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(Brand guidelines) // Media and entertainment

Nickelodeon brand
guidelines

Nickelodeon’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from nick.com.

Download the Brand Skill

About Nickelodeon

Nickelodeon is a global entertainment brand for kids, built around playful shows, characters, games, and videos. Its digital experience brings together bright entertainment, interactive play, and kid-friendly learning across Nickelodeon and Nick Jr.

The supplied black splat is a compact Nickelodeon identity mark. Keep its distinctive organic outline intact and give it room to read. Use Nickelodeon artwork separately from Nick Jr. or individual show identities.

Nickelodeon colors

  • Orange

    HEX
    RGB

  • White

    HEX
    RGB

  • Black

    HEX
    RGB

Nickelodeon fonts

  • Roc Grotesk

    Headings and body · 800

Font names only. The Brand Skill download doesn’t include font files.

Nickelodeon’s voice

Write to kids and families in a warm, lively, direct voice. Make the reader part of the action: invite them to explore, help, play, sing, learn, or solve something. Keep explanations accessible and upbeat, and make educational material feel like an adventure. Use playful wordplay, emphatic phrases, and occasional expressive capitalization where it adds excitement.

  • “Are you ready for an adventure? Well, SpongeBob is!”
  • “Who lives in a pineapple under the sea?!”
  • “If anyone can make the world a better place, it’s you. Let’s make it happen!”
  • “Get revved up for all the turbo-charged, STEM problem-solving adventures with Blaze and his friends!”

Dos and don’ts

Do

  • Keep Nickelodeon’s identity playful, energetic, and immediately recognizable.
  • Address kids directly and invite them into an activity or story.
  • Make learning feel fun through adventure, games, characters, and encouraging language.
  • Use expressive wordplay and emphasis in moderation, as in “paw-sitively awesome” and “F.U.N.”
  • Keep kid-facing explanations clear and friendly.
  • Remind children to check with a parent or guardian before sharing information online, and never invite them to publish private personal details.

Don’t

  • Don’t use a stiff, formal voice for kid-facing entertainment or learning copy.
  • Don’t make learning sound like a chore; connect it to play, discovery, or a goal.
  • Don’t ask children to share private information in public-facing copy.

Nickelodeon imagery

284 images from nick.com, in one file of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Brand Imagery

284 images

Use Nickelodeon’s own marks, characters, entertainment artwork, and branded digital experiences to express the range of its shows and activities. The site’s imagery spans show and character promotion, games, video and episode discovery, Nick Jr. preschool content, and the Nickelodeon Our World initiative. Keep imagery connected to its specific show, campaign, or experience rather than treating every visual as interchangeable.

