raising Cane's Chicken Fingers' logo stands behind a…
  • A laughing female Raising Cane's crew member wearing a red polo shirt, grey logo cap, and yellow safety vest stands outside taking drive-thru orders.
  • A close-up portrait shows a young woman with a wide, joyful smile, wearing a dark blue baseball cap featuring the red and white Raising Cane's logo.
  • A close-up portrait of a cheerful young man with dark curly hair wearing a black baseball cap and a bright red crew-neck shirt.
  • A head-on medium close-up of a smiling man with a goatee wearing a navy blue Raising Cane's uniform, including a polo shirt and matching baseball cap.
  • A smiling young man in a bright red Raising Cane's baseball cap and a blue polo shirt stands in a commercial kitchen holding a piece of golden-brown Texas…
  • A man in a navy long-sleeve shirt and jeans kneels outdoors beside a yellow Labrador Retriever wearing a red bandana featuring the Raising Cane's logo.
  • A single, solid tan-colored graphic element shaped like a gentle, rolling wave.

Product Experience

7 images

Keep Raising Cane's product experiences recognizable as the brand's own. Preserve the look and content of the app and the careers interface when working from those examples; their filters, job listings, and navigation are functional product elements, not decorative marks.

  • A close-up studio shot shows a hand holding a smartphone displaying the Raising Cane's app.
  • A bold red hand-drawn arrow graphic features a loop that swirls back on itself.
  • A vibrant red, hand-drawn arrow graphic features a thick, marker-like stroke with a playful loop in the middle.
  • A thick, hand-drawn red arrow graphic features two playful loops in its midsection, giving it a whimsical, scribbled aesthetic.
  • A solid red, hand-drawn style arrow graphic curves upward and points toward the right.
  • A bold red outline of an arrow points diagonally upward and to the right.
  • A vibrant red, hand-drawn arrow illustration curves downward from the upper right to point towards the left.

Campaigns and Merchandise Imagery

35 images

Use Raising Cane's own campaigns and branded merchandise imagery to convey an energetic, spirited world around the core food experience. Sports and game-day content, gifts, apparel, and seasonal collections can bring extra personality when they remain clearly tied to Raising Cane's. Keep campaign-specific themes in their context rather than treating them as universal identity rules.

  • Kirk Herbstreit kneels on a football field alongside a golden retriever named Peter, holding a Raising Cane's soda cup.
  • A composite graphic features sports commentator Kirk Herbstreit kneeling on a football field alongside his golden retriever, Peter.
  • Two promotional graphics for Raising Cane's Chicken Fingers are layered over a blurry locker room background with orange cubbies and sports gear.
  • Two rectangular Raising Cane's cards are displayed inside a cluttered football locker containing a white jersey and an orange helmet.
  • A man in a graphic t-shirt and camouflage pants sits beside a woman in a grey sweatshirt and denim shorts on a brown leather bench.
  • A man and a woman sit together on a leather couch against a collage-style wall featuring Raising Cane's restaurant imagery.
  • A blonde woman in a vibrant pink jacket smiles excitedly at a table inside a Raising Cane’s restaurant, holding a glittery pink cup while a basket of chicken…
  • Tom Brady and Todd Graves laugh together in a medium shot at Fanatics Fest NYC, standing on either side of a large vat branded with Raising Cane's logos.
  • A smiling woman stands outside a Raising Cane's restaurant, holding up a finger in a 'number one' gesture toward the camera.
  • A smiling young person wearing a Raising Cane's hat and headset holds a basket of chicken fingers, fries, and Texas toast.
  • A smiling young Black woman wearing a headset, black baseball cap, and neon yellow safety vest holds a small handheld ordering tablet toward the camera.
  • A white clamshell takeout container holds a golden-brown meal of three crispy chicken tenders, a large portion of crinkle-cut fries, a slice of buttered…
  • A group of five diverse Raising Cane's employees and the Denver Broncos horse mascot, Miles, pose together for a high-energy candid photo behind a restaurant…
  • A man in a white Raising Cane's long-sleeve shirt smiles next to a yellow Labrador wearing a red Cane's bandana.
  • A close-up vertical food shot features a golden-brown, extra-crispy fried chicken finger being dipped into a small plastic cup of creamy, speckled orange sauce.
  • A high-angle product photograph features large aluminum catering trays filled with golden-brown fried chicken fingers and crinkle-cut fries.
  • A man in a blue zip-up jacket kneels beside a yellow Labrador wearing a red 'Cane's' bandana in front of a vibrant red food truck at night.
  • Two golden-brown, crispy chicken tenders are held by separate hands and touched together in a celebratory 'cheers' gesture.
  • A woman with wavy brown hair makes a playful puckered face with her eyes closed, holding a single crinkle-cut fry to her lips like a mustache.
  • A group of ten smiling Raising Cane's crew members and a manager in a red polo pose together inside a restaurant.
  • This overhead, high-contrast photograph captures four Raising Cane's meal trays packed with golden fried chicken tenders, crinkle-cut fries, and toasted…
  • A vibrant indoor photo of a Raising Cane's restaurant interior, dominated by dozens of sparkling disco balls hanging from the ceiling.
  • A top-down lifestyle photograph captures a vibrant catering spread of Raising Cane’s food in disposable aluminum trays.
  • A yellow Labrador Retriever sits calmly on a white poolside lounge chair under the shade of a black-and-white striped umbrella.
  • A man in camo pants and a woman in blue jeans pose together wearing Rising Cane’s apparel against a collaged backdrop of vintage lifestyle photos.
  • A person's hand holds a black basket filled with Raising Cane's chicken fingers, crinkle-cut fries, Texas toast, and two containers of "Cane's Sauce" against…
  • A close-up, high-angle photo features a platter of Raising Cane's fried chicken fingers, crinkle-cut fries, and two thick slices of toasted Texas toast.
  • A smiling young woman sits cross-legged on a tiger-striped bench, wearing a grey crewneck sweatshirt featuring the 'Raising Cane’s Chicken Fingers Since…
  • Two Raising Cane's gift cards with a football theme are stacked diagonally against each other.
  • A flat-lay product shot features a light heather grey crewneck sweatshirt and a black baseball cap.
  • A man and a woman smile broadly while seated at a wooden booth with tiger-print upholstery, enjoying Raising Cane’s meals.
  • Two rectangular Raising Cane's gift cards with rounded corners overlap on a diagonal.
  • A light grey heathered sweatshirt and a black baseball cap are displayed as a product shot.
  • The Raising Cane's logo features the name 'Cane's' in large, white, cursive-style font with a thick black drop shadow, set against a bright red oval backdrop.
  • A dark, tonal graphic features a repeated, oversized typographic pattern in a subtle black-on-charcoal palette.

