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(Brand guidelines) // Food and drink

Dunkin’ brand
guidelines

Dunkin’’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from dunkindonuts.com.

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About Dunkin’

Dunkin’ is a coffee and baked-goods brand built around everyday favorites, upbeat energy, and convenient moments on the go. Its identity pairs a lively pink-and-orange palette with bold, friendly typography and playful, conversational copy.

Use the Dunkin' wordmark with orange lettering and its pink apostrophe. Keep the rounded lettering intact rather than typesetting a substitute.

The coffee-cup mark is a compact Dunkin' identity. Keep it distinct from product photos, seasonal campaign artwork and partner marks.

Dunkin’ colors

  • Dunkin’ Pink

    Wordmark apostrophe and digital accents

    HEX
    RGB

  • White

    Light website background

    HEX
    RGB

  • Dunkin’ Orange

    Wordmark and coffee-cup mark

    HEX
    RGB

  • Dark brown

    Website text color

    HEX
    RGB

Dunkin’ fonts

  • Proxima Nova

    Heading · 800, Body · 400

  • Dunkin Sans

    Emphasized heading · 800

Font names only. The Brand Skill download doesn’t include font files.

Dunkin’’s voice

Write with upbeat, approachable energy. Keep the language direct and conversational, with light wordplay, colloquial turns of phrase, and a sense of fun. Make product descriptions vivid and inviting, and connect the brand to everyday routines and little moments of enjoyment.

  • “America Runs on Dunkin’”
  • “what’s brewin’ beyond the beans”
  • “a little unhinged and a ton of fun”
  • “that signature smooth taste you can’t live without”

Dos and don’ts

Do

  • Use Dunkin’s Pink, White, and Orange to make the identity feel lively and recognizable.
  • Pair expressive, bold headings with clear, readable body copy.
  • Write warmly and conversationally; use playful wordplay when it feels natural.
  • Make food and drink the visual focus in product-led work, using appetizing, polished product imagery.

Don’t

  • Don’t present partner logos or social-platform marks as Dunkin’ identity artwork.
  • Don’t make product or nutrition claims beyond what is supported for the specific item and offer. Nutrition can vary with customization.
  • Don’t let playful language obscure the offer or the product. Keep the main message easy to understand.
  • Don’t treat seasonal campaign visuals as universal identity elements; keep their seasonal cues tied to the relevant campaign.

Dunkin’ imagery

128 images from dunkindonuts.com, in 3 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Marketing imagery

42 images

Use Dunkin’s campaign and promotional imagery to guide lively, product-forward creative. The brand uses collection tiles, seasonal promotions, reward messaging, and everyday lifestyle moments. Keep campaign-specific visuals within their relevant context.

