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(Brand guidelines) // AI

OpenAI brand
guidelines

OpenAI’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from openai.com.

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About OpenAI

OpenAI is an AI research and deployment company. Its mission is to ensure that artificial general intelligence benefits all of humanity.

OpenAI’s identity includes a wordmark and a standalone symbol. Use the wordmark as the primary logo when the full name is needed; use the symbol where a compact brand mark is appropriate. Keep these marks distinct from product icons, illustrations, campaign art, and partner identities.

OpenAI colors

  • Black

    Text and accents

    HEX
    RGB

  • White

    Light page background

    HEX
    RGB

OpenAI fonts

  • OpenAI Sans

    Headings · 700, Body · 500

Font names only. The Brand Skill download doesn’t include font files.

OpenAI’s voice

Write with clarity and purpose. OpenAI’s voice connects ambitious research and technology to practical human benefit, while acknowledging responsibility, uncertainty, and the need to improve. Prefer direct, grounded language to inflated claims; explain complex ideas in accessible terms and make the intended benefit clear.

Representative phrases include “ensure that artificial general intelligence benefits all of humanity,” “We believe in AI’s potential to make life better for everyone,” and “Instead of people adapting to software, software will adapt to people.”

  • “ensure that artificial general intelligence benefits all of humanity”
  • “We believe in AI’s potential to make life better for everyone”
  • “Instead of people adapting to software, software will adapt to people”

Dos and don’ts

Do

  • Do make the human benefit clear when describing research, products, or the mission.
  • Do explain capabilities in concrete, accessible terms and show how they help people learn, create, work, or solve problems.
  • Do communicate responsibility with candor: acknowledge limits, risks, and ongoing work where relevant.
  • Do keep the visual identity crisp and restrained with high-contrast black and white, using OpenAI Sans for clear hierarchy.
  • Do use OpenAI’s wordmark or standalone symbol when a brand mark is needed.

Don’t

  • Don’t present AI output as infallible or as a substitute for appropriate human judgment.
  • Don’t use exaggerated promises where the message should describe capabilities, evidence, or limitations precisely.
  • Don’t let decorative treatments undermine the legibility of the restrained, high-contrast identity.

OpenAI imagery

93 images from openai.com, in 4 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Imagery diagrams and explainers

5 images

OpenAI’s explanatory graphics use diagrams to make systems, relationships, and processes easier to understand. Keep labels and connections legible, and make the visual logic match the explanation.

  • A technical architectural diagram titled 'One logical sandbox' illustrates an AI agent's internal capabilities versus external restrictions.
  • A clean, minimalist technical diagram titled "Defense in depth against model misalignment" featuring three overlapping diamond shapes arranged horizontally.
  • A horizontal black-and-white flowchart titled 'Current internal monitoring system' outlines a tiered review process using line-art icons and boxed labels.
  • A complex Sankey diagram screenshot titled "Monitoring funnel" depicts the flow of data through various stages from "SOURCE WINDOWS" to "DELIVERY." The…
  • A clean digital slide titled "Training / eval / data" with the OpenAI logo in the top right corner.

Imagery product and interface

27 images

When depicting OpenAI products, use the product experience itself as a visual reference. Product imagery includes interface screenshots and generated or interactive examples; present them as part of the product story rather than as standalone brand marks.

Interface examples show ChatGPT combining text, visuals, and interactive components when they suit the task. Choose a format that helps the user understand or act; a simple text response can be the right choice too. Keep the interface familiar and the information clear.

Product and download pages also show the desktop and mobile product in context. Preserve these interface examples as references for authentic OpenAI product experiences.

