Bloom is now Rainbrand

(Brand guidelines) // Food and drink

Chick-fil-A brand
guidelines

Chick-fil-A’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from chick-fil-a.com.

Download the Brand Skill

About Chick-fil-A

Chick-fil-A is a chicken-focused restaurant brand built around delicious food, warm hospitality and care for guests and communities. Its identity pairs a confident red-and-white palette and friendly, human-centered storytelling with appetizing food photography and a welcoming service spirit.

Use the Chick-fil-A script wordmark as the main brand signature. Preserve the chicken-shaped C, script lettering and original proportions.

Use the standalone chicken-shaped C for compact placements. Keep each color or monochrome version clearly legible on its background.

Chick-fil-A colors

  • Logo red

    Red in the vector identity artwork

    HEX
    RGB

  • White

    Background and contrast

    HEX
    RGB

  • Black

    Monochrome symbol

    HEX
    RGB

Chick-fil-A fonts

  • Apercu Pro

    Headings · 700, Body

Font names only. The Brand Skill download doesn’t include font files.

Chick-fil-A’s voice

Write with warmth, ease and an unmistakable service mindset. Keep language approachable, optimistic and conversational; connect food with everyday moments, hospitality and sharing. Use simple, vivid words and a light touch of playfulness when it feels natural.

  • “It starts with a smile”
  • “We believe in delivering great fast food every day (except Sundays)”
  • “Less cooking, more time enjoying the conversation”
  • “Your mornings just got sweeter. Enjoy a Chicken & Waffles Breakfast Sandwich today”

Dos and don’ts

Do

  • Do lead with genuine warmth, care and helpfulness in both visuals and copy.
  • Do make food feel appetizing and freshly prepared, with ingredients and serving details easy to see.
  • Do show people enjoying meals and connecting naturally, with an emphasis on hospitality and shared occasions.
  • Do use the brand’s red and white identity with clarity and restraint.
  • Do make menu and promotional copy concise, inviting and easy to understand.
  • Do use seasonal language and playful turns of phrase where they support the message.

Don’t

  • Don’t make the brand feel cold, formal or distant; its service is personal and human.
  • Don’t let decorative treatments compete with the food or obscure the product.
  • Don’t use a harsh or cynical voice; keep the tone positive, welcoming and considerate.
  • Don’t present menu details as universally fixed: price, availability and nutrition can vary by location, preparation and customization.

Chick-fil-A imagery

215 images from chick-fil-a.com, in 3 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Food and product imagery

129 images

Show food clearly, generously and appetizingly. Use natural-looking product detail and recognizable ingredients; present meals in a way that feels ready to enjoy, from a simple sandwich close-up to a spread made for sharing. Product photography may use clean backdrops, serving paper, trays or warm table settings. Seasonal products can bring their own campaign styling while remaining unmistakably food-led.

