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Google Gemini brand
guidelines

Google Gemini’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from gemini.google.

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About Google Gemini

Gemini is Google’s multimodal AI assistant for writing, planning, learning, research, and creative work. Its identity pairs direct, warm, energetic communication with flexible, expressive visuals and a clear, approachable product experience.

Use Gemini’s standalone spark mark as its primary logo. Keep the mark clear and recognizable; use an alternate supplied version when its shape or treatment better suits the application. Do not treat campaign backdrops, social images, product imagery, or interface icons as logos.

The brand backdrop and share image are useful visual references, not logo artwork.

Google Gemini colors

  • Light blue

    Signature accent and primary button background

    HEX
    RGB

  • Blue

    Signature blue

    HEX
    RGB

  • Warm near-white

    Page and card background

    HEX
    RGB

  • Near-black

    Primary text

    HEX
    RGB

  • Black

    Primary button text

    HEX
    RGB

  • Google blue

    Secondary button treatment

    HEX
    RGB

  • Muted charcoal

    Text links

    HEX
    RGB

Google Gemini fonts

  • Google Sans Flex

    Primary display heading · 300, Body · 300

Font names only. The Brand Skill download doesn’t include font files.

Google Gemini’s voice

Gemini sounds warm, curious, helpful, and vibrant. Write with the reader, not at them: make the benefit clear, invite exploration, and keep the language natural and easy to act on. Prefer short, direct sentences and vivid verbs. A light, playful turn of phrase can make technical capabilities feel approachable.

Use conversational lines such as “Speak it. See it. Share it.”, “Your world, connected.”, and “Less prompting, more doing.” These pair compact rhythm with a clear user benefit.

For complex capabilities, explain what they help someone accomplish rather than relying on technical language. When accuracy, differing viewpoints, or limitations matter, be clear and balanced; never imply that Gemini is infallible or has personal beliefs.

  • “Speak it. See it. Share it”
  • “Your world, connected”
  • “Less prompting, more doing”

Dos and don’ts

Do

  • Use Gemini’s spark mark as the brand identifier and keep it distinct from supporting campaign imagery.
  • Use the signature palette and maintain clear text contrast.
  • Lead with a human benefit and an active verb. “From concept to clip.” is a concise example of turning a capability into an invitation.
  • Write warmly and directly, with room for curiosity and play. “Don't wait for a spark. Jump into curated styles” shows the brand’s encouraging, conversational energy.
  • Make claims specific and balanced. Explain relevant limits or variability when they matter.

Don’t

  • Don’t substitute decorative or product imagery for the Gemini mark.
  • Don’t make copy sound judgmental, cold, or needlessly technical; center the reader’s request.
  • Don’t suggest that every output is accurate, uniform, or guaranteed. State material qualifications clearly.
  • Don’t present Gemini as having personal opinions or feelings.
  • Don’t use fixed availability or feature claims without checking that they fit the particular product, region, and time.

Google Gemini imagery

134 images from gemini.google, in 4 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Campaign and product imagery

40 images

Gemini’s product storytelling connects everyday creative intent to tangible outcomes. Use friendly, expressive scenes and vivid visual ideas to make multimodal creation feel approachable. Show the person, subject, or idea as the focus; supporting details should clarify the feature or story.

Campaign imagery also presents Gemini as a creative assistant for imaginative projects and everyday tasks. Keep an inviting, contemporary feel, and let examples demonstrate variety rather than prescribe one fixed illustration style.

Gemini’s student-facing creative direction is energetic and playful, with colorful learning scenes and approachable dimensional objects. Use these as inspiration for educational work while keeping any task-specific visuals relevant to the subject.

