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(Brand guidelines) // Retail

Walmart brand
guidelines

Walmart’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from walmart.com.

Download the Brand Skill

About Walmart

Walmart is a broadline retailer serving customers in stores and online, with shopping, pickup, delivery, and membership services. Its brand is practical, approachable, and centered on helping people save money and live better.

Use Walmart’s wordmark as the primary standalone identity. The Spark is Walmart’s standalone symbol; the combined Walmart name and Spark are also a supported brand lockup. Keep these marks distinct from interface icons and campaign artwork.

Use the Walmart mark cleanly and legibly. Preserve its proportions and clear space; do not redraw, stretch, or decorate it.

Walmart colors

  • True Blue

    Brand blue; secondary button background

    HEX
    RGB

  • Spark Yellow

    Website accent; primary button background

    HEX
    RGB

  • White

    Light background; contrast color

    HEX
    RGB

  • Charcoal

    Primary-button text

    HEX
    RGB

Walmart fonts

  • Everyday Sans

    Headings · 700, Body · 600

Font names only. The Brand Skill download doesn’t include font files.

Walmart’s voice

Write in a warm, direct, practical voice. Lead with the customer benefit, keep phrasing conversational, and favor plain language over jargon. Bring in a light touch of optimism when it suits the moment.

  • “From fresh produce to pantry staples”
  • “Style & staying power. These pieces do both”
  • “Never run out of essentials with reoccurring deliveries”
  • “Make your living room the heart of the holiday season”
  • “Get everyday faves fast. Delivery times may vary”

Dos and don’ts

Do

  • Do lead with a useful customer benefit and make the next step clear.
  • Do keep layouts, product details, and navigation easy to scan.
  • Do use Spark Yellow for the primary button and Walmart Blue for the secondary button when following the website’s button styles.
  • Do make promotional terms and price-related claims precise, with relevant qualifications where needed.
  • Do write in plain, upbeat language that feels useful and welcoming.

Don’t

  • Don’t distort or embellish Walmart’s identity marks.
  • Don’t make routine shopping copy sound formal, technical, or overcomplicated.
  • Don’t present limited-time, location-dependent, or eligibility-dependent offers as universal guarantees.
  • Don’t make product, delivery, or wellness claims broader than the stated offer or service.

Walmart imagery

218 images from walmart.com, in 5 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Digital commerce imagery

39 images

Walmart’s shopping experience pairs a clean, light interface with compact category tiles, helpful service illustrations, and product-focused browsing. Use imagery to orient shoppers and clarify the task; keep interface graphics secondary to readable labels and controls.

Walmart Plus, pickup, delivery, shipping, and returns are represented with simple, instantly recognizable service imagery. Keep those graphics clearly tied to the relevant service rather than treating them as standalone brand logos.

