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(Brand guidelines) // Food and drink

DoorDash brand
guidelines

DoorDash’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from doordash.com.

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About DoorDash

DoorDash is an on-demand platform connecting people with local restaurants, grocery stores, and retailers for delivery or pickup. Its brand centers on making everyday needs easier to access while supporting local economies and the Dashers and merchants who make those connections possible.

Use DoorDash’s red wing-shaped D symbol as the standalone brand mark. Keep its shape and proportions intact and allow clear space. Food, merchant marks and promotional backgrounds support the brand but do not replace its own symbol.

DoorDash colors

  • DoorDash Red

    Signature accent and primary actions

    HEX
    RGB

  • Soft Peach

    Supporting brand color

    HEX
    RGB

  • White

    Light interface backgrounds and cards

    HEX
    RGB

  • Black

    Interface text

    HEX
    RGB

DoorDash fonts

  • DD Norms

    Headings and body

Font names only. The Brand Skill download doesn’t include font files.

DoorDash’s voice

Write in a direct, useful, upbeat voice. Lead with what the customer can do, and make the benefit easy to grasp. Use everyday language and short, energetic phrasing; balance speed and convenience with warmth and care.

DoorDash connects practical help with a sense of possibility and neighborhood discovery. Use local relevance and human benefit without making every message sound like a hard sell.

  • “Your Door to More”
  • “Everything you want, exactly when you need it”
  • “Your order delivered with care”
  • “Save time during those busy weeks with grocery near you delivered to your door”

Dos and don’ts

Do

  • Make the benefit clear and immediate, using direct language about what DoorDash helps people do.
  • Emphasize the local connection between customers, merchants, and Dashers when the message calls for it.
  • Keep claims about speed, fees, savings, and availability appropriately qualified; terms and eligibility can apply.
  • Make digital content usable by people of different abilities and follow accessible design practices.

Don’t

  • Don’t make offers sound universal when they apply only to eligible orders, select markets, or participating stores.
  • Don’t let promotional language obscure practical details such as timing, fees, or conditions.
  • Don’t make the voice cold or impersonal when a simple, helpful, human phrasing works.

DoorDash imagery

97 images from doordash.com, in 4 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Brand and corporate imagery

13 images

Use these DoorDash-owned brand and company images as visual references for corporate storytelling, platform benefits, and people-centered company communications.

  • A vibrant red flat lay features a collection of take-out food items framing a central copy space.
  • A woman with long, wind-swept dark curls walks confidently past an orange car, wearing a vibrant yellow sweatshirt and shorts set.
  • An over-the-shoulder lifestyle photo shows a retail worker in a blue long-sleeve shirt and red apron using a smartphone to scan a Pink Lady Apple.
  • A person with dark curly hair examines a bunch of bright red radishes while holding a smartphone and a large red DoorDash insulated bag.
  • A woman with grey hair in a vibrant pink shirt and wide-legged tan pants leans forward to place a brown paper bag with a red logo on a tiled porch.
  • A woman confidently strides across a sunny yard carrying two bright red DoorDash catering bags filled with groceries.
  • A diverse group of five people and a service dog are rendered in a flat, stylized illustration using a palette of red, peach, dark green, and white.
  • A wide, candid photo captures an indoor company presentation from the perspective of an audience member.
  • A medium wide shot shows three young professionals viewed from behind as they review a wall covered in mobile app sketches, user flow diagrams, and colorful…
  • A group of four smiling DoorDash delivery couriers walk confidently across a city street towards the camera, set against a backdrop of towering modern…
  • This flat, colorful illustration features a female delivery driver in profile, riding a bright red scooter against a soft blue organic shape.
  • A vibrant red storefront illustration with a scalloped blue awning is set against a soft, pale blue abstract blob.
  • A hand-drawn illustration of a dark grey smartphone displays a bright red DoorDash logo on a plain white screen.

Marketing and service imagery

32 images

Use these DoorDash-owned campaign and service-page images as references for consumer-facing promotions and service storytelling. Adapt the specific offer or category to the brief; the examples are not claims that every offer is universally available.

