Bloom is now Rainbrand

(Brand guidelines) // Food and drink

Pepsi brand
guidelines

Pepsi’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from pepsi.com.

Download the Brand Skill

About Pepsi

Pepsi is a refreshment brand built around its iconic cola and a broad range of flavors and formats. Its creative world connects bold, crisp flavor with food, shared moments, and lively seasonal experiences.

Use Pepsi’s own mark as the brand identity anchor. Keep it recognizable and distinct from product packaging, campaign artwork, and background imagery.

Pepsi colors

  • Logo red

    Upper field of the supplied Pepsi globe

    HEX
    RGB

  • Logo blue

    Lower field of the supplied Pepsi globe

    HEX
    RGB

  • Black

    Wordmark and dark backgrounds

    HEX
    RGB

  • White

    Globe band and contrast

    HEX
    RGB

Pepsi fonts

  • Owners Text

    Primary heading · 700, Body · 400

  • Pepsi Owners Extended

    Secondary heading · 500

Font names only. The Brand Skill download doesn’t include font files.

Pepsi’s voice

Write with confident energy and a sensory focus. Describe cola through crisp fizz, balanced sweetness, bright flavor, and a refreshing finish. Keep phrases direct and inviting; use playful turns for seasonal flavors and food occasions.

  • “A bold, refreshing, robust cola known for its crisp sweetness and lively, citrus-forward flavor profile”
  • “Classic flavor with a reimagined twist”
  • “Moments worth savoring”
  • “Let your taste decide”

Dos and don’ts

Do

  • Use Pepsi’s mark, red, blue and black palette, and typefaces consistently across brand creative.
  • Make flavor descriptions vivid and specific, with a clear sense of refreshment.
  • Connect food and beverage storytelling to enjoyable shared occasions where appropriate.
  • Verify product-specific nutrition or ingredient claims against the exact product information before publishing.

Don’t

  • Don’t let supporting colors displace the Pepsi globe's red, blue, black and white identity in brand-led work.
  • Don’t make broad nutrition claims from copy for a different Pepsi product or variant.
  • Don’t flatten Pepsi’s lively, sensory voice into generic product language.

Pepsi imagery

11 images from pepsi.com, in 3 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Brand backdrops

2 images

Keep Pepsi backdrop imagery available for brand-led compositions. Treat these as visual backdrops, not as logos or product packaging.

  • A central matte black Pepsi Zero Sugar can stands upright, surrounded by several tilted blue Pepsi cans nestled deep in a pile of jagged, glistening crushed…
  • A close-up product shot of a cold, condensation-covered black Pepsi Zero Sugar can centered against a dark background.

Digital experience imagery

2 images

Preserve Pepsi’s product-finder and availability experience as a reference for product-related digital work. The locator communicates flavor and product selection, search radius, and nearby availability.

  • A vibrant blue map pin icon is centered within a soft, pale lavender circle.
  • The 1980s-era Pepsi globe logo is centered against a solid black background, featuring its iconic tri-color circular design.

Social imagery

7 images

Pepsi’s social-led creative uses short, playful, timely ideas around recognizable occasions and food moments. Keep the visual reference tied to the social post’s context rather than treating each post as a universal layout template.

  • A black Pepsi Zero Sugar can sits inside a plush, orange pumpkin-shaped pet bed resting on a neutral-toned rug.
  • A man wearing an orange jack-o'-lantern mask stands beside a black lamp post in a grassy park filled with large trees.
  • This screenshot shows a humorous social media meme featuring a 'Your Recent Purchases' list for a Pepsi jumpsuit, a black Pepsi baseball cap, and a 12-pack…
  • A side-by-side meme graphic on a plain white background features two cans of gold-toned Pepsi Vanilla & Cream.
  • A silver, open heart-shaped locket floats against a dreamlike sky-blue background filled with soft clouds and drifting blue heart icons.
  • A surreal digital meme features an American football player in a red #8 jersey with a large, smiling orange emoji face and a black Pepsi can photoshopped…
  • A close-up lifestyle photo features a black Pepsi Zero Sugar can sitting on top of a stainless steel oven.

More from the Brand Skill

Product claims

Keep product descriptions specific to the named Pepsi product and variant. Match flavor, sugar, calorie, caffeine, fiber, ingredient, and size claims to the product being described. Verify nutrition and ingredient statements against the exact product information before publication.

Food and recipe imagery

Food photography and step images support Pepsi recipes and food-pairing stories. Use the recipe context to guide how food is presented; keep Pepsi’s beverage imagery connected to the meal or occasion when a pairing is part of the work.

Product imagery

Use Pepsi product imagery to show the relevant product and variant clearly. Keep packaging recognizable and pair the image with copy for that same product; the product range includes original cola, zero-sugar and diet options, flavored colas, prebiotic colas, and seasonal varieties.

Local Eats imagery

Local Eats creative brings Pepsi into restaurant and food contexts. Keep featured locations and related food imagery in their editorial setting; these examples are scoped to the Local Eats feature.

Pepsi Challenge imagery

Pepsi Challenge materials include a tour identity, a location map, event listings, and a campaign closing image. Keep these references within Pepsi Challenge or event-related work.

Download Pepsi’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Pepsi’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 11 images and the logos. The font files belong to PepsiCo, Inc, so they’re left out.

Download the Brand SkillZIP, 973 KB

pepsi-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ voice.md

│ ├ product-claims.md

│ ├ dos-and-donts.md

│ ├ colors.md

│ ├ identity-logos.md

│ ├ typography.md

│ ├ food-and-recipe-imagery.md

│ ├ product-imagery.md

│ ├ brand-backdrops.md

│ ├ digital-experience-imagery.md

│ ├ social-imagery.md

│ ├ local-eats-imagery.md

│ └ pepsi-challenge-imagery.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from pepsi.com on 3 Nov 2026. It isn’t Pepsi’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Pepsi and its logos are trademarks of PepsiCo, Inc. Rainbrand isn’t affiliated with or endorsed by PepsiCo, Inc.

Make one for
your brand.

Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date.

Get startedRead the docs

  1. Open the Rainbrand plugin and add it.

    Open Rainbrand plugin (opens in a new tab)

  2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex.

See all brands

Rainbrand builds and maintains shared brand context for your agents and products.

Get startedRead the docs (opens in a new tab)