  • A circular flat illustration featuring a peach-toned hand holding a white smartphone at a diagonal angle against a light blue background.
  • A flat, circular graphic featuring a stylized delivery truck in profile against a light blue background.
  • A flat vector illustration depicts two bright blue shopping bags branded with 'Walmart' tucked inside the open trunk of a light blue car.
  • A flat vector illustration of a blue reusable grocery bag featuring the white "Walmart" logo and yellow spark.
  • A vibrant blue map pin icon with a white circular center is the focal point of this circular graphic.
  • A flat-style vector illustration depicts a woman with long, wavy dark hair and brown skin in profile, focused on her smartphone.
  • A flat vector illustration of a smartphone within a light blue circular frame, featuring a large white notification bubble at its center.
  • A minimalist flat illustration of the back of a light blue SUV with its trunk open, situated within a pale blue circle.
  • A flat vector illustration of a paper shopping bag set within a light blue circular frame.
  • A vibrant graphic featuring a bold blue capital letter "W" followed by a blue plus sign.
  • A front-facing product shot of a 55-inch VIZIO Mini LED television featuring a vibrant display of swirling orange, blue, and purple light waves centered…
  • A matte black, cylindrical Sonos Sub Mini subwoofer stands vertically against a pale gray, rounded square backdrop.
  • A sleek, pill-shaped Arlo video doorbell sits angled on a clean white surface with soft backlighting.
  • A front-facing graphic of a dark blue laptop with a vibrant, abstract wallpaper composed of vertical rounded capsules in varying heights.
  • A top-down studio shot of a matte black Razer gaming mouse features glowing neon green accents on the scroll wheel and snake logo.
  • A PlayStation 5 Slim console and its matching DualSense wireless controller are showcased against a clean, light grey background.
  • Brand image
  • A product shot of a dark burgundy iPhone 15 Pro, showcasing both the matte back and the illuminated screen against a rounded light grey square background.
  • A seafoam green Squier Stratocaster electric guitar stands centered against a soft grey rounded square backdrop.
  • A three-quarter view of a gold-toned smartwatch with a smooth olive-drab silicone band, set against a rounded light grey square.
  • An iPad mini in Starlight is displayed through a layered product shot, showing both the back camera and the front display.
  • A front-facing studio product shot of a black Sony ZV-1 II camera, featuring a large, fluffy gray wind screen attached to its top microphone.
  • A square graphic with rounded corners features a bold red background and white sans-serif text.
  • A square graphic element with rounded corners featuring a light grey or off-white background.
  • A square graphic badge with rounded corners featuring bold, dark blue sans-serif text that reads "Resold at Walmart" centered on a light gray background.
  • A square graphic button with rounded corners features the phrase "Get it today" in a bold, navy blue sans-serif typeface.
  • A collection of Apple Home devices is arranged against a plain white background, featuring a pink HomePod mini in the foreground.
  • The Walmart+ logo features the brand name in bold blue, lowercase-style sans-serif lettering followed by a matching blue plus sign.
  • A flat vector illustration of the rear of a light blue hatchback car with its trunk open, revealing two royal blue shopping bags inside.
  • A flat, circular graphic featuring a blue Walmart shopping bag filled with assorted items against a light blue circle.
  • The Walmart+ logo features the brand name in a bold, white, sans-serif font followed by a thick white plus sign.
  • A blue and white reusable Walmart+ shopping bag sits centered against a yellow and white backdrop, filled with colorful groceries.
  • A vibrant vector illustration features two blue and white shipping boxes stacked on a curved yellow surface.
  • Two rounded horizontal cards for streaming services are stacked vertically against a vibrant yellow circular backdrop.
  • Brand image
  • A clean, vector-style graphic depicts a white Walmart prescription bag standing beside an amber pill bottle with a blue safety cap.
  • Brand image
  • A digital illustration features a blue Walmart+ shopping basket filled with a teddy bear, laundry detergent, a milk carton, and books, positioned next to a…
  • A vibrant 3D graphic features a light blue rectangular card angled over a rounded yellow base with the text 'Early Access' in bold dark blue font.

Fashion imagery

35 images

Fashion imagery pairs approachable styling with clear views of fit, fabric, and outfit. Show a range of people and ages in wearable looks, with inclusive sizes and distinct styling for women, men, and kids. Campaign scenes can be polished and seasonal while still feeling relatable.

  • A wide studio photograph captures a smiling young family of three posing against a solid deep green backdrop.
  • A woman with long dark hair poses in a long-sleeved midi dress featuring a vibrant red, brown, and tan ikat-inspired geometric pattern.
  • A cocoa-brown faux fur zip-up hoodie is shown from the front against a neutral grey background.
  • A young girl with long brown hair and a slight smile poses against a plain white background wearing a black, sleeveless velvet dress.
  • A vibrant red and purple plaid tiered skirt for a child is displayed flat against a plain white background.
  • Brand image
  • A light-skinned woman with blonde hair stands against a plain white background, wearing a navy blue midi shirtdress with a gathered waist and an embellished…
  • A light-skinned man with blonde hair stands against a plain white background wearing a charcoal gray crewneck sweatshirt.
  • A studio fashion shot of a young East Asian man with wavy dark hair, looking directly at the camera with a neutral expression.
  • A man in a dark corduroy matching jacket and pants set stands against a solid light blue background, holding a large, shiny metallic silver gift box with an…
  • Brand image
  • A man with dark, wavy hair poses against a plain, light grey background in a studio fashion shot.
  • A studio product shot features a person from the waist down wearing black, straight-leg chino trousers and dark, polished loafers.
  • A vibrant crimson red sequined dress for children is captured in a flat-lay product shot against a light gray background.
  • This product shot features a two-piece girl's dress ensemble consisting of a royal blue velvet pinafore over a white long-sleeved shirt.
  • A full-length product shot of a black satin jumpsuit with wide-leg trousers laid flat against a neutral light gray background.
  • A single, glossy black patent leather slingback flat is shown in profile against a plain white background.
  • This product shot features a tan, double-breasted shearling-style jacket for a child, laid flat against a solid off-white background.
  • A tan, polished leather derby shoe for men is showcased in a clean product shot against a plain white background.
  • A studio product shot of a single olive green lace-up work boot shown in profile against a light gray background.
  • Brand image
  • An East Asian family of four smiles warmly in a wide lifestyle photograph set against soft, pleated cream drapes and a deep burgundy floor.
  • A woman with her hands in her pockets poses in a navy blue button-up cardigan featuring a plush brown faux-fur collar.
  • A man in dark sunglasses and a vibrant Chaps quarter-zip sherpa pullover sits on a clear acrylic chair against a textured blue backdrop.
  • A woman with wavy blonde hair wears a plush, taupe-colored faux-fur bomber jacket with a wide collar and ribbed cuffs.
  • A family of four sits cheerfully on a green carpet against a paneled cream wall, showcasing various holiday pajama sets.
  • A low-angle lifestyle photograph captures the legs and feet of three women posing on a set of concrete city steps at dusk.
  • A split composition featuring a diverse group of five young adults in stylish denim and winter layers on the left, and a close-up stack of folded blue jeans…
  • A full-body studio photograph of a woman with long black hair, posing with her arms raised over her head against a soft gradient background.
  • A full-body studio portrait of a man with wavy brown hair posing in a dark wash denim ensemble.
  • Brand image
  • A full-length studio photograph of a young person with a dark complexion and a large afro hairstyle.
  • A split-screen fashion photograph showcases a group of four friends in denim-heavy outfits walking and laughing on a grassy lawn.
  • A smiling Black woman with her eyes closed and hands behind her head stands joyfully against a gradient blue background.
  • A split-screen fashion photograph showcases two models in cool-toned apparel against soft, light-blue gradients.

