Bloom is now Rainbrand

(Brand guidelines) // Toys and games

Minecraft brand
guidelines

Minecraft’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from minecraft.net.

Download the Brand Skill

About Minecraft

Minecraft is a playful, imaginative gaming brand built around exploring, surviving, creating, and sharing worlds. Its worlds invite players of all ages to shape their own adventures, express themselves, and play together.

Use the dimensional Minecraft wordmark as the core game identity. Keep its block-built lettering, dark outlines and depth intact; do not recreate it with a font.

Minecraft Legends and Minecraft Dungeons have separate product marks. Keep those identities within their own game communications.

Minecraft colors

  • Bright green

    HEX
    RGB

  • Deep green

    HEX
    RGB

  • Dark charcoal

    Website background

    HEX
    RGB

  • White

    Website text

    HEX
    RGB

Minecraft fonts

  • Noto Sans

    Primary heading · 700, Supporting headings · 400, Body text · 400

  • Minecraft Ten v2

    Section heading · 400

Font names only. The Brand Skill download doesn’t include font files.

Minecraft’s voice

Write with an inviting, energetic, lightly mischievous voice. Make the possibilities feel expansive, but keep instructions straightforward. Use playful asides and game-world humor when it suits the moment; keep safety, accessibility, and practical guidance clear.

Favor active verbs and vivid, concrete descriptions. Invite players to discover, build, explore, survive, and play together. Use humor to add charm, not to obscure information or diminish a player.

  • “Minecraft is for everyone, and diversity powers our community”
  • “The Overworld, the blocky landscape the player finds themselves in when they spawn into a new Minecraft world, is a bright and carefree place. Well, at least during the day!”
  • “Think of it as a dance! Just keep moving left and right and you will see that these cowardly mobs are actually pretty terrible archers”

Dos and don’ts

Do

  • Invite people of different backgrounds and abilities into the world; make the welcome feel genuine and inclusive.
  • Emphasize player creativity, exploration, building, and self-expression.
  • Use lively, concrete language that makes an adventure feel close at hand.
  • Let friendly humor add personality while keeping instructions easy to understand.
  • Show players collaborating, discovering, and shaping worlds in their own ways.

Don’t

  • Use hateful, bullying, harassing, threatening, or discriminatory messaging.
  • Make the brand voice exclusionary or suggest that Minecraft is only for one kind of player.
  • Let jokes interfere with clarity or make a player’s concern the punchline.
  • Present illegal or harmful behavior as something to celebrate.
  • Imply that there is only one right way to play, create, or explore.

Minecraft imagery

331 images from minecraft.net, in 4 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Minecraft game imagery

159 images

Use Minecraft’s block-built worlds as the central visual language: recognizable block geometry, expressive characters and mobs, and environments that reward exploration. The official work spans bright biomes, dramatic caves, cozy camps, nighttime danger, comic surprises, and large-scale adventures. Match the mood to the story or game update rather than forcing one lighting treatment across every scene.

The world imagery below shows the range of official Minecraft marketing, game content, and product experience.

Minecraft’s visual storytelling can move from playful daily life to suspenseful survival: show the clear contrast between the welcoming Overworld and the risks of darkness, while keeping the game’s block-based construction legible. Use product imagery to explain actions and features where needed.