  • A minimalist, flat vector icon of a graduation cap rendered in a bright cornflower blue with a subtle vertical gradient.
  • A minimalist user profile icon rendered in a soft blue-to-lavender gradient.
  • A vibrant periwinkle blue graphic icon representing a 'create video' function.
  • A blue gradient image icon featuring a thick, rounded square frame.
  • A minimalist, flat-style vector icon of an artist's paint palette in a vibrant cornflower blue.
  • A vibrant blue minimalist icon features a thick, rounded pencil or pen silhouette angled diagonally from the bottom-left to top-right.
  • A circular headshot of a smiling woman with long blonde hair and green eyes, set against a warm, wood-paneled interior.
  • A digital graphic featuring a light blue, semi-transparent profile user icon on the left and a solid blue rounded square on the right containing the white…
  • A user interface graphic displays three circular profile photos of two women and a man in snowy and mountainous outdoor settings.
  • A light blue graphic consisting of a node-and-link share icon and a rounded rectangle labeled with the number 02.
  • A dark-themed user interface graphic titled 'Who can use your avatar' features a vertical list of two authorized users.
  • A minimalist blue-toned graphic featuring a rounded rectangle on the right containing the white number "03." To the left, there is an abstract pattern…
  • A high-angle 3D rendering features an ornate chess set with white and black pieces stylized as armored knights and royalty, set against a dark marble board…
  • A bulbous, 3D capital letter G floats centrally against a grainy black cosmic background.
  • A light-blue teddy bear character in a dark blue puffer vest and brown scarf maneuvers a large, cyan-framed snow roller across a bright white snowbank.
  • A 3D medical illustration of a standing human figure, shown from a three-quarter angle, highlighting the muscular system in deep red and blue venous pathways.
  • A stylized number 4 is constructed from a dense swarm of small, black, arrowhead-like geometric shards.
  • A close-up UI screenshot of the Gemini mobile app interface on a curved white card against a soft blue background.
  • A tabby cat sleeps soundly on a blue knit throw blanket draped over a grey sectional sofa in a bright, modern living room.
  • A woman with red nail polish holds up a smartphone to the camera, displaying an app screen that says "Hello Vidya!
  • A joyful woman wearing a baseball cap and sunglasses sits on a white circular platform with her arms raised in celebration.
  • A close-up vertical portrait shows a smiling woman with dark curly hair wearing a blue and white pinstriped button-down shirt against a plain white background.
  • A stylized, grainy digital illustration depicts a person stepping from a dark briefcase onto a stack of envelopes, reaching toward a glowing point near an…
  • A fuzzy, pink felt-textured passenger airplane is captured mid-air, coming in for a low landing between two symmetrical rows of pink and yellow palm trees.
  • A minimalist black user profile icon is centered within a thin, light gray circular border.
  • A minimalist black and white line icon of a storefront is centered within a thin circular frame.
  • A minimalist black bank or government building icon is centered within a thin, light gray circular border.
  • A minimalist black line-art icon of a graduation cap is centered within a thin, light gray circular border.
  • A close-up graphic overlay features a vibrant blue banner with a test tube icon and the word "Chemistry" in white sans-serif text.
  • An educational user interface graphic is overlaid onto a dark, textured chalkboard filled with handwritten chalk formulas and diagrams.
  • A digital quiz card floats over a cinematic, deep-space background filled with jagged asteroids, distant planets, and a star-studded galaxy.
  • A vibrant 2D graphic features a colorful DNA double helix at its center, with strands in teal and pink connected by multi-colored rungs.
  • A stacked sequence of digital white cards floats over a piece of lined notebook paper with a pink left margin.
  • A close-up shot of handwritten astronomy notes on lined paper, featuring a stellar evolution diagram with terms like 'Main Sequence', 'Red Giant', and 'White…
  • A close-up photo shows a mobile app interface overlaid on a page of hand-drawn astronomy notes about stellar evolution.
  • A whimsical 3D collage of vibrant objects floats against a soft pink and blue sunset sky, centered around a white text input bar that reads, "Bring all these…
  • A blue, stylized edit or pencil icon floats diagonally from the bottom-left to the top-right.
  • A minimalist blue graphic consisting of two stacked horizontal lines on the left, each paired with a large checkmark on its right.
  • A minimalist blue graphic icon features a rounded square representing a document with four horizontal white bars.
  • A minimalist, light blue graphic icon of a briefcase or suitcase with rounded corners.

Creative examples

41 images

Gemini’s public-facing examples make creative possibility concrete: bold color, tactile materials, playful objects, imaginative scenarios, and varied art directions. Use them as examples of creative range, not as a single mandatory style. For generated-image work, specific composition, style, and subject details help steer the result.

The following examples range from colorful editorial-style objects to dimensional, playful renders. Use their variety to support creative exploration, and keep each image appropriate to its audience and purpose.

