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(Brand guidelines) // Toys and games

Xbox brand
guidelines

Xbox’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from xbox.com.

Download the Brand Skill

About Xbox

Xbox is a gaming brand built around consoles, games, services, and play across devices. Its identity pairs energetic green accents and bold, clear typography with a welcoming promise: gaming is for everyone.

Use the Xbox sphere and wordmark together as the main brand lockup. Preserve the proportions and use the white artwork on a dark background.

The glossy green sphere belongs to an earlier Xbox treatment. Use the current flat identity for general Xbox communications.

Xbox colors

  • Xbox Green

    Signature accent

    HEX
    RGB

  • White

    Light background and contrast

    HEX
    RGB

  • Black

    Text on light surfaces

    HEX
    RGB

Xbox fonts

  • Segoe UI

    Headings · 700, Body · 400

  • Segoe Pro Black

    Primary buttons · 900

Font names only. The Brand Skill download doesn’t include font files.

Xbox’s voice

Write with energy, clarity, and an inviting sense of possibility. Xbox copy makes play feel immediate and shared, while explaining benefits in plain, direct language. Keep headlines short and active; use conversational detail to show what players can do. Speak inclusively and make room for different people, play styles, and devices.

  • “when everyone plays, we all win”
  • “Nothing should come between you and the games you love”
  • “At home or on the go, Xbox is there”
  • “Play, earn, spend, and repeat – it all adds up to getting more with Rewards”

Dos and don’ts

Do

  • Use Xbox’s wordmark or sphere mark as supplied, and keep the identity recognizable.
  • Use Xbox Green as the signature accent; balance it with clear light or dark surfaces.
  • Write directly and energetically, inviting players to explore, connect, and play across devices.
  • Represent a welcoming community and a variety of ways to play, including accessible play.
  • Show Xbox products and product interfaces accurately.

Don’t

  • Don’t redraw, distort, or treat the Xbox mark as ordinary text.
  • Don’t let decorative styling undermine clarity or contrast in text and interface imagery.
  • Don’t suggest that one play style, device, or kind of player defines the Xbox community.
  • Don’t invent product details, feature behavior, or interface elements.

Xbox imagery

66 images from xbox.com, in 4 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Brand imagery

12 images

Xbox imagery conveys play as immersive, social, and open to everyone. Show people playing and connecting across different devices and settings; represent accessibility as part of the gaming experience. Pair lifestyle imagery with the products and play contexts it supports. Xbox campaign imagery can feel cinematic and high-energy, while community imagery should feel warm, genuine, and welcoming.

  • A white Xbox logo sits centered on a solid, vibrant forest green background.
  • Three special forces operators emerge from the shadows of a dark, narrow alleyway, holding tactical rifles at the ready.
  • A high-contrast cinematic digital painting features three soldiers in full tactical gear and helmets charging through a dark, narrow urban alleyway.
  • A colossal, multi-limbed monster with glowing red eyes towers over two heavily armored soldiers standing defiantly in a chaotic war zone.
  • A white Xbox Game Pass logo is centered against a solid, vibrant green background.
  • A close-up shot over the shoulder of a person gaming outdoors against a soft, golden-hour city sunset.
  • Two young people with bright, joyful expressions laugh together while looking at a smartphone held horizontally.
  • A close-up photograph features a bearded man wearing a mustard yellow beanie and a charcoal hoodie with a pine forest silhouette, smiling warmly while seated…
  • A father and his two daughters are captured in a candid, joyful moment while playing video games in a cozy, sun-drenched room with wood-paneled walls.
  • A close-up photograph features a person with a slight smile pressing a textured black massage ball against their jawline.
  • Three young adults sit side-by-side on a dark couch, their faces lit with excitement and focus as they play video games.
  • A close-up, high-angle shot shows a man with a beard using an Xbox Adaptive Controller mounted on a large, custom-designed lap board.