  • A dynamic Minecraft-style graphic captures an action scene where a character with a purple bowl cut and blushing cheeks chases another.
  • A vibrant Minecraft game illustration depicts a group of players gathered around a campfire at night, including one petting a wolf and another sitting on a…
  • A vibrant, blocky Minecraft world unfolds in a wide-angle digital illustration, featuring Steve and Alex charging forward from a grassy hilltop.
  • A Domino's logo and the 'Minecraft Dungeons II' title float in a dark, blue-lit castle corridor above two blocky characters.
  • A dynamic Minecraft-style digital illustration features two blocky characters in a chaotic action scene.
  • A vibrant Minecraft game screenshot features blocky characters gathered around a glowing campfire and a juke box under a dark night sky.
  • A vibrant wide-angle digital illustration for Minecraft on Nintendo Switch featuring Steve and Alex running atop a grassy hill.
  • A collaborative graphic for Domino's and Minecraft Dungeons II features blocky character models against a dark blue, textured ground and background.
  • The blocky Minecraft logo dominates the top of this vibrant game poster, with the golden subtext "JAVA & BEDROCK" beneath it.
  • A dynamic video game poster featuring three blocky heroes in the center, headlined by the bold gold and blue title 'MINECRAFT DUNGEONS II'.
  • A dynamic video game cover for Minecraft Dungeons featuring a group of four blocky heroes charging forward with swords and crossbows.
  • A dynamic 'Minecraft Legends' key art poster featuring a stark vertical division between a lush, blue Overworld and a fiery, orange Nether.
  • A group of diverse Minecraft character avatars brandishing weapons and tools charges forward against a dark, subterranean fortress backdrop with glowing lava…
  • A square, pixel-art graphic representing a side-view of a Minecraft grass block.
  • A glowing, pixelated white ghost icon floats against a deep blue gradient background.
  • A square pixel-art graphic depicts a stone wall topped with a band of fire.
  • A square mosaic of large pixels forms a glowing blue sphere or circular motif against a lighter blue background.
  • A minimalist pixel art illustration depicts a shelf of books in a highly stylized, blocky aesthetic.
  • Three vertical panels showcase classic Minecraft gameplay scenes featuring iconic blocky characters.
  • A massive, menacing blood moon with a jagged, toothy grin and glowing orange eyes looms over a dark pixel-art landscape.
  • A vibrant Minecraft-style digital illustration features a sweating character in a pink shirt lifting a glowing green Creeper over his head while being chased…
  • A blocky Minecraft digital illustration depicts a spooky autumnal campsite at night under a dark purple sky.
  • A blocky Minecraft world features a massive, white ice sculpture of a llama standing on a frozen blue platform.
  • A vibrant digital game cover for Minecraft on Nintendo Switch 2, featuring the iconic blocky characters Steve and Alex charging across a grassy hill.
  • A blocky, pixelated Minecraft Drowned mob stands in the center of a dark ice cave, its pale blue arms outstretched.
  • A blocky desert village house in Minecraft stands on sand, featuring sandstone walls with terracotta accents and a crenelated roofline.
  • A blocky, blonde Minecraft-style character sits on a blue rug on an expanse of frozen ice, holding a fishing rod over a dark hole.
  • A vertical stack of seven horizontal banners showcases various Minecraft-style horror mods against a dark, golden-reflective floor.
  • A minimalist, 8-bit style graphic of a Minecraft Creeper face centered on a solid grass-green background.
  • A close-up 3D graphic shows the Minecraft character Alex crouching in the foreground of a dark, orange-lit camp, holding an open book.
  • A square Minecraft graphic features the character Alex in the foreground, holding a blocky map while looking ahead with an open-mouthed expression.
  • A dynamic 3D Minecraft render features a character lunging forward while wielding a white blocky sword, accompanied by the iconic Steve character.
  • A vibrant Minecraft illustration depicts Alex crawling through a sun-drenched, autumnal forest floor holding a map, accompanied by a small blue bird and a…
  • A vibrant sunset glows behind a blocky forest in the Minecraft gaming style, bathing a path of brown dirt in warm light.
  • A blocky Minecraft scene features a large white wool tent pitched in a vibrant autumn forest filled with red and orange leaf canopies.
  • A low-angle Minecraft screenshot showcases a fortified stone bunker nestled beneath a dense canopy of orange and red autumn leaves.
  • A blocky Minecraft screenshot features a cozy campsite under a canopy of vibrant red and orange autumn trees.
  • A vibrant Minecraft 3D illustration shows blocky characters like Steve and Alex tumbling through a colorful, abstract obstacle course under a bright blue sky.
  • A vibrant Minecraft gameplay screenshot features two characters interacting with glowing Allays and Slimes in a grassy field.
  • A group of colorful, blocky slime-like creatures with cute faces are scattered across a terraced Minecraft hillside at sunset.
  • A vibrant Minecraft screenshot captures an ornate red and yellow block fountain glowing with teal lanterns at the center of a grassy village landscape.
  • A wide-angle Minecraft screenshot captures multiple blocky characters exploring a sprawling, warm-toned subterranean cavern filled with glowing yellow…
  • Giant yellow blocky chickens dominate the foreground of this vibrant Minecraft game illustration set in a lush cherry blossom biome.
  • A blocky Minecraft character in a blue shirt holds a lead while surrounded by a chaotic variety of mobs, including a spotted horse, a fox, and a small yellow…
  • A vibrant Minecraft village scene captured at golden hour, featuring a crowd of baby animals and villagers following a character with purple hair and a blue…
  • A blocky, low-poly Minecraft screenshot shows a nighttime forest campsite centered around a wooden dock over dark water.
  • A vibrant Minecraft screenshot captures a gathering of blocky Piglins and a Hoglin within the dark, crimson-toned Nether dimension.
  • An action-packed Minecraft digital illustration features iconic blocky characters engaging in a chaotic desert battle atop various mounts.
  • A dark underwater Minecraft scene features several Drowned mobs riding atop blocky, coral-covered sea creatures.
  • A blocky green Minecraft zombie looms in the foreground of a dark, grassy field at night under a purple-tinted sky.
  • A wide-angle Minecraft screenshot shows two blocky characters riding horses through the center of a calm, reflective river.
  • A square yellow sun sets over a blocky desert landscape in this Minecraft gameplay screenshot.
  • A vibrant Minecraft 3D illustration shows a central copper golem dancing amid green oxidized chests and copper blocks inside a massive dungeon.