  • A centered portrait of a smiling woman with long blonde hair, dressed in an all-white winter outfit including a beanie, a puffer jacket, and a gold chain…
  • A stop-motion style claymation figure of a blonde woman with a silver chain necklace stands centered against a vibrant, tactile garden of oversized clay…
  • A man and a woman appear as highly polished, liquid silver statues with a mirror-like finish against a solid bright blue sky.
  • A cheerful Pembroke Welsh Corgi wearing a tiny brown cowboy hat sits front and center in a lush, green field under a clear blue sky.
  • A close-up fisheye photo of a brown and white dog wearing a small brown cowboy hat, its wet black nose dominating the center of the frame.
  • A medium studio portrait features a young Black man with a textured afro, staring confidently into the camera while holding a basketball against his hip.
  • A dynamic wide-angle action photo of a young male basketball player in mid-air against a vibrant purple and red gradient background.
  • A row of vibrant red, yellow, and blue wooden houses curves along a snowy shoreline, reflecting clearly in the glassy, turquoise water of a calm bay.
  • Vibrant green aurora borealis ribbons and the Milky Way swirl above a snowy mountain range and a quiet coastal village.
  • A surreal digital 3D render of a futuristic, translucent pink vehicle that takes on the organic appearance of a jellyfish.
  • A surreal digital artwork depicts a car sculpted entirely from ramen ingredients, steaming against a neutral tan background.
  • A surreal digital art piece features a car body sculpted entirely from a reddish-purple ribbed cactus, complete with small sharp thorns and a pale green…
  • A surreal digital art piece featuring a small, futuristic car sculpted entirely from golden honeycomb, complete with honey-dripped horns and hexagonal wheels.
  • A surreal studio product shot of a lava lamp shaped like a aerodynamic, bull-horned car against a solid apricot background.
  • An iridescent, car-shaped beetle sculpture glows with a metallic sheen of green, blue, and purple oil-slick colors.
  • A surreal concept car hybrid covered in soft white chicken feathers, featuring a translucent red windshield and textured red rooster combs as rear fins.
  • A surreal studio photograph features a small car sculpted entirely from lumpy, bubblegum-pink material that resembles chewed gum or raw meat.
  • The word "hello" is rendered in large, 3D bubble lettering that floats against a solid black background.
  • A close-up lifestyle photograph features a retro-inspired paper invitation for a 'Bridal Brunch for Sofia Marquez' resting on a wooden surface in warm,…
  • An extreme close-up photo focuses on the tanned, weathered back and neck of an older man with gray hair lounging on a crowded beach.
  • Ornate, hand-lettered signage for 'Mexitaly TORNABUONI Strada 64 Bar and Restaurant' is rendered in a vintage, three-dimensional style on a glass window.
  • A close-up photograph of a stained glass panel featuring the word "RIVIERA" in an ornate, Art Nouveau typeface.
  • A vibrant airbrushed illustration features a round chrome side-view mirror of a classic car, reflecting a winding desert road at sunset.
  • A close-up illustration of a green, shaggy monster with long black claws holding movie theater snacks in its massive hands.
  • A vibrant bouquet of paper origami flowers is centered against a soft gradient background of pale mint and golden yellow.
  • A vibrant 3D render of a four-blade marine propeller, featuring an iridescent metallic finish that shifts between golden-yellow and bright fuchsia.
  • A detailed 3D miniature figurine of a fluffy grey cat wearing a small pink crown with pom-pom tips and a matching pink collar with a silver bell.
  • A close-up 3D graphic of a gleaming microscope, rendered entirely in vibrant shades of metallic cobalt and violet.
  • A shimmering, iridescent blue metallic podium and gooseneck microphone set against a soft light blue gradient.
  • A stylized, metallic blue book that doubles as a padlock floats against a soft teal-to-blue gradient background.
  • A green claymation tube character with a smiling googly-eyed face floats at an angle against a textured, blue-to-light-blue gradient background.
  • A whimsical, white claymation light bulb with a smiling face and wide black-and-white eyes floats against a textured blue background.
  • A translucent glass notification bubble with a heart centered inside, rendered in a 3D digital art style against a gradient blue background.
  • A 3D glass paper plane floats at a dynamic angle against a soft, blurred blue background.
  • A 3D glass rendering of a vintage-style pill microphone floats diagonally against a soft, blurred blue background.
  • A hybrid sphere merges the textures of three sports balls, resting against a backdrop of deep green synthetic turf.
  • A polished gold trophy cup overflowing with buttery white popcorn sits tilted against a backdrop of deep green artificial turf.
  • A triangular sports pennant rests horizontally against a dense background of dark green artificial turf.
  • A surreal, open book crafted entirely from plush, fuzzy faux fur floats in the center of the frame.
  • A surreal digital illustration features a fork and spoon covered in dense, soft faux fur, crossed in an X shape against a soft gradient background.
  • A surreal digital product shot of a vintage-style rangefinder camera completely covered in soft, plush pastel fur.

