Olipop brand
guidelines

Build scenes around refreshment, flavor, and real-life enjoyment. OLIPOP imagery balances clean product visibility with playful color, fruit, botanicals, and occasional human moments. Educational visuals can use ingredient illustrations, product comparisons, and clear nutrition information; keep these supportive and approachable. Lifestyle images should feel candid and inviting, with the can remaining a recognizable product.

Ingredients and science visuals

Use OLIPOP’s own educational images to make product function tangible: plant-fiber ingredients, botanical extracts, and product nutrition panels. Keep scientific material accessible and clear. Pair it with flavor-led product imagery so the brand retains its soda-first appeal.

OLIPOP packaging is a key part of the visual identity. Use the actual flavor pack design as the source of truth: flavor-specific colors, illustrated ingredients or playful characters, product name, and functional details vary between cans and lines. Show the can clearly, with the flavor name and packaging treatment legible whenever the composition allows. Condensation, poured soda, fruit, and lively color fields appear in product photography; use these as flavor-led context rather than generic wellness imagery.

Flavor identity and gallery images

Keep product imagery flavor-specific. Pomegranate Sparkle uses a festive pomegranate character and rich pink-to-burgundy colors; Vintage Cola uses a nostalgic cola treatment with citrus and warm caramel notes; Doctor Goodwin uses a playful, boldly colored flavor identity. Use the corresponding official packaging, rather than inventing a new label or borrowing another flavor’s graphics.

Describe OLIPOP as a soda made with real ingredients and a proprietary blend of prebiotic fibers and botanicals, formulated to support digestive health. Keep claims tied to the specific product and fiber line. The 6g Fiber Line is shelf-stable and should be chilled before enjoying; the 9g Fiber Line is the original refrigerated formula; MINIs are smaller cans with 3g of fiber.

Use factual product values only in the context where they apply. OLIPOP’s 12 fl oz cans have 6–9g of dietary fiber and 2–5g of sugar, with nutrition varying by flavor and line. Avoid turning these ranges into guarantees for every individual product; use the product’s specific nutrition information when an asset needs exact figures.

Keep comparative language qualified and specific. For example, the stated “at least 80% less sugar” comparison is against leading non-diet sodas; do not present it as a general comparison against all drinks.

The tone can make science inviting, but claims should remain measured: say OLIPOP supports digestive health, rather than implying that it treats, cures, or prevents a condition.