Bloom is now Rainbrand

(Brand guidelines) // Kids and baby

Mushie brand
guidelines

Mushie’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from mushie.com.

Download the Brand Skill
Mushie wordmark in gray
  • Sand#E4D8CE
  • Charcoal gray#4E4E50
  • Terracotta#D2815F
  • Cream#F8F0E7

About Mushie

Mushie is a baby and toddler essentials brand built around the idea that everyday products can be beautiful and practical. Its visual identity pairs minimalist design and calm, muted colors with useful details, playful patterns, and warm scenes from family life.

Use Mushie’s lowercase wordmark as the brand signature. Its rounded, simple lettering works in gray on a light ground or in white when contrast calls for it. Keep the wordmark clear and legible.

Mushie colors

  • Sand

    Warm section backgrounds

    HEX
    RGB

  • Charcoal gray

    Wordmark, announcement bar and dark sections

    HEX
    RGB

  • Terracotta

    Accent on dark sections

    HEX
    RGB

  • Cream

    Soft accents and dividers

    HEX
    RGB

  • Near-black

    Text and buttons

    HEX
    RGB

  • White

    Page backgrounds

    HEX
    RGB

Mushie fonts

  • Scandia

    Primary heading · 700, Secondary heading and buttons · 500, Body · 400

Font names only. The Brand Skill download doesn’t include font files.

Mushie’s voice

Write with warmth, calm confidence, and a practical parent-to-parent sensibility. Lead with the everyday benefit, then explain the useful detail in clear, reassuring language. Keep the focus on children’s comfort, little discoveries, and simpler family routines.

Use natural, approachable phrases such as “designed for delicate skin and sweet dreams,” “a little joy and calm to mealtime,” and “make everyday meals a little simpler and more enjoyable.”

Keep safety, material, durability, and environmental claims tied to the specific product and substantiated wording. For example, product copy identifies food-grade silicone or organic cotton where relevant; do not turn a product-specific detail into a claim about the entire range.

  • “designed for delicate skin and sweet dreams”
  • “a little joy and calm to mealtime”
  • “make everyday meals a little simpler and more enjoyable”

Dos and don’ts

Do

  • Keep the visual identity calm, modern, and warm; use generous light space, soft colors, and clean product presentation.
  • Pair clear product details with natural, family-centered moments and playful, gentle patterning.
  • Write warmly and directly, leading with a useful benefit. Use the brand’s approachable language, such as “designed for delicate skin and sweet dreams.”
  • Keep material and safety claims specific to the product being described.

Don’t

  • Don’t make every design neutral-only: Mushie also uses playful prints, seasonal designs, and considered color accents.
  • Don’t clutter product imagery or obscure the product’s shape, pattern, color, or practical features.
  • Don’t use exaggerated, clinical, or impersonal copy; keep it warm, practical, and reassuring.
  • Don’t generalize a product’s material or safety claims to the whole brand range.

More from the Brand Skill

Product design

Mushie products balance clean, modern forms with soft colors and practical details. Product descriptions and imagery show rounded shapes, smooth or gently ribbed surfaces, simple silhouettes, muted solids, and small whimsical motifs. A design may introduce a brighter color or playful print while keeping the overall product easy to live with.

Show products clearly and accurately: include their defining features, material, and relevant use context. For lifestyle scenes, place baby and toddler products in gentle, everyday settings—mealtime, play, bath, nursery, or on the go.

Product variants range from quiet neutrals to colorful seasonal, nature, and character prints. Treat these as product-level choices, not as a single mandatory palette or pattern for every design.

Imagery

Brand and campaign imagery

Use clean product imagery and soft, natural lifestyle photography. Favor light, neutral surroundings, warm daylight, gentle shadows, and lived-in family settings. Show products in use by babies, toddlers, and caregivers, as well as clear still-life arrangements that communicate shape, color, and function. Whimsical prints and seasonal details can add delight without overwhelming the calm, modern mood.

Download Mushie’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Mushie’s guidelines. It starts at SKILL.md, which points to the right file for each task.

This copy includes the guidance and logos. It leaves out the reference images and font files.

Download the Brand Skill

mushie-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ colors.md

│ ├ logo.md

│ ├ product-design.md

│ ├ typography.md

│ ├ voice.md

│ └ imagery.md

└ assets/logos/

├ mushie-wordmark.svg

└ mushie-wordmark-3.png

Rainbrand’s Brand Agent built this Brand Skill from mushie.com on 30 Oct 2026. It isn’t Mushie’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Mushie and its logos are trademarks of Mushie & Co, LLC. Rainbrand isn’t affiliated with or endorsed by Mushie & Co, LLC.

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