  • A vibrant 3D graphic features the white lowercase word "nick" centered on a bright orange background layered with soft, curved abstract shapes.
  • A vibrant 3D graphic features the white lowercase word "nick" centered on a multi-textured orange background.
  • A vibrant 3D graphic background dominated by bright orange organic, wavy cut-out layers that create depth and a playful aesthetic.
  • A vibrant, 3D graphic announcement for the "KIDS' CHOICE AWARDS 2026" featuring a playful, neon-drenched aesthetic.
  • A vibrant 3D graphic for the 'KIDS' CHOICE AWARDS 2026' features stacked block letters in cyan, yellow, and magenta.
  • A vibrant 3D graphic logo for the 'KIDS' CHOICE AWARDS 2026' features bold, neon-colored block letters stacked at jaunty angles.
  • A vibrant 2D and 3D collage against a bright rainbow gradient features SpongeBob SquarePants centered in a bubble, making a silly face with his tongue out.
  • The 'SpongeBob Universe' logo is anchored by massive, porous yellow lettering that mimics the texture of a kitchen sponge.
  • A vibrant stacked logo for the 'SpongeBob UNIVERSE' franchise, featuring the iconic yellow, porous, sponge-textured 'SpongeBob' text.
  • Five animated construction puppies from the PAW Patrol Rubble & Crew series stand together in a line, each wearing a safety vest and a hard hat with…
  • The 'RUBBLE & CREW' logo features bold, three-dimensional yellow lettering with metallic orange trim and silver rivets, set against a classic blue shield…
  • A smirking Patrick Star stands centered in a lime-green Hawaiian shirt and blue shorts within a surreal, purple-toned landscape.
  • The title logo for 'The Patrick Star Show' features bubbly, bright yellow lettering outlined in black, set against a watercolor teal and light blue marquee…
  • A cheerful, wide-angle 3D animation shot features a tall crocodile in a floral shirt and fedora standing next to an excited, jumping young girl.
  • The Nickelodeon logo in orange sits atop a title card for 'Joann Sfar’s MR.
  • A digital illustration features characters from The Boss Baby grouped against a light blue, subtly patterned background.
  • A dynamic 3D cartoon illustration features Chase from PAW Patrol in a superpowered suit, punching forward with a glowing yellow energy spark.
  • A vibrant collage of Nickelodeon characters, including SpongeBob SquarePants, the Teenage Mutant Ninja Turtles, and Skye from PAW Patrol, bursts forth…
  • The 'nickgames' logo is centered over a large, textured orange splat with rounded, bulbous limbs and a slight internal gradient.
  • A vibrant collage features popular Nickelodeon characters including Chase and Marshall from PAW Patrol, SpongeBob and Patrick, Dora and Boots, and Lincoln…
  • A playful 3D graphic features the text "watch videos" in a bold, yellow, speckled font overlaid on a purple textured blob.
  • A vibrant cartoon illustration features an ecstatic SpongeBob SquarePants riding a yellow submarine through a bright underwater scene.
  • A determined Chase from PAW Patrol speeds forward in his blue and yellow Mighty Pups superhero suit, leaving a bright blue motion trail.
  • A vibrant collage promotes 'Block Party 3' with a mix of live-action and animated characters like SpongeBob SquarePants, Lincoln Loud, and Raphael the…
  • A vibrant 2D game banner features the bold, cartoonish title 'SpongeBob RUN' centered over an underwater scene.
  • Bold comic-style lettering reading "SURVIVAL OF THE LOUDEST" arches over a chaotic cartoon scene featuring Lincoln Loud and his many sisters.
  • Characters from PAW Patrol: The Movie, including Chase, Skye, Liberty, and Ryder, pose in front of a glowing blue holographic map of Adventure City.
  • Four PAW Patrol characters—Skye, Rubble, Marshall, and Chase—pose around the central bubble-letter text "READY, SET, SOLVE IT!" on a bright orange background.
  • SpongeBob SquarePants leaps toward the viewer in a blue basketball jersey at the center of this vibrant, comic-style promotional graphic.
  • A vibrant 2D cartoon graphic for the game 'PIZZA QUEST' features the four Teenage Mutant Ninja Turtles standing side-by-side with their signature weapons and…
  • A split-screen promotional graphic for PAW Patrol: The Mighty Movie features Skye flying through a purple celestial space filled with meteorites on the left…
  • A vibrant collage of Nick Jr.
  • Rubble and two puppy teammates from Rubble & Crew smile broadly in a bright, outdoor setting with a sunny blue sky.
  • Tracker, a brown and white pup from PAW Patrol wearing a green safari hat, uses a robotic arm to rescue a monkey plushie from a crocodile's snapping jaws in…
  • A vibrant cartoon illustration features Peppa Pig and George playing in a toy shop called 'Peppa Pig Shopkeeper.' Peppa stands behind a teal counter holding…
  • A vibrant animated scene features PAW Patrol pups Chase, Everest, and Marshall at a snowy mountain resort.
  • A sunny 2D cartoon beach scene features Peppa Pig in a red swimsuit and George Pig peeking from behind a sandcastle flying a pirate flag.
  • A vibrant yellow banner features a pattern of alternating purple and green ice cream cones followed by a question mark, above a purple ribbon reading…
  • A vibrant Nickelodeon graphic for 'SPONGE MANIA' features SpongeBob SquarePants cheering on a red circus pedestal, surrounded by a crowded stadium of Bikini…