Grocery and home imagery

38 images

Grocery and household imagery should make everyday essentials feel familiar, useful, and easy to shop. Food scenes can show prepared meals, fresh ingredients, and seasonal hosting; household scenes can show useful supplies arranged for quick recognition. Use approachable styling and keep product details legible.

  • A top-down photograph of a Thanksgiving feast arranged on a textured forest green tablecloth.
  • Brand image
  • Brand image
  • A vertical product shot of a Kraft Mac & Cheese box featuring a royal blue upper half and a bright yellow lower section.
  • Two raw, thick-cut Ribeye Steaks with deep red marbling are presented side-by-side in a black foam tray.
  • A package for Marie Callender's Chicken Pot Pie features a golden-brown, fluted crust overflowing with thick white meat chicken chunks, peas, and carrots in…
  • A close-up studio shot features a whole dark, pebbly-skinned avocado leaning against a sliced half that reveals a smooth, pale green interior and a large…
  • A vibrant red bag of Doritos Nacho Cheese flavored tortilla chips is centered against a clean, light grey background.
  • A full, clear plastic bottle of Great Value brand Apple juice with a green screw-on cap sits centered against a soft grey background.
  • A tall, clear plastic deli tub of Marketside Chicken Noodle Soup is centered against a clean white background.
  • A tall, cylindrical Quaker Oats canister features the iconic illustrated portrait of a smiling man in colonial-era attire and a blue hat against a red radial…
  • A studio product shot of a full, one-gallon plastic jug of Great Value Vitamin D Whole Milk, capped with a bright red lid.
  • A high-angle studio product shot of a small, decadent round chocolate cake against a plain light gray background.
  • A flat, front-facing studio shot of a 24-count box of Folgers Classic Roast Keurig K-Cup pods.
  • A square yellow package of Peanut M&M's Chocolate Candies featuring the iconic brown logo and two anthropomorphic candy characters.
  • A red rectangular box of Betty Crocker Favorites Super Moist Yellow cake mix stands angled slightly toward the right.
  • A vertical product shot of a slim, white Michelob ULTRA beer can covered in fresh condensation droplets against a plain light gray background.
  • A close-up product shot of a deli cup filled with creamy, golden-yellow macaroni and cheese made with large elbow pasta.
  • A bright blue reusable shopping bag with a large yellow sunburst logo stands upright, overflowing with grocery items.
  • A square graphic button features the word "Recipes" centered in a bold, navy blue sans-serif font.
  • A minimalist graphic logo featuring the text "bettergoods" in a lowercase, bold sans-serif font.
  • A minimalist black wordmark on a stark white square with rounded corners.
  • A square graphic with rounded corners serves as a backdrop for the navy blue text logo 'Great Value.' The words are stacked vertically, featuring a thick,…
  • A minimalist black graphic logo is centered on a plain light grey square with rounded corners.
  • An elegant, vintage-style logo for Prima Della Delicatessen featuring a sepia-toned illustration of a classic villa and vineyard landscape.
  • A square graphic button features the text "Shop all our brands" in a bold, sans-serif navy blue font.
  • A commercial product shot showcases a box of Hefty Ultra Strong trash bags in Fabuloso scent next to a stack of Great Value Everyday Plates.
  • Brand image
  • Brand image
  • A product shot of a Febreze Air Mist value pack featuring two aerosol cans in a deep cranberry red theme.
  • A 16 FL OZ bottle of Dawn Platinum Plus Powerwash Dish Spray stands upright, featuring a deep blue translucent body and a white spray nozzle.
  • A square graphic icon with rounded corners features the phrase "Bulk & value packs" in a bold, navy blue sans-serif font.
  • Three household cleaning products—a Shout Every-Load Booster tub, a Downy Fresh Protect Calm bottle, and a teal Fabuloso Multi-Purpose Cleaner—are arranged…
  • Brand image
  • A lineup of household essentials sits on a warm wooden countertop against a dark olive green tiled backsplash.
  • A trio of household cleaning supplies sits on a white marble kitchen countertop next to an open dishwasher filled with white bowls and plates.
  • Brand image
  • This wide, panoramic food photograph features two identical plates of pan-seared salmon with lemon slices, white rice, and Caesar salad positioned at the far…

