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(Brand guidelines) // Food and drink

KFC brand
guidelines

KFC’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from kfc.com.

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About KFC

KFC is a global chicken restaurant brand rooted in Colonel Sanders’ Kentucky story and the craft of its signature fried chicken. Its identity pairs confident, energetic communication with a familiar red-led palette, condensed headlines, and imagery of food, people, restaurants, and the Colonel.

Use KFC’s official primary logo or standalone wordmark from its current media library. Keep the Colonel portrait, lettering and stripes intact. Product photos and buckets shown in photography are supporting imagery, not standalone logos.

KFC colors

  • Logo red

    Red in the supplied current wordmark

    HEX
    RGB

  • White

    Light backgrounds and logo fields

    HEX
    RGB

  • Black

    Colonel portrait and text

    HEX
    RGB

KFC fonts

  • Kentucky Fried Serif

    Current brand serif

  • Kentucky Fried Sans

    Current brand sans

  • National 2 Condensed

    Website headings · 700

Font names only. The Brand Skill download doesn’t include font files.

KFC’s voice

KFC’s voice is confident, conversational, energetic, and lightly playful. Ground brand storytelling in food, craft, the Colonel, and Kentucky heritage. Use plainspoken language and lively turns of phrase, while keeping product and offer details clear.

Let humor and enthusiasm add warmth; make the food sound appetizing without losing clarity or credibility.

  • “It all began with the man, the myth, the legend himself”
  • “Our chicken isn't made the fast way or the easy way”
  • “From reducing our environmental footprint to creating more educational opportunities for everyone - we’re always striving to make an impact”
  • “There’s a good reason for this kind of growth. By making KFC one of the top franchises to own, we're empowering our franchise owners”

Dos and don’ts

Do

  • Use confident, conversational language with a little playfulness.
  • Bring the Colonel, Kentucky roots, chicken craft, and familiar food into brand storytelling when relevant.
  • Make product descriptions vivid and specific, and keep practical details easy to understand.
  • Use the established palette and type roles consistently across a design.
  • Choose KFC imagery that supports the story: its food, people, restaurants, heritage, or own digital experience.

Don’t

  • Flatten the voice into generic corporate language; KFC’s published writing is direct and personable.
  • Use humor or bravado in ways that obscure the message or the details of a product or offer.
  • Treat a campaign line or promotion as permanent Brand language.
  • Use another organization’s logo or identity artwork as a KFC mark.

KFC imagery

99 images from kfc.com, in 5 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Brand assets

9 images

The standalone Brand mark and logo artwork are shown first. Backdrops and captured home-page compositions are supporting visual assets, not logos.

  • A pile of golden-brown, crispy fried chicken drumsticks and pieces overflows from a classic white KFC bucket.
  • A black, vintage-style logo featuring the hand-lettered text "Kentucky Fried Chicken" in a stacked arrangement.
  • A cluster of four thick, golden-brown chocolate chip cookies with large, melting dark chocolate chunks sits on the right side of a vibrant red background.
  • A white and red KFC snack bucket overflowing with crispy popcorn chicken and seasoned potato wedges is set against a solid, vibrant red background.
  • A bold, black typographic logo of the initials "KFC" in a stylized, italicized serif font.
  • A minimalist black wordmark logo features the words "Kentucky Fried Chicken" in a custom, hand-drawn brush script.
  • A stark black-and-white graphic features the silhouette of an elderly man with a cane standing in a brightly lit doorway, casting a long, monstrous shadow…
  • Five graphic buckets are arranged horizontally across a black background, showcasing various KFC brand motifs.
  • The silhouette of a man in a white suit, resembling Colonel Sanders, stands in a bright white doorway against a vast black, textured background.

Food and campaign imagery

36 images

Use KFC’s own food and campaign imagery to support menu discovery, promotional storytelling, and brand communication. The examples below include product photography, category visuals, campaign artwork, and newsroom imagery; match the image to the content and campaign context.