Product experience imagery

33 images

Preserve Gemini’s own product experience in interface work: show the real interaction, feature, or workflow that the communication describes. Product screenshots and interface examples should clarify the task at hand, not serve as generic decoration.

For conversational features, show the interaction in context: a user speaks, types, shares what they see, or connects an app, and Gemini responds in the same flow.

Research and other multi-step experiences can be represented as a sequence of reasoning and work: planning, searching, reasoning, and reporting. Maintain a clear visual connection between steps and the resulting usable output.

Canvas imagery shows ideas becoming interactive, shareable things. Make the result legible as an app, game, visualization, or draft rather than an abstract promise.

Gemini’s music-generation experience uses cover art, track examples, and clear creation controls. Show the creative range while keeping the interface and controls easy to understand.

Show product imagery for Gemini in Chrome in its browsing context, where page content, questions, and assistance appear connected.

  • A Neoclassical oil painting depicts an elderly, muscular man in a white robe sitting upright on a bed, one hand gesturing toward the heavens while the other…
  • A circular teal and dark blue graphic badge featuring a stylized, light blue book icon at its center.
  • A close-up digital graphic of a multi-line line chart set against a dark charcoal gray background.
  • A close-up screenshot of basic HTML code displayed in a dark mode code editor with syntax highlighting.
  • A clean UI graphic shows a floating Gmail interface window featuring the Google AI 'Help me write' prompt.
  • Brand image
  • A central dark modal with a green and blue glow displays a white upload icon and the text "5x more sources, chats and audio overviews." It is surrounded by…
  • A close-up UI screenshot depicts an AI shopping assistant interface on a soft blue gradient background.
  • A minimalist blue graphic features four circular elements arranged in a two-by-two grid.
  • A close-up UI screenshot of a digital assistant confirmation for a Google Calendar event.
  • A minimalist, cornflower blue camera icon featuring rounded corners and a thick, uniform stroke weight.
  • A close-up UI screenshot features a rounded message bubble floating over a split-screen background of a sunset photo and a vintage-style beach illustration.
  • A vibrant, four-pointed star graphic featuring soft, rounded points and curved, concave edges.
  • A large, multicolored uppercase letter G logo is rendered in a flat graphic style.
  • A minimalist cornflower blue globe icon rendered with thick, uniform lines.
  • A digital graphic of a memory matching game interface set against a dark background with a subtle neon blue border.
  • A clean digital interface for a 'Physics Quiz' shows a multiple-choice question regarding thermodynamics and energy transfer.
  • A dark-themed user interface screenshot features a generative AI assistant called Gemini providing 'Speaker Notes for Presentation'.
  • A stylized 3D rendered planet with teal and purple continents floats against a black star-dusted background, surrounded by thin, concentric rings of neon…
  • A single slice of pepperoni pizza sits alone in an open cardboard delivery box.
  • A vibrant Ghibli-style digital illustration looks out from a dark, ivy-covered stone archway onto a sunny pastoral valley.
  • A sparkling, monochromatic pink digital illustration features a glittery frog perched on the edge of a massive mushroom.
  • A close-up studio photograph features four scoops of textured purple ice cream in a polished silver bowl.
  • A close-up digital graphic of two oversized disco ball cherries in a vibrant magenta hue against a soft pink, grainy background.
  • A close-up product shot focuses on the pointed toe of a blue leather cowboy boot featuring a decorative metal toe cap.
  • An anime-style digital illustration of a cozy workspace at dusk, bathed in a purple and pink lo-fi aesthetic.
  • A close-up UI screenshot displays a 'Create a track about...' interface on a rounded white card.
  • A digital UI screenshot displays a minimalist music genre selection list within a rounded white container against a soft blue background.
  • A close-up UI screenshot features a rounded white music creation card with the prompt "Create a track about..." and a plus icon.
  • A minimalist graphic icon featuring two vertical sliders with cornflower blue to sky blue gradients.
  • A close-up UI screenshot of a software interface for music creation, featuring a rounded white module.
  • This minimalist graphic features a bright cornflower blue camera icon with thick, rounded edges and a flat design.
  • A vertical digital graphic features a stylized web page titled "How to get the look," overlaid with an AI interface.

