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(Brand guidelines) // Food and drink

Prime Hydration brand
guidelines

Prime Hydration’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from drinkprime.com.

Download the Brand Skill
PRIME wordmark
  • Bright green#91D004
  • Black#000000
  • White#FFFFFF
  • Near-black#1C1B1B

About Prime Hydration

PRIME is a beverage brand built around the meeting point of great taste and function. Its range includes hydration drinks, zero-sugar hydration, energy drinks, shakes, and hydration sticks. Its public voice connects bold flavors with refreshment, replenishment, and refueling.

Use PRIME’s own wordmark and its green circle mark as the brand identifiers. Keep them distinct from product artwork, campaign imagery, and other decorative assets.

Prime Hydration colors

  • Bright green

    The circle logo and brand accents

    HEX
    RGB

  • Black

    Wordmark and headlines

    HEX
    RGB

  • White

    Backgrounds

    HEX
    RGB

  • Near-black

    Website text

    HEX
    RGB

Prime Hydration fonts

  • Normalidad Extended

    Headings and buttons · 500

  • Normalidad Compact

    Titles and product descriptions · 500

  • Normalidad Wide

    Subheadings and body · 300

Font names only. The Brand Skill download doesn’t include font files.

Prime Hydration’s voice

Write with confidence, energy, and an emphasis on taste and function. Connect product benefits to refreshing, replenishing, and refueling; keep claims specific to the product and facts being described. The brand’s own copy includes phrases such as “great taste meets function,” “bold, thirst-quenching flavors to help you refresh, replenish, and refuel,” and “the sky is the limit.”

The origin story presents PRIME as underdogs who value what is possible, and describes rivals coming together as brothers and business partners. Use that spirited, collaborative tone when the context calls for brand-story copy.

  • “great taste meets function”
  • “bold, thirst-quenching flavors to help you refresh, replenish, and refuel”
  • “the sky is the limit”

Dos and don’ts

Do

  • Connect taste with function, and use energetic, straightforward language about refreshment and refueling.
  • Keep product benefits specific to the product being promoted; use the product’s stated features rather than assuming every PRIME product shares them.
  • Use PRIME’s own wordmark and green circle mark to identify the brand.

Don’t

  • Don’t extend a product’s nutrition or ingredient claims to the entire PRIME range.
  • Don’t replace PRIME’s energetic, taste-and-function voice with unsupported claims or promises.
  • Don’t redraw the PRIME wordmark or set it in another typeface.

More from the Brand Skill

Brand campaigns and banners

Use PRIME’s own campaign artwork as visual references for promotional banners, campaign placements, social sharing, product-family graphics, and store-locator pages. Keep campaign artwork in its own context and use the matching desktop or mobile version when applicable.

Site and sharing imagery

Use the PRIME social-sharing assets and site-specific decorative imagery as references for brand-owned website placements. The decorative spinner and body assets belong to the site experience, not the logo system.

Energy imagery

Use PRIME’s Energy product images, collection banner, and feature callouts as references for Energy creative work.

Hydration imagery

Use PRIME’s hydration product, collection, and product-detail images as references for hydration-related creative work. Hydration imagery includes product pack imagery, a product gallery, collection graphics, and feature callouts.

Hydration+ Sticks imagery

Use PRIME Hydration+ Sticks product images, banners, and callout icons for creative work in this product range.

Rapid Rehydration imagery

Use PRIME Rapid Rehydration Sticks product images, collection graphics, and callouts for work in this product range.

Shake imagery

Use PRIME Shake product images and protein callouts as visual references for Shake-related creative work.

ZERO Hydration imagery

Use PRIME ZERO Hydration product, collection, and product-detail images for ZERO Hydration work. Keep the category’s specific product artwork and feature callouts associated with this range.

Collaboration campaign imagery

PRIME Shake x Pop-Tarts imagery belongs to a specific collaboration campaign. Keep it scoped to that collaboration context; they are not general PRIME brand marks or templates for unrelated brand work.

Download Prime Hydration’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Prime Hydration’s guidelines. It starts at SKILL.md, which points to the right file for each task.

This copy includes the guidance and logos. It leaves out the reference images and font files.

Download the Brand Skill

prime-hydration-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ voice.md

│ ├ dos-and-donts.md

│ ├ brand-marks.md

│ ├ colors.md

│ ├ typography.md

│ ├ imagery-brand-campaigns.md

│ ├ imagery-site-assets.md

│ ├ imagery-energy.md

│ ├ imagery-hydration.md

│ ├ imagery-hydration-sticks.md

│ ├ imagery-rapid-rehydration.md

│ ├ imagery-shake.md

│ ├ imagery-zero-hydration.md

│ └ imagery-collaborations.md

└ assets/logos/

├ prime-hydration-wordmark.png

└ prime-hydration-icon.png

Rainbrand’s Brand Agent built this Brand Skill from drinkprime.com on 30 Oct 2026. It isn’t Prime Hydration’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Prime Hydration and its logos are trademarks of Prime Hydration LLC. Rainbrand isn’t affiliated with or endorsed by Prime Hydration LLC.

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