  • A Minecraft screenshot captures a blocky character in red armor walking down a narrow, dark dungeon corridor built from deepslate bricks.
  • A dark, brick-walled Minecraft trial chamber features a copper-armored character holding a pickaxe standing beside a small, orange-glowing mob emitting puffs…
  • A series of pixelated green-flamed torches illuminate a dark stone corridor in this Minecraft-style screenshot.
  • A Minecraft screenshot featuring a character in orange and grey armor triumphantly rearing an orange horse in a grassy meadow.
  • A vibrant Minecraft illustration shows several blocky characters riding atop a massive white ghast wearing brown goggles as it flies over a diverse pixelated…
  • Three massive Minecraft Ghast-like hot air balloons with goggle-wearing faces float over a lush, blocky landscape filled with pink cherry blossom trees and…
  • A square, golden sun hangs low in an orange-tinted sky, casting a bright reflection across a pixelated body of water in this Minecraft-style landscape.
  • A massive, blocky Ghast wearing a pilot helmet and goggles floats in the sunny sky of a Minecraft world, attached by a lead to a golden-yellow camel.
  • A wide-angle Minecraft screenshot showcases a Warped Forest biome within the Nether.
  • A vibrant 3D blocky illustration of Minecraft characters riding pigs and exploring a lush, flowery birch forest during a golden sunrise.
  • A high-angle Minecraft screenshot features a desert sandstone fortress under a soft sunset sky filled with blocky white clouds.
  • A tiered display of colorful, pixelated monster spawn eggs and items sits arranged on sandstone steps within a vibrant Minecraft landscape.
  • A vibrant Minecraft screenshot captures two Sniffer creatures wandering through a lush, flowered garden at sunset.
  • A Minecraft screenshot shows three blocky characters racing towards the camera on saddled pigs through a lush green forest.
  • A blocky, dark, and glowing Creaking mob stands centrally in a misty Minecraft forest, its multiple orange eyes piercing the gloom.
  • A blocky Minecraft character with short black hair and green sleeves peeks cautiously from behind a dark grey tree trunk.
  • A dark, pixelated Minecraft swamp at night is illuminated by glowing white and orange Torchflower-like plants on the forest floor.
  • A dark Minecraft screenshot captures a player wielding a diamond sword against a tall, stone-like mob with glowing orange eyes in a shadowy cave.
  • A high-angle Minecraft screenshot features an ornate, two-story stone mansion with a red-shingled roof under a starry night sky.
  • A vibrant Minecraft graphic features the character Alex running forward against a solid yellow background, clutching a blue bundle and a diamond pickaxe.
  • A screenshot of the Minecraft player inventory menu, showing a blonde character wearing purple clothing and gray leggings.
  • A high-angle Minecraft screenshot featuring the character Steve wearing silver armor and standing outside a small wooden house.
  • A collection of colorful, pixelated bundles floats in a circular formation within a Minecraft forest setting.
  • A blocky Minecraft character wearing iron armor with green trim stands at the center of a snowy village path.
  • A high-action Minecraft promotional illustration features the 'MINECRAFT TRICKY TRIALS' logo centered over a multi-level copper and tuff dungeon.
  • Four Minecraft characters in specialized trial chamber armor stand inside a brick-walled room around a glowing trial spawner block.
  • A Minecraft screenshot captures an action-packed battle in a trial chamber constructed from oxidized copper and tuff bricks.
  • A dark Minecraft chamber features a glowing trial spawner burning with orange flames atop a copper platform.
  • A complex automated farm structure is built into a lush Minecraft jungle hillside under soft, hazy daylight.
  • A blocky Minecraft character in a red shirt and green pants leads a pack of armored wolves across a sun-drenched mesa biome.
  • A blocky Minecraft screenshot features a player character in a red shirt and teal pants feeding spider eyes to three armadillos in a grassy savanna.
  • A blocky, wide-angle Minecraft screenshot captures a lone player character and six wolves wearing colorful armor standing on a high badlands plateau.
  • A blocky, digital screenshot from Minecraft features Alex standing on a grassy plateau, holding a bone while surrounded by five tamed wolves with red collars.
  • A blocky, brown Minecraft armadillo stands in a grassy savanna biome under a clear blue sky.
  • Several pixelated bats fly through a lush, cavernous Minecraft landscape filled with glowing orange berries on hanging vines and stone block steps over water.
  • A group of dark, blocky bats with purple inner ears fly and roost inside a lush, dimly lit Minecraft cave.
  • A Minecraft screenshot showcases a warped fungus-themed horse stable in the Nether dimension, featuring three blocky horses sheltered under teal-colored…
  • A blocky character in a green tunic holds a slice of melon next to two decorated terra cotta pots in a cozy Minecraft room.
  • A Minecraft screenshot captures the character Alex standing on a wooden dock with a bow, surrounded by a serene countryside setting featuring a red cottage…
  • A vibrant promotional illustration for 'MINECRAFT TRAILS & TALES' features a central character reading at a lectern, surrounded by bookshelves, armor stands,…
  • A blocky, red-shirted Minecraft character stands deep inside a sandstone desert temple, holding a torch that casts warm light across the room.
  • A wide-angle Minecraft screenshot captures a sprawling underwater cavern filled with towering blocky stone pillars and stalactites.
  • A blocky Minecraft screenshot featuring a character in golden, Egyptian-style armor riding a camel through a sun-drenched desert village.
  • A Minecraft screenshot captures a player character in cyan diamond armor standing before a wooden chest within a dark, cavernous bastion remnant.
  • A vibrant 3D blocky landscape illustration promoting 'MINECRAFT THE WILD UPDATE' features diverse biomes split by a central deep cavern.
  • A vibrant 3D blocky digital illustration showcases characters Steve and Alex exploring a lush, multi-layered underground cavern under the title 'MINECRAFT…
  • A vibrant 3D blocky graphic for 'MINECRAFT CAVES & CLIFFS' features a variety of iconic mobs, including a large white goat and a yellow axolotl, floating…
  • A square promotional graphic for the Minecraft Nether Update features a player character in dark netherite armor standing over a bright cyan soul campfire.
  • A blocky, pixel-art style 3D illustration features the Minecraft character Steve running through a vibrant green meadow while holding a white flower.
  • A square promotional graphic for 'MINECRAFT VILLAGE & PILLAGE' features the blocky character Alex facing off against an Illager in a low-angle action shot.