  • A Chick-fil-A chicken sandwich sits front and center on a red-patterned paper, featuring a breaded chicken fillet and pickles on a toasted bun.
  • A tall glass of iced coffee with swirling cream and a white chicken head logo towers over a breakfast meal set against a plain white background.
  • Two chicken and waffle sandwiches sit on white paper liners over a classic orange and white checkered tablecloth.
  • Two tan-colored Chick-fil-A milkshakes with chocolate chip bits stand on an orange and white checkered tablecloth.
  • A high-angle, sunlit lifestyle photo captures a bountiful catering spread on a wooden table, anchored by a large black platter of Chick-fil-A chicken strips…
  • A person in a pink sleeve reaches into the frame to hold a large white bowl overflowing with a Cobb salad.
  • A close-up photograph captures the first-person perspective of someone being served at a catered buffet.
  • Two women, laughing heartily, sit on a red-and-white patterned picnic blanket over bright green turf.
  • A high-angle product shot features a carton of golden Chick-fil-A Waffle Potato Fries spilling onto a white napkin alongside a smartphone.
  • A multi-generational family of eight gathers around a bright white kitchen island for a lively Chick-fil-A catered meal.
  • A Chick-fil-A breakfast meal is neatly arranged on an orange and white gingham tablecloth under bright, warm lighting.
  • A thick chicken and bacon waffle sandwich rests on a square of white paper, accompanied by a small white ramekin of amber-colored syrup.
  • A tall breakfast sandwich features a thick, breaded fried chicken breast and crispy bacon strips sandwiched between two golden-brown Belgian waffles.
  • A studio product shot features a chicken waffle sandwich layered with a grilled chicken breast and crispy strips of bacon between two golden-brown Belgian…
  • A close-up studio product shot of a fried chicken sandwich resting on white parchment paper.
  • A studio product shot features a spicy fried chicken sandwich resting on two stacked white paper liners.
  • A studio product shot of a fried chicken sandwich resting on two sheets of white sandwich paper.
  • A high-angle product shot features eight golden-brown, breaded chicken nuggets with a rough, crispy texture.
  • A pile of grilled chicken nuggets rests on a small piece of white parchment paper, showing prominent dark brown sear marks across their golden-brown surfaces.
  • A close-up studio photograph features a fried chicken sandwich resting on a simple white paper square.
  • A high-angle product shot features a sliced chicken wrap resting on a white paper liner next to a small cup of creamy green dressing.
  • Three golden-brown breaded chicken tenders are artfully stacked on a small piece of white wax paper.
  • A close-up studio photograph of a grilled chicken sandwich resting on two white napkins.
  • A professional studio product shot of a grilled chicken club sandwich resting on white parchment paper.
  • A high-angle, close-up shot features a large white platter overflowing with golden-brown, breaded chicken nuggets.
  • A studio product photograph of a large, high-piled mountain of golden-brown breaded chicken nuggets served on a shallow white ceramic plate.
  • A Chick-fil-A boxed meal is displayed as a clean product shot featuring a breaded chicken sandwich with pickles on a bun, an open bag of Waffle Potato Chips…
  • An overhead product shot features several Chick-fil-A catering boxes tightly packed together, showcasing a red script chicken logo.
  • A pile of golden-brown, breaded chicken nuggets sits on a clean white plate, accompanied by a small glass dish of yellow mustard sauce in the corner.
  • A high-angle product shot features a large white circular platter densely packed with approximately thirty Chick-fil-A Chick-n-Minis.
  • A studio product shot of a fried chicken breakfast biscuit resting on a white paper wrapper.
  • A close-up, high-angle lifestyle photograph captures a busy breakfast meeting on a rustic wooden table.