Skills and personalization imagery

20 images

When showing Gemini customization, make user choice and usable context visible. Skills can be combined to support a workflow; personalization and history-transfer experiences should feel clear, controlled, and easy to follow.

  • A blue, gradient icon featuring a thick, rounded-corner square frame.
  • A vibrant orange lipstick tube with a textured, studded base floats at an angle over a dark interface panel.
  • A flat, two-dimensional blue icon depicts a simplified open laptop with a content card hovering above the screen.
  • A floating stack of rounded black UI buttons displays commands like '/veganizer', '/invoice-maker', and the highlighted front label '/photo-to-cad' in white…
  • A cornflower blue file upload icon featuring a thick document outline with a dog-eared top right corner.
  • A dark user interface graphic shows an 'Upload a skill' modal with a dashed-line drag-and-drop zone.
  • A translucent blue glass mug and light green pens are scattered across soft blue surfaces in this clean, 3D-rendered graphic.
  • A thick, textured pink pen floats diagonally across a warm tan background in a playful claymation-style graphic.
  • A vibrant, multi-colored four-pointed star logo sits at the center of a radial composition, featuring a soft gradient of red, yellow, green, and blue.
  • A glassmorphism-style graphic featuring a frosted square card with rounded corners set against a pale blue background.
  • A blue gradient document icon featuring a thick, rounded border and a dog-eared top-right corner.
  • A minimalist blue and white graphic featuring a stylized clock icon set within a frosted glass circle.
  • A clean screenshot of the Gemini AI web interface featuring an 'Import memory to Gemini' workflow with a two-step process.
  • A pair of digital icons featuring a vibrant blue-to-light-blue gradient.
  • A minimalist blue graphic features a stylized icon and a numbered label.
  • A minimalist blue graphic features a clipboard icon with a bold right-pointing arrow emerging from its base.
  • A clean software screenshot of the 'Import memory to Gemini' interface, featuring a white layout with a vibrant, glowing rainbow border.
  • A vibrant blue gradient graphic featuring a thick-lined document icon with a folded top-right corner and a prominent arrow pointing inward from the bottom-left.
  • A blue and white graphic features an upward-pointing arrow centered within a dashed circular ring.
  • A blue graphic featuring a bulleted list icon on the left and a large number '03' on the right.

More from the Brand Skill

Claims and responsibility

Keep product descriptions accurate, specific, and appropriately qualified. Features, limits, access, and availability can depend on plan, region, platform, age, and rollout; verify those details for the deliverable rather than presenting them as universal.

Describe Gemini as helpful and capable, not infallible. For informational work, favor clear, relevant information; for subjective or divisive topics, present a balanced range unless the user requests a particular perspective. Do not insert unsupported assumptions or judgments.

When relevant to content about AI-generated media, state that Gemini-generated images, videos, and tracks may include SynthID watermarking; avoid implying that a watermark alone guarantees accuracy or authorship verification.

Make user agency clear when describing connected apps, personalization, or AI avatars: explain meaningful opt-in, settings, or sharing controls when they apply to the feature.

Download Google Gemini’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Google Gemini’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 139 images and the logos. The font files belong to Google LLC, so they’re left out.

Download the Brand SkillZIP, 8.5 MB

google-gemini-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ claims-and-responsibility.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ voice.md

│ ├ imagery-campaigns.md

│ ├ imagery-creative-examples.md

│ ├ imagery-product-experiences.md

│ └ imagery-skills-and-personalization.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from gemini.google on 3 Nov 2026. It isn’t Google Gemini’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Google Gemini and its logos are trademarks of Google LLC. Rainbrand isn’t affiliated with or endorsed by Google LLC.

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