  • A vibrant digital illustration for "nickelodeon LANES" features SpongeBob SquarePants winking while holding a bowling ball alongside Patrick Star, Lincoln…
  • The PAW Patrol pups, wearing winter hats and scarves, are gathered in a bright, snowy landscape for 'SNOW DAY math MOVES.' Everest crouches on a colorful…
  • A vibrant 3D animated scene for PAW Patrol features Zuma in scuba gear swimming through a colorful underwater coral reef.
  • A vibrant 3D cartoon title card for 'Pet Parlor RESCUE' features Skye and Rubble from PAW Patrol smiling beside a blue bathtub filled with bubbles and five…
  • A group of five animated Paw Patrol pups race toward the viewer in their signature colorful vehicles against a bright, sunny Adventure Bay backdrop.
  • A vibrant 3D cartoon graphic features Rubble and Everest from PAW Patrol in costumes for a 'HALLOWEEN PUZZLE PARTY'.
  • A vibrant 3D animation style graphic features Chase, Skye, and Rocky from PAW Patrol in a sunny farm setting.
  • A group of six excited PAW Patrol pups dance around a glowing, rainbow-colored floor mat featuring paw prints.
  • A vibrant blue graphic features the playful text "Super Search" in bubbly, layered blue and orange fonts at the center.
  • The phrase "READY, SET, SOLVE IT!" is written in bold, bubbly light blue and orange font at the center of a dark blue background.
  • Chase, Marshall, and Skye from PAW Patrol race across a sunny beach in their specialized life vests and caps.
  • A vibrant 3D cartoon graphic features Deema and Gil from Bubble Guppies against a split teal and pink background with polka dots.
  • A vibrant digital illustration for a game titled "Rock Collector" features SpongeBob SquarePants and two fish companions exploring a dark, cavernous mine.
  • The PAW Patrol logo sits prominently at the center of a futuristic, purple-hued hallway, flanked by Chase, Rubble, and Zuma in their sleek Mission PAW…
  • A vibrant blue graphic features the playful text "FINDING FEELINGS!" in bold, multi-colored bubble letters surrounded by confetti-like shapes.
  • A vibrant Nickelodeon-themed graphic titled "CODING KICKOFF" in blue and orange 3D text.
  • A 3D animated graphic features Everest and Rubble from PAW Patrol racing down a snowy hill on snowboards.
  • A dynamic 2D cartoon illustration features a large SpongeBob SquarePants wearing oversized red boxing gloves and a matching red head protector, shouting with…
  • SpongeBob SquarePants stands in a joyous, goofy pose with his hands splayed near his face and a wide, open-mouthed grin showing two front teeth.
  • A group of five animated construction pups from the Rubble & Crew series pose excitedly on a lush green lawn, led by Rubble in his yellow hard hat and vest.
  • A vibrant collage of animated children's characters, led by Blaze the red monster truck, bursts forward against a swirling yellow and orange topographical…
  • A vibrant collage of animated characters including Peppa Pig, Blaze the Monster Machine, Dora the Explorer, and PAW Patrol's Marshall and Rubble gathered…
  • A vibrant 3D graphic features the Nick Jr.
  • Four PAW Patrol characters—Skye, Marshall, Chase, and Rubble—are positioned on orange circular platforms against a bright lime-green gradient background.
  • A vibrant 3D animated group scene features Dora running forward in her pink shirt and purple backpack, accompanied by Boots the monkey.
  • A vibrant blue graphic collage features characters from Blaze and the Monster Machines inside geometric shapes.
  • A vibrant circular logo for the 'KIDS' CHOICE AWARDS 2026' features 3D block lettering in green, yellow, pink, and orange stacked against a royal blue…
  • A vibrant digital illustration of SpongeBob SquarePants depicted from the waist up within a circular yellow frame.
  • A vibrant 3D character illustration of Chase from PAW Patrol, a German Shepherd puppy, smiling joyfully with an open mouth.
  • A close-up 2D digital illustration of Lincoln Loud, a cartoon boy with messy white hair and a single chipped front tooth.
  • A close-up, 3D animated character portrait of a young girl with massive, wide-set eyes and shaggy blonde hair that looks like pasta noodles.
  • A stop-motion claymation scene features SpongeBob SquarePants dressed as Frankenstein's monster standing next to Patrick Star in Igor-inspired attire.
  • A claymation-style SpongeBob SquarePants stands confidently on a flat rock against a dark, deep-sea background.
  • A stop-motion style medium shot features SpongeBob SquarePants clasping his hands together with a delighted expression next to Patrick Star, who is clad in a…
  • A close-up 3D animated still shows SpongeBob SquarePants with his face framed by large white daisy petals, complete with an orange ruffled trim and a…
  • A bright cartoon still features SpongeBob SquarePants sleeping soundly on his side in a bamboo bed, a joyful smile on his face while his head rests on a…
  • A green and yellow stegosaurus is being lifted by a large robotic claw as it looks curiously down at a PAW Patrol pup.
  • A 3D-animated still features a German Shepherd pup wearing a blue and lime green helmet, driving a blue dinosaur-themed vehicle with large knobby tires and…
  • A vibrant 3D animated triceratops with reddish-orange skin and yellow stripes stands in a sunny, prehistoric landscape.
  • A 3D animated screenshot shows Skye from PAW Patrol flying through a bright cyan sky dotted with soft white clouds.
  • A vibrant 3D animation still features a young boy with brown hair in an orange t-shirt perched high in the branches of a leafy tree.