  • A close-up studio photograph features a Chick-fil-A Original Chicken Sandwich sitting on an open foil wrapper with a red polka-dot pattern.
  • A close-up photograph features several bags of Chick-fil-A snacks, primarily focusing on 'Original Flavor Waffle Potato Chips' alongside a 'Sauce Flavored'…
  • A close-up photograph features a black catering tray overflowing with thick chocolate chip cookies, angled toward the viewer.
  • Three one-gallon plastic jugs with red caps are arranged in a tight group, showcasing vibrant liquid contents: pale yellow Lemonade on the left, bright…
  • A bright lifestyle photo captures a family of three enjoying a meal at a rustic wooden table decorated with a large floral centerpiece.
  • A studio product shot features two Chick-fil-A milkshakes on an orange-and-white checkered tablecloth.
  • A golden-brown apple crumble sits in a scalloped red and white ceramic dish, positioned centrally on a white wooden board.
  • A Chick-fil-A chicken, egg, and bacon breakfast sandwich on waffle buns sits centered on a light orange and white checkered tablecloth.
  • A breakfast spread centered on a chicken, bacon, and waffle sandwich with a small side of syrup sits on an orange and white checkered tablecloth.
  • Two bowls of creamy mac and cheese sit atop a light grey marbled surface, featuring golden-brown baked cheese crusts.
  • A Chick-fil-A breakfast meal is neatly arranged on an orange and white checkered tablecloth.
  • A close-up studio shot features two peach-colored milkshakes in glass cups with a white Chick-fil-A logo, set against an orange and white checkered tablecloth.
  • Five hard-boiled devilled egg halves, filled with a textured bright orange yolk mixture, are arranged on a simple white ceramic plate.
  • A heavy, black cast iron skillet contains a freshly baked dish topped with a bubbling layer of melted golden-orange cheddar cheese.
  • A top-down lifestyle photo captures a Chick-fil-A Cobb Salad featuring breaded nuggets, sliced eggs, and tomatoes on a textured wooden table.
  • A close-up product shot of a Chick-fil-A Original Chicken Sandwich, featuring a thick, golden-brown breaded chicken breast and two crinkle-cut pickles…
  • A close-up product shot of a Chick-fil-A Original Chicken Sandwich, featuring a thick, golden-brown breaded chicken breast fillet and crinkle-cut pickles…
  • A top-down studio photograph features a fried chicken sandwich on a white circular plate against a bright white background.
  • An extreme close-up photo focuses on a long, crinkle-cut dill pickle slice resting atop a piece of buttered, golden-brown toast.
  • A tight close-up studio shot of a classic chicken sandwich with a golden-brown, breaded chicken breast fillet resting on green pickles atop a toasted bun.
  • A close-up studio photograph of a classic fried chicken sandwich centered against a clean white background.
  • A close-up studio photograph features a Chick-fil-A chicken sandwich as the centerpiece, with its golden-brown breaded fillet and green pickles nestled…
  • A woman with long, curly brown hair laughs joyfully while holding a Chick-fil-A chicken sandwich at an outdoor patio table.
  • A studio product shot features a golden-brown Chick-fil-A chicken sandwich centered against a plain white background.
  • A studio product shot of eight golden-brown chicken nuggets with a rough, crispy breading.
  • A close-up, high-angle lifestyle photograph of two Chick-fil-A Chicken Sandwiches served on branded wrappers alongside a glass of lemonade and a cup of iced…
  • A thick, golden-brown breaded chicken breast is the center of this classic sandwich, tucked into a glossy, toasted brioche bun with bright green crinkle-cut…
  • A close-up photograph captures a smiling older man in a navy quilted vest and glasses sharing a meal with a laughing young girl in a beige sweater.
  • A smiling Black woman wearing a grey Chick-fil-A Delivery polo waves enthusiastically while holding car keys on a red lanyard.