  • Three bold black dollar signs with a gritty, stippled texture are layered over a solid red, trapezoidal bucket shape.
  • A vibrant, cartoon-style illustration of a flame icon with a thick, hand-drawn black outline.
  • A high-contrast product shot features a KFC bucket brimming with golden-brown fried chicken, flanked by white bowls of mashed potatoes with gravy and creamy…
  • A pile of eight crispy, golden-brown chicken nuggets anchors this studio product shot, flanked by a tipped-over carton of french fries and two small bowls of…
  • Two pieces of golden-brown fried chicken, a drumstick in the foreground and a thigh piece behind it, rest on a square of crinkled white paper.
  • Three golden-brown, crispy fried chicken tenders are piled on a sheet of branded paper printed with red "Kentucky Fried Chicken" logos.
  • A golden-brown fried chicken tender is nestled amongst a cluster of thick-cut French fries in a white KFC-branded cup with bold red lettering.
  • A white and red striped KFC cup is overflowing with golden, crinkle-cut french fries and several pieces of crispy, breaded fried chicken.
  • A top-down product shot of a white KFC-branded cup overflowing with golden-brown french fries and crispy popcorn chicken.
  • A white and red paper cup with bold, vertical 'KFC' text is overflowing with golden, salted French fries and two pieces of crispy, breaded fried chicken.
  • A tall, frosted glass is filled with vibrant pink cherry lemonade and crushed ice, topped with a thick layer of creamy white foam that swirls down into the…
  • A studio product shot of a tall, frosted glass filled with bright red cherry lemonade and overflowing with crushed ice.
  • A studio product shot of a KFC meal deal featuring golden fried chicken tenders and drumsticks crowded into a white branded paper tray.
  • A vibrant studio shot features two KFC fried chicken sandwiches with golden, crispy fillets and pickles on sesame seed buns.
  • A nighttime photograph of the illuminated Kentucky Fried Chicken birthplace in Corbin, featuring a prominent neon sign outlined in red to match the state's…
  • A close-up studio photograph features a thick, extra-crispy fried chicken sandwich held in the palm of a hand against a vibrant red background.
  • A high-angle, vibrant product shot features a crowded table centered on a large white bucket of KFC fried chicken with Colonel Sanders' face.
  • The iconic KFC logo features a stylized black-and-white portrait of Colonel Sanders with his signature glasses, goatee, and string tie.
  • A close-up shot of hands with long, pearlescent nails pulling apart a golden-brown fried chicken tender to reveal the steaming white meat inside.
  • A modern, two-story KFC restaurant building features sleek white curved architecture with bold red vertical fins.
  • A close-up studio photograph features a hand reaching into a white KFC bucket overflowing with golden-brown popcorn chicken.
  • A close-up studio photograph of a golden-brown country fried steak smothered in white pepper gravy, served on a black plate with mashed potatoes, coleslaw,…
  • A vibrant studio product shot features three distinct fast-food combos arranged on a glossy red surface against a red-tiled wall.
  • A close-up product photo showcases three white Kentucky Fried Chicken bowls overflowing with different comfort food combinations.
  • A motion-blurred figure walks past a row of four gritty, wheat-pasted KFC posters on an urban brick wall.
  • A full bucket of Kentucky Fried Chicken featuring a mix of golden-brown fried drumsticks and thighs sits beneath a bold text banner.
  • A bold red price tag graphic is tilted diagonally, featuring three prominent white dollar signs arranged across its surface.
  • A vibrant 2D fire icon features a rounded orange base that tapers into three distinct flickering points.
  • A vibrant product shot of a fried chicken meal featuring two pieces of crispy golden-brown chicken and a flaky biscuit resting on red-and-white branded paper.
  • A high-angle product shot features a large KFC bucket overflowing with golden-brown fried chicken, centered between two white bowls with red rims.
  • A close-up studio shot shows two pieces of golden-brown fried chicken, a drumstick and a larger thigh, resting on a small square of branded greaseproof paper.
  • Two golden-brown, craggy fried chicken tenders are positioned in a diagonal line, showcasing a highly textured, crispy breading.
  • A cluster of eight golden-brown, crispy fried chicken nuggets is arranged on a piece of white parchment paper.
  • A vibrant food photography shot features a bundle of five golden-brown fried rolls filled with bright red berry jam, resting on white paper printed with the…
  • A tall, straight-sided glass filled with dark cola and topped with several large ice cubes.
  • A wide-angle, low-perspective photo of a KFC restaurant exterior at twilight, illuminated by warm interior lights and glowing red signage.