Retail campaign imagery

22 images

Walmart’s retail campaigns connect everyday products with clear shopping occasions: seasonal hosting, holiday gifting, home refreshes, and fast meals. Use inviting lifestyle scenes and useful product groupings to make the occasion feel accessible. Keep Walmart’s offer or shopping message easy to spot.

  • A vibrant blue promotional graphic featuring a blue Walmart shopping basket and a Sam's Club Plus container brimming with colorful illustrated items like a…
  • A cozy, well-lit bedroom interior showcases a cream-colored upholstered headboard against terracotta-pink walls.
  • A cream shaggy mongolian-style faux fur pillow takes center stage on a tan velvet swivel armchair.
  • Brand image
  • A flocked, snow-dusted Christmas tree stands on a dark wood floor beside a large window with soft, white sheer curtains.
  • A festive, warm-toned indoor photograph showcases a wooden dining table set for a holiday meal against a creamy wainscoted wall.
  • A young Black girl with curly hair in high pigtails smiles joyfully while playing with two fashion dolls against a warm beige background.
  • Brand image
  • A happy family of four and their dog pose together in a cozy living room, all wearing coordinating festive pajamas.
  • A horizontal collage of three rounded holiday vignettes features warm textures and deep jewel tones.
  • A three-panel interior design triptych showcases a cozy holiday home setting with a palette of deep green, red, and warm wood tones.
  • Brand image
  • A navy blue KitchenAid stand mixer sits on a dark green marble countertop alongside festive holiday treats.
  • A vertical product photograph featuring vibrant red ceramic tableware and elegant fluted coupe glasses filled with pink liquid.
  • A deep red ceramic Dutch oven with embossed pine tree patterns sits on a solid olive green background.
  • A close-up photograph features an upholstered dining chair with a textured beige back and dark wood legs, positioned at a medium-toned wooden dining table.
  • A plush, ribbed tan faux-fur blanket is draped across a cozy window seat featuring an assortment of textured throw pillows, including a quilted brown and a…
  • This interior photograph features a bedroom decorated in a warm mulberry and sage green palette for the holidays.
  • Brand image
  • A collection of holiday-themed cleaning and home care products sits on a marble countertop against a beige wall.
  • A cozy collection of autumn essentials is arranged on a light wooden surface against a neutral beige backdrop.
  • A wide blue banner featuring household essentials on the far left and an 'Express Delivery' callout on the right.

Wellness and service imagery

84 images

For wellness, pharmacy, and care journeys, use calm, clear scenes that foreground people, practical support, and everyday routines. Show services in reassuring contexts and keep benefit claims distinct from lifestyle imagery. Walmart+ imagery should connect the service to a tangible customer benefit.