  • This is a bold, crimson-red line art icon depicting a motor scooter designed for delivery.
  • A bold red graphic icon depicts a stylized shopping bag or grocery tote in a minimalist, flat style.
  • A bold red graphic icon of a signpost featuring two arrows pointing in opposite directions.
  • A breakfast spread is centered on a peach-and-white checkered surface, featuring a tall glass of iced coffee swirled with cream and a stylized white chicken…
  • A golden-brown chicken waffle sandwich rests on a white paper napkin, accompanied by a small white ramekin of amber syrup.
  • A studio product photograph of a fried chicken and bacon waffle sandwich resting on a white square piece of paper.
  • A golden-brown grilled chicken breast and crispy bacon are sandwiched between two small, toasted Belgian-style waffles.
  • A close-up studio shot features a thick, breaded spicy chicken fillet sandwiched between a fluffy, golden-brown buttermilk biscuit.
  • A close-up product shot features four Chick-fil-A Chick-n-Minis resting on a square of white parchment paper.
  • A close-up studio shot of a breakfast sandwich featuring a grilled chicken breast, a folded egg white, and a slice of melted American cheese between toasted…
  • A close-up studio product shot of a breakfast burrito resting on a white paper wrapper.
  • A heart breakfast bowl sits on a white paper napkin and features breaded chicken nuggets sliced in half over fluffy scrambled eggs, golden potato hash…
  • A close-up product shot of a chicken, egg, and cheese biscuit sandwich resting on a piece of white parchment paper.
  • A studio product shot features a golden-brown bacon, egg, and cheese biscuit resting on a small white napkin.
  • A close-up studio shot of a sausage, egg, and cheese biscuit sandwich resting on two white napkins with scalloped edges.
  • A close-up studio shot of a chicken breakfast sandwich on a toasted, multigrain English muffin.
  • A close-up studio photograph of a breakfast sandwich featuring a toasted, flour-dusted English muffin.
  • A close-up product photo of a sausage, egg, and cheese breakfast sandwich on a toasted English muffin.
  • A pile of golden-brown hash brown rounds rests on a small stack of three square white paper sheets.
  • A vibrant parfait of creamy white Greek yogurt layered in a clear cylindrical glass cup, topped with fresh fruit and granola.
  • A vibrant fruit cup overflowing with whole blueberries, sliced strawberries, mandarin orange segments, and chunks of red and green apples.
  • A full studio product shot of a creamy, tan milkshake with small brown cookie or topping flecks throughout, served in a clear glass featuring a white…
  • A Cookies and Cream milkshake in a clear cup features a large white Chick-fil-A chicken logo printed on the side.
  • A pale pink frozen beverage in a tall cup featuring a white chicken head logo is surrounded by vibrant fruit wedges.
  • A tall, frosted glass of pale yellow vanilla milkshake or smoothie.
  • A tall, tapered glass is filled to the brim with a creamy, pale yellow frosted lemonade or milkshake.
  • A tall, clear shaker-style glass is filled to the brim with a thick, frothy tan-colored frozen beverage.
  • A studio product shot of a tall, clear pint glass filled with a layered root beer float.
  • A tall, frosted glass of vanilla milkshake topped with a thick swirl of whipped cream and a single bright red maraschino cherry with its stem.
  • A vibrant red maraschino cherry with a long stem sits atop a tall cookies and cream milkshake.
  • A vibrant red maraschino cherry with a long stem sits atop a tall, creamy chocolate milkshake in a clear glass.
  • A studio product shot of a strawberry milkshake in a tall, clear glass.
  • A high-angle product shot of an Icedream dessert in a small cup.
  • A studio product shot of a vanilla soft serve ice cream cone.
  • A close-up studio shot of a thick, golden-brown chocolate chip cookie studded with large, dark chocolate chunks and visible oat grains.
