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(Brand guidelines) // Consumer technology

Meta brand
guidelines

Meta’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from about.meta.com.

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About Meta

Meta is a technology company whose products span AI glasses, Meta Quest and connected digital experiences. Its brand presents technology as an approachable way to stay connected, explore and make more of everyday moments.

Use the official Meta logo for Meta, not to represent Facebook. The primary logo variation is preferred whenever it works; reserve monochrome variations for low-reproduction settings where the primary version cannot perform. In marketing and media layouts, keep the logo at least 12px/5mm high, measured by the symbol, and leave clear space equal to twice the symbol’s height on every side.

Meta colors

  • Deep blue

    Accent

    HEX
    RGB

  • Bright blue

    Palette blue

    HEX
    RGB

  • Light blue

    Palette blue

    HEX
    RGB

  • White

    Background

    HEX
    RGB

  • Deep charcoal

    Text

    HEX
    RGB

  • Pale cool gray

    Primary button background

    HEX
    RGB

Meta fonts

  • Optimistic

    Primary headlines · 500, Body copy · 400, Buttons · 700

Font names only. The Brand Skill download doesn’t include font files.

Meta’s voice

Write with confidence and optimism, connecting advanced technology to useful everyday moments. Favor concise, benefit-led statements and conversational prompts. Explain features in plain language, with a sense of possibility rather than technical distance.

  • “Look. Incredible”
  • “Designed to keep you in the moment”
  • “A new lens on what’s possible”
  • “Inclusion from day one”
  • “We strive to create experiences that work for everyone by designing with accessibility in mind”

Dos and don’ts

Do

  • Use Meta’s own logo to identify Meta, and keep it distinct from the Facebook identity.
  • Prefer a primary-color logo where it reproduces clearly; use monochrome only when the primary version cannot work in a low-reproduction setting.
  • Give the logo its specified minimum size and clear space in marketing and media layouts.
  • Connect features to real-life benefits, and write in a direct, optimistic, inclusive voice.
  • Keep visual layouts clear, with rounded pill buttons, restrained shadows and legible typography.

Don’t

  • Don’t use the Meta logo to represent Facebook.
  • Don’t use the monochrome logo when a primary variation works in the reproduction setting.
  • Don’t crowd the logo or reproduce it below the minimum size in marketing and media layouts.
  • Don’t let technical detail overshadow the human benefit or make the brand voice feel distant.

Meta imagery

45 images from about.meta.com, in 2 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Brand imagery

14 images

Use brand photography to show people, communities and technology in a natural, accessible context. Meta’s privacy and accessibility communications include people using products, everyday settings and product-interface views; keep those images within their relevant story rather than treating them as a required formula for every layout.

  • A horizontal cinematic banner features four vertical slices of diverse workers with the central white text overlay, "The future is for everyone." The collage…
  • A pair of black Ray-Ban smart glasses and a white Meta Quest 3 VR headset float side-by-side against a soft, gradient background of pale blue and lilac.
  • A large, metallic 3D infinity symbol dominates the frame, appearing as a thick, iridescent chrome tube with orange and blue highlights.
  • A vibrant, close-up lifestyle photo features three young Black individuals with curly and afro-textured hair posing together in stylish eyewear.
  • A warm, close-up photograph of two South Asian teenage girls sitting side-by-side outdoors, sharing a knowing, affectionate smile.
  • Three Black adults with afro hairstyles sit together, framed in a close-up from a low angle.
  • A close-up portrait of a woman with a calm expression, wearing a yellow turban and olive-green tassel earrings, is framed within a circular graphic.
  • A technician wearing a hard hat and blue t-shirt stands at a mobile computer cart, dwarfed by towering rows of black server racks in a long data center aisle.
  • A close-up lifestyle photograph shows a person's hands holding an iPhone over a light-colored wooden table.
  • A close-up digital illustration shows a hand interacting with toggle switches on a smartphone screen, which is positioned diagonally against a mint green…
  • A textured, painterly illustration features several white floating cards against a soft mint green background.
  • An overhead close-up captures a young family lying in a circle on green grass, their heads meeting in the center.
  • A horizontal cinematic montage of four vertical panels shows a diverse group of people at work, overlaid with the white text "The future is for everyone."…
  • A horizontal corporate logo featuring a bright blue, stylized infinity symbol that resembles a three-dimensional loop.

Product imagery

31 images

Show Meta’s own devices and product experiences as products people can use in everyday life. For AI glasses, pair clear views of frames and hardware details with scenes of people wearing them in active, social or everyday settings. Product images may include the Meta AI app, controls, feature demonstrations and product interfaces.