  • A screenshot of the ChatGPT Work desktop interface on a white background with a gray sidebar navigation.
  • A dense starfield fills the vertical frame, dominated by dark, intricate nebular dust clouds that stretch diagonally across the upper section.
  • A dense starfield fills this vertical composition with thousands of tiny white pinpoints against a deep black void.
  • A dense starfield against a deep indigo night sky, featuring thousands of tiny, glittering white points of light.
  • A close-up digital screenshot shows a dark-themed code editor window titled 'agents.py' against a soft blue and green gradient background.
  • A set of six minimalist, thin-lined black icons are centered in two rows on translucent white tiles.
  • A square 2x2 grid of software application icons floats against a blurred, gradient background of soft blues and teals.
  • A digital graphic depicts a conversation via two white message bubbles against a plain white background, featuring a Yelp logo at the bottom center.
  • A small white square with rounded corners floats in the center of a soft, iridescent blue background.
  • A minimalist black line icon of a headset with a microphone is centered within a small, white rounded-square button.
  • A minimalist black line icon of a person with a heart symbol sits centered within a white rounded square button.
  • A minimalist black telescope icon sits at the center of a white rounded-square container.
  • A minimalist white rounded-square icon featuring a black line-art paintbrush and two leaf-like shapes centered on a dreamy, blurred background.
  • A minimalist black line icon of an open book sits centered within a small, white rounded-square button.
  • An overhead food photograph features a herb-crusted roasted leg of lamb, partially sliced to reveal a medium-rare pink interior, on a large white platter…
  • Golden-brown roasted potato wedges are tightly packed in a rustic, weathered metal baking pan, accompanied by sprigs of fresh rosemary and a whole head of…
  • A top-down photograph captures a rustic wooden dinner table overflowing with a festive roast feast.
  • A top-down food photograph features a large, seasoned leg of roast lamb on a white oval platter, with several pink, medium-rare slices cut from the end.
  • A top-down food photograph featuring a shallow ceramic dish packed with crispy, golden-brown roasted potato chunks nestled in a rich red sauce.
  • A close-up photograph features roasted whole carrots and parsnips garnished with fresh herbs in a white ceramic dish.
  • A top-down food photograph features a ceramic bowl of vibrant charred broccolini topped with toasted almond slivers and yellow lemon zest.
  • A close-up food photograph of a steaming hot apple crumble served with a melting scoop of vanilla ice cream in a speckled stone bowl.
  • A single ChatGPT browser window floats centered against a soft, blurred pastel blue and purple background.
  • A light blue chat bubble floats in the upper right corner of a clean, minimalist white space, containing a text prompt about American sociological changes.
  • A light green chat bubble sits in the top right corner of a minimalist white interface, containing a detailed prompt about American life since 1970.
  • A floating white chat bubble at the top of a soft purple gradient background contains a text prompt with icons: "Look across my Google Calendar, Slack and…
  • A close-up UI screenshot of a ChatGPT mobile conversation floats against a blurred sunset-colored background.

Imagery identity and backgrounds

10 images

Use OpenAI’s own identity artwork for brand-led applications. The wordmark and symbol are distinct identity assets; the accompanying abstract backgrounds can provide visual texture or atmosphere.

OpenAI’s site also uses a share banner and an art-card image. Preserve these as examples of its published brand imagery.

  • A minimalist black wordmark logo reading "OpenAI" in a bold, sans-serif typeface.
  • Centrally located, the bold black text 'OpenAI' is surrounded by a playful, eclectic mix of colorful graphics and symbols against a white background.
  • The bold black word "OpenAI" is centered on a white background, surrounded by a playful collage of eclectic, colorful graphics.
  • A minimalist graphic features the white, sans-serif text "Privacy policy at OpenAI" centered horizontally on a soft, blue-toned background.
  • A vibrant, abstract digital graphic featuring the centered white text "Terms of use at OpenAI" in a clean sans-serif font.
  • A golden-rimmed Earth is cropped on the right side of the frame, showing North and Central America against the black void of space.
  • A bold wordmark graphic featuring the text "OpenAI" in a clean, black sans-serif typeface.
  • Two young Asian men in glasses work intently at a wooden desk in a workshop to calibrate a robotic hand holding a Rubik's Cube.
  • A wide, painterly landscape focuses on an abstract, textured rock formation or riverbed awash in vibrant colors.
  • A wide cinematic photograph captures a young man and woman huddled over a smartphone next to a car with its hood popped open on a rural roadside.

Imagery editorial and illustration

51 images

OpenAI editorial imagery ranges from abstract color fields and textured art cards to illustrative artwork. Let the image serve the story: use abstract forms for conceptual or technical themes, and more expressive art for research and human-centered subjects. Retain a clear editorial feel rather than making every image look like a product screenshot.

OpenAI’s published editorial work also uses authored illustrations, painted scenes, and distinctive cover images. Preserve their range of composition and finish as references, not as a single mandatory illustration style.

People and workplace photography appears in OpenAI’s company and careers storytelling. Use it to make the work and its human context tangible.

OpenAI’s own publication covers and art cards provide further references for editorial storytelling across research, product, security, and company topics.