  • A thick, rectangular chocolate fudge brownie with a cracked, papery top crust sits on a square piece of white parchment paper.
  • A spread of deconstructed grilled chicken club sandwiches features a stack of multi-grain brioche buns, sliced colby-jack cheese, crispy bacon, and…
  • A top-down product shot features a football-shaped catering tray filled with golden-brown breaded chicken nuggets.
  • A high-angle studio product shot features a large white bowl overflowing with golden-brown, crispy fried chicken tenders.
  • A high-angle studio product shot showcases a large white serving platter overflowing with sliced grilled chicken sub sandwiches on multigrain rolls.
  • A high-angle studio shot features a white plate overflowing with sliced chicken wraps bundled tightly in a tiered arrangement.
  • A high-angle product shot features a large white platter overflowing with dozens of halved wraps, revealing vibrant layers of charred corn, black beans,…
  • A vibrant and overflowing fruit salad is presented on a low-profile white platter, captured from a slightly elevated side angle.
  • Brand image
  • A vibrant garden salad is piled high on a low-profile white plate, featuring a mix of ruffled green and purple lettuces topped with whole red grape tomatoes.
  • A high-angle studio product shot of a kale salad served on a thin, white circular plate.
  • A pile of golden-brown chocolate chip cookies is haphazardly stacked on a simple white ceramic plate.
  • A studio product shot of a rectangular white ceramic platter piled high with thick, fudgy chocolate brownies.
  • Brand image
  • A classic Chick-fil-A chicken sandwich meal is presented against a clean white subway tile background.
  • A tall glass of iced coffee features swirling ribbons of cream mixing into dark coffee, topped with a mound of small pebble ice.
  • A breakfast spread featuring a chicken and bacon waffle sandwich, a cup of fresh fruit, and a large iced coffee with swirling cream in a glass bearing a…
  • A vibrant studio food photo features a breakfast spread on an orange and white checkered tablecloth.
  • Three large garden salads in clear plastic containers are arranged diagonally across a light-toned wooden table.
  • A high-angle photo features golden waffle fries spilling from a white Chick-fil-A carton onto a white napkin.
  • A Chick-fil-A chicken, bacon, and waffle breakfast sandwich sits on a white napkin alongside a carton of waffle fries and a glass of Diet Dr Pepper.
  • A studio product shot features a Chick-fil-A chicken and bacon sandwich served between two mini waffles, accompanied by a small glass of maple syrup.
  • A bright studio product shot features two Chick-fil-A milkshakes filled with cookie crumbles and toasted marshmallow flavors.
  • A top-down product shot showcases a vibrant spread of Chick-fil-A menu items on a clean white surface, centered around a bowl of baked macaroni and cheese…
  • Brand image
  • Three tall glass parfait cups stand in a row on a wooden tabletop against a white subway tile background.
  • A close-up studio shot of a small white ceramic ramekin filled with baked macaroni and cheese, resting on two stacked white square napkins.
  • Two joyous Black children, a girl and a boy, laugh together while sitting on a white kitchen counter.
  • A vibrant Southwest-style salad is piled high in a shallow white bowl, topped with grilled chicken strips, purple and tan tortilla strips, and roasted…
  • A vibrant Grilled Market Salad is served in a wide white ceramic bowl, topped with warm, sliced grilled chicken breast over a bed of mixed greens.
  • A vibrant Cobb salad is presented in a shallow white bowl, featuring a central pile of sliced breaded chicken nuggets.
  • Two people are captured mid-meal, using black plastic forks to eat Chick-fil-A salads from clear square containers on a light wood table.
  • Two smiling women hold up two Chick-fil-A milkshakes topped with whipped cream, red straws, and cherries in a bright outdoor setting.

