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(Brand guidelines) // Food and drink

Coca-Cola brand
guidelines

Coca-Cola’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from coca-cola.com.

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About Coca-Cola

Coca-Cola is a refreshment brand whose familiar identity brings together its iconic wordmark, energetic red-and-white presence, and stories of optimism, shared moments, and discovery. Its creative work ranges from classic product imagery to contemporary campaigns and interactive experiences.

Use Coca-Cola's Spencerian script wordmark as the main beverage-brand signature. Preserve its strokes, connections and proportions, with clear space around the artwork.

Use the red wordmark on a light ground. Keep The Coca-Cola Company's corporate logo and other beverage identities within their own communications.

Coca-Cola colors

  • Logo red

    Red in the wordmark artwork shown

    HEX
    RGB

  • White

    Light backgrounds

    HEX
    RGB

  • Black

    Text and monochrome contrast

    HEX
    RGB

Coca-Cola fonts

  • TCCC Unity Text

    Brand text

Font names only. The Brand Skill download doesn’t include font files.

Coca-Cola’s voice

Write with warmth, optimism, and an inviting sense of shared experience. Make refreshment feel connected to everyday moments, celebrations, and people coming together. Keep promotional copy energetic and direct; use playful turns of phrase when the subject invites them.

  • “Since 1886, Coca‑Cola has been more than soda—it’s a symbol of refreshment, optimism, and togetherness”
  • “Make any moment better with a soda that’s always delicious and always iconic”
  • “We love it when a community comes together as one”
  • “Want to taste a new music experience?”

Dos and don’ts

Do

  • Keep Coca-Cola’s own identity prominent and recognizable in brand-led work.
  • Connect product imagery to refreshment, social occasions, celebration, or discovery.
  • Show people and communities with warmth and expressive, story-led creative.
  • Write in an inviting, upbeat voice, using specific language that makes the moment feel tangible.

Don’t

  • Don’t let portfolio, event, or collaboration identities obscure Coca-Cola when the work is Coca-Cola-led.
  • Don’t flatten the brand into product-only communication when a human moment or experience suits the work.
  • Don’t use unsupported product or health claims; keep product facts precise and tied to the specific drink or variant.
  • Don’t make every campaign sound like a sweepstakes or a product announcement; adapt the voice to the story and audience.

Coca-Cola imagery

134 images from coca-cola.com, in 4 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Campaign imagery

29 images

Coca-Cola campaigns use bold, legible promotional compositions, pairing product or prize imagery with a strong seasonal, sporting, or celebratory setting. Keep the campaign message and product easy to identify. For recurring promotions, a repeated visual system can make a series of weekly or seasonal updates feel connected.

