Bloom is now Rainbrand

(Brand guidelines) // Food and drink

Oatside brand
guidelines

Oatside’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from oatside.com.

Download the Brand Skill
Oatside wordmark
  • Yellow#F7DF53
  • Caramel#C87942
  • Black#000000
  • White#FFFFFF

About Oatside

Oatside makes oat milk for people who want a creamy, malty, delicious drink without giving up the pleasures of coffee, tea, and everyday treats. Its identity pairs a warm, playful voice with bold product presentation, expressive oat-and-bear illustrations, and an optimistic outlook on life.

Use Oatside’s wordmark or the bear as the brand identity. Keep the letterforms and the bear intact; do not redraw or distort them. The wordmark appears in black in the brand’s own layouts.

Oatside colors

  • Yellow

    Signature accent

    HEX
    RGB

  • Caramel

    The bear and warm accents

    HEX
    RGB

  • Black

    Wordmark and text

    HEX
    RGB

  • White

    Website background

    HEX
    RGB

Oatside fonts

  • Recoleta

    Primary heading · 700, Secondary heading · 700, Body · 500

Font names only. The Brand Skill download doesn’t include font files.

Oatside’s voice

Write with a friendly, cheeky confidence. Talk like a real person, lead with delicious taste and texture, and use playful turns of phrase without losing clarity. Keep the tone optimistic and relaxed; a little self-mockery or affectionate exaggeration belongs when it serves the message.

  • “Most people think oat milk tastes ‘kinda weird’”
  • “Creamy enough for a rich mouthfeel, but also neutral enough so your precious fully-washed-single-origin-Ethiopian-Geisha beans or slow-roasted-Alishan-Oolong-tea can still shine through”
  • “Peak chill, but thriving vibes”
  • “We don’t know how to say this but... there’s someone else”

Dos and don’ts

Do

  • Keep the visual identity upbeat, warm, and approachable, pairing clear product communication with lively Oatside personality.
  • Use playful, conversational language and specific sensory details such as creamy, malty, and nutty.
  • Let Oatside’s oat and bear characters add humor and humanity to brand storytelling.
  • Make the product’s own packaging and variant identity clear when featuring Oatside products.

Don’t

  • Don’t make the voice stiff, formal, or generic when a friendly, human expression would fit.
  • Don’t describe the product as watery or bland; Oatside emphasizes creamy texture and roasted-oat maltiness.
  • Don’t confuse product-specific packaging colors with the core brand palette.

More from the Brand Skill

Campaign imagery

Oatside’s campaign world is bright, energetic, and characterful. Combine product storytelling with expressive scenes, playful visual details, and a lighthearted sense of optimism.

Illustration and mascots

Use Oatside’s expressive, playful illustrations to bring warmth and humor to brand storytelling. The visual world includes oat characters, bear characters, comic-style panels, playful stickers, and hand-drawn story elements. Treat these as a flexible illustration language rather than a requirement for every design.

Product imagery

Show Oatside products as the distinct variants they are. Keep package artwork, flavor cues, and product names legible; use the product’s own colors and packaging as product-specific expression within the broader Oatside identity.

Food and recipes

Present Oatside as part of enjoyable everyday drinks and treats. Recipe imagery favors appetizing, colorful drinks and food with visible texture and a sense of homemade indulgence.

Download Oatside’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Oatside’s guidelines. It starts at SKILL.md, which points to the right file for each task.

This copy includes the guidance and logos. It leaves out the reference images and font files.

Download the Brand Skill

oatside-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ colors.md

│ ├ logos.md

│ ├ typography.md

│ ├ voice.md

│ ├ campaign-imagery.md

│ ├ illustration-and-mascots.md

│ ├ product-imagery.md

│ └ food-and-recipes.md

└ assets/logos/

├ oatside-logo-2.svg

└ oatside-logo.png

Rainbrand’s Brand Agent built this Brand Skill from oatside.com on 30 Oct 2026. It isn’t Oatside’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Oatside and its logos are trademarks of Oatside. Rainbrand isn’t affiliated with or endorsed by Oatside.

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