  • Two cartoon dinosaurs, one green and one yellow, zoom through a pastel sky on futuristic vehicles in this vibrant 2D illustration.
  • A bright cartoon screenshot features two small dinosaurs nestled within the hollowed-out pieces of a giant, orange-spotted eggshell.
  • A close-up 2D animation still features a small, round pink dinosaur with large turquoise glasses and pink spots.
  • A vibrant split-screen cartoon illustration featuring two cheerful young dinosaurs wearing protective helmets.
  • A vibrant 2D cartoon features a large green dinosaur in a blue shirt waving from the arched doorway of a round red house.
  • A close-up 3D animation still from 'Despicable Me 2' featuring the character Agnes with a look of wide-eyed shock and her mouth slightly agape.
  • A group of PAW Patrol characters and Ryder are dressed in pirate costumes inside their command center.
  • A vertical three-panel collage of animated characters.
  • In this colorful 2D animation, a large purple dinosaur wearing a yellow superhero suit and cape stands proudly with hands on hips, laughing.
  • This colorful 2D cartoon illustration features a vibrant, snail-shaped food truck where a pink triceratops serves a treat to a small green dinosaur.
  • A bright, colorful 2D cartoon features a teal dinosaur mother driving three happy young dinosaur siblings in a cozy, egg-shaped vehicle.
  • Three colorful cartoon dinosaurs float in a vibrant purple outer space, riding futuristic unicycles.
  • Bold, bubble-themed title card for SpongeBob SquarePants featuring Sandy Cheeks against a speckled teal underwater backdrop.
  • A vibrant purple graphic features text written in a chunky, underwater-style font reading "The Alphabet According To...
  • A vibrant purple textured background features large 3D text reading "The Alphabet According To...
  • A bright blue underwater title card features the chunky, yellow porous text 'SPONGEBOB' beneath pink bubble letters that read 'The Alphabet According To...'.
  • Bold, 3D textured title text reading "The Alphabet According To...
  • A title card for a SpongeBob SquarePants digital short features 3D text reading "The Alphabet According To...
  • A vibrant title card reads "The Alphabet According To...
  • A group of colorful, animated feline characters from Gabby's Dollhouse crowd together inside a purple and blue hoop for a cheerful outdoor photo.
  • The Backstreet Boys stand in a line above the PAW Patrol pups against a lush jungle backdrop, all framed by vibrant orange and yellow cutouts.
  • A 3D animated scene features SpongeBob SquarePants and Patrick Star skipping joyfully in front of a queue of skeptical-looking fish background characters.
  • A cartoon brown tabby cat with an annoyed expression and crossed arms stands defiantly on a torn-up, red leather armchair.
  • A tall, bespectacled yellow notepad character stands on a patterned brown sofa, holding an apple while gesturing toward a round gray rock character holding…
  • In this 2D animated scene, a personified notepad and a yellow pencil with pigtails and glasses stand in a science lab, looking concerned behind a table of…
  • A screenshot from a Nickelodeon cartoon features two anthropomorphic school supplies, a roll of lined paper and a pair of scissors, both blindfolded with red…
  • A close-up 2D animation frame features a gray, potato-shaped character with vibrant pink and magenta wavy hair flowing to the side.
  • Four cartoon characters peer down into a bathroom sink or tub from a low, wide-angle perspective, their faces framed by a circular showerhead above.
  • A frustrated cartoon girl with a red beanie and light blue shirt throws her legs in the air while shouting behind a wooden table.
  • A close-up 2D animation frame shows a red-haired boy with wide, frantic eyes and an open mouth, sweating profusely from panic.
  • A 3D animated purple monkey sits on a sunny beach, holding a rolled-up parchment map high with a cheerful expression.
  • A teenage boy with swept-back blonde hair sits on a beige sofa, looking off-camera with a surprised or curious expression.
  • In this 2D animated scene, a frustrated man in a turquoise polo leans from the backseat to hold a small drill bit against the temple of a startled blonde…
  • A comical 2D illustration shows the Teenage Mutant Ninja Turtles in a tangled, dizzy pile-up against a teal brick wall background.
  • A vibrant 3D animation graphic features three Nick Jr.
  • Sandy Cheeks brandishes a massive, purple scientific cannon while SpongeBob and Patrick Star look on with expressions of pure terror and confusion.
  • A vibrant, 2D-illustrated SpongeBob SquarePants pulls a silly face inside a large floating bubble against a neon rainbow gradient background.
  • A close-up, digital illustration of Patrick Star from SpongeBob SquarePants, featuring his wide-eyed, joyful expression and open-mouthed grin.
  • A close-up digital illustration of Squidward Tentacles with a signature deadpan, bored expression and half-lidded, weary yellow eyes.
  • A vibrant circular illustration featuring a glowing green ghost pirate with a large, serrated beard and a classic bicorne hat.
  • A cheerful cartoon squirrel wearing a white astronaut suit is depicted inside a yellow circular frame against a vibrant green and teal gradient background.
  • A close-up animation cel of Gary the Snail from SpongeBob SquarePants looking extremely exhausted and sickly.