  • Brand image
  • Massive white text reading "BIG WINS" dominates the center of this vibrant red graphic, framed by floating black hockey pucks.
  • A line of Fanta Halloween-themed cans sits inside a rusted, industrial metal cooler with gear accents on a solid orange background.
  • A vibrant 2D illustration features a Catrina skeleton wearing a marigold crown and floral dress, holding a glass bottle of orange Fanta against a starry blue…
  • Five assorted plastic soda bottles, including Fanta Orange, Coca-Cola Zero Sugar, Coca-Cola Original Taste, Diet Coke, and Sprite, stand grouped on a rustic…
  • A vibrant Coca-Cola graphic banner featuring a 12oz can of Coke sitting on a green grass field with a stadium in the background.
  • A close-up, high-energy photo captures a crowd of ecstatic football fans cheering under falling red confetti.
  • A vibrant studio product shot features three cold, condensation-covered Coca-Cola cans—Cherry Zero Sugar, Cherry Float, and Diet Coke Cherry—aligned on a…
  • A close-up action photo shows a young man and woman in red and white jerseys cheering wildly with mouths open, as he holds a bottle of Coca-Cola Original Taste.
  • A vibrant red Under Armour gift card is centered against a light gray and white geometric background.
  • A digital graphic of a black and red Coca-Cola branded letterman jacket centered on a light gray diagonal-patterned background.
  • A vertical graphic featuring bold red text that reads 'PAST DROP' with a fading effect on the letters.
  • A promotional graphic for an LG QNED AI Mini LED 65-inch Smart TV features the television displaying vibrant yellow and purple smoke-like plumes.
  • A bold promotional graphic for an 'Uber Digital Gift Card' features large, bright red text reading 'PAST DROP' with a fading trail effect.
  • A compact, red Coca-Cola countertop fridge with a glass door is set against a dynamic white and gray geometric background.
  • A vertical graphic featuring a condensation-covered plastic bottle of Coca-Cola Original Taste centered against a light gray and white geometric background.
  • A vertical digital graphic featuring a red Under Armour gift card centered over a bold white and light gray diagonal pattern.
  • A white Coca-Cola branded mini projector with a black lens faceplate is centered against a graphic white background with diagonal grey bands.
  • A vibrant blue Ticketmaster Digital Gift Card is centered against a graphic white background with diagonal gray shading.
  • Bold, red block text reading 'NEXT DROP' dominates the upper half of this graphic, with the word 'DROP' repeating into a faint gradient fade.
  • A vertical digital graphic features a Fanatics Gift Card centered against a white background with dynamic grey diagonal stripes.
  • A vertical graphic features a black, textured Virtual Prepaid Mastercard with the Mastercard logo and the words 'REWARD' and 'DEBIT'.
  • A vibrant red Coca-Cola branded soft-sided cooler bag sits centered on a geometric graphic background with diagonal white and gray stripes.
  • Bold red typography reading 'COLLEGE DROPS' dominates the upper half of this graphic, with the final 'S' trailing off into a faded motion blur.
  • Massive red text reading "PRO DROPSSS" dominates the upper background, with the letter S fading into a series of transparent duplicates.
  • A festive red and white striped ribbon splits this split-screen graphic of two winter landscapes.
  • A festive product arrangement featuring two Coca-Cola holiday sweaters—one grey knit with the red 'Diet Coke' logo and another black intarsia knit depicting…
  • A brown American football with white laces and vertical stripes appears to fly through the air, positioned on the right side of a wide horizontal composition.
  • A vibrant red satin ribbon illustration sweeps horizontally across the frame in a wide, fluid wave.

Experience imagery

28 images

Coca-Cola’s digital experiences should feel engaging and easy to enter. Show the interaction in context—whether it is a personalized drink mix, a mobile experience, or a live music moment—and let Coca-Cola’s identity remain clear within the experience.

  • A vibrant, sunny medium shot features Karol G with long, wavy pastel pink hair, posing confidently while holding a red clothesline.
  • A studio group portrait of five young women in Y2K-inspired streetwear, standing close together against a plain white background.
  • A close-up photograph features a young Black woman with intricate geometric cornrows and an eyebrow slit, gazing intensely into the lens.
  • Brand image
  • A young woman with intricately braided hair and stylized eyebrows holds a glass bottle of Coca-Cola against a solid cream background.
  • A 16-bit pixel art scene features a woman with blue hair in a red jacket juggling dark glass soda bottles and a vinyl record on a seaside boardwalk.
  • A joyful woman with long black hair wears an oversized, shaggy red fur coat and holds a slim red Coca-Cola Zero Sugar can.
  • Five young women in trendy streetwear pose against a clean white backdrop, each holding a sleek red Coca-Cola can.
  • A close-up, high-energy photo of diverse friends cheering at a concert or event, drenched in a vibrant red and pink hue.
  • A woman with tattooed arms and a low-cut dress concentrates while operating a DJ mixer and turntable at a night event.
  • A striking studio portrait features a woman with voluminous, wavy pink hair holding a glass bottle of Coca-Cola.
  • A striking portrait of a young woman with long dark hair, wearing a voluminous, bright red shaggy faux-fur coat over a simple black tube top.
  • Five young women with a diverse range of hairstyles, including a short bob, long blonde hair, and a green patterned bandana, pose closely together in a group…
  • A close-up studio portrait shows a woman with long, textured honey-blonde braids and wavy loose strands framing her face.
  • A red and white Coca-Cola Freestyle machine stands centered against a white background, with a vibrant fan of twelve soda glasses radiating from behind it…
  • The bright red Coca-Cola Freestyle logo features the classic Coca-Cola script stacked above a large, bold lowercase 'freestyle' in a rounded sans-serif font.
  • A vibrant, 3D abstract illustration features glossy, ribbon-like swirls and spherical droplets in a spectrum of saturated colors.
  • A close-up studio shot captures a tall, condensation-beaded glass of Coca-Cola Zero Sugar filled with ice.
  • A close-up studio shot shows a sleek, red and white Coca-Cola Freestyle soda dispenser with a glowing touch screen.
  • A clean graphic layout featuring the text "Sustainability freestyle" in a mix of green sans-serif and black lowercase script on a white background.
  • Against a vibrant red backdrop, a young woman with curly hair and blue eyeliner smiles at the camera while holding a Coca-Cola float through a red-and-white…
  • A red Coca-Cola Freestyle soda dispenser is centered against a vibrant explosion of colorful, swirling liquid graphics.
  • A smiling woman and a young boy look up in wonder at a floor-to-ceiling museum display of vintage Coca-Cola advertisements.
  • A close-up shot shows a hand holding a smartphone against a magenta halftone dot background.
  • A pixel-art illustration of a wooden arcade cabinet glowing with a fuzzy red aura against a patterned purple background.
  • A high-angle, grainy action photo captures the lower bodies of three people walking across a bright blue athletics track with white lane markers.
  • A man in a red kayak and a woman in a turquoise kayak paddle across a calm bay at dusk.
  • The graphic features the text "Coke STUDIO" in a two-part horizontal layout.