Mascot and Brand History Imagery

20 images

The yellow Labrador is central to the brand's origin story and ongoing identity. Depict the dog warmly and naturally, as a friendly presence connected to the Crew and community. Historical storytelling can draw on Todd Graves, the first Restaurant, and the brand's early days; keep the tone human and determined rather than overly polished.

  • A close-up studio photograph of a crispy, golden-brown fried chicken tender being held by a hand.
  • A smiling young woman wearing a red Raising Cane's t-shirt and baseball cap stands behind a fast-food counter holding two black baskets of fried chicken and…
  • A close-up studio photograph features a golden-brown, crispy chicken tender being lifted from a white cup of creamy, speckled dipping sauce against a solid…
  • A steaming, golden-brown pile of crinkle-cut french fries rests on a metal cooling rack.
  • Silver metal tongs lift a clump of creamy coleslaw from a large, matching stainless steel mixing bowl.
  • A close-up action shot captures a hand squeezing a fresh lemon wedge over a condensation-covered red Raising Cane's cup filled with crushed ice.
  • A side-profile product shot of a heavily grimy, white industrial hard hat featuring several worn corporate stickers.
  • A side-view studio photograph of a vibrant red sockeye salmon in its spawning phase.
  • A head-on, medium shot of a golden retriever wearing black sunglasses and a tan baseball cap backwards, looking directly at the camera with its tongue out.
  • A yellow Labrador Retriever wearing a red Raising Cane's bandana sits alertly in front of a textured brick wall mural.
  • A panting yellow Labrador Retriever sits happily in a round, galvanized steel wash tub on a grassy lawn.
  • A close-up photograph features a yellow Labrador Retriever peering directly at the camera through a lush wreath of green leaves, yellow lemons, and flowers.
  • A vintage-style film photograph captures a close-up of a golden yellow Labrador dog wearing dark sunglasses and a khaki baseball cap backwards.
  • A cream-colored Labrador Retriever rests on a large, yellow lemon-slice-shaped pool floatie in clear blue water.
  • A close-up polaroid-style photograph features a light tan dog wearing oversized, yellow-rimmed cat-eye sunglasses with blue lenses.
  • A minimalist, hand-drawn red line illustration of shutter shades shown at a slight three-quarter angle.
  • A light-colored yellow Labrador retriever sits proudly in the foreground, wearing a red collar and looking slightly upward with a noble expression.
  • A tan, minimalist line-art graphic features a tilted heart shape containing a hand with a pointing index finger.
  • A close-up photograph of a yellow Labrador Retriever mascot wearing a bright red bandana with the "Raising Cane's Chicken Fingers" logo.
  • A vibrant red, hand-drawn illustration of a globe tilted slightly to the right.

Download Raising Cane’s’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Raising Cane’s’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 147 images and the logos. The font files belong to Raising Cane's USA, LLC, so they’re left out.

Download the Brand SkillZIP, 8.9 MB

raising-canes-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ voice.md

│ ├ dos-and-donts.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ imagery-food-and-product.md

│ ├ food-preparation-imagery.md

│ ├ imagery-people-and-community.md

│ ├ product-experience.md

│ ├ imagery-campaigns-and-merchandise.md

│ └ imagery-mascot-and-history.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from raisingcanes.com on 3 Nov 2026. It isn’t Raising Cane’s’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Raising Cane’s and its logos are trademarks of Raising Cane's USA, LLC. Rainbrand isn’t affiliated with or endorsed by Raising Cane's USA, LLC.

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