  • A blue and yellow reusable Walmart+ tote bag overflows with a mix of groceries and tech items on a white kitchen counter.
  • A clean vector illustration shows a smiling store associate in a blue vest and orange shirt standing behind a blue service counter emblazoned with a yellow…
  • Brand image
  • A woman with a voluminous Afro hairstyle wears a mustard yellow sweater and meticulously scoops white powder from a Vital Proteins jar into a light blue mug.
  • A translucent green bottle of Spring Valley High Absorption Magnesium 200 mg dietary supplement is centered on a light gray rounded square.
  • A 4-pack of Premier Protein Chocolate high protein shakes shown in their cardboard carrier with two red-capped bottles visible.
  • A clear plastic jar with a vibrant pink lid and label displays BelliWelli 'daily fiber gummies' in cherry limeade flavor.
  • A vertical product shot of a Liquid I.V.
  • A pair of bright cobalt blue neoprene-coated dumbbells are crossed over one another against a neutral gray background.
  • A top-down studio product shot features a vibrant, round salad bowl filled with a dense medley of ingredients.
  • A woman with her hair in a low bun performs a half-split yoga stretch on a grey mat over light wood flooring.
  • A close-up lifestyle photo shows a person's hands opening a pink bottle of 'daily fiber gummies' on a bright, white kitchen counter.
  • A versatile black and red adjustable weight bench dominates the foreground of a minimalist home gym setting.
  • A vibrant power bowl sits at the bottom of the frame, featuring a pan-seared white fish fillet drizzled with red sauce atop a bed of grain and roasted sweet…
  • A close-up lifestyle shot features a dark amber bottle of Mary Ruth's Liquid Morning Multivitamin + Hair Growth in Peach Mango flavor next to a jar of Sports…
  • An amber prescription pill bottle with a bright blue child-resistant cap stands centered against a soft light blue background.
  • A blue reusable Walmart shopping bag filled with wellness products like vitamins and boxes stands on a coir doormat next to a white paper prescription bag.
  • A woman with voluminous golden-brown curls rests her chin on her hands while looking peacefully at the camera.
  • A diverse group of four young children, two boys and two girls, smile warmly at the camera in a vibrant, sunlit outdoor setting.
  • Brand image
  • Brand image
  • Brand image
  • A smiling pharmacist of East Asian descent, identified by a name tag as 'STEPHANIE', holds a white prescription bag in a pharmacy setting.
  • A woman in a cozy mauve sweater sits on a grey couch, holding a smartphone to her face for a telehealth appointment.
  • A close-up studio portrait shows two young adults wearing bold-rimmed prescription glasses against a neutral beige background.
  • Brand image
  • A woman with curly hair tied back wears a plum-colored workout tank top and matching leggings while standing in a bright, modern white kitchen.
  • A close-up vertical photo captures a woman smiling softly while holding a dark grey debit card embossed with the letters 'HSA' in the foreground.
  • A split-screen graphic shows two Mucinex products on light blue rounded panels.
  • A warm, brightly lit photo shows a mother with curly hair gently applying a BAND-AID brand adhesive bandage to her young son's knee as they sit together on a…
  • A flat vector illustration features an amber prescription pill bottle with a blue cap and a white paper pharmacy bag.
  • A flat-style digital illustration features a woman with auburn hair relaxed on a vibrant yellow armchair, looking at her smartphone.
  • This digital illustration features a stylized medical syringe angled diagonally over a calendar.
  • A flat-style digital illustration depicts a smiling family of four huddled together during a telehealth call on a laptop.
  • A clean, modern vector illustration shows a healthcare professional in a white lab coat and blue surgical mask performing an oral swab on a patient.
  • A high-angle 3D illustration shows three amber prescription pill bottles with blue caps tucked into a bright blue plastic storage bin.
  • A vibrant 2D illustration features a blue and white reusable Walmart+ grocery bag overflowing with items like milk, bananas, and leafy greens.
  • A flat-style vector illustration depicts an elderly couple in a warm, intimate embrace.
  • A ReliOn Premier CLASSIC blood glucose meter is shown in a flat, illustrative style at a diagonal angle.
  • A minimalist flat graphic depicts a light blue rectangular door with a simple dark blue circular doorknob on its left side.
  • A minimalist graphic icon of an open cardboard shipping box rendered in two shades of blue.
  • A minimalist blue location pin graphic centered within a soft, light blue circular badge.
  • A blue line-art icon of a pill bottle with a large '$4' price tag set inside a light blue circular frame.
  • A minimalist medical logo featuring a dark blue "Rx" prescription symbol centered inside a pale light-blue circle.
  • A minimalist blue globe icon is centered within a light, pale-blue circle.
  • A vibrant blue accessibility icon featuring a person with outstretched arms and legs centered within a thin blue ring.