Lifestyle imagery

26 images

Show Coca-Cola in moments that feel lived-in and human: sharing food, relaxing with friends, enjoying a game, or taking part in a community experience. Natural expressions and a clear connection between the drink and the moment help the work feel inviting rather than staged. The brand also uses imaginative, culturally grounded storytelling to celebrate shared experiences and distinct community narratives.

  • A warm, grainy film-style photograph captures three young women sitting on a grassy field at golden hour, each playfully holding a white daisy over one eye…
  • A vibrant red promotional graphic features the large, white, sans-serif text 'BIG WINS' centered horizontally.
  • A vibrant red promotional graphic features the large, white, stacked text "BIG WINS" on the left, set against a background with subtle geometric gradients.
  • Bold white text reading 'BIG WINS' dominates the center of this horizontal red graphic, which features hockey pucks floating in the upper left and lower…
  • A festive product shot features three chilled bottles of Simply Cranberry Cocktail, Simply Apple, and Simply Orange juice against a solid green backdrop.
  • A Black woman with an afro and gold hoop earrings tilts her head back to drink from a classic glass Coca-Cola bottle amid a cheering crowd.
  • A glass bottle of Coca-Cola sits on the ledge of a vintage tan car's window, serving as the sharp focus of this nostalgic, warm-toned photograph.
  • A bold, white logo featuring a plus sign and the word '+one' is centered against a vibrant, multi-colored background.
  • This vibrant, pop-art illustration features a surreal collage of dining elements in a neon palette of pink, purple, yellow, and teal.
  • A vibrant red card labeled "ANNUAL PASS" floats in front of a massive, industrial steel vault door featuring a Coke bottle-shaped keyhole.
  • A female camera operator focuses intently on a professional RED cinema camera, while a male colleague stands blurred in the foreground.
  • Two brown textured American footballs with white stripes and laces float across a vibrant red graphic background.
  • A group of four young adults laugh and cheer in a tight, candid close-up during a gaming session.
  • A close-up studio photograph features multiple open Coca-Cola plastic bottles covered in condensation against a bright white background.
  • A group of six jubilant South Asian men celebrate outside a massive brick sports stadium, proudly holding an Indian national flag.
  • A promotional graphic for 'Black Panther: Wakanda Forever' features a condensation-covered bottle of Sprite Zero Sugar centered between Shuri and Okoye.
  • A glass bottle of Coca-Cola and a pink can of Minute Maid Aguas Frescas Strawberry stand side-by-side on a lime green surface.
  • A woman with long dark hair and a maroon turtleneck smiles gently at the camera while holding up a vintage physical photograph.
  • A smiling Black woman with curly hair holds a glass bottle of Coca-Cola Zero Sugar toward the camera in a close-up lifestyle shot.
  • A cartoonish, three-fingered red hand with a white cuff catches a crushed plastic bottle as it falls off the end of a grey conveyor belt.
  • Several illustrated white hands with bold black outlines reach upward against a pale mint green background to toss three empty Coca-Cola Zero Sugar bottles.
  • A whimsical illustration features a stylized brick 'LOCAL STORE' with surreal, elongated cartoon arms emerging from nearby objects against a solid red…
  • In a playful pop-art style, three white cartoon hands interact with two red Coca-Cola 'Original Taste' plastic bottles against a solid red background.
  • A glass bottle of Coca-Cola stands at the center of a vibrant red canvas, gripped by a large, red, cartoonish hand that emerges from the right.
  • A golden Oreo cookie with the word "OREO" centered in its signature pattern floats suspended in a warm, sepia-toned liquid environment.
  • A slender Coca-Cola K-Wave Zero Sugar can glows in a gradient of iridescent purple and teal, covered in realistic condensation droplets.