  • A blocky, 3D digital illustration for 'MINECRAFT UPDATE AQUATIC' featuring characters Alex and Steve swimming underwater.
  • A vibrant Minecraft-style digital illustration features a pixelated rainbow stretching across a sky filled with blocky clouds.
  • A minimalist Minecraft-style digital illustration features two blocky green sea turtles crawling across a flat tan sand surface.
  • A blocky Minecraft character with brown hair and a blue shirt runs toward the viewer, triumphantly holding up a grey and brown pickaxe.
  • A blocky, 3D character with orange hair and a green shirt brandishes a pixelated iron sword from a high-angle perspective.
  • Four blocky Minecraft-style characters are captured in an energetic group pose against a plain background.
  • A giant yellow rubber duck made of blocks sits atop a stone pedestal in a wide-open Minecraft savanna landscape.
  • A first-person perspective screenshot from Minecraft shows a grassy plains biome under a bright blue sky with blocky white clouds.
  • A Minecraft screenshot displays the in-game crafting UI overlaid on a blocky green landscape.
  • A square block sun sets behind a craggy Minecraft mountain, casting a warm orange glow across a blocky green landscape.
  • A first-person perspective gameplay screenshot from Minecraft shows a green pixelated Creeper standing on a grassy hill under a bright blue sky with flat,…
  • A square, lime green graphic featuring the iconic pixelated face of a Minecraft Creeper in the center.
  • The Minecraft logo dominates the top of this bright, 3D blocky digital illustration with the text 'JAVA & BEDROCK' in gold below it.
  • A group of three blocky Minecraft-style villager figurines are arranged against a neutral gray background.
  • A retro pixel-art login screen for Minecraft features a blocky, layered sunset over a brown rocky landscape.
  • A close-up screenshot of a classic blocky Minecraft villager standing in front of a wooden structure.
  • A high-angle Minecraft gameplay screenshot shows the character Alex standing on the edge of a large, circular stone brick foundation.
  • A first-person Minecraft screenshot captures a small wolf puppy with a red collar looking up, surrounded by floating red pixel hearts indicating it has been…
  • A first-person perspective gameplay screenshot from Minecraft showing a neatly organized farm with rows of carrots, wheat, and potatoes planted in tilled…
  • A top-down bird's-eye screenshot of a blocky Minecraft world map featuring vibrant blue ocean water and lush green islands.
  • A wide-angle Minecraft screenshot showcases a vast ice spikes biome under a clear blue sky with pixelated clouds.
  • A split-screen Minecraft screenshot diagonally divided by a thick black line.
  • A square, blocky moon shines brightly in a dark blue night sky over a dense forest of Minecraft-style leaf blocks.
  • A voxel-style Minecraft crafting table sits prominently in the foreground of a blocky, digital landscape.
  • A red-tinted screenshot of a Minecraft game over screen features the prominent white text 'You Died!' centered at the top.
  • A first-person perspective screenshot from Minecraft shows a player holding a blocky, red potion bottle with a light blue stopper in a lush birch forest.
  • A high-angle, wide-lens screenshot of a blocky Minecraft landscape shows a small village of wooden houses and stone towers nestled in a green valley.
  • A dense mob of pixelated green zombies in a Minecraft style crowds the frame, with one prominent figure staring forward.
  • A diverse lineup of nine blocky Minecraft avatar figures stands centered against a solid, pale blue studio background.
  • A Minecraft screenshot features an enchantment table with an open book floating above its obsidian base and red cloth top, centered in a small wooden library.
  • A small rustic cabin built from wood planks and cobblestone stands in a vast, rolling green Minecraft plains biome under a clear blue sky.
  • A first-person screenshot from Minecraft depicts a cozy wooden interior overlooking a pixelated landscape at sunset.
  • A close-up of a Minecraft player wearing a bright pink pig onesie dominates the foreground of this vibrant town square.
  • A high-angle Minecraft screenshot shows the character Alex standing on a wooden platform, demonstrating different redstone power sources.
  • A blocky Minecraft Alex character waves with one arm raised in front of a complex redstone circuit build.
  • A 3D Minecraft illustration features two blocky avatars peering through glowing wooden double doors into a lush landscape.
  • A dynamic 3D Minecraft promotional graphic features iconic blocky characters Steve, Alex, and others leaping toward the viewer from a glowing purple portal.
  • A vibrant Minecraft game illustration depicts Steve running across a grassy hilltop brandishing a pickaxe, followed by Alex with a diamond sword.
  • A vertical list of pixelated white text commands appears against a solid black background, styled after the Minecraft console interface.
  • A pixelated black question mark with a subtle white highlight on its bottom edge is centered on a solid olive-green background.
  • A square, blocky moon shines brightly in a dark night sky over a dense voxel forest in this Minecraft screenshot.
  • A blocky, voxel-style 3D avatar of a man with brown hair and large brown eyes, shown from a three-quarters perspective.
  • A low-angle screenshot of a blocky Minecraft zombie standing in an open field under a dark night sky.
  • A blocky, gray Minecraft skeleton stands tall in a nighttime grassy field, holding a wooden bow in its right hand.
  • A blocky, dark-bodied Minecraft spider with glowing red eyes is captured in a close-up shot during night.
  • A green, pixelated Minecraft Creeper stands prominently in the center of the frame on a sandy beach at night.
  • A screenshot from Minecraft features a simple, blocky hut made entirely of brown dirt blocks under a dark night sky.
  • A simple dirt hut with a single wooden door stands on a sandy beach in this Minecraft gameplay screenshot at night.
  • A screenshot of a Minecraft inventory screen shows a character wearing ornate gold and red knight armor with a cape.
  • A first-person perspective screenshot from the game Minecraft shows a player mining in a dark, narrow underground trench.
  • A screenshot of a Minecraft inventory screen shows a character in ornate gold and red armor crafting torches.
  • A single glowing torch illuminates a deep, blocky underground cavern in Minecraft.
  • A first-person screenshot from Minecraft features a pixelated zombie with glowing white eyes and outstretched green arms approaching the player at night.
  • A blocky zombie character engulfed in orange flames stands on a grassy ledge during a pixelated sunset in Minecraft.
  • A square dirt block structure with a single dark doorway stands in the center of a grassy Minecraft field at sunset.
  • A horizontal pixel-art scene depicts a central campfire with yellow flames and rising gray smoke puffs on a wooden hearth.