Meta Quest imagery should show the headset, controllers and product experience in use. For product and interface work, preserve views of Meta Quest itself rather than substituting unrelated VR hardware.

  • A close-up lifestyle photograph features a man with long curly dark hair and a woman with wavy blonde hair, both smiling broadly at the camera.
  • A comprehensive sheet of video player interface icons presented in a minimalist, flat graphic style.
  • A pair of shiny black Ray-Ban smart glasses are angled to show the Wayfarer-style frame and thick temples.
  • These smart sunglasses feature a thick tortoiseshell frame in mottled amber and brown tones with dark tinted lenses.
  • A close-up photograph captured from an over-the-shoulder perspective shows a person unboxing black Ray-Ban Meta smart glasses.
  • A high-angle studio shot features sleek black smart glasses with oval, cat-eye lenses and thick, glossy frames.
  • A pair of Ray-Ban smart glasses features translucent smoky gray frames and solid deep navy blue lenses.
  • A three-quarter product shot of Ray-Ban smart glasses with clear, smoky grey frames and solid dark blue lenses.
  • A pair of smart glasses with translucent grey frames and light pink tinted lenses sits angled towards the left.
  • A pair of smart glasses with translucent moss green frames and blue-tinted lenses, shown at a three-quarter angle.
  • A three-quarter product shot of Ray-Ban smart sunglasses featuring a thick, matte tortoise shell frame and brown-tinted lenses.
  • Five pairs of smart sunglasses stand upright in a row against a plain white background, leaning slightly against one another.
  • A studio product shot of matte black Oakley shield sunglasses featuring a large, wraparound gray lens with a reflective finish.
  • A straight-on product shot of Ray-Ban Clubmaster eyeglasses featuring glossy black acetate along the brow line and temples paired with thin silver metal…
  • A pair of Ray-Ban smart glasses in a classic Clubmaster style featuring thick black top frames and thin silver wire rims.
  • A pair of Ray-Ban Meta smart glasses in a glossy tortoiseshell 'Shiny Havana' finish with dark brown tinted lenses.
  • A head-on studio product shot of smart sunglasses featuring thick, translucent charcoal-grey frames and dark black lenses.
  • These smart sunglasses feature a translucent dark grey cat-eye frame and dark tinted lenses.
  • A 3D product shot of black Ray-Ban Meta Wayfarer smart glasses angled to show the thick, tech-integrated temples and clear prescription-style lenses.
  • These round-frame smart sunglasses feature a semi-translucent, tan tortoise-shell pattern with dark green circular lenses.
  • A three-quarter product shot of smart sunglasses featuring chunky, translucent amber-colored frames and dark brown circular lenses.
  • A three-quarter product shot of Ray-Ban smart sunglasses with thick, glossy black cat-eye frames and dark green lenses.
  • A three-quarter product shot of Ray-Ban smart glasses featuring translucent caramel-colored frames and dark brown lenses.
  • A pair of Ray-Ban Meta smart glasses with thick, matte black frames and clear lenses is angled slightly to the right in this product shot.
  • A 3D product shot features matte black Ray-Ban Meta smart glasses with rounded, circular frames and clear lenses.
  • A three-quarter product shot of Ray-Ban smart glasses featuring thick, off-white frames and dark, semi-transparent lenses.
  • A studio product shot of translucent pink Ray-Ban smart sunglasses with dark black circular lenses.
  • A bright blue Meta infinity logo sits centered on a white, rectangular card with rounded corners.
  • A close-up product shot of a smartphone displays the Meta Privacy Center interface against a clean white background.
  • A young woman with long dark hair smiles while holding a white VR headset, sitting cross-legged on a green sofa next to a laughing man.
  • This graphic logo features the Meta brand mark consisting of a blue gradient infinity symbol followed by the word 'Meta' in a clean, white sans-serif typeface.

Download Meta’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Meta’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 45 images and the logos. The font files belong to Meta Platforms, Inc, so they’re left out.

Download the Brand SkillZIP, 2.4 MB

meta-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ brand-identity.md

│ ├ color.md

│ ├ dos-and-donts.md

│ ├ typography.md

│ ├ brand-imagery.md

│ ├ voice.md

│ └ product-imagery.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from about.meta.com on 3 Nov 2026. It isn’t Meta’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Meta and its logos are trademarks of Meta Platforms, Inc. Rainbrand isn’t affiliated with or endorsed by Meta Platforms, Inc.

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