  • A close-up cartoon screenshot of a red crab character with a furious expression, gritting his teeth while holding a bamboo fishing rod.
  • A vibrant cartoon still from SpongeBob SquarePants features Pearl Krabs leaning excitedly toward her father, Mr.
  • This cartoon frame features baby versions of SpongeBob SquarePants and Patrick Star sitting together in a bamboo crib.
  • A top-down photograph captures a person with dark skin coloring in a line drawing of SpongeBob SquarePants on a white sheet of paper.
  • A classic cartoon frame from SpongeBob SquarePants shows a tired Squidward in his lavender pajamas, looking exasperated with heavy-lidded eyes.
  • A extreme close-up cartoon illustration features SpongeBob SquarePants with a determined, furrowed brow.
  • A giant, disembodied purple glove holds a wooden stick that balances the iconic Chum Bucket building as it floats in a teal underwater landscape.
  • A bright cartoon screenshot shows SpongeBob SquarePants smiling widely and holding a teal cereal box labeled 'SNAIL BITES' in red lettering.
  • A close-up cartoon screenshot from SpongeBob SquarePants captures a tense interaction between Squidward and Mr.
  • A bright pink Patrick Star waves enthusiastically with a wide, open-mouthed grin while seated at a table inside the Krusty Krab.
  • A medium shot from the Spongebob Squarepants cartoon shows Mr.
  • A 3D animated screenshot shows the PAW Patrol pups and Ryder walking down a path on a starry Halloween night.
  • A green glass bottle with a cork stopper is half-buried in the sand, drawing the curious attention of two PAW Patrol characters.
  • A young, fair-skinned boy dressed in a brown pirate captain's coat and a large tricorn hat gestures broadly on the deck of a golden ship.
  • A 3D animated Dalmatian pup named Marshall stands inside his red fire truck, looking up with a cheerful smile.
  • SpongeBob SquarePants triumphantly holds a Krabby Patty burger high in one hand while gripping a large red and yellow megaphone in the other.
  • In this cartoon still, a tall bread-headed character with a blonde pompadour and white fur coat looks skeptically at a small, round grey rock character.
  • A chaotic cartoon scene from The Patrick Star Show features an elderly pink starfish with a large mustache and sweater leaning over a blue table.
  • A tall, bipedal green crocodile wearing a floral shirt and bucket hat stands with its arms outstretched towards a small blonde-haired child in a 3D animated…
  • Rubble, the bulldog from PAW Patrol wearing his yellow hard hat and vest, uses a mechanical arm attached to his pup pack to receive a small blue gift bag…
  • A colorful cartoon scene depicts a vibrant family of various dinosaurs gathered in a futuristic living room with round windows and organic-shaped furniture.
  • A sparkling blue uniform with a red necktie is showcased inside a gray garment bag, held up by a young girl with black hair and a small smile.
  • A light blue, three-story house with a red tiled roof stands prominently in a sunny Peppa Pig cartoon landscape.
  • A vibrant digital animation still features Patrick Star showing off an incredibly buff, lumpy, bubble-like red upper body while wearing his signature green…
  • A 3D animated scene depicts a man with a beard and a goat riding a large blue tractor-like machine across an ice rink.
  • A close-up 3D animation still features Rubble the bulldog wearing purple star-shaped sunglasses and Marshall the dalmatian in his red fire medic vest.
  • A close-up 3D animation screenshot features Skye from PAW Patrol wearing a glowing magenta superhero suit and mask with translucent, butterfly-like wings.
  • A cheerful Rubble from PAW Patrol wears his signature yellow construction hat and vest, smiling with his tongue slightly out against a vibrant green sunburst…
  • This side-by-side comparison graphic from PAW Patrol shows Marshall the dalmatian in his fire rescue vehicle.
  • A close-up 3D animation still shows Skye from PAW Patrol flying directly toward the viewer against an explosive, fiery background.
  • A vibrant, 3D animated group of characters, including a young girl in a pink shirt and a large red chicken, stands on a brick path in a lush garden setting.
  • Peppa Pig and four animal friends jump joyfully within a large, cloud-shaped purple bubble.
  • A 3D animated young girl with brown bobbed hair and purple sunglasses acts as a DJ behind a yellow mixing table.
  • A 3D-animated young girl with brown eyes and hair hides behind a flat, cutout cardboard prop of a black-and-white spotted cow.
  • A 3D animated scene features a young girl with brown hair in a pink shirt and orange shorts dancing next to a small blue monkey wearing red boots.
  • A vibrant digital illustration features Marshall from PAW Patrol and Molly from Bubble Guppies singing against a bright teal background with diagonal stripes.
  • A vibrant 2D cartoon features a cheerful yellow shark character carrying a large, bulging purple trash bag toward a blue trash can.
  • A vibrant 2D cartoon illustration features four Bubble Guppies characters riding horses through a snowy, mountainous pine forest.
  • A vibrant 2D cartoon illustration features Baby Shark, Blaze from Blaze and the Monster Machines, and a purple-haired merman from Bubble Guppies.
  • A group of colorful cartoon characters, including a large orange goldfish driving, Molly from Bubble Guppies, Blue from Blue's Clues, and Chase from PAW…