  • A low-resolution, orange minimalist icon of a coffee cup with a lid and a single pink heart floating above the top right corner.
  • A Halloween-themed product shot features a Dunkin' iced coffee topped with thick purple cold foam and a sprinkle of cocoa powder.
  • A tall, condensation-beaded plastic cup of Dunkin' iced coffee topped with a thick layer of white foam and a dusting of cinnamon sits next to a classic…
  • A vibrant green iced Dunkin' Sparkd' Energy drink sits behind a Breakfast Taco on a plain white background.
  • A side-by-side product shot of two iced Dunkin' beverages in clear plastic cups against a plain white background.
  • A studio product shot features two large Dunkin' iced beverages and two small donuts on a plain white background.
  • Three cold Dunkin' coffee drinks in clear, condensation-beaded plastic cups are arranged in a group.
  • A promotional graphic for a '$6 MEAL DEAL' features a tall iced Dunkin' coffee, a bacon, egg, and cheese bagel sandwich, and a small stack of hash browns.
  • Three tall, plastic Dunkin' cups filled with assorted cold coffee drinks stand in a tight cluster against a plain white background.
  • A trio of iced Dunkin' beverages are arranged in a group against a plain white background.
  • A tall white Dunkin' paper cup filled with dark black coffee is shown from a high-angle studio perspective.
  • A clear plastic Dunkin' cup is filled to the brim with a thick, frothy frozen coffee beverage in a light brown hue.
  • A golden-brown plain bagel sandwich sits centered on a white background, filled with crispy bacon strips that protrude from the sides.
  • A fluffy, golden-brown ring donut is topped with smooth, bubblegum-pink icing and a heavy dusting of multi-colored sprinkles.
  • A single slice of toasted sourdough bread is topped with a thick, textured layer of vibrant green mashed avocado.
  • A pile of golden-brown hash browns sits next to a white paper snack bag filled with crispy, glazed bacon strips.
  • A vertical orange and white bag of Dunkin' Original Blend ground coffee stands against a plain white background with a soft shadow.
  • A trio of bottled beverages stands tightly grouped against a plain white background, featuring a tall plastic bottle of Pepsi with its classic blue, white,…
  • Two tall iced Dunkin' beverages in clear plastic cups stand side-by-side: a light lavender-colored drink on the left and a tan iced coffee on the right.
  • A vertically stacked graphic displays the conversion rate for a loyalty program in bold, rounded typography.
  • A vibrant, minimalist illustration of a stylized rocket ship ascending diagonally toward the upper right.
  • A vibrant graphic featuring a magenta sale tag angled diagonally with an orange shadow peeking from behind.
  • A bold, two-tone graphic icon of a gift box with a large white '3x' printed in the center.
  • A vibrant magenta price tag graphic angled upward features the bold white word "DEALS" and is accented by a small cartoon rocket ship.
  • A flat, two-tone graphic icon featuring a magenta smartphone silhouette framing an orange coffee cup.
  • A tall, clear Dunkin' cup is filled with iced coffee and topped with a thick layer of white cold foam dusted with cinnamon.
  • A single, golden-brown cinnamon muffin sits at a slight angle on a plain white background with a soft drop shadow.
  • A breakfast taco is presented in a studio product shot against a plain white background.
  • A clear plastic Dunkin' cup is filled with a deep purple iced beverage and numerous ice cubes that reach the top rim.
  • A clear plastic cup of Dunkin' iced coffee with milk stands centered against a white background, filled to the brim with ice cubes.
  • A golden-brown, flaky croissant breakfast sandwich features several strips of crispy, peppered bacon protruding from the sides.
  • A close-up studio shot of a Dunkin' meal deal featuring a large iced coffee with milk swirls, a bacon, egg, and cheese bagel sandwich, and a side of several…
  • A close-up studio shot features three iced Dunkin' drinks arranged in a cluster against a vibrant, purple and orange gradient backdrop.
  • A vibrant graphic logo features the word "JOY" in a large, playful, rounded sans-serif font.
  • A focused Dunkin' employee in a black uniform and cap carefully places a dome lid onto a large iced coffee topped with whipped cream.
  • A close-up photograph of swirling cream and condensation inside an iced coffee cup serves as the background for the white 'DUNKIN' NEWSROOM' logo.
  • A tall, clear plastic cup filled with dark iced coffee and topped with glistening ice cubes stands centrally against a plain white background.
  • A close-up studio shot shows a black smartphone tilted diagonally against a white background, displaying the Dunkin' mobile app.
  • A white Dunkin' gift card featuring an iced coffee and a stack of three glazed, chocolate, and sprinkle donuts is tucked into an open beige envelope with an…
  • A collage of several colorful Dunkin' gift cards overlaps against a plain white background, featuring a vibrant palette of orange, pink, and white.
  • An extreme close-up product shot focuses on the top rim of a clear plastic cup filled with frothy, light-brown iced coffee.
  • A wide graphic banner features the word "DUNKIN'" in large, rounded white block letters centered against a vibrant pink-to-orange gradient background.

Product imagery

85 images

Show Dunkin’ food and drinks as the clear subject. The menu and product pages use individual product images, close product views, and concise product descriptions. Keep visual presentation appetizing and recognizable; match seasonal treatments to the relevant menu or campaign context.

