Bloom is now Rainbrand

(Brand guidelines) // Home and living

Our Place brand
guidelines

Our Place’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from fromourplace.com.

Download the Brand Skill
Our Place wordmark in Char
  • Brick#AF5A3C
  • Char#34312E
  • Bone#EBE5D4
  • Sage#6C674D

About Our Place

Our Place creates thoughtfully designed kitchen and home goods that make cooking, sharing food, and gathering feel more welcoming. Its identity pairs practical, multifunctional products with expressive color, polished design, and an open invitation to bring people together.

Use Our Place’s own wordmark as the brand signature. Keep the artwork intact and legible; give it clear space and place it where it contrasts with its background.

Our Place colors

  • Brick

    Signature accent, buttons and highlights

    HEX
    RGB

  • Char

    Wordmark, text and dark buttons

    HEX
    RGB

  • Bone

    Warm page and section backgrounds

    HEX
    RGB

  • Sage

    Secondary text and quiet accents

    HEX
    RGB

  • Spice

    Product colorway

    HEX
    RGB

  • Blue Salt

    Product colorway

    HEX
    RGB

  • Steam

    Product colorway

    HEX
    RGB

Our Place fonts

  • ITC Cheltenham

    Headings · 300

  • Plaid XS

    Secondary headings

  • Calibre

    Body · 400, Primary buttons · 600

Font names only. The Brand Skill download doesn’t include font files.

Our Place’s voice

Write with warmth, optimism, and a welcoming sense of togetherness. Make cooking feel approachable and enjoyable, not intimidating. Pair clear, useful product benefits with a little charm and conversational wit. Speak to home cooks and everyday routines; connect good design and function to the pleasure of sharing food and making a place for others.

Use the brand’s natural, vivid phrasing as a guide: “We saved you a seat.” “Come over to our place is one of the most generous everyday gestures out there.” “You do not need to be an expert or a multicooker evangelist to master the Dream Cooker.” “Dinner’s ready but you’re not? It’ll stop cooking and keep your food warm until you are.”

Keep claims specific to the product and supported by its stated features. Explain technical benefits in plain language, then connect them to everyday cooking.

  • “We saved you a seat”
  • “Come over to our place is one of the most generous everyday gestures out there, and we love it”
  • “You do not need to be an expert or a multicooker evangelist to master the Dream Cooker”
  • “Dinner’s ready but you’re not? It’ll stop cooking and keep your food warm until you are”

Dos and don’ts

Do

  • Make cooking and gathering feel welcoming, joyful, and within reach.
  • Show products as both useful tools and considered objects that belong in the kitchen and at the table.
  • Use expressive product colors, inviting food, and lived-in kitchen settings to give the work warmth.
  • Write in clear, conversational language, with specific everyday benefits and a light touch of wit.
  • Make room for food traditions and stories from different communities; represent people and ways of gathering with care.

Don’t

  • Don’t make cooking sound complicated, intimidating, or reserved for experts.
  • Don’t let aesthetic polish obscure what a product does or how it helps a home cook.
  • Don’t use technical jargon where a plain-language explanation is clearer.
  • Don’t treat the kitchen only as a product backdrop; the brand centers the people, food, and connection around the table.

More from the Brand Skill

Product interface and feature imagery

Preserve the Our Place product experience: product page galleries, product-detail views, technical component presentations, comparison visuals, and feature illustrations are all part of the brand’s visual language. Use clean, legible product-focused compositions alongside lived-in demonstrations.

Appliance imagery

Show Our Place appliances as considered countertop objects as well as practical cooking tools. Use both clear product views and active-use scenes; include the food, controls, accessories, and distinctive product details when they help explain the experience.

Bakeware imagery

Show bakeware doing real work: baking, roasting, griddling, serving, and stacking for storage. Keep product color, useful form, and the finished food visible. Pair neat product arrangements with colorful cooking scenes.

Cookware imagery

Present cookware as sculptural, colorful, and ready for real cooking. Combine clean product views with food-in-pan moments, active preparation, and stove-to-table scenes. Keep signature silhouettes and distinguishing details visible, including domed lids, handles, utensils, and the product’s surface or finish.

Brand world imagery

Show the welcoming world of Our Place through shared meals, inviting tables, home cooks, and products used naturally in the kitchen. Favor warm, expressive scenes that connect cooking with community and everyday rituals.

Food and recipe imagery

Make the food feel abundant, colorful, and ready to share. Use close, appetizing views of finished dishes alongside cooking-in-progress scenes and Our Place products in use. The recipe imagery ranges from everyday plates to celebratory dishes and foods from many traditions.

Download Our Place’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Our Place’s guidelines. It starts at SKILL.md, which points to the right file for each task.

This copy includes the guidance and logos. It leaves out the reference images and font files.

Download the Brand Skill

our-place-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ voice.md

│ ├ imagery-product-interface.md

│ ├ imagery-appliances.md

│ ├ imagery-bakeware.md

│ ├ imagery-cookware.md

│ ├ imagery-brand-world.md

│ └ imagery-food.md

└ assets/logos/

└ our-place-wordmark.svg

Rainbrand’s Brand Agent built this Brand Skill from fromourplace.com on 30 Oct 2026. It isn’t Our Place’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Our Place and its logos are trademarks of Lagom Kitchen Company. Rainbrand isn’t affiliated with or endorsed by Lagom Kitchen Company.

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