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(Brand guidelines) // Consumer technology

Polaroid brand
guidelines

Polaroid’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from polaroid.com.

Download the Brand Skill
polaroid wordmark in black
  • Polaroid red#D6001C
  • Polaroid orange#FF8200
  • Polaroid yellow#FFB500
  • Polaroid green#78BE20

About Polaroid

Polaroid makes instant cameras, film, photo printers, and accessories for capturing, printing, and keeping photographs. Its creative character pairs analog photography and a classic look with modern features and personal expression.

Use the lowercase polaroid wordmark when the brand name needs to be explicit, in black on light backgrounds or white on dark ones. Use the color spectrum circle where a compact brand signature fits. Keep both unaltered and distinct from product imagery.

Polaroid colors

  • Polaroid red

    Spectrum color

    HEX
    RGB

  • Polaroid orange

    Spectrum color and highlight on dark backgrounds

    HEX
    RGB

  • Polaroid yellow

    Spectrum color

    HEX
    RGB

  • Polaroid green

    Spectrum color

    HEX
    RGB

  • Polaroid blue

    Spectrum color

    HEX
    RGB

  • Dark charcoal

    Logo, text and dark backgrounds

    HEX
    RGB

  • White

    Light backgrounds and text on dark

    HEX
    RGB

Polaroid fonts

  • FF Real Head

    Headings · 600, Body · 400

  • Commit Mono

    Links, buttons and labels · 400

  • Saol Text

    Pull quotes · 400

Font names only. The Brand Skill download doesn’t include font files.

Polaroid’s voice

Write with warmth and an invitation to make things, pairing the tactile appeal of analog photography with a clear, contemporary sense of possibility. Use direct, vivid language that celebrates the process and the memories photographs hold.

  • “Forget shortcuts and pixel perfection. The Polaroid Mod is built for real analog creativity: hands-on, intentional, and ultimately rewarding”
  • “Create and remember your lasting memories with Polaroid Instant Cameras. Capture and cherish your special moments with instant photos”
  • “Portable, wearable, and take-anywhere-able”
  • “For creativity that’s earned, not generated”

Dos and don’ts

Do

  • Pair analog photography with contemporary creative possibilities.
  • Use specific, human language about making, capturing, and keeping photographs.
  • Keep product descriptions clear about features and compatibility.
  • Use the five spectrum colors together, in the fixed order of the spectrum circle, as the brand’s signature.

Don’t

  • Don’t describe Polaroid photography as pixel-perfect or shortcut-driven; the brand explicitly celebrates hands-on analog creativity.
  • Don’t replace concrete product details with vague claims when explaining a camera’s features or compatibility.
  • Don’t stretch, outline or add effects to the polaroid wordmark, or set it where it loses contrast.

More from the Brand Skill

Brand imagery

Use Polaroid’s identity artwork, product photography, and product-experience visuals. Product imagery spans cameras, film, printers, and accessories; the catalog also uses lifestyle scenes and close-up product feature imagery.

Interface imagery

Use Polaroid’s own category illustrations to identify product families in navigation, filters, and category listings. Preserve their functional category context when using them.

Download Polaroid’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Polaroid’s guidelines. It starts at SKILL.md, which points to the right file for each task.

This copy includes the guidance and logos. It leaves out the reference images and font files.

Download the Brand Skill

polaroid-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ voice.md

│ ├ dos-and-donts.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ brand-imagery.md

│ └ interface-imagery.md

└ assets/logos/

├ polaroid-wordmark.svg

└ polaroid-icon.png

Rainbrand’s Brand Agent built this Brand Skill from polaroid.com on 30 Oct 2026. It isn’t Polaroid’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Polaroid and its logos are trademarks of Polaroid International B.V. Rainbrand isn’t affiliated with or endorsed by Polaroid International B.V.

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