  • A clear plastic cup of Dunkin' iced coffee filled to the brim with ice cubes and swirls of cream blending into dark coffee.
  • A tall, clear plastic cup filled with dark, ice-cold Dunkin' coffee sits centered against a plain white background.
  • A clear plastic cup filled with dark iced coffee is topped with a thick, frothy layer of white cold foam.
  • A tall clear plastic cup from Dunkin' is filled with dark iced coffee and topped with a thick layer of creamy, light-tan cold foam.
  • A tall clear plastic cup filled with an iced mocha coffee, topped with a thick layer of creamy beige cold foam.
  • A tall clear plastic cup filled with Dunkin' iced coffee and ice cubes sits against a plain white background.
  • A clear plastic cup filled with a light brown iced coffee beverage and topped with plenty of ice cubes.
  • A tall, clear plastic cup filled with creamy iced coffee features the bold orange 'DUNKIN'' logo printed vertically on its side.
  • A clear plastic cup is filled with a creamy, light-brown iced coffee topped with a thick, white layer of cold foam.
  • A high-angle studio product shot of a tall iced coffee in a clear plastic cup topped with a generous swirl of whipped cream and caramel drizzle.
  • A tall Dunkin' iced coffee drink fills a clear plastic cup, topped with a high swirl of whipped cream drizzled with caramel.
  • A tall, clear plastic cup filled with a dark chocolate frozen drink features the orange vertical 'DUNKIN' logo on its side.
  • A full, clear plastic cup of Dunkin' iced coffee topped with a thick layer of creamy cold foam.
  • A clear Dunkin' plastic cup filled with a distinct two-layer iced macchiato, featuring dark espresso on top and creamy white milk at the bottom.
  • A clear plastic cup filled with dark iced coffee and visible ice cubes stands at a slight angle.
  • A centered product shot of a tall, clear plastic Dunkin' cup filled with a thick, frothy tan coffee drink, possibly a frozen coffee or Coolatta.
  • A studio product shot features a Dunkin' frozen coffee in a clear plastic cup, topped with a tall swirl of whipped cream and a drizzle of caramel.
  • A high-angle studio product shot of a Frozen Dunkin' Coffee in a clear plastic cup.
  • A vibrant, pale green frozen matcha latte fills a clear plastic cup, which features the orange and pink "DUNKIN'" logo stacked vertically.
  • A Dunkin' Frozen Chocolate beverage is presented in a clear plastic cup, featuring chocolate syrup drizzled in a wave pattern along the inside walls.
  • A vibrant red, frozen Dunkin' Coolatta fills a clear plastic cup, featuring the iconic vertical orange "DUNKIN'" logo on its side.
  • A tall, clear Dunkin' cup is filled with a creamy, light-tan frozen beverage topped with a thick layer of whipped foam.
  • A vibrant blue frozen beverage is the focal point of this product shot, contained within a clear plastic cup with a flat lid.
  • A studio product shot of a grilled cheese sandwich featuring two oval slices of thick, golden-brown toasted sourdough bread.
  • A top-down studio product shot of a flaky, golden-brown croissant sandwich filled with white egg and crispy bacon strips extending past the bun's edges.
  • A close-up studio shot of a breakfast sandwich on golden-brown toasted artisan bread.
  • A close-up studio product shot of a bacon, egg, and cheese breakfast sandwich on a plain golden-brown bagel.
  • A golden-brown croissant breakfast sandwich is isolated against a plain white background in a clean studio product shot.
  • A close-up studio product shot features a breakfast sandwich on a toasted English muffin.
  • A close-up studio photograph of a sausage, egg, and cheese breakfast sandwich on a toasted English muffin.
  • A studio product shot of a breakfast flatbread sandwich, featuring a light-colored, toasted pita folded over a fried egg patty, two slices of yellow American…
  • A studio product shot of a breakfast taco filled with crispy fried chicken nuggets, strips of bacon, melted cheese, and scrambled eggs.
  • A studio product shot of a breakfast taco featuring two crispy, dark-red bacon strips protruding from the sides of a soft, folded flour tortilla.
  • A side-profile product shot of a breakfast taco featuring a folded flour tortilla.
  • A studio product shot of a breakfast taco featuring a folded flour tortilla filled with fluffy scrambled eggs, a rectangular breakfast sausage patty, and a…
  • A studio product shot of a breakfast flatbread sandwich isolated against a white background.
  • A vibrant red iced beverage filled with small ice cubes is shown in a clear plastic cup.
  • A tall, clear plastic cup filled with a pale lavender, creamy iced beverage and topped with small ice cubes.
  • A vibrant orange-colored iced beverage fills a clear plastic cup, featuring the bold orange "DUNKIN'" logo vertically along the side.
  • A tall, clear Dunkin' cup is filled with a bright orange-yellow iced beverage, topped with a thick layer of velvety white cold foam.
  • A vibrant orange-colored iced beverage fills a tall, clear plastic cup with the vertical orange "DUNKIN'" logo printed on the side.
  • A tall, clear Dunkin' cup is filled with a golden-orange gradient beverage and packed to the brim with small ice cubes.
  • A vibrant, translucent orange iced beverage filled with small ice cubes stands centered in a clear plastic cup.
  • A vibrant purple iced beverage fills a clear plastic cup featuring the orange vertical 'DUNKIN'' logo.
  • A pale yellow, iced beverage fills a tall, clear plastic cup printed vertically with the orange and pink "DUNKIN'" logo.
  • A vibrant orange-colored iced beverage fills a clear plastic cup, packed to the brim with small, square ice cubes.
  • A tall, clear plastic cup filled with dark, amber-colored Dunkin' iced coffee is packed with large ice cubes that reach the very top.