Accessibility and inclusion

6 images

Present accessibility as an integral part of play. Xbox describes gaming as inclusive, accessible, and safe for all, and emphasizes that people should be able to customize how they play. Show a range of players and adaptive equipment with dignity; focus on the player’s agency and the experience rather than defining someone by a disability.

When depicting or describing accessibility features, be accurate and specific. Xbox examples include adaptive controllers and joysticks, configurable button mapping, controller assist, captions, Narrator, Magnifier, color filters, speech transcription, and voice commands.

  • A young boy with an excited, open-mouthed expression sits in a specialized power wheelchair, looking toward an off-camera light source.
  • A sleek white Xbox Adaptive Controller is shown from a high-angle studio perspective against a neutral gray background.
  • A sleek, white Xbox joystick controller for one-handed use is shown at an angle against a light gray background.
  • Two black Xbox wireless controllers and a white joystick-style adaptive peripheral are arranged on a clean white background.
  • An Xbox Wireless Controller in Carbon Black and an Xbox Adaptive Joystick are positioned in front of a monitor displaying Minecraft gameplay.
  • An instructional graphic of the white Xbox Adaptive Controller displays its layout against a neutral gray background.

Product imagery

27 images

Present Xbox consoles and accessories clearly, with accurate silhouettes, finishes, and product details. Product images can use clean product views, multiple angles, packaging, or lifestyle arrangements. Use the actual product variant shown rather than implying that finishes or components are interchangeable. Broader device imagery can communicate play across console, PC, handheld, mobile, television, and VR.

  • A soft, out-of-focus green light emanates from the right side of an otherwise deep black background.
  • A translucent green Xbox Series X console and matching wireless controller showcase visible internal hardware components.
  • A translucent green Xbox Series X console and matching wireless controller showcase internal hardware components through their lime-tinted shells.
  • A product shot of the rear panel of an Xbox Series X25 Limited Edition console, featuring a translucent lime green shell visible at the edges and through the…
  • A product shot of a limited edition Xbox Series X console and matching controller, both featuring a translucent neon green shell that reveals the internal…
  • A matte black Xbox Series X console stands tall in a three-quarter view, its top defined by a distinctive recessed concave cooling vent with a circular…
  • A matte black Xbox Series X console stands tall and monolithic next to a matching wireless controller in a clean product shot.
  • A direct studio product shot shows the rear panel of a matte black Xbox Series X console.
  • A retail box for the Xbox Series X console is presented at a three-quarter angle, showcasing a bold graphic of the console's top cooling vents glowing with…
  • A stark white Xbox Series X console stands tall in a studio product shot, positioned vertically with the circular Xbox logo at the top left.
  • A stark white Xbox Series S gaming console stands vertically, featuring its signature minimal rectangular design and a small silver Xbox logo in the top left…
  • A flat, front-on product shot of the rear panel of a white Xbox Series S console.
  • The retail packaging for a white Xbox Series X console features a gradient grey and white cosmic-mist background accented by a bright green base line.
  • A matte black Xbox Series X console and matching wireless controller feature a dense, starry splatter pattern of neon green and white dots resembling a galaxy.
  • A matte black Xbox Series X console and matching wireless controller feature a distinct galaxy-inspired speckle pattern in lime green and light grey.
  • A high-angle product shot shows the matte black rear panel of an Xbox Series X console.
  • A high-angle product shot of a Galaxy Black Xbox Series X special edition box, featuring a design with green and silver sparkles over a dark finish.
  • Three Xbox Series X consoles stand in a row, each paired with a matching wireless controller in the foreground.
  • A white Xbox Series S console stands vertically, dominated by its iconic large black circular cooling vent on the front face.
  • Brand image
  • A high-octane gaming collage features a bright red Mercedes-AMG supercar racing along a coastal dirt road, with a Ford Bronco jumping in the background.
  • A split-composition graphic featuring a blocky Minecraft Dungeons character wielding a sword on a plain white background, leaping towards a real-world photo.
  • A digital collage showcases diverse Xbox-compatible gaming accessories on a light gray background.
  • Two ROG Ally handheld gaming consoles, one black and one white, float in a tiered arrangement on the right side of a wide, dark industrial room with soft…
  • A translucent green Xbox wireless controller floats on the right side of this wide product shot, showcasing its internal circuitry.
  • A sleek, white Xbox-style gaming controller floats in the right foreground of this horizontal graphic.
  • A man in a denim jacket and beanie looks excitedly at a handheld mobile gaming controller, appearing to play 'Sea of Thieves'.