Minecraft Dungeons imagery

87 images

Minecraft Dungeons imagery uses a more action-forward register than the open-world game: heroes move as a team through dangerous, fantastical spaces, meeting hostile mobs with weapons, gear, and glowing combat effects. Show the game’s adventure and co-op energy while retaining its block-built forms. Keep Dungeons and Dungeons II artwork and product marks distinct from the core Minecraft game identity.

The following official key art, screenshots, game-interface images, and product visuals show both Dungeons titles.

  • A vibrant digital game poster for "MINECRAFT DUNGEONS II DELUXE EDITION" features a group of blocky heroes in an action pose at the center, surrounded by…
  • A high-angle gameplay screenshot from Minecraft Dungeons features a group of four blocky heroes battling a giant, glowing green stone construct.
  • A group of blocky heroes and a large, white-horned creature stand before a glowing, pixelated blue portal in a Minecraft Dungeons-style environment.
  • A high-angle game screenshot from Minecraft Dungeons features a central character unleashing a swirl of glowing blue energy arcs that radiate outward.
  • A high-fidelity Minecraft screenshot captures a sprawling village tucked into a dense forest of towering spruce trees.
  • An isometric screenshot from Minecraft Dungeons shows four blocky heroes crossing a long, patterned stone bridge in a rainy, blue-water environment.
  • A blocky, voxel-style character in blue and teal armor stands in a dark dungeon-like setting next to a complex inventory management screen.
  • A digital promotional graphic featuring two blocky Minecraft characters and a pixelated block creature on a dark blue stone floor.
  • A vibrant digital illustration shows two blocky characters in red capes standing before a massive wall of stone blocks within a dark arena.
  • A blocky, blue-armored hero kneels defensively with a sword as a towering teal and red armored boss figure lunges forward in a confrontation.
  • A 3D graphic features two blocky Minecraft characters with glowing swords on a solid dark gray background.
  • A high-action cinematic digital illustration features a group of voxel-style heroes leaping through a massive, fiery explosion in a dark, blocky world.
  • A group of four blocky Minecraft-style characters stand with their backs to the viewer, gazing up at a colossal, glowing teal Creeper face monolith.
  • A group of five Minecraft Legends heroes charge forward in a dynamic battle scene against a backdrop of swirling teal and purple ethereal light.
  • A group of four blocky Minecraft heroes charge forward in an action-packed 3D graphic under a large 'MINECRAFT DUNGEONS II' logo.
  • A dynamic video game poster features four blocky heroes in a dark blue cavern battling a horde of Minecraft mobs, led by a red-clad warrior wielding a…
  • A vibrant red promotional graphic for 'MINECRAFT LIVE' features a burst of pixelated cubes and mobs radiating from the center.
  • A vibrant Minecraft graphic features a tower of yellow chicks and various blocky pigs and cows in a stylized blue moonlit landscape.
  • Four blocky Minecraft-style heroes stand side-by-side against a dark, nocturnal castle backdrop with a starry sky.
  • The 'MINECRAFT DUNGEONS II' logo hangs above four blocky heroes poised for battle in a vibrant, pixelated environment.
  • A vibrant digital graphic for 'MINECRAFT DUNGEONS II' featuring a squad of four blocky heroes in dynamic battle poses.
  • Two Minecraft characters wearing red and yellow patterned capes are depicted mid-action against a dark blue, glowing backdrop.
  • A dynamic Minecraft Dungeons action scene featuring a group of blocky heroes charging forward through a dark, cave-like environment.
  • A high-action screenshot from Minecraft Dungeons features a brilliant pink energy beam cutting across a dark, blocky landscape.
  • A high-action, top-down screenshot from Minecraft Dungeons showcases a chaotic battle between blocky heroes and various pixelated monsters.
  • A top-down isometric screenshot of Minecraft Dungeons features a blocky hero character engaged in combat within a dark, ancient stone fortress.
  • Four Minecraft Dungeons characters stand ready for battle in a vibrant, blocky field under a glowing, geometric portal.
  • An isometric screenshot from Minecraft Dungeons shows a group of four blocky heroes navigating a vibrant, block-based landscape filled with teal pillars and…
  • A vibrant, isometric gameplay screenshot from Minecraft Legends depicts a chaotic battle between blocky Piglin units and a hero character on a reddish-brown…
  • A vibrant Minecraft Dungeons gameplay screenshot captures a chaotic battle on a narrow stone bridge overlooking a snowy mountain chasm.
  • A high-action, overhead screenshot from a Minecraft-style dungeon crawler game features a character releasing a massive, swirling golden blast of energy.
  • A vibrant Minecraft Dungeons screenshot features a glowing cyan portal set into a blocky, reddish canyon wall.
  • A high-action, isometric screenshot from Minecraft Dungeons features four blocky heroes battling a massive, glowing green golem in a vibrant red and teal…
  • A blocky, Minecraft-style character in monstrous armor stands on a stone platform next to a dark teal inventory menu.
  • A vibrant green-and-white energy dome pulsates from a central hero character in this isometric Minecraft Dungeons screenshot.
  • A group of glowing, translucent cyan Minecraft ghosts and skeletons dance in a night forest, surrounded by swirling energy trails.
  • A high-angle 3D action screenshot of Minecraft Legends features glowing yellow energy arcs sweeping across a blocky, autumnal landscape.
  • A group of four Minecraft-style characters in diverse, glowing armor sets stand on a platform amidst a dark, cavernous setting with waterfalls.
  • A glowing, pixelated teal portal serves as the focal point of this blocky fantasy landscape, surrounded by rocky cliffs and drooping teal-colored trees.
  • A dynamic Minecraft Dungeons screenshot captures a central hero releasing a whirlwind of glowing neon blue spirit trails across a dark, mossy dungeon.
  • A vibrant video game cover illustration for 'MINECRAFT DUNGEONS II' featuring blocky heroes in the center of a chaotic battle.
