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(Brand guidelines) // Kids and baby

Lalo brand
guidelines

Lalo’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from meetlalo.com.

Download the Brand Skill
LALO wordmark in navy
  • Lalo Ink#0F234C
  • Electric Lime#D4FB41
  • Classic Blue#3057A7
  • Light Sky#ECF3FF

About Lalo

Lalo makes thoughtfully designed products for babies, children, and parents, spanning mealtime, playtime, and bathtime. Its identity pairs modern, design-conscious simplicity with an approachable, family-centered point of view.

Use Lalo’s wordmark as the primary brand signature. The hippo is a secondary mark; use it where a compact brand presence is needed. Keep either mark clear, legible, and visually distinct from surrounding content.

Lalo colors

  • Lalo Ink

    Wordmark, text and outlines

    HEX
    RGB

  • Electric Lime

    Signature accent and primary button fill

    HEX
    RGB

  • Classic Blue

    Secondary brand color and the hippo

    HEX
    RGB

  • Light Sky

    Light blue section backgrounds

    HEX
    RGB

  • Pale Banana

    Warm light background and cards

    HEX
    RGB

Lalo fonts

  • GT Alpina

    Main display heading · 500

  • Sagace

    Secondary heading · 500

  • Neue Haas Grotesk Display

    Body text · 400

Font names only. The Brand Skill download doesn’t include font files.

Lalo’s voice

Write with warmth, reassurance, and practical optimism. Speak to parents as people navigating real routines; make useful product benefits clear without losing a friendly, human tone. Keep language conversational and inviting, with occasional playful turns of phrase.

Use the brand’s own cadence as a guide: “By your side from mealtime to playtime to bathtime; enjoy products that are safe, beautiful, and built to last.” “We put the same exacting care into every design as you do to the job of parenting.” “Remember, keeping play simple and consistent will make it feel less overwhelming for everyone!”

  • “By your side from mealtime to playtime to bathtime; enjoy products that are safe, beautiful, and built to last”
  • “We put the same exacting care into every design as you do to the job of parenting”
  • “Remember, keeping play simple and consistent will make it feel less overwhelming for everyone!”

Dos and don’ts

Do

  • Pair modern, considered design with a warm, family-centered tone.
  • Make everyday utility feel inviting: highlight how products support mealtime, playtime, and bathtime routines.
  • Describe benefits plainly and specifically, using friendly, encouraging language.
  • Use the LALO wordmark as the brand signature, with the hippo as a compact secondary mark.
  • Set the navy wordmark and text on Pale Banana, Light Sky or Electric Lime.

Don’t

  • Don’t make the brand sound clinical, impersonal, or overly formal.
  • Don’t overstate product or safety claims; keep statements grounded in the product’s established details.
  • Don’t let decorative language obscure practical information parents need.
  • Don’t stretch, crop or redraw the LALO wordmark or the hippo.

More from the Brand Skill

Furniture product imagery

Present furniture clearly, with enough space to read its shape, finish, and useful details. Show color variants faithfully; pair clean product views with contextual images that demonstrate scale, setup, and use. Keep dimension and feature graphics legible when included.

Lifestyle imagery

Show Lalo products in lived-in family moments: shared meals, play, caregiving, and everyday home routines. Favor natural, relaxed interactions and environments that feel calm, bright, and welcoming. Keep the product visible and part of the scene rather than making lifestyle imagery feel like a detached portrait.

Mealtime product imagery

Show mealtime products in clean, approachable settings that make their form, finish, and practical details easy to read. Use family or tabletop context to suggest real routines, and show product colorways distinctly.

Play and care product imagery

Keep the product at the center while showing how it fits into play, caregiving, and home life. Show materials, functional features, and color choices without distracting from the product. Use clear, useful feature graphics where they help explain a design.

Play collection imagery

Celebrate creative, open-ended play with clear product views and bright, purposeful contexts. Keep the visual mood playful but composed; prioritize the product and its use over visual clutter.

Download Lalo’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Lalo’s guidelines. It starts at SKILL.md, which points to the right file for each task.

This copy includes the guidance and logos. It leaves out the reference images and font files.

Download the Brand Skill

lalo-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ voice.md

│ ├ imagery-furniture.md

│ ├ imagery-lifestyle.md

│ ├ imagery-mealtime.md

│ ├ imagery-play-and-care.md

│ └ imagery-play-collection.md

└ assets/logos/

├ lalo-wordmark.png

└ lalo-icon.png

Rainbrand’s Brand Agent built this Brand Skill from meetlalo.com on 30 Oct 2026. It isn’t Lalo’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Lalo and its logos are trademarks of Love All Little Ones, Inc. Rainbrand isn’t affiliated with or endorsed by Love All Little Ones, Inc.

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