Product imagery

51 images

Product imagery should make the package and its label easy to recognise. The brand’s product pages pair clean pack shots with contextual creative: condensation, color fields, flavor cues, serving suggestions, and readable variant information. Use the palette and visual treatment appropriate to the specific drink rather than applying Coca-Cola red indiscriminately to other portfolio brands.

  • Three condensation-covered soda cans featuring 'PREBIOTIC' and '6g FIBER' labels are tiered on colorful geometric blocks against a bright blue sky.
  • Two condensation-covered cans of Coca-Cola Cherry Float and Coca-Cola Zero Sugar Cherry Float stand against a vibrant pink and red gradient background.
  • A vibrant red aluminum can of Coca-Cola Zero Sugar Prebiotic stands upright against a plain white background.
  • A 20 fl oz clear plastic bottle of Coca-Cola with a red screw-top cap is centered against a white background.
  • A full, clear plastic bottle of Coca-Cola Zero Sugar stands vertically against a plain white background.
  • A 20-fluid ounce plastic bottle of Coca-Cola Cherry Float is centered against a clean white background.
  • A vertical product shot of a single glass Coca-Cola Georgia Peach bottle standing upright against a plain white background.
  • A close-up lifestyle photograph features two condensation-covered glass bottles of Coca-Cola on a light wood table, one sharply in focus and the other…
  • A full 20 fl oz plastic bottle of Coca-Cola stands vertically against a plain white background, featuring its iconic red label with white script.
  • A vertical product shot of a Caffeine Free Coca-Cola can centered against a plain white background.
  • A classic glass Coca-Cola contour bottle stands vertically, filled with dark brown soda that glows with amber highlights under studio lighting.
  • A single Cherry Coca-Cola aluminum can is centered against a plain white background.
  • A classic silver and white Diet Coke aluminum can is centered against a plain white background in a clean product shot.
  • A bright red Coca-Cola Zero Sugar aluminum can stands centered against a clean white background in a studio product shot.
  • A single Coca-Cola Vanilla can is centered against a plain white background, featuring a distinct two-toned gradient design.
  • A 20 fl oz plastic bottle of Holiday Creamy Vanilla Coca-Cola stands vertically against a plain white background.
  • A vertical product shot of a sleek black Coca-Cola Zero Sugar can featuring a limited edition Oreo collaboration.
  • A vibrant promotional graphic features condensation-covered cans of Coca-Cola Zero Sugar Prebiotic, Sprite Zero Sugar Prebiotic, and Fresca Prebiotic tiered…
  • A tall, slim red can of Coca-Cola Zero Sugar Prebiotic soda stands centered against a white background.
  • Three condensation-covered cans of Sprite, Coca-Cola Zero Sugar, and Fresca Prebiotic sodas float dynamically against a vibrant light-to-dark blue gradient…
  • A slim, light blue can of Fresca Prebiotic soda is centered against a matching sky blue background in this clean product shot.
  • A vibrant red can of Coca-Cola Zero Sugar Prebiotic soda stands centered against a matching flat red background.
  • A vertical product shot shows a vibrant green can of Sprite Zero Sugar Prebiotic against a solid green background.
  • A thick-lined, blue and white sticker-style illustration depicts a boba tea cup with a wide straw.
  • A light blue, scalloped circular graphic with a bold black and white outline features a large white '6g' in its center.
  • A circular 'no sugar' badge features a bright blue center outlined by thick white and black rings.
  • A thick-lined graphic illustration of a blue thumbs-up hand icon.
  • A condensation-covered bottle of Holiday Creamy Vanilla Coca-Cola sits at the center of a split-diagonal graphic.
  • A condensation-covered bottle of Holiday Creamy Vanilla Coca-Cola stands vertically against a diagonally split background of solid red and beige holiday…
  • A bottle of Coca-Cola Holiday Creamy Vanilla Zero Sugar stands centered on a split background of diagonal tan stripes and solid red.
  • A graphic illustration of a red Coca-Cola can featuring a large scoop of white ice cream topped with a magenta cherry on its lower half.
  • A close-up product shot shows a vibrant pink and red Coca-Cola Cherry Float Zero Sugar can centered against a soft pink-to-red gradient background.
  • A single Cherry Coca-Cola can stands centered against a vibrant gradient background that transitions from deep magenta to bright red.
  • A vertical product shot of a Coca-Cola Cherry Zero Sugar can, featuring a bold gradient from deep magenta at the top to vibrant red at the base.
  • A studio product shot of a 12 fl oz can of Vanilla Coca-Cola, featuring a vibrant red-to-orange gradient from bottom to top.
  • A 12 fl oz can of Coca-Cola Zero Sugar Vanilla features a distinct gradient design, transitioning from a warm cream-orange at the top to a classic vibrant…
  • A vertical product shot of a sleek black Coca-Cola Creations can featuring the Oreo collaboration.
  • A single, condensation-covered plastic bottle of Coca-Cola Ultimate Limited Edition Zero Sugar sits centered against a clean white backdrop.
  • A 20 oz plastic bottle of Coca-Cola Ultimate stands vertically against a plain white background, topped with a red cap.
  • A single Coca-Cola Zero Sugar plastic bottle is centered against a white background, filled with dark cola liquid.
  • A vertical product shot of a Coca-Cola plastic bottle featuring a turquoise and pink gradient label from the 'CREATIONS' series.
  • A tall, slender silver beverage can is centered, featuring a single, prismatic iridescent droplet running down the front.
  • A clear plastic bottle of Coca-Cola Move Zero Sugar sits centered on a white background, filled with a dark amber liquid.
  • A studio product shot of a Coca-Cola Move bottle featuring a distinctive pink and white split label with a red cap.
  • A plastic bottle of Coca-Cola Dreamworld Zero Sugar is centered against a plain white background.
  • A single plastic bottle of Coca-Cola Dreamworld sits centered against a plain white background, its dark liquid illuminated by warm amber backlighting.
  • A sleek white Coca-Cola Zero Sugar slim can features black melting script lettering and a doodle-style illustration of the artist Marshmello's helmet atop a…
  • A slim white Coca-Cola can stands centered against a plain background, featuring a bold black-outlined script logo with melting drip effects.
  • A vertical product shot shows a tall, slim lavender can of Coca-Cola Byte Limited Edition featuring a pixelated black logo and a retro-digital aesthetic.
  • A studio product shot of a Coca-Cola Starlight Zero Sugar plastic bottle filled with a reddish-pink liquid.
  • A full-length studio product shot of a Coca-Cola Starlight Limited Edition bottle, featuring a distinct reddish-purple liquid and a red cap.