  • A vibrant Minecraft Legends gameplay screenshot features two blocky heroes standing on a dirt path beside a glowing yellow portal.
  • A blocky, light blue Minecraft-style creature stands beside a shimmering pink and iridescent pool in a vibrant voxel world.
  • A blocky red-haired Minecraft character stands on a grassy riverbank, wearing a prominent blue cape featuring a white ghost face emblem.
  • Four blocky, voxel-style heroes stand side-by-side in a lush Minecraft-inspired landscape with stone ruins and a blue waterfall.
  • Two blocky, Minecraft-style characters wearing red capes are seen from behind, dancing against a vibrant, kaleidoscopic backdrop.
  • A close-up 3D render in the Minecraft art style captures a tense battle between two blocky warriors.
  • A group of heroic blocky adventurers charges forward from a glowing orange portal in this vibrant Minecraft Dungeons digital illustration.
  • A vibrant 3D graphic for "MINECRAFT JAVA & BEDROCK" featuring the iconic blocky characters Steve and Alex running forward with a pickaxe and sword.
  • A group of heroic Minecraft-style adventurers fight off a mob of glowing blue creepers, skeletons, and zombies in a dark, blocky dungeon.
  • The vibrant 'Minecraft Dungeons' key art features a band of four blocky heroes lunging forward amidst a sea of iconic monsters like Creepers, Endermen, and…
  • A vibrant digital artwork for Minecraft Legends features a silhouette of a hero on horseback raising a banner atop a central stone structure.
  • A group of heroic Minecraft Dungeons characters charge forward through a dark, blocky cavern illuminated by a glowing orange light.
  • A vibrant promotional graphic for "Minecraft Dungeons II" features two blocky characters posed heroically against a dark blue gradient background.
  • A group of four heroic blocky characters stands ready for battle in the center of a dark cavern, surrounded by a vast horde of zombies, skeletons, and tall…
  • Three blocky Minecraft Dungeons heroes lean over a map in a sunlit outdoor stone village, framed by the logo 'MINECRAFT DUNGEONS SEASONAL ADVENTURES'.
  • Three blocky Minecraft avatars stand triumphantly at the base of a glowing temple entrance framed by lanterns and lush greenery.
  • A glowing cyan hero character wields a pixelated sword amidst a dark, blocky stone fortress under a starry night sky.
  • A high-angle low-perspective digital illustration for 'MINECRAFT DUNGEONS CLOUDY CLIMB' featuring a massive, tiered stone tower stretching toward a sunset…
  • A dynamic video game promotional graphic for Minecraft Dungeons features a group of four blocky heroes running toward the viewer, flanked by scenes from…
  • A dynamic 3D Minecraft Dungeons-style illustration depicts a hooded rogue and an armored warrior charging forward within a dark, brick-walled dungeon.
  • A blocky red-haired hero leaps forward with a jagged crystal sword in this Minecraft Dungeons illustration, set within a glowing gold border.
  • A blocky, Minecraft-style hero in winged silver armor and a red beard charges forward with a crossbow in a low-angle shot.
  • A square promotional graphic for Minecraft Dungeons Ultimate DLC Bundle features four blocky heroes charging forward against a multi-paneled background…
  • A group of four blocky Minecraft heroes in purple armor charge forward, brandishing a large crystalline sword and bows against a backdrop of dark obsidian…
  • A group of blocky, armored Minecraft Dungeons adventurers swim through a vibrant deep-blue ocean setting, surrounded by sea life and glowing underwater…
  • A vibrant video game promotional graphic for Minecraft Dungeons featuring blocky heroes and piglins leaping into battle against a hellish backdrop.
  • A group of blocky heroes fending off enemies on a red crystalline plateau, featured in this digital cover for 'MINECRAFT DUNGEONS HOWLING PEAKS'.
  • A group of blocky, heroic Minecraft characters in blue winter armor charge forward through a snowy, stone dungeon gateway in this digital game poster.
  • A square video game cover for Minecraft Dungeons: Jungle Awakens features four blocky heroes advancing through a dense, overgrown jungle path.
  • A group of four blocky heroes stand back-to-back in a vibrant orange glow, surrounded by a dark purple horde of Minecraft monsters like Endermen, Ghasts, and…
  • A promotional graphic for 'Minecraft Dungeons: Fauna Faire Season 3' features three blocky characters surrounded by pixelated animals like a ferret and a cat.
  • A promotional graphic for Minecraft Dungeons Season 2: Luminous Night featuring two blocky characters in vibrant gear.
  • A promotional graphic for Minecraft Dungeons Season 1: Cloudy Climb features a red-haired character in rainbow-striped armor waving next to a bearded warrior…
  • A close-up 3D graphic features a blocky, dark purple Elder Guardian-like creature from Minecraft submerged in a sun-dappled teal ocean.
  • A stylized isometric illustration depicts a towering medieval fortress constructed from chunky, block-like geometric shapes.
  • A blocky, Minecraft-style illustration features a red-haired warrior with a determined, gritted-teeth expression.
  • A tall Minecraft-style tower with ornate white and red block architecture looms over a stone bridge under a warm orange sunset.
  • A group of three blocky Minecraft-style characters stand together in a dynamic hero pose.
  • A group of blocky Minecraft Dungeons heroes leaps into battle against a backdrop of fiery orange light and purple stone.
  • A pixelated golden skull icon with pointed ears sits centered on a dark, blocky square sleeve, mimicking the look of a vintage vinyl record cover.
  • Two blocky Minecraft-style characters, one pink and one purple, walk side-by-side across a light-grey patterned stone floor.
  • Three blocky armored knights traverse a vibrant garden in this isometric voxel game screenshot.
  • A close-up digital illustration of a blocky, Minecraft-style character with glowing red square eyes peering out from under a dark green hood.
  • The official Minecraft Dungeons logo features the word "MINECRAFT" in its signature grey, blocky font stacked above a much larger, stylized "DUNGEONS" in…
  • The Minecraft Dungeons game logo is presented in a bold, blocky 3D style.
  • A horizontal graphic element resembling a dark, pixelated city skyline or an abstract bar chart with varying heights.

