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(Brand guidelines) // Food and drink

Graza brand
guidelines

Graza’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from graza.co.

Download the Brand Skill
Graza wordmark
  • Bright green#9EEF80
  • Deep olive green#3C422E
  • Warm cream#F6E6D9
  • Near-black#040404

About Graza

Graza is a food brand centered on fresh olive oil and the joy of cooking. Its identity pairs distinctive, approachable product storytelling with olive oil, kitchen use, recipes, and a playful sense of fun.

Use Graza’s own logo artwork for brand identification: the GRAZA wordmark, and the standalone olive where a compact brand signature is needed. Keep their artwork intact.

Graza colors

  • Bright green

    Accent and primary button fill

    HEX
    RGB

  • Deep olive green

    Text and outlines

    HEX
    RGB

  • Warm cream

    Website background and cards

    HEX
    RGB

  • Near-black

    Wordmark

    HEX
    RGB

Graza fonts

  • ITC Garamond Condensed

    Display headings · 300

  • GT Alpina Typewriter

    Body text

  • Apercu

    Tags and labels

Font names only. The Brand Skill download doesn’t include font files.

Graza’s voice

Graza’s voice is warm, lively, conversational, and food-loving. It makes ingredient and cooking details feel fun without losing clarity. Use short, punchy statements, playful asides, and direct encouragement; explain product differences in plain language and connect them to real cooking moments.

  • “Really good olive oil makes everything better”
  • “Fresh is best”
  • “Turn up the heat!! It's time to Frizzle!”
  • “Made for eating, never heating”

Dos and don’ts

Do

  • Keep Graza’s writing conversational, energetic, and grounded in cooking.
  • Make product distinctions useful: Drizzle finishes food, Sizzle brings olive-oil flavor to everyday cooking, and Frizzle suits high-heat cooking with a neutral flavor.
  • Use concise, playful turns of phrase and specific food examples.
  • Use the green accent, deep-green text, and warm background as the core visual palette.
  • Keep product and food imagery central to visual storytelling.

Don’t

  • Don’t blur the distinct roles of Drizzle, Sizzle, and Frizzle.
  • Don’t make exact smoke-point claims for Frizzle.
  • Don’t make the voice stiff, overly technical, or detached from cooking.
  • Don’t alter Graza’s logo artwork.

More from the Brand Skill

Imagery

Graza’s imagery spans product packaging, food and recipe photography, kitchen moments, olive growing and harvesting, and brand-led editorial content. Draw from these groups to keep creative work connected to the products and the pleasure of cooking. Preserve the appearance of Graza’s product packaging and product experience when depicting it.

Visual components

For digital layouts, use rounded buttons with a clear, fine outline. The primary button is filled with the green accent; secondary buttons are transparent with a dashed outline. Keep card treatments simple, with restrained borders and no shadow.

Download Graza’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Graza’s guidelines. It starts at SKILL.md, which points to the right file for each task.

This copy includes the guidance and logos. It leaves out the reference images and font files.

Download the Brand Skill

graza-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ colors.md

│ ├ imagery.md

│ ├ logo.md

│ ├ typography.md

│ ├ visual-components.md

│ └ voice.md

└ assets/logos/

├ graza-logo.svg

├ graza-logo-2.svg

└ graza-logo-4.png

Rainbrand’s Brand Agent built this Brand Skill from graza.co on 30 Oct 2026. It isn’t Graza’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Graza and its logos are trademarks of Drupely Inc. Rainbrand isn’t affiliated with or endorsed by Drupely Inc.

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