Product interface imagery

21 images

Show Xbox interfaces as they appear in the product. Use screenshots to represent real settings, features, and flows; do not invent or mislabel interface elements. Accessibility and family-safety settings are part of the Xbox experience and can be shown directly.

  • A dark-themed screenshot of the Accessibility Features menu for Sea of Thieves: 2025 Edition on an Xbox console interface.
  • A high-definition television displays an action-packed scene from Fortnite, featuring a soldier holding a red weapon near a wooden structure while a battle…
  • A screenshot of an Xbox console's dark-themed Accessibility settings menu with white text and green highlights.
  • A digital screenshot of the 'Accessibility Night mode' settings menu on a dark grey interface.
  • A screenshot of an Accessibility Captioning settings menu for a video game, displayed on a dark grey interface.
  • A dark-mode digital graphic displays 'Accessibility High contrast' settings for a gaming console.
  • A screenshot of an Xbox system settings menu titled 'Preferences Break reminder' set against a solid dark gray background.
  • A screenshot of an 'Accessibility Narrator' settings menu on a dark gray background.
  • A software interface screenshot for Accessibility Magnifier on a dark grey background.
  • This screenshot displays an 'Accessibility Color filters' menu on a dark interface, featuring three segmented color wheels for Deuteranopia, Protanopia, and…
  • A first-person perspective screenshot of Minecraft's blocky landscape shows a grassy field surrounded by dirt hills and oak trees under a bright blue sky.
  • Brand image
  • A matte black Xbox controller sits in front of a wide screen showing an Xbox dashboard interface against a light gray studio background.
  • A dynamic collage of overlapping white mobile app screens floats diagonally across a neutral background, featuring a play icon at the center.
  • A high-angle screenshot from Microsoft Flight Simulator features an orange Erickson Air-Crane helicopter hovering over a dense, misty green forest.
  • A digital screenshot featuring an 'Audio' settings overlay from the Windows Game Bar positioned over a first-person perspective of the video game DOOM: The…
  • A software interface overlay shows 'Capture' and 'Gallery' windows atop a cinematic scene from 'Sea of Thieves: 2025 Edition' featuring three pirates…
  • A dark, semi-transparent gaming overlay shows the 'Widget store' and a 'Widgets' menu floating over a cinematic action scene featuring a stone monster.
  • A digital screenshot of a gaming interface shows a row of four game cards against a dreamy, purple-tinted illustration of a car interior at night.
  • A close-up lifestyle photo shows a man with a slight smile holding a black ROG handheld gaming console with both hands.
  • A high-angle lifestyle photograph captures a young Black man from behind his shoulder as he plays on a white ROG Ally handheld gaming console.

Download Xbox’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Xbox’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 66 images and the logos. The font files belong to Microsoft Corporation, so they’re left out.

Download the Brand SkillZIP, 5.3 MB

xbox-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ voice.md

│ ├ brand-imagery.md

│ ├ accessibility.md

│ ├ product-imagery.md

│ └ product-interface-imagery.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from xbox.com on 3 Nov 2026. It isn’t Xbox’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Xbox and its logos are trademarks of Microsoft Corporation. Rainbrand isn’t affiliated with or endorsed by Microsoft Corporation.

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