More from the Brand Skill

Brand foundation

Coca-Cola’s identity balances heritage with a lively, contemporary spirit. Use refreshment, optimism, and togetherness as recurring creative ideas, and make the product and the human moment feel connected. The brand speaks to many kinds of people and communities through rich storytelling and imaginative creative executions.

Across the wider Coca-Cola portfolio, products and experiences can have distinct identities. Keep Coca-Cola’s own identity clear when presenting other drinks, experiences, or portfolio brands.

Web interface

For website interfaces, use an uncluttered light presentation with clear typographic hierarchy and generous separation between content groups. The documented spacing scale runs from 8px and 20px through 40px and 64px to 120px. Cards use a modest rounded corner, a fine border, and 16px interior padding.

Primary and secondary buttons are compact, bold, pill-shaped controls; the primary is filled, while the secondary is outlined. Text links are underlined. Preserve strong contrast and make calls to action easy to distinguish from surrounding copy.

Download Coca-Cola’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Coca-Cola’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 138 images and the logos. The font files belong to The Coca-Cola Company, so they’re left out.

Download the Brand SkillZIP, 9.4 MB

coca-cola-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ brand-foundation.md

│ ├ voice.md

│ ├ colors.md

│ ├ logo.md

│ ├ web-interface.md

│ ├ typography.md

│ ├ campaign-imagery.md

│ ├ experience-imagery.md

│ ├ lifestyle-imagery.md

│ └ product-imagery.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from coca-cola.com on 3 Nov 2026. It isn’t Coca-Cola’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Coca-Cola and its logos are trademarks of The Coca-Cola Company. Rainbrand isn’t affiliated with or endorsed by The Coca-Cola Company.

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