Bloom is now Rainbrand

(Brand guidelines) // Toys and games

MapleStory brand
guidelines

MapleStory’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from nexon.com.

Download the Brand Skill

About MapleStory

MapleStory is Nexon’s side-scrolling online role-playing game, built around colorful 2D worlds, character classes, quests and shared adventures. Its maple-leaf wordmark identifies the game separately from Nexon’s corporate identity and from update-specific campaign titles.

Use MapleStory’s supplied name-and-maple-leaf lockup for the game identity. Preserve its lettering, leaf and proportions. Keep Nexon’s corporate mark, individual character artwork and update campaign subtitles in their separate contexts.

MapleStory colors

  • Maple red

    Leaf in supplied wordmark

    HEX
    RGB

  • Wordmark dark

    Lettering in supplied artwork

    HEX
    RGB

  • White

    Light backgrounds

    HEX
    RGB

MapleStory fonts

  • Maplestory

    Game-inspired display family

Font names only. The Brand Skill download doesn’t include font files.

MapleStory’s voice

Write in a friendly, playful voice that invites players to explore and participate. Keep choices, classes, quests and event instructions clear, and verify current dates and availability before describing live events.

  • “Select Your Character”
  • “Play now for free”

Dos and don’ts

Do

  • Use MapleStory’s own maple-leaf wordmark for the game.
  • Let colorful 2D characters and worlds support the adventure.
  • Give players clear, direct instructions and inviting choices.
  • Keep version and event information current and specific.

Don’t

  • Do not substitute Nexon’s corporate icon for MapleStory.
  • Do not use an update campaign subtitle as the default game identity.
  • Do not imply that an archived event or reward is currently available.

MapleStory imagery

2 images from nexon.com, in one file of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Game-character imagery

2 images

Use MapleStory’s character artwork in its game context. Keep classes and campaign artwork recognizable and separate from the game’s maple-leaf wordmark.

  • A high-quality anime illustration of a chibi-style rabbit-eared girl with long, flowing white hair and piercing red eyes.
  • A chibi-style digital illustration of a young man with spiky black hair and glowing purple eyes, wearing a white button-down shirt and a loosened red tie.

More from the Brand Skill

Backdrop imagery

Use MapleStory’s branded backdrops as visual backgrounds, not as substitutes for the MapleStory game mark.

Download MapleStory’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow MapleStory’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 2 images and the logos. The font files belong to Nexon Korea Corporation, so they’re left out.

Download the Brand SkillZIP, 306 KB

maplestory-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ voice.md

│ ├ backdrop-imagery.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ └ game-character-imagery.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from nexon.com on 3 Nov 2026. It isn’t MapleStory’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

MapleStory and its logos are trademarks of Nexon Korea Corporation. Rainbrand isn’t affiliated with or endorsed by Nexon Korea Corporation.

Make one for
your brand.

Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date.

Get startedRead the docs

  1. Open the Rainbrand plugin and add it.

    Open Rainbrand plugin (opens in a new tab)

  2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex.

See all brands

Rainbrand builds and maintains shared brand context for your agents and products.

Get startedRead the docs (opens in a new tab)