  • A tall, clear Dunkin' cup filled with a vibrant, creamy green iced matcha latte.
  • A pale green iced matcha latte fills a clear plastic cup featuring the orange vertical 'DUNKIN' logo.
  • A tall, clear plastic cup filled with iced coffee and milk, featuring a bright orange vertical "DUNKIN'" logo.
  • A tall, white Dunkin' paper cup filled with light brown coffee is centered on a plain white background.
  • A white Dunkin' paper cup filled with dark black coffee stands vertically against a plain white background.
  • A white Dunkin' Box O'Joe coffee carrier is shown from a high-angle three-quarter view against a plain background.
  • A tall white paper cup with the vertical orange and pink "DUNKIN'" logo stands centered against a plain white background.
  • A tall white paper cup filled with a hot latte is shown in a clean product shot against a plain white background.
  • A white Dunkin' paper cup is filled to the brim with a foamy latte or cappuccino, topped with a light layer of golden-brown microfoam.
  • A studio product shot of a tall white paper cup featuring the orange and pink 'DUNKIN'' logo oriented vertically.
  • A vertical studio product shot features a white Dunkin' paper cup filled with a frozen coffee drink topped with a tall swirl of whipped cream.
  • A tall, white Dunkin' paper cup with vertical orange and pink branding is topped with a massive swirl of whipped cream.
  • A tall white paper Dunkin' cup is the centerpiece of this studio product shot.
  • A vertical white paper cup filled to the brim with a foamy latte is centered against a plain white background.
  • A studio product shot of a tall, white paper cup filled with dark coffee, featuring the bright orange "Dunkin'" logo vertically aligned on the front.
  • A tall white paper cup filled with light brown coffee stands centered on a plain white background.
  • A tall white Dunkin' paper cup holds hot, dark amber tea with a visible tea bag string draped over the side.
  • A tall white paper cup featuring the bold, orange vertical text "DUNKIN'" is filled with a pale green, frothy iced matcha latte.
  • A studio product shot of a single white paper cup filled with a latte, showing a swirling pattern of light foam and coffee at the top rim.
  • A white paper cup filled to the brim with a frothy, chocolate-colored frozen drink stands against a plain white background.
  • A studio product shot of a tall, clear plastic cup filled with dark iced coffee and large ice cubes, featuring the vertical orange 'DUNKIN'' logo.
  • A single glazed donut sits at a slight angle against a plain white background, its golden-brown surface covered in a thin, shimmering sugar coating.
  • A small mound of five chocolate truffles is coated in a dense layer of decorative sprinkles against a plain white background.
  • A Halloween-themed spider donut features a yeast ring base topped with vibrant purple icing and a dark chocolate glazed donut hole in the center.
  • A small pile of five round chocolate truffle balls rests against a plain white background.
  • A cluster of five small, round food bites in shades of deep chocolate brown and warm amber-orange are piled together against a plain white background.
  • A white Dunkin' donut box is propped open at an angle to reveal six assorted donuts, including chocolate frosted, strawberry sprinkled, and glazed varieties.
  • An open white Dunkin' box reveals a dozen assorted donuts in two rows of six, featuring chocolate-frosted, strawberry-iced, glazed, and sprinkle-topped…
  • A high-angle studio photograph of a golden-brown coffee cake muffin.
  • A cluster of four golden-brown blueberry muffins is presented in a studio product shot against a plain white background.
  • A studio product shot features three golden-brown slider rolls, with one split open to reveal a thick, creamy white cheese filling.
  • A close-up studio shot shows one whole and one halved everything bagel ball against a plain white background.
  • A single, unsliced plain bagel sits isolated on a white background with a subtle shadow cast to the right.
  • A golden-brown plain bagel is sliced in half and displayed on a white background, with the top half leaning against the bottom.
  • A top-down studio product shot of a golden-brown, circular croissant roll with a distinct indentation in the center.
  • Two halves of a toasted English muffin are presented as a crisp studio product shot against a plain white background.
  • A white Dunkin' paper cup stands centered on a plain white background, filled to the brim with light brown coffee and a slight ring of foam.
  • A tall white paper cup filled to the brim with light brown coffee sits against a plain white background.

Product experience imagery

1 image

Use the website’s product experience as a reference for clear, practical ordering interactions, including saved favorites and ordering cues. Keep interface elements in their product-design context rather than treating them as identity marks.

  • A bold, minimalist graphic of a heart outline centered in the frame.

Download Dunkin’’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Dunkin’’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 130 images and the logos. The font files belong to DD IP Holder LLC, so they’re left out.

Download the Brand SkillZIP, 3.3 MB

dunkin-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ colors.md

│ ├ logos.md

│ ├ marketing-imagery.md

│ ├ typography.md

│ ├ voice.md

│ ├ product-imagery.md

│ └ product-experience-imagery.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from dunkindonuts.com on 3 Nov 2026. It isn’t Dunkin’’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Dunkin’ and its logos are trademarks of DD IP Holder LLC. Rainbrand isn’t affiliated with or endorsed by DD IP Holder LLC.

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