Franchise and heritage imagery

37 images

KFC’s storytelling includes Colonel Sanders, the brand’s history, restaurant teams, franchisees, and its food-making process. Use these visuals where that subject is relevant; retain their original context when the image is tied to a particular story or franchise page.

  • A minimalist red and white vector graphic of a stylized globe, defined by a bold red circular border.
  • A solid red graphic illustration of the contiguous United States.
  • A minimalist, red and white graphic icon depicting a building facade.
  • A bold red dollar sign graphic centered within a matching red circular outline.
  • A collection of fast-food brand logos is anchored by a large red speech bubble at the top containing the word 'Yum!' in white serif font.
  • A life-sized, all-white statue of Colonel Sanders sits on a wooden slatted bench with one arm draped over the back and a black cane in hand.
  • A smiling Black woman in a Kentucky Fried Chicken uniform makes a heart shape with her hands in this close-up photograph.
  • A high-contrast, minimalist white graphic of a KFC bucket filled with fried chicken.
  • A medium candid shot features two male KFC employees standing behind a service counter, both looking intently toward the left.
  • A smiling male fast-food worker in a red KFC polo and black cap hands a white plastic bag containing a bucket of chicken to a female customer in a black…
  • Colonel Sanders, an elderly man with white hair, a mustache, and a goatee, smiles warmly while holding a spoon in a homey kitchen.
  • Two vintage black-and-white photographs of Colonel Sanders are arranged vertically.
  • This black and white archival photo features Colonel Sanders in a white apron and signature string tie, leaning over a steaming pressure cooker in a…
  • A close-up photograph captures a person's flour-dusted hands shaking a metal wire basket filled with breaded chicken pieces.
  • Two young boys in soiled white school uniforms smile brightly as they hold red and white KFC meal boxes outdoors.
  • A classic black-and-white studio portrait features Colonel Harland Sanders seated in a director's chair with his legs crossed.
  • A circular photo reveals a top-down view of flour-dusted raw chicken thighs and drumsticks arranged neatly on wire cooling racks within a stainless steel…
  • A close-up portrait of Colonel Sanders smiling warmly while holding a white bucket of fried chicken against a plain white background.
  • A full bucket of KFC fried chicken features golden-brown, crispy pieces of Original Recipe drumsticks and thighs piled high.
  • A top-down photograph shows rows of flour-dredged chicken drumsticks and thighs resting on metal wire cooling racks inside a large baking sheet.
  • A dynamic close-up photo shows a cook's floured hands shaking a metal mesh basket filled with breaded raw chicken wings.
  • A vibrant red circular graphic features the large number '11' slanted in the center.
  • A close-up action photo inside a commercial kitchen shows a person's hand pressing down a heavy industrial metal lid onto a stack of wire racks filled with…
  • A circular red seal features two thick, vertical white stripes at the top that resemble a number eleven.
  • A high-contrast red-tinted graphic features a halftone portrait of Colonel Sanders positioned on the right side.
  • A close-up photograph features a man resembling Colonel Sanders peeking over the rim of a red and white striped KFC bucket overflowing with fried chicken.
  • A smiling, middle-aged man with a goatee leans out of a drive-thru window, wearing a red polo shirt and a black "Kentucky Fried Chicken" hat.
  • A bold red line-art icon features a simplified smartphone silhouette with a hand interacting with the screen.
  • A minimalist, red line-art icon of a shopping bag depicted from a three-quarter perspective.
  • A vibrant red linear icon of a paper airplane, angled upwards and to the right to suggest motion or sending a message.
  • A minimalist red line icon depicting a dining set with two chairs facing inward toward a central table.
  • A vibrant red, minimalist line-art icon depicting a delivery truck in profile.
  • A close-up studio photograph focuses on a person with light blue manicured nails holding a crispy fried chicken sandwich in a white and red branded wrapper.
  • A close-up photograph features a red and white striped bucket brimming with golden-brown, extra-crispy fried chicken.
  • A low-angle outdoor shot of a modern KFC restaurant building under a clear blue sky, featuring bold red and white vertical stripes.
  • A smiling young woman wearing a red KFC polo and a black 'Kentucky Fried Chicken' baseball cap makes a heart shape with her hands.
  • A white digital graphic of a handwritten signature reading "Col.