  • A vibrant purple and pink wheel graphic features circular windows showcasing beloved Nick Jr.
  • Three colorful felt finger puppets of Bubble Guppies characters Goby, Molly, and Gil stand in a row against a teal bokeh background.
  • Three colorful felt mermaid figures from the show Bubble Guppies float above a miniature wooden bed.
  • Two animated mermaid-style children with pink and blue hair appear as weather reporters in business suits.
  • A smiling, bright orange monster truck with large blue eyes and huge black tires dominates this 3D-animated graphic.
  • A vibrant cyan winter-themed graphic features three circular character portraits surrounded by colorful question marks and snowflakes.
  • A vibrant collage features a smiling red monster truck from Blaze and the Monster Machines on a teal sunburst background.
  • Two 3D animated monster trucks, one red and one green, are shown from a low-angle perspective with cheerful expressions on their faces.
  • A vibrant digital graphic collage featuring 2D and 3D animated characters against a light blue background.
  • Peppa Pig stands at the center of a group of animal friends, looking upward with a joyful, open-mouthed smile.
  • A pink cartoon pig enthusiastically holds a large red landline telephone receiver to its ear, with an open mouth and the word "hello!" written in gold.
  • In a vibrant cartoon landscape, a cheerful yellow dragon with purple tufted wings and tail listens to two small knights dancing in a meadow.
  • A vibrant 3D animation style graphic features a blonde girl in a pink shirt and blue skirt flanked by two genies with high ponytails in bright pink and cyan.
  • A vibrant 3D cartoon graphic features Rubble from PAW Patrol smiling in a bath of purple bubbles while a small brown kitten balances on his head blowing a…
  • A pink-haired mermaid girl from Bubble Guppies sings passionately into a blue microphone, her eyes closed in a soulful expression.
  • A group of colorful Nick Jr.
  • A split-screen digital illustration shows a 'spot the difference' puzzle featuring a pink-haired mermaid superhero with a fish emblem.
  • A split-screen digital illustration compares two versions of Peppa Pig against a purple background.
  • A vibrant 2D illustration features three stylized cartoon characters—Molly from Bubble Guppies, Chase from PAW Patrol, and Blue from Blue's Clues—each…
  • A split-screen graphic on a purple bubble-patterned background features Molly from Bubble Guppies on the left and a smiling young girl on the right.
  • A vibrant collage of animated Nick Jr.
  • A vibrant 2D illustration features three iconic Nick Jr.
  • A cheerful Molly from Bubble Guppies with her signature pink hair stands on a purple background patterned with hearts, clouds, and diamonds.
  • A vibrant 2D illustration features three famous cartoon characters—Peppa Pig, Marshall from PAW Patrol, and Nonny from Bubble Guppies—framed in individual…
  • A split composition features a smiling young girl in a Peppa Pig costume next to a 2D illustration of Peppa Pig herself.
  • A vibrant 3D animated scene features a red monster truck with a flame emblem on its side and a pink monster truck driven by a girl in racing gear.
  • A vibrant collage featuring a multi-colored spinning wheel background set against a solid purple field.
  • A person's hand uses a grey marker to color an illustration of Rubble from Paw Patrol on a white sheet of paper.
  • A vibrant cyan-colored digital graphic featuring a central Peppa Pig with her arms wide.
  • Peppa Pig and Danny Dog appear in circular frames against a bright yellow background, looking upwards at several floating question marks.
  • A vibrant cartoon collage features Rubble from PAW Patrol as a DJ, wearing large yellow headphones and star-shaped sunglasses while manning a turntable.
  • A colorful 2D illustration shows Peppa Pig characters gathered around a white table for a royal feast.
  • Peppa Pig stands smiling in a vibrant classroom setting, wearing a bright pink butterfly-shaped mask over her eyes.
  • Peppa Pig stands smiling in a brightly lit clothing store next to a vertical mirror, wearing her iconic red dress.
  • A flat, 2D cartoon scene features Peppa Pig standing in a purple bedroom, looking back toward George who is tucked into the bottom bunk of a bed with his…
  • A 2D illustration in the Peppa Pig animation style shows Mummy Sheep and Suzy Sheep visiting Peppa in the rain.
  • A vibrant 3D animation still features a small pink monster truck with pigtails and a larger yellow monster truck looking at an open scrapbook.
  • A vibrant 2D graphic split diagonally between bright orange and deep blue, featuring characters from Blaze and the Monster Machines.
  • A bright red, anthropomorphic monster truck with large, expressive blue eyes and a wide white smile dominates the frame.
  • A close-up 3D animation render of AJ from Blaze and the Monster Machines, smiling and pointing a finger upward.
  • A close-up, low-angle 3D illustration of a blue monster truck with a friendly, smiling face and large, expressive black eyes.
  • A close-up 3D animated illustration features Pickle, a lime-green monster truck with a friendly anthropomorphic face and a wide, toothy grin.
  • A close-up 3D animation of a girl with vibrant purple hair in a high ponytail and bright blue eyes, smiling confidently.