Minecraft Legends imagery

30 images

Minecraft Legends imagery presents a heroic action-strategy adventure in the Overworld. Combine expressive heroes, familiar mobs, allied groups, and piglin threats in broad, cinematic scenes. Keep the game’s own logo attached to Legends-specific creative.

The following official artwork and game imagery show Legends’ characters, creatures, environments, news, and product experience.

  • A dynamic Minecraft Legends illustration features a central silhouetted hero standing on a stone pillar, dividing a vibrant world of blue skies and green…
  • A square promotional graphic for Minecraft Legends features a blocky character with light blue hair standing in a snowy landscape next to a large snow-chunk…
  • A blocky, three-dimensional pixel art character resembling a frog with a single large, blue square eye positioned on top of its head.
  • A high-action, blocky 3D illustration featuring Minecraft Legends characters charging through a chaotic landscape.
  • A blocky hero rides a white horse through a red-grassed field in this Minecraft Legends graphic, featuring the glowing title 'Lost Legends: When Pigs Fly' in…
  • A massive, glowing white Creeper face moon looms over a dark Minecraft landscape, casting a golden light through rectangular pixelated clouds.
  • A square promotional graphic features the 'MINECRAFT LIVE' logo centered at the top against a dark blue night sky.
  • A hooded character with red hair gallops through the air on a white horse high above a Minecraft-style landscape.
  • A square video game tile features a blocky character riding a colorful, rainbow-hued bird through a dark jungle setting.
  • A vertical collage shows five distinct Minecraft Legends characters riding mounts through diverse biomes.
  • Five blocky, stylized Minecraft Legends characters are depicted mid-charge, each riding a unique block-shaped mount against a plain white background.
  • A wide-angle, blocky 3D digital illustration captures a chaotic battlefield where Minecraft-style heroes clash with piglin-like invaders.
  • The blocky, blue 'MINECRAFT Legends' logo arches over a group of five small witch characters in a desaturated, alien landscape filled with red, spiky…
  • A group of blocky Minecraft-style characters wearing pointed witch hats and holding glowing green potions stand in a lush, flowery meadow.
  • A blocky, red-haired character in a blue hooded tunic rides a large yellow frog across a shimmering pond in a Minecraft-style landscape.
  • A blocky, purple Piglin brute charges forward through a field of vibrant red grass under a hazy orange sky in this Minecraft Legends screenshot.
  • A blocky, stylized screenshot from Minecraft Legends shows a Piglin character operating a massive, bone-like stone catapult.
  • A blocky Piglin character with glowing white eyes and a glowing orange sword stands front-and-center beneath a large 'Minecraft Legends' logo in vibrant blue.
  • The 'MINECRAFT LEGENDS' logo is prominently centered in blue and white 3D block lettering over a vibrant, blocky meadow.
  • A high-angle digital game screenshot showcases a fortified blocky village under the bold blue logo for "MINECRAFT LEGENDS." A red-haired hero sits atop a…
  • The bright blue and white 3D blocky text for "MINECRAFT LEGENDS" floats over a sprawling, fiery Nether landscape filled with molten lava rivers and dark…
  • A hazy, glowing blue silhouette of a small knight riding a toy-like horse is centered on a pale cream background.
  • A blocky, white skeleton character in a dark brown helmet is caught in a dynamic leap, aiming a wooden bow and arrow.
  • A trio of blocky, brown Piglin characters from Minecraft Legends pose aggressively against a solid marigold background.
  • A blocky, Minecraft-style illustration captures a dynamic battle scene within a vibrant Nether-like biome filled with red fungi and tall, dark structures.
  • A vibrant Minecraft-style digital illustration split into three diagonal panels featuring a hooded, white-haired character and large rodent-like mobs.
  • A blocky, Minecraft-style character with rabbit ears and red eyes rides a gray mule while holding a large, tattered blue banner aloft.
  • A dense horde of blocky, hostile pig creatures known as Piglins surges forward against a solid ochre background in this Minecraft Legends illustration.
  • A vibrant, blocky Minecraft-style illustration depicts a vertical clash between an idyllic Overworld and a hellish Nether.
  • The official Minecraft Legends game logo features the word 'Minecraft' in its signature gray blocky font, with the letter 'A' stylized as a creeper face.

Marketplace and Realms imagery

55 images

Marketplace and Realms imagery should make community content, shared play, and product features easy to understand. Marketplace creative ranges from content discovery and browsing to in-game items and worlds; Realms imagery emphasizes friends, private shared spaces, and cross-device play. Keep product interface screenshots intact when showing the Minecraft experience.

The images below include official Marketplace and Marketplace Pass artwork, Minecraft-authored Marketplace content, and Realms product and tutorial visuals.

The product catalog includes community-created works. Keep creator-specific identities distinct from Minecraft’s own identity; use Minecraft-authored content only when creating Minecraft-branded Marketplace examples.