  • A stylized, flat graphic of a red delivery bag on wheels, positioned at a slight three-quarter angle.
  • A vibrant red, scalloped circular graphic designed as a stylized discount sticker.
  • A vibrant, hand-drawn style illustration of a hot pink cartoon sedan facing right.
  • A flat, stylized graphic of a takeout meal featuring a yellow paper bag with a handle and a red soda cup.
  • A collection of diverse retail goods frames a central light-pink empty space, featuring a pint of Ben & Jerry's Chocolate Fudge Brownie, a bag of chips,…
  • A diverse collage of consumer goods and retail logos borders a solid pale pink background, creating a U-shaped frame.
  • A flat vector illustration of a charming storefront with a soft purple facade and a deep maroon roofline.
  • A flat, 2D vector illustration of two paper currency banknotes stacked diagonally.
  • A flat, playful 2D illustration of a purple delivery car in profile, driven by a person in a red cap and yellow shirt.
  • Flat, minimalist illustration of a bearded man in red glasses using a smartphone to manage a grocery list.
  • A flat vector illustration of a brown paper grocery bag filled with various food items, set against a pale blue blob.
  • A flat vector illustration depicts a person with dark hair and a red scarf leaping forward through the air.
  • A flat-style illustration depicts a woman with glasses and dark hair reclining mid-air above a pink sofa, holding a smartphone.
  • A minimalist 2D digital illustration depicts a person in a blue shirt handing a bright red DoorDash shopping bag to a woman with dark skin wearing a yellow…
  • A vibrant 2D illustration shows a person with long dark hair joyfully running while clutching a red DoorDash shopping bag and reaching for green banknotes…
  • This flat graphic features three colorful shopping bags stacked diagonally, with a prominent teal clock overlapping them on the right.
  • A vibrant orange-red bank card illustration with rounded corners and simplified graphics.
  • Flat illustration of a man with dark skin, wearing gold-rimmed glasses and a navy apron over a white shirt, standing behind a service counter.
  • A vibrant flat illustration showcases a yellow cereal box, a red and white soup can, and a dark green package of spaghetti set against a soft pale green blob…
  • A top-down, close-up photo shows a takeout meal in a brown cardboard container.
  • An overhead food photograph features a plate of shrimp lo mein with red peppers and bok choy centered on a yellow cloth napkin.
  • A flat vector illustration of a bicycle courier pedaling across an off-white organic shape.
  • A white paper shopping bag featuring the red DoorDash logo is the central focus of this flat, colorful illustration.
  • A vibrant red plastic grocery basket with a barcode sticker on its front is filled with brown paper bags overflowing with groceries.
  • A flat vector illustration depicts a woman with dark hair in a red shirt holding a smartphone in one hand and a light blue wallet filled with cash in the other.
  • A close-up studio shot of Thai-style stir-fried chicken with basil in a rustic teal and black ceramic bowl.
  • A flat digital logo featuring a vibrant purple icon of a stylized, forward-leaning letter P combined with a wing shape to the left of the word DashPass.
  • A wide, horizontal composition features a dense variety of groceries and fresh food items floating and swirling in a V-shaped curve.
  • A wide assortment of alcoholic beverages and cocktail garnishes float across a soft pastel gradient background that transitions from pale blue to light yellow.
  • A wide commercial graphic features an assortment of retail products framing a central pink space.
  • An assortment of groceries, including a bunch of bananas, orange juice, a half-dozen brown eggs, and a glass milk bottle with a red 'd' logo pattern, floats…
  • A wide graphic banner displays various fresh groceries floating against a solid mint-green background.

Product experience imagery

42 images

Preserve DoorDash product-experience visuals as references for how service features, shopping categories, and step-by-step flows are presented. Product illustrations and interface imagery should clarify the task at hand.