Brand graphics and interface imagery

38 images

Use Chick-fil-A’s own graphic elements and interface visuals in their intended context. Decorative patterns can add branded texture; campaign artwork and illustrations are more expressive and specific. Keep these treatments distinct from the core logo. Preserve recognizable screens and interface elements when depicting Chick-fil-A’s digital product experiences.

  • A close-up studio shot featuring a Chick-fil-A chicken sandwich with a toasted bun, breaded chicken filet, and pickles resting on a white surface.
  • A Chick-fil-A chicken sandwich meal is presented as a clean studio product shot against a white subway tile background.
  • A repeating pattern of light pink hearts arranged in staggered horizontal rows across a wide, banner-style layout.
  • A white typographic graphic features the word "Care" in a large, elegant cursive script with an exaggerated looping 'C'.
  • A precise, uniform grid of tiny white dots creates a dense repeating pattern across the entire frame.
  • A vibrant red graphic logo features a stylized heart formed from a thick, interlocking lattice or mesh pattern resembling a waffle.
  • A smiling young Black woman in a red polo shirt walks through a shower of red and white confetti at a celebratory event.
  • A close-up profile photograph of a Black woman with natural hair styled up, wearing a black visor and a red polo shirt with a small white circular button.
  • A circular outdoor photo features two smiling volunteers, a man and a woman, standing together while gardening.
  • A close-up photograph features two hands in red sleeves forming a heart shape with their fingers.
  • A close-up photograph shows a restaurant team member in a grey uniform and clear gloves placing pieces of fried chicken into a large plastic bag.
  • A minimalist red line icon of a vertical notepad and pen.
  • A bold red line-art icon depicting a smartphone oriented vertically.
  • A simple red and white graphic depicts two overlapping rectangular cards, representing gift cards or payment methods.
  • A vibrant red line-art icon depicting a folded brochure or pamphlet with a circular information badge.
  • A vertical red and white logo encased in a thick, rounded red border.
  • A bold red line-art icon depicting two overlapping dollar bills.
  • A bold red minimalist graphic icon depicts a fast-food meal on a flat rectangular tray.
  • A bold red line icon of a handshake, centered and balanced.
  • A bold red line art icon depicts two cups clinking together in a toast.
  • A top-down studio product shot features a Chick-fil-A Lowfat Milk bottle, a bowl of macaroni and cheese, and a fresh fruit cup arranged on a bright blue…
  • A Chick-fil-A kids meal product shot features five golden-brown breaded chicken nuggets on a small white paper liner.
  • A studio product shot features a stack of two golden-brown breaded chicken strips resting on a white napkin.
  • A Chick-fil-A kids meal product shot features five grilled chicken nuggets with dark char marks resting on a white paper liner.
  • A Chick-fil-A kids' meal set features a bottle of Lowfat Milk, a fruit cup, and mac & cheese.
  • A top-down arrangement of Chick-fil-A side items floats in a circular composition.
  • Five rectangular jigsaw puzzles feature a recurring, whimsical spotted cow character in various cartoon settings.
  • Four colorful board books from the 'Chicka Chicka' series are arranged in a square grid against a white background.
  • A collection of digital device screens showcasing family-friendly content floats against a solid teal background.
  • A white graphic logo centered on a vibrant red background featuring a stylized graduation cap with a polka-dotted side panel.
  • A minimalist red circular icon featuring two white stylized fireworks or starbursts.
  • A white line-art icon of a graduation cap is centered against a solid, vibrant red background.
  • A close-up studio shot features a Chick-fil-A Original Chicken Sandwich on a shiny toasted bun with two visible pickles.
  • A close-up horizontal shot captures two golden-brown fried chicken sandwiches being held side-by-side in a 'cheers' gesture.
  • A horizontal black rectangular badge with rounded corners and a thin gray border.
  • The official Google Play Store badge features a black rectangular button with rounded corners and a thin gray border.
  • A minimalist graphic background featuring thin, parallel coral red lines spaced evenly across a warm cream field.
  • A wide assortment of Chick-fil-A side items floats in a panoramic arrangement.