  • A digital illustration of a glowing copper sunrise over the dark curve of a planet, with the space above filled with floating numbers and coding symbols.
  • A peach and orange graphic featuring a stylized, segmented circle reminiscent of a pie chart or pizza on the right side.
  • A minimalist graphic illustration features overlapping blue wave-shaped area charts against a pale blue background.
  • A minimalist, flat graphic illustration of a digital interface layout in varying shades of teal and mint green.
  • A minimalist pink and purple flat graphic depicts a stylized checklist or user interface.
  • A cinematic shot of planet Earth from space, showing the Americas illuminated by a warm sunrise glow along the planetary curve.
  • The bold black text "LifeVal" is centered on a white grid background, surrounded by various 3D and 2D icons.
  • A vibrant, out-of-focus orange and coral abstract gradient.
  • A vibrant abstract background features a seamless soft-focus gradient transitioning from a saturated orange in the top left to a deep azure blue in the…
  • A vibrant, abstract digital graphic featuring a soft color gradient.
  • A soft, vaporwave-style gradient background features a blend of cornflower blue and vibrant bubblegum pink.
  • A close-up graphic composition blends scientific illustration with bold typography over a vibrant, blurred background of chartreuse and sky blue.
  • A vibrant purple gradient with soft, blurred textures creates a dreamy atmospheric effect.
  • A minimalist black line graphic depicts a chat bubble icon in a small square, with dashed lines extending to a larger, zoomed-in textured square to its right.
  • A soft, abstract background of blended pastel tones, featuring a dominant light sky blue that transitions into lavender and pale violet.
  • A soft, out-of-focus abstract graphic featuring a blend of vibrant lime green and cool azure blue hues.
  • A vibrant abstract background features soft, diagonal sweeps of color ranging from deep cobalt and cyan to bright white.
  • A soft, vaporwave-inspired digital background features a smooth, diagonal gradient of pastel colors.
  • A dreamlike, abstract macro photograph features the soft, out-of-focus curves of white and pink flower petals against a solid cyan-blue background.
  • A soft, abstract photograph features dreamy, motion-blurred swaths of color that resemble close-up floral petals.
  • A minimalist black line graphic is centered on a solid soft pink background.
  • Thick, impasto brushstrokes create a vibrant impressionist landscape of a sun-drenched coastal town nestled against green hills.
  • A soft, abstract gradient wash of warm sunset tones fills this square frame.
  • A row of four solid white, square icons floats centrally over a cinematic digital rendering of Earth from space.
  • A single, dark green tree stands solitary on a steep, golden-brown grassy hillside that slants upward from the bottom left to the top right.
  • A soft, abstract gradient graphic features a warm palette of peach, yellow, and light pink.
  • A soft, abstract gradient background features a smooth transition between vibrant orange, pale pink, and lavender purple.
  • A vibrant digital mosaic of sixteen distinct rectangular tiles featuring various abstract patterns and gradients in a palette of blue, purple, teal, and soft…
  • A glowing, yellow sun-like star radiates intense light at the center of a dark space scene, surrounded by swirling bands of smaller stars and nebulous dust.
  • A cinematic digital graphic features a cratered, moon-like celestial body in the lower left, set against a vast starfield.
  • A vibrant digital graphic features the text 'ChatGPT' in bold black sans-serif above a playful, eclectic rendering of 'Images 2.5'.
  • A green chameleon wearing a miniature cowboy hat stares forward on the cover of Convergence magazine, which lies flat on a textured wooden desk.
  • A minimalist mobile app screenshot features a central circular icon filled with a soft, ethereal lavender and white gradient that mimics clouds.
  • Brand image
  • A minimalist graphic features four square, rounded-corner tiles arranged horizontally on a pale mint-green background.
  • Two men stand on a sun-dappled stone plaza in a city park, both intently focused on their smartphones.
  • A close-up portrait of a pensive man with salt-and-pepper hair and brown eyes, resting his chin on a hairy hand wearing a gold wedding band.
  • A bald man in a black v-neck t-shirt smiles warmly while listening to a woman with long brown hair during a conversation in a sunlit room.
  • Two men sit side-by-side at a long light-wood table in a bright modern office, collaborating on open Apple laptops.
  • A high-angle, sun-drenched photo features a smiling woman with strawberry-blonde hair sitting in a dark blue corduroy armchair.
  • A bald man in a black v-neck shirt laughs warmly while looking at a woman with long dark hair during an indoor meeting.
  • A diverse trio of young professionals stands in a sunlit modern atrium with floor-to-ceiling windows, engaged in a casual conversation over coffee.
  • A minimalist white logo for "Model ML" is centered over a warm, brushed bronze metal background with diagonal linear grain.
  • A bright, saturated orange square graphic featuring a centered white brand logo.
  • A soft, ethereal close-up photograph of a flower petal in a palette of luminous blues and aquas.
  • A close-up digital rendering of Earth from space shows the North American continent glowing under a warm, golden sunrise.
  • A soft, ethereal abstract background features a seamless blend of warm and cool tones.
  • An extreme close-up, dreamlike macro photograph of a crocus flower, rendered in soft focus so that shapes bleed into one another.
  • An ethereal, soft-focus close-up photograph of a pinkish-coral tulip against a clean white background.
  • A white line-art technical diagram depicts a branching workflow against a vibrant blue and purple gradient background with a faint white grid of dots.
  • A vibrant, soft-focus abstract image features a warm orange gradient that dominates the lower two-thirds of the frame.

Download OpenAI’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow OpenAI’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 95 images and the logos. The font files belong to OpenAI OpCo, LLC, so they’re left out.

Download the Brand SkillZIP, 7.3 MB

openai-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ color.md

│ ├ logo.md

│ ├ typography.md

│ ├ voice.md

│ ├ imagery-diagrams-and-explainers.md

│ ├ imagery-product-and-interface.md

│ ├ imagery-identity-and-backgrounds.md

│ └ imagery-editorial-and-illustration.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from openai.com on 3 Nov 2026. It isn’t OpenAI’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

OpenAI and its logos are trademarks of OpenAI OpCo, LLC. Rainbrand isn’t affiliated with or endorsed by OpenAI OpCo, LLC.

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