  • A close-up 3D animation of a purple monster truck wearing a white cowboy hat with a pink five-pointed star badge.
  • A close-up 3D illustration of Stripes, an orange monster truck with tiger-like features, smiling confidently.
  • An anthropomorphic blue and white monster truck with large, star-studded tires smiles warmly at the viewer.
  • A close-up 3D cartoon illustration of a lime-green monster truck designed with triceratops features, including a silver horn on its snout and blue scales.
  • A vibrant cartoon illustration of SpongeBob SquarePants with an exuberant expression, mouth wide open in a laugh showing two front teeth and a pink tongue.
  • A close-up 2D animation frame of Patrick Star from SpongeBob SquarePants, grinning with wide eyes and a single visible tooth.
  • A close-up 2D digital illustration of Sheldon J.
  • A vibrant close-up cartoon illustration of Mr.
  • A vibrant digital illustration of Sandy Cheeks from SpongeBob SquarePants, featuring her large, goofy smile and protruding buck teeth.
  • A close-up 2D animation illustration of Gary the Snail from SpongeBob SquarePants grinning widely to show off a row of white teeth.
  • A cheerful 3D-animated German Shepherd pup wears a navy blue police officer's cap featuring a silver paw-print badge and a yellow brim stripe.
  • A close-up 3D animated portrait of Marshall, the Dalmatian puppy from PAW Patrol, set against a blurred green field and blue sky.
  • A vibrant 3D animated close-up of Skye from PAW Patrol, showing her enthusiastic, open-mouthed smile and bright magenta eyes.
  • A vibrant 3D animated close-up of Ryder from PAW Patrol, featuring his signature tall, brown spiked hair and large, expressive brown eyes.
  • A close-up 3D animated portrait of Everest from PAW Patrol, featuring her bright blue eyes and cheerful, open-mouthed smile.
  • A close-up 3D render of Skye from PAW Patrol smiling brightly in her pink aviation gear.
  • A close-up 3D animation style portrait of Tracker from PAW Patrol, a Chihuahua pup with brown and white fur and large, pointed ears.
  • A close-up 3D animation of Rocky from PAW Patrol, a grey-furred pup with a wide, happy smile and big brown eyes.
  • A close-up 3D animation style portrait of Zuma from PAW Patrol, a brown chocolate lab wearing a bright orange water rescue helmet and vest.
  • A close-up 3D animated portrait of Rex from PAW Patrol, a Bernese Mountain Dog puppy with a wide, joyful smile.
  • A close-up 3D animated character portrait features a wide-eyed man with oversized, square blue-tinted glasses.
  • A close-up 3D animation of a man with a large blonde handlebar mustache and a dark purple top hat.
  • A close-up 3D animated portrait features a dark-skinned woman with brown hair and wide, expressive eyes smiling.
  • A wide-eyed, 3D animated white hen looks directly forward with a comical, slightly dazed expression.
  • A close-up 3D animated portrait of Rubble from PAW Patrol, an English Bulldog puppy wearing a bright yellow construction hard hat and vest.
  • A close-up 3D animation of a tan puppy with orange spots and green eyes, smiling warmly while wearing a purple construction hard hat.
  • A close-up 3D animated portrait of a smiling dark grey puppy wearing a red construction hard hat with a wrench emblem.
  • A close-up 3D animated portrait of a smiling brown and white puppy wearing a blue hard hat with a wrench emblem.
  • A close-up 3D render of Wheeler from Rubble & Crew, a grey and white puppy with bright blue eyes and a joyful, open-mouthed expression.
  • A group of five colorful, expressive cartoon dinosaurs piles playfully on top of each other on a floating green island.
  • The title logo for 'Tim Rex In Space' features bubbly, dinosaur-inspired yellow lettering with orange spots and red-topped ridges on the 'T.' Set against a…
  • Peppa Pig and George stand side-by-side on a vibrant green hill, while Mummy and Daddy Pig appear smaller in the background next to their yellow house.
  • The Peppa Pig and Nickelodeon logos are stacked vertically in a flat, graphic style.
  • A vibrant 3D character illustration of Dora the Explorer smiling broadly and peering out from a yellow circular frame.
  • A close-up 3D animated graphic of Marshall from PAW Patrol, a cheerful Dalmatian puppy wearing a red firefighter's helmet with a silver paw-print badge.
  • A vibrant, 2D animated close-up of Peppa Pig smiling within a circular emblem.
  • A close-up 3D cartoon illustration of Blaze, a bright red monster truck with large blue eyes and a wide, friendly white grin.
  • A group of five vibrant, cartoon dinosaurs huddle together on a grassy hilltop against a dreamy, galactic background of swirling blues and greens.
  • A vibrant 3D circular graphic features an orange Nickelodeon splat shape centered against a bright yellow disk.
  • A medium shot shows a smiling young Black boy outdoors, his arms outstretched in an enthusiastic gesture.
  • A low-angle action photograph captures a young blonde girl in a black helmet and full pads carving through a concrete skate bowl.
  • A young girl with long dark hair leaps through the air in mid-stride, wearing a teal t-shirt with a white tree logo and the words "WOODLAND RANGER." She…
  • Seen from behind, three young girls walk together on a sunny outdoor path, each wearing a white school shirt, dark skirt, and a matching purple and grey…
  • A vibrant yellow-to-orange gradient covers a textured surface resembling thick, hand-pressed paper or a lightly plastered wall.