Menu and product experience

11 images

KFC’s menu and ordering experience pairs clear product names and descriptions with food imagery, selection steps, and optional add-ons. Preserve those product images and interface visuals when designing related KFC digital experiences.

  • A high-angle studio product shot of a white bowl filled with mashed potatoes topped with several large, crispy breaded chicken nuggets.
  • A close-up studio shot of a white bowl overflowing with a hearty meal featuring golden-brown fried chicken nuggets nestled on top of creamy mashed potatoes.
  • A high-angle studio product shot captures a small, clear glass ramekin filled with a thick, peachy-orange sauce.
  • A thick, extra-crispy fried chicken fillet is the centerpiece of this sandwich, layered with three thick pickle slices and creamy mayo on a toasted brioche bun.
  • A studio product shot features a golden-brown, extra crispy fried chicken sandwich stacked high on a piece of white paper.
  • A close-up studio shot of a spicy fried chicken sandwich featuring a large, extra-crispy breaded fillet extending beyond a glossy brioche bun.
  • A vibrant studio food shot features a thick fried chicken sandwich on a toasted brioche bun with pickles and mayo, accompanied by a side of french fries and…
  • A close-up studio shot of golden-brown, seasoned french fries overflowing from a classic red and white vertical-striped KFC cardboard carton.
  • A tall, frosted glass is filled with vibrant orange Mountain Dew Sweet Lightning soda and plenty of crushed ice.
  • A small white ceramic bowl filled with creamy, peach-colored spicy mayo sauce features a decorative swirl at the center.
  • A high-angle product shot features a cardboard box overflowing with thick, seasoned potato wedges topped with several green pickle slices and zig-zags of…

App experience

6 images

KFC’s app communications show food alongside the digital ordering experience: reordering, order tracking, pickup and delivery, and account features. Use KFC’s own app imagery when making KFC app or ordering work, and keep the product interface visible in context.

  • A high-angle studio product shot displays a KFC bucket overflowing with golden-brown fried chicken, flanked by individual bowls of coleslaw and mashed…
  • A minimalist white outline of a modern smartphone frame.
  • A split composition featuring a smartphone on the left showing an app ordering screen for a "$9.00 - 5 PC.
  • A white smartphone displaying a KFC mobile order status of "NOW WE’RE COOKIN’" stands beside a feast of Kentucky Fried Chicken products.
  • A digital smartphone screen showing a KFC mobile app interface sits next to a spread of fried chicken, mashed potatoes with gravy, a biscuit, and a tall…
  • Two white smartphones overlap in a clean screenshot layout, showcasing the KFC mobile app interface.

Download KFC’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow KFC’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 101 images and the logos. The font files belong to KFC Corporation, so they’re left out.

Download the Brand SkillZIP, 6.2 MB

kfc-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ color.md

│ ├ dos-and-donts.md

│ ├ logo.md

│ ├ typography.md

│ ├ brand-assets.md

│ ├ voice.md

│ ├ food-and-campaign-imagery.md

│ ├ franchise-and-heritage-imagery.md

│ ├ menu-and-product-experience.md

│ └ app-experience.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from kfc.com on 3 Nov 2026. It isn’t KFC’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

KFC and its logos are trademarks of KFC Corporation. Rainbrand isn’t affiliated with or endorsed by KFC Corporation.

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