  • A glowing, golden-outlined pixelated speech bubble contains the 'MINECRAFT MARKETPLACE' logo against a dark, foggy background.
  • A square, pixel-art graphic depicts a stylized block of earth topped with grass in the aesthetic of a sandbox video game.
  • A wide-angle graphic for the 'MINECRAFT MARKETPLACE' shows various blocky characters, including a llama, fox, and skeleton, gathered around a glowing central…
  • A blocky Minecraft character with a yellow mermaid tail and teal vest swims joyfully with arms outstretched, bursting out of a golden-bordered frame.
  • Three Minecraft creatures—a green blocky Creeper, a dark Ender Dragon with glowing purple eyes, and a light blue Dolphin—burst forward against a vibrant,…
  • A blocky, Minecraft-style ninja character leaps through a night sky, hurling a three-pronged grappling hook toward the viewer.
  • A glowing golden portal inside a pixelated cavern illuminates the silhouettes of three Minecraft characters standing at its edge.
  • A high-fashion runway scene within the Minecraft universe features three blocky avatars walking toward the viewer under a shower of golden sparks.
  • A horizontal banner display features three Minecraft-style scenes set against a dark background.
  • A vibrant Minecraft graphic features a diverse group of blocky avatars and mobs leaping forward from a glowing purple nether portal.
  • Various Minecraft characters and creatures emerge from a dark, blocky cave, drawn toward a glowing grid of game marketplace thumbnails.
  • A vibrant digital graphic for 'MINECRAFT REALMS' features a dynamic group of blocky characters and mobs bursting from a glowing purple portal.
  • A blocky Minecraft avatar with long brown hair and a blue star-patterned jacket steps out of a glowing purple Nether Portal.
  • A tall, spindly Enderman from Minecraft is rendered in its iconic blocky 3D style, carrying a single grass-topped dirt block.
  • A blocky Minecraft character with purple hair and a rainbow scarf jumps excitedly while holding a bone to tame a grey pixelated wolf.
  • A vibrant 3D isometric illustration of a floating Minecraft world island against a dark navy background, featuring the word "REALMS" in large pink block…
  • A floating Minecraft island rendered in a detailed isometric graphic style, featuring a snowy mountain peak and a flowing lava fall.
  • A floating Minecraft-style isometric island thrives with blocky characters, a birch tree, and a purple nether portal under a glowing pink-bordered frame.
  • A dark, cavernous illustration features a central grid of colorful Minecraft game tiles glowing brightly within a rocky opening.
  • A graphic featuring the 'MINECRAFT REALMS' logo at the top in a bold, futuristic pink font within a geometric border.
  • A vibrant purple and dark blue gradient graphic features the 'MINECRAFT' logo in 3D silver blocks above a glowing neon pink 'REALMS' emblem.
  • A bold graphic for 'Minecraft Realms' features a vibrant pink and purple gradient background with scattered pixelated sparkles.
  • A dark purple graphic featuring the Minecraft logo above a glowing pink trapezoidal frame containing the word 'REALMS' in blocky text.
  • A vibrant Minecraft Realms graphic featuring a magenta and purple gradient background with subtle square particles floating throughout the space.
  • A vibrant Minecraft Realms title graphic features the blocky 'MINECRAFT' logo above a neon pink 'REALMS' badge set against a deep purple, cosmic background.
  • A vibrant Minecraft graphic features four blocky characters wielding elemental powers across a sunny, pixelated landscape.
  • A dark digital promotional graphic showcases the Minecraft Marketplace Pass with various game add-on tiles.
  • A light gray, pixelated question mark centered inside a matching light gray pixelated square frame.
  • A vibrant Minecraft graphic features a campfire scene under a dark night sky framed by blocky autumn trees.
  • A vibrant digital graphic showcases a lineup of blocky Minecraft avatars in a dark, atmospheric dungeon setting.
  • A festive group photo of diverse Minecraft characters and mobs, including Steve, a Creeper, and a pink pig, all wearing colorful party hats against a bright…
  • A group of blocky Minecraft avatars dressed as animal caretakers stand against a solid purple background.
  • A vibrant Minecraft illustration shows three characters floating chaotically in a grassy field beneath a purple and orange sky.
  • A blocky Minecraft key art graphic features a player riding a white horse that leaves a vibrant rainbow trail through a dark forest at night.
  • A festive Minecraft illustration celebrates a 15th anniversary with characters Steve, Alex, and a party-hat-wearing Villager dancing around a giant,…
  • A blocky Minecraft character with long brown hair stands beside a modern gaming desk inside a rustic wood and stone building.
  • A split-pane digital illustration features a large, flowering pink cherry blossom tree centered under the text 'MINECRAFT VIBRANT ADVENTURES'.
  • A promotional graphic for Minecraft Education featuring blocky student avatars and a yellow school bus in a modern school setting under a bright blue sky…
  • This digital graphic features three Minecraft characters sitting at laptops in a classroom, with one central student looking up at a block with a glowing…
  • A split-screen Minecraft-style illustration depicts various animals in blocky, voxel forms across land and sea.
  • A blocky, orange and white Artemis rocket stands on a launchpad in a Minecraft-style night sky, flanked by silhouetted launch towers.
  • A complex Minecraft recreation of the International Space Station floats against a deep black void dotted with white stars.
  • A noir-style Minecraft Education graphic featuring a giant, looming pixelated detective in a fedora and trench coat against a dark background.
  • A vibrant Minecraft promotional graphic celebrates a '15 YEAR JOURNEY' inside a grand, blocky museum hall.
  • A vibrant Minecraft Education screenshot featuring blocky characters in an esports arena, with two figures in the foreground holding up a small gray elephant.
  • A massive blocky golden '10' dominates the center of this isometric overhead illustration, with a Creeper face integrated into the digit zero.
  • A wide Minecraft game screenshot shows three blocky characters running away from a large, glowing white Ghast head inside a brightly lit stadium.
  • A promotional digital graphic for Minecraft Creator Series shows four blocky characters sitting around a glowing campfire in a dark, pine-tree forest.
  • A dynamic Minecraft graphic features two blocky adventurers and their wolf and armadillo pets battling a Breeze mob amidst swirling wind effects.
  • A glowing, pixelated portal shaped like a stair-stepped screen displays a grid of various Minecraft game worlds and skins on a dark background.
  • A diverse group of blocky Minecraft mobs and characters, including a llama, fox, skeleton, and creeper, gather in a dimly lit cave to watch a glowing digital…
  • A dynamic cluster of blocky Minecraft characters and creatures explodes from a central purple glow against a dark purple gradient background.
  • A vibrant Minecraft wide-format graphic featuring several blocky characters and foxes gathered in an autumnal forest clearing.
  • A striking Minecraft screenshot captures a massive subterranean cavern filled with ice and snow.
  • Blocky, pixelated text reads 'MARKETPLACE PASS' in a bold, retro gaming font style.

More from the Brand Skill

Third-party use of Minecraft identity

When creative work uses Minecraft’s name, marks, or game assets for a fan project or third-party offering, keep the work clearly independent. Do not present it as official, approved, endorsed, or supported by Minecraft, Mojang, or Microsoft. Identify who is responsible for the offering and use the applicable prominent unofficial-project disclaimer on related materials.

Use Minecraft’s name only as a necessary, fair secondary description; do not make it the dominant name or title, or use other Minecraft identity elements as the offering’s branding. Commercial, promotional, or partnership work can require written approval; obtain it before using Minecraft in that capacity.

Download Minecraft’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Minecraft’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 332 images and the logos. The font files belong to Mojang Synergies AB, so they’re left out.

Download the Brand SkillZIP, 20.8 MB

minecraft-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ imagery-minecraft.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ voice.md

│ ├ dos-and-donts.md

│ ├ imagery-dungeons.md

│ ├ imagery-legends.md

│ ├ imagery-marketplace-realms.md

│ └ third-party-use.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from minecraft.net on 3 Nov 2026. It isn’t Minecraft’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Minecraft and its logos are trademarks of Mojang Synergies AB. Rainbrand isn’t affiliated with or endorsed by Mojang Synergies AB.

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