  • A flat vector illustration depicts a delivery person in a bright red t-shirt handing a matching red DoorDash bag to a woman at a doorway.
  • A flat-style digital illustration of a Black woman with dark, flowing hair and glasses wearing a headset while working at a laptop.
  • A flat, stylized illustration of a Black woman running joyfully against a light pink, organic-shaped backdrop.
  • A vibrant red DoorDash logo, resembling a curved wing or a stylized letter D, dominates the center of a clean white rectangular gift card.
  • A vibrant digital illustration features bold, chunky red text that reads 'THINKING OF YOU' centered against a beige backdrop filled with abstract, colorful…
  • A whimsical illustration features a white stork with a long orange beak carrying a bundled cloth sack against a pale yellow background.
  • A vibrant digital illustration of a get-well meal featuring a blue bowl of vegetable soup alongside a tall blue mug with a hanging tea bag.
  • A group of diverse, simplified cartoon people and a ginger cat appear behind a waving purple banner that reads "FROM ALL OF US" in bold white letters.
  • A flat-style illustration features a large, dark maroon umbrella held by a simple hand against a background of stylized blue raindrops.
  • A vibrant, stylized digital illustration features anthropomorphic fruits and vegetables with smiling faces, including a large central strawberry wearing…
  • A pale yellow digital gift card features the bold, blue-outlined text "A LITTLE SOMETHING FOR YOU" centered in the frame.
  • Two cartoon propeller planes fly across a light blue sky, each trailing a thick red banner that reads "YOU'RE" and "THE BEST" in bold pink letters.
  • A terracotta-colored graphic on a peach background features ornate, vintage-style lettering that spells out "THANK YOU." The illustration is food-themed,…
  • A vibrant, cartoon illustration features four diverse people joyfully running while holding up a massive yellow platter.
  • A flat, vibrant digital illustration features a person with dark hair and a baseball cap reclining across three red DoorDash bags, holding a fourth bag.
  • A flat-style illustration features a large bottle of red cough syrup standing behind a small white dosing cup and an orange pill bottle.
  • A minimalist flat illustration of a bright yellow snack bag standing upright behind three scattered potato chips.
  • A flat, 2D vector illustration features a tall, coral-red plastic bottle with a white cap and blank pink label standing next to a shorter, dark teal aluminum…
  • A minimalist flat illustration featuring a teal round vanity mirror and two makeup brushes.
  • A flat, minimalist illustration of a spray bottle stands centered on a small, muted blue-gray puddle.
  • A flat, 2D illustration depicts sexual health supplies on a light blue surface.
  • A flat, 2D vector illustration features a friendly tan dog sitting beside a large bag of pet food.
  • A flat, teal-colored 2D vector illustration of a cat sitting upright next to a bright red bowl filled with brown kibble.
  • A stylized, flat graphic illustration of a teal bearded dragon perched on a light blue, bean-shaped patch.
  • A minimalist flat illustration features a coral-colored goldfish with layered, fan-like fins floating above a simple light blue puddle.
  • A flat, minimalist teal graphic of a pet food bag features a light blue paw print in the center.
  • A minimalist flat graphic of three stacked, folded light-blue towels or linens.
  • A flat-style illustration features a collection of health and personal care items grouped together on a light blue base.
  • A minimalist hand-drawn illustration of a white blood glucose monitor featuring a single red blood drop icon on its square screen.
  • A flat-style illustration featuring two medicine bottles resting on a light blue pool of shadow.
  • A vibrant red first aid kit icon rendered in a loose, hand-drawn illustration style with charcoal-gray outlines.
  • A flat, 2D graphic illustration depicts a set of skincare or medical products including a teal pump bottle, a gray bottle with a yellow label and orange drop…
  • A minimalist flat graphic depicts a stylized teal rectangular card with slightly rounded edges.
  • A flat-style medical illustration features a collection of health supplies including a large pink vitamin bottle with an orange slice icon and a red cap.
  • A flat vector illustration depicts a woman with long, dark wavy hair in profile, focused on her smartphone.
  • A wide-angle overhead shot showcases a Mediterranean catering spread in black rectangular containers against a neutral beige stone surface.
  • A minimalist flat-style illustration features a dart hitting the bullseye of a circular target.
  • A flat, vibrant green delivery van graphic facing right, characterized by its playful and blocky design.
  • A flat-style digital illustration depicts a hearty meal set against a plain background.
  • A vibrant red shopping basket filled with groceries is depicted in a minimalist, flat graphic style.
  • A vibrant, flat-style illustration depicts a person in a doorway waving as they receive a delivery from a courier.
  • A flat, minimalist vector illustration of a person with dark red hair in a bun wearing a green shirt, glasses, and a headset with an orange microphone.

Product-category illustrations

10 images

Use these DoorDash product-category illustrations as references for explaining the breadth of the platform. Keep category imagery in its service context rather than presenting it as a separate brand mark.

  • A flat, minimalist vector illustration featuring a blue milk carton and two yellow bananas.
  • A vibrant green bag of potato chips is depicted in a simple, flat vector illustration.
  • A minimalist, flat-style 2D illustration of a shopping bag.
  • A minimalist flat graphic of a wine glass, featuring a rounded bowl and a slender stem in pale light blue.
  • A minimalist, flat graphic illustration of a flower bouquet consisting of three distinct floral blooms tucked into a light blue paper wrap.
  • A flat, minimalist vector illustration featuring a stylized orange dog and a light grey cat sitting side-by-side.
  • A minimalist flat graphic of a place setting featuring a periwinkle blue fork, a lavender purple oval plate, and a knife.
  • A flat, stylized graphic of a bright red DoorDash logo centered on a white card emerging from an open purple envelope.
  • A vibrant 3D icon of an open cardboard box rendered in a flat, illustrative style with rounded corners.
  • A flat, stylized graphic of a bright red storefront with a maroon roof trim and a light blue window.

Download DoorDash’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow DoorDash’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 97 images and the logos. The font files belong to DoorDash, Inc, so they’re left out.

Download the Brand SkillZIP, 4.2 MB

doordash-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ imagery-brand-and-corporate.md

│ ├ imagery-marketing.md

│ ├ imagery-product-experience.md

│ ├ imagery-product-illustrations.md

│ ├ dos-and-donts.md

│ ├ color.md

│ ├ logo.md

│ ├ typography.md

│ └ voice.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from doordash.com on 3 Nov 2026. It isn’t DoorDash’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

DoorDash and its logos are trademarks of DoorDash, Inc. Rainbrand isn’t affiliated with or endorsed by DoorDash, Inc.

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