People and community imagery

48 images

Use candid, warm scenes that convey hospitality, teamwork and a sense of belonging. Show people serving, sharing food, working together and contributing to their communities. Favor authentic expressions and approachable environments over stiff or overly posed scenes.

  • A cheerful restaurant team member named Sindy laughs while serving two customers at an outdoor dining table.
  • A medium outdoor portrait of a bald, elderly man in a pinstriped suit and bright red patterned tie, seated in a wooden rocking chair.
  • A close-up portrait of a beaming Black woman wearing a bright red Chick-fil-A polo shirt and cat-eye glasses.
  • A close-up photograph of a young man with curly blonde hair in a bun laughing vibrantly.
  • A laughing male restaurant employee in a red polo shirt hands a large, dark blue insulated catering bag to a customer at a bright counter.
  • A group of smiling people in a restaurant kitchen celebrates as a young woman in a pink uniform peels back a red cover on a white tray.
  • A vertical red-and-white line art illustration features a Chick-fil-A restaurant as the central focus.
  • A woman wearing a red Chick-fil-A polo shirt smiles while handling a pre-packaged salad in a commercial kitchen setting.
  • A woman with long dark hair reacts in stunned surprise, hands over her mouth, as a man in a navy blazer presents her with a large check inside a crowded…
  • A group of five smiling volunteers wear hard hats and matching gray shirts with a red "Team Chick-fil-A" logo while huddling together outdoors.
  • A man and woman wearing matching grey t-shirts and jeans carry a large grey bin of harvested squash through a lush green field.
  • A medium-side profile shot captures a woman with glasses and a white apron as she focusedly arranges baked potatoes on metal baking sheets.
  • A candid photo captures a celebratory surprise at a Chick-fil-A restaurant, where a woman in a pink striped shirt stands in shock, her hands to her face amid…
  • Amidst falling red and white confetti, two joyful men celebrate by holding a large ceremonial check for $350,000 from the 'True Inspiration Awards.' One man…
  • A top-down, close-up photo shows food waste discarded inside a dark green bin.
  • A close-up headshot of a smiling man with short, styled dark hair and blue eyes.
  • A professional headshot of a smiling Black man with a shaved head and short beard, positioned centrally against a soft, out-of-focus green park background.
  • A professional headshot of a light-skinned woman with dark curly hair and blue eyes, smiling warmly towards the camera.
  • A close-up studio headshot of a smiling man with light brown hair and a short, groomed beard.
  • A vibrant lens flare bursts from behind the corner of a brick and white Chick-fil-A restaurant under a bright blue sky.
  • A medium close-up photo shows two young employees, a man with curly blonde hair and a Black woman, both smiling broadly while wearing red uniform shirts and…
  • A vibrant outdoor group photo of five young Chick-fil-A team members smiling broadly in front of a light brick restaurant building.
  • A smiling male Chick-fil-A team member in a red polo shirt hands a black insulated catering bag across a counter to a customer with long braids wearing a…
  • A smiling young woman with dark hair and a red polo shirt stands in a bright, outdoor drive-thru lane.
  • A modern, two-story Chick-fil-A building stands against a dusky blue sky, featuring a cantilevered upper level with large windows and wooden privacy louvers.
  • A group photo of twenty-one smiling adults standing in a wide line on a lush green lawn, framed by dense palm trees and tropical greenery.
  • A female Chick-fil-A team member named Kalysea, wearing a red polo and hairnet, carefully ties a clear plastic bag filled with cooked chicken in a commercial…
  • Volunteers in red Chick-fil-A t-shirts smile while sorting fresh produce from yellow crates into bags for community members.
  • A medium outdoor shot shows a man and woman smiling as they carry large, light green thermal catering bags past a black SUV.
  • A full-length portrait of a smiling woman with dark, curly hair wearing a black suit and polka dot blouse, standing against a multi-paneled blue backdrop.
  • A wide-shot photograph from inside a vehicle shows a smiling Black female employee in a red polo shirt and neon safety vest standing in front of a light tan…
  • A minimalist red line-art icon of a folded button-down shirt is centered within a white circular frame.
  • A smiling waitress in a bright red polo shirt stands beside a table, engaging warmly with a man and woman.
  • A cheerful Black man in a blue blazer and white name tag leads a meeting in a bright, modern office.
  • A group of five smiling Chick-fil-A employees poses with their arms around each other in front of a brick restaurant building.
  • A man in a blue Chick-fil-A quarter-zip leads a team meeting with five employees in red uniforms around a light wood table.
  • A glowing red neon "Chick-fil-A" logo hangs prominently above a modern fast-food counter located inside an airport terminal.
  • A smiling man with a grey goatee wears a red quarter-zip athletic shirt featuring the 'Chick-fil-A SUPPLY' logo while standing in a bright warehouse.
  • A close-up horizontal photograph captures a harvester’s hands in thick, yellow leather gloves carefully sniped a bright yellow lemon from a branch.
  • A head-on portrait features a woman with long, dark hair and braces smiling warmly at the camera.
  • A medium shot of a man with short blond hair and a slight smile, standing against a neutral white wall with wainscoting detail.
  • A medium shot of a woman with dark hair laughing joyfully, dressed in a red Chick-fil-A polo shirt with a white name tag that reads 'Sidnee'.
  • A smiling young woman in a green polo and an older man in a checkered shirt jointly hold a large red Chick-fil-A scholarship plaque for "Kayla Vance." The…
  • A diverse group of adults gathers for a celebratory ribbon-cutting ceremony in a sunny parking lot between two large red, white, and black balloon columns…
  • A man in a navy suit and red-striped tie stands confidently in a modern restaurant interior, resting his hand on a red chair back.
  • A group of diverse young adults in business attire smiles while holding a large ceremonial check for $25,000 made out to Chick-fil-A Community Scholars.
  • A playful, red-and-white monolinear illustration depicts a panorama of community and giving symbols against a white background.
  • A wide-angle candid photograph captures three professionals walking and laughing down a bright office hallway.

Download Chick-fil-A’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Chick-fil-A’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 216 images and the logos. The font files belong to CFA Properties, Inc, so they’re left out.

Download the Brand SkillZIP, 13.3 MB

chick-fil-a-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ colors.md

│ ├ imagery-food-and-products.md

│ ├ imagery-graphics-and-interface.md

│ ├ imagery-people-and-community.md

│ ├ logo.md

│ ├ typography.md

│ └ voice-and-copy.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from chick-fil-a.com on 3 Nov 2026. It isn’t Chick-fil-A’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Chick-fil-A and its logos are trademarks of CFA Properties, Inc. Rainbrand isn’t affiliated with or endorsed by CFA Properties, Inc.

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