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(Brand guidelines) // Food and drink

McDonald's brand
guidelines

McDonald's’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from mcdonalds.com.

Download the Brand Skill
McDonald's Golden Arches logo
  • McDonald’s Gold#FFBC0D
  • McDonald’s Red#DB0007
  • White#FFFFFF
  • Charcoal#292929

About McDonald's

McDonald’s is a global restaurant brand built around familiar food, quick ordering, and everyday convenience. Its public-facing voice pairs an instantly recognizable identity with approachable, energetic language.

Use the standalone Golden Arches as McDonald’s primary identity artwork. Preserve the mark’s shape and proportions; do not redraw, distort, or add effects to it.

McDonald's colors

  • McDonald’s Gold

    The Golden Arches and primary accent

    HEX
    RGB

  • McDonald’s Red

    Signature red

    HEX
    RGB

  • White

    Backgrounds

    HEX
    RGB

  • Charcoal

    Text

    HEX
    RGB

McDonald's fonts

  • Speedee

    Headings · 700, Body · 400, Buttons · 700

Font names only. The Brand Skill download doesn’t include font files.

McDonald's’s voice

Write in a friendly, direct, energetic voice. Favor short sentences, contractions, playful asides, and familiar everyday language. Make benefits tangible and keep the invitation clear without sounding formal or technical.

  • “Make any day fry day”
  • “Get more than you expect (and for less)”
  • “Because who wants to wait in line? Not you”
  • “You do you”

Dos and don’ts

Do

  • Use McDonald’s Gold as the recognizable accent and keep text easy to read against it.
  • Use Speedee for headings, body copy, and interface actions.
  • Write with direct, everyday phrasing and a playful, personable touch.
  • Keep offer details and qualifications together with the offer they describe.

Don’t

  • Don’t distort or redraw the Golden Arches.
  • Don’t make copy sound stiff or overcomplicated when a plain, conversational phrase will do.
  • Don’t separate an offer from its qualifying details.

More from the Brand Skill

Accessibility

Design digital experiences to support inclusive ordering and navigation. McDonald’s states that its digital accessibility work is guided by W3C recommendations, including WCAG, and is tested periodically with assistive technology users. Its U.S. restaurants also describe accessible ordering options such as Braille menus, large-print and picture menus, kiosk magnification, reach mode, and audio navigation.

Campaign and brand imagery

Use McDonald’s campaign and brand photography as references for promotional storytelling, seasonal offers, product launches, community, and corporate communications. The brand’s own campaigns combine expressive product imagery with approachable copy and a clear promotional focus.

Food imagery

Use the McDonald’s menu and product imagery as references for presenting food and beverages. Keep the item itself clear and recognizable, and use the images in context: menu tiles, product pages, promotional modules, or category navigation. The menu spans breakfast, burgers, chicken, sides, desserts, coffee, drinks, and sauces.

Product and digital experience imagery

Preserve McDonald’s own product and digital experience imagery when creating related work. Examples include ordering ahead, choosing a pickup method, loyalty, delivery, app promotion, and the locator interface. Use these as references for McDonald’s digital service communication.

Download McDonald's’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow McDonald's’s guidelines. It starts at SKILL.md, which points to the right file for each task.

This copy includes the guidance and logos. It leaves out the reference images and font files.

Download the Brand Skill

mcdonalds-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ voice.md

│ ├ dos-and-donts.md

│ ├ accessibility.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ campaign-imagery.md

│ ├ food-imagery.md

│ └ product-experience.md

└ assets/logos/

└ mcdonalds-icon-2.png

Rainbrand’s Brand Agent built this Brand Skill from mcdonalds.com on 30 Oct 2026. It isn’t McDonald's’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

McDonald's and its logos are trademarks of McDonald's Corporation. Rainbrand isn’t affiliated with or endorsed by McDonald's Corporation.

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