  • A vibrant lime green 3D equals sign rendered with a glossy, slime-like texture.
  • A young Black girl in a pink tie-dye sweatshirt smiles as she paints a paper-mâché globe outdoors.
  • A close-up, high-resolution photo of a deeply saturated purple wall with a subtle stucco-like texture.
  • A square 3D-rendered graphic features a textured blue-to-teal gradient background framed by thin, winding cables.
  • A vibrant graphic frame features a thick, glossy green slime drip oozing from the top left corner.
  • A close-up shot focuses on the hands of a child and an adult as they plant small green sprouts in dark soil using a hand trowel and a rake.
  • A vibrant lime green slime drip hangs from the top edge of this textured purple graphic.
  • A vibrant digital collage depicts a young boy in a pink shirt on a green bicycle, facing away from the camera toward a field of yellow flowers and a nuclear…
  • A focused young Black girl in a yellow t-shirt uses a reacher tool to lift a discarded orange net on a sandy beach, while another girl in a floral dress…
  • A vibrant collage features a young blonde girl in denim overalls and orange sunglasses grinning broadly in front of a white wind turbine.
  • A smiling young Black boy with curly hair and a striped t-shirt excitedly unboxes brown paper packages from a cardboard shipping box.
  • A close-up portrait of a young girl with brown shoulder-length hair and a faint smile is set against a vibrant, layered background.
  • A close-up photo of a small tortoise being held by hands in blue surgical gloves, framed by a vibrant pop-art collage.
  • A smiling teenage girl with braided hair and glasses rakes leaves into a bin in a sunlit backyard, framed by an organic orange border.
  • A young girl dressed as a superhero with a red mask and cape smiles confidently while holding a desk globe under her arm.
  • Vibrant green slime drips from the top of this digital collage featuring a group of children holding a large paper-mache globe toward a blue sky.
  • A vibrant collage captures a child from a high-angle perspective sitting at a white table, meticulously using scissors on a craft project.
  • A frantic Spongebob Squarepants, wearing his Krusty Krab hat, stares with wide eyes and gritted teeth at a small purple urchin touching his arm in this…
  • A close-up photo of a monk seal with its mouth wide open in a vocalization, set against a vibrant, surrealist graphic collage.
  • A young child with an afro and a plaid shirt intently sorts plastic bottles into a green recycling bin while reaching into a second yellow bin.
  • A cartoon man in a green plaid shirt and white apron stands confidently with a broom over his shoulder, framed by vibrant purple and orange wavy borders and…
  • A cheerful SpongeBob SquarePants, wearing his Krusty Krab employee hat, hugs a metal trash can overflowing with garbage including a drink cup, an apple core,…
  • A vibrant purple graphic title card for Nickelodeon Our World sits atop a white information sheet against a textured orange background.
  • A young South Asian girl with braided hair speaks enthusiastically behind a UNICEF-branded wooden podium with a microphone.
  • A young girl with dark hair and a bright smile holds up a 'WRITTEN PRESENTATION TEMPLATE' filled out in blue marker, showcasing her big ideas for recycling.
  • A vibrant graphic collage promotes Nickelodeon Our World 'Kids Take Charge Day' with a 'Concept Note' form filled out by Jake and Hailey, flanked by colorful…
  • A vibrant collage of educational materials including a bright orange 'Nickelodeon Our World Project Playbook' and a purple 'Our Team Agreement' form.
  • A vertical graphic composition features several blue CBS eye logos scattered among vibrant, 3D abstract shapes.
  • Vibrant, 3D abstract shapes and textures float in a vertical composition, featuring a prominent grainy blue-to-purple gradient form on the left.
  • A vibrant 3D abstract graphic features a lime green textured drip flowing down a grainy blue-to-purple gradient background.
  • A horizontal lockup of the Nickelodeon and CBS logos separated by a thin vertical white line.
  • A close-up studio portrait of a young man with short, wavy blonde hair and a light reddish-brown beard.
  • A vibrant graphic logo features a lime green 3D lightning bolt to the left of a rectangular banner.
  • This graphic logo features the word "nick" in bold, rounded orange lowercase letters with lime green paint-stroke bursts on either side.
  • A vibrant 3D graphic banner for the Nickelodeon Kids' Choice Awards 2026 features a shiny orange blimp with the Nickelodeon logo on the left.

Download Nickelodeon’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Nickelodeon’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 285 images and the logos. The font files belong to Viacom International Inc, so they’re left out.

Download the Brand SkillZIP, 22.3 MB

nickelodeon-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ color.md

│ ├ logo.md

│ ├ typography.md

│ ├ brand-imagery.md

│ └ voice.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from nick.com on 3 Nov 2026. It isn’t Nickelodeon’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Nickelodeon and its logos are trademarks of Viacom International Inc. Rainbrand isn’t affiliated with or endorsed by Viacom International Inc.

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