  • A minimalist circular information icon featuring a lowercase, sans-serif blue 'i' centered inside a matching blue ring.
  • A minimalist blue-lined document icon is centered within a soft light-blue circle.
  • A vertical red and grey accreditation logo featuring a circular seal at the top containing a stylized red bowl and snake icon.
  • An assortment of household groceries and essentials sits on a stone porch by a wooden front door, including a large box of Pampers Swaddlers, a bag of Purina…
  • Brand image
  • A vibrant blue outline icon of a storage bin or container is centered within a light blue circular badge.
  • A minimalist circular icon features a bright blue dollar sign enclosed within a thin blue ring.
  • Brand image
  • A top-down studio shot features a rectangular black tray filled with vibrant pink raw ground beef chuck in a wavy, extruded texture.
  • A bright teal, open-hinged Styrofoam carton sits angled on a white background, filled with a full dozen white eggs.
  • A vibrant pink Nerds Gummy Clusters candy bag is centered against a clean white background.
  • A 30 lb bag of Hill's Science Diet Adult Specialty dog food is presented as a clean product shot.
  • A close-up product shot of a Marc Jacobs Daisy Eau So Fresh perfume bottle, featuring its iconic oversized gold cap adorned with several large silicone…
  • A white plastic jug of all free clear liquid laundry detergent is centered against a soft grey background.
  • A close-up studio shot of a cylindrical Noxzema Anti-Blemish Pads jar featuring a glossy deep blue finish and a matching screw-on lid.
  • A commercial product shot of a Charmin Ultra Soft Mega XL 12-pack of toilet paper, featuring the brand's signature blue packaging with a scalloped cloud logo.
  • A flat-lay product shot of a mint green Honey Pot pack of menstrual pads, featuring botanical illustrations of lavender and aloe vera.
  • A vibrant green bottle of TheraBreath Fresh Breath Oral Rinse stands centered against a plain white background.
  • Brand image
  • Brand image
  • A vertical product shot features a bright blue reusable shopping bag with a large yellow sunburst logo sitting next to a box of Parent's Choice…
  • A vertical product shot features a collection of beverages including a pink Strawberry Lemon Poppi soda can, an orange bottle of Synergy Peach Paradise…
  • A bright red jug of "PREMIUM CLEAN" laundry detergent stands out on the bottom shelf of an open, light blue storage cabinet.
  • A diverse group of volunteers wearing white face masks pack donation boxes with canned food and clothing inside a rustic, brick-walled space.
  • A vibrant blue minimalist icon of a paper receipt with a curled upper-right corner and a jagged, serrated bottom edge.
  • A vibrant blue minimalist icon depicting the silhouette of a person from the shoulders up, stylized with thick, rounded lines.
  • A vibrant blue graphic icon featuring a six-pointed spark symbol, similar to the Walmart logo, centered within a square frame.
  • A minimalist, royal blue line-art icon depicting a shopping bag or tote.
  • A blue linear icon of a stack of coins sits beside a single large coin in the foreground.
  • A smiling, middle-aged woman with short blonde hair and black-rimmed glasses works on a silver laptop from a low-angle perspective.
  • A close-up photograph features a person's hand holding a smartphone to a self-checkout kiosk screen to scan a QR code for payment.
  • This graphic is a solid navy blue circular icon containing a white line-art speech bubble at its center.
  • A minimalist graphic icon featuring a dark navy blue circle with a white six-pointed spark symbol at its center.
  • This horizontal lockup graphic features the Walmart+ logo on the left and the Sam's Club Plus logo on the right, separated by a thin vertical white line.
  • The Walmart+ logo features the brand name in a bold, sans-serif blue font followed by a blue plus sign.
  • This horizontal black and white graphic features two logos separated by a vertical bar.
  • This wide-angle product shot features health and beauty items scattered across a white background around a light blue Walmart Wellness Box.
  • A flat, minimalist vector illustration features a tan-skinned man with dark hair smiling while holding a smartphone.

Download Walmart’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Walmart’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 226 images and the logos. The font files belong to Walmart Apollo, LLC, so they’re left out.

Download the Brand SkillZIP, 4.5 MB

walmart-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ voice.md

│ ├ dos-and-donts.md

│ ├ imagery-digital-commerce.md

│ ├ imagery-fashion.md

│ ├ imagery-grocery-and-home.md

│ ├ imagery-retail-campaigns.md

│ ├ imagery-wellness-and-services.md

│ ├ colors.md

│ ├ logo.md

│ └ typography.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from walmart.com on 3 Nov 2026. It isn’t Walmart’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Walmart and its logos are trademarks of Walmart Apollo, LLC. Rainbrand isn’t affiliated with or endorsed by Walmart Apollo, LLC.

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