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(Brand guidelines) // Government and public services

US Air Force brand
guidelines

US Air Force’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from airforce.com.

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About US Air Force

The U.S. Air Force is a military service brand centered on airpower, service, and the people who carry out its mission. Its recruiting identity invites people to find a path to meaningful work, personal growth, and service to the nation.

Use the U.S. Air Force wings-and-name lockup as the primary identity. Keep the wings, star, diamond and name in their established relationship. The blue and dark versions shown here serve different background contexts. Component marks belong to their specific organizations and are separate identities.

US Air Force colors

  • Air Force blue

    Blue in the supplied primary lockup

    HEX
    RGB

  • Deep navy

    Website text and dark logo

    HEX
    RGB

  • White

    Light backgrounds

    HEX
    RGB

  • Gold

    Recruiting website accent

    HEX
    RGB

US Air Force fonts

  • FF DIN

    Heading · 700, Body · 400

  • Stratum 2

    Display subheading · 700

Font names only. The Brand Skill download doesn’t include font files.

US Air Force’s voice

Write with purpose, confidence, and forward momentum. Tie individual opportunity to the larger mission of service. Keep the tone welcoming to people exploring different roles and ways to serve, while maintaining the seriousness of the work. Use direct, active language and short, energetic headlines.

  • “The mission of the United States Air Force is to fly, fight and win - airpower anytime, anywhere”
  • “There are many ways to build your skills and earn while you serve in the U.S. Air Force”
  • “The Air Force provides an incredible variety of opportunities to earn degrees and complete competitive training”
  • “The strength of our military is our unity and our shared purpose”

Dos and don’ts

Do

  • Connect personal potential and career growth to service and mission.
  • Use active, assured language that makes the next step feel achievable.
  • Show Airmen at work and in community, family, learning, and service contexts.
  • Use the signature palette with the website’s white and deep-navy interface colors in their established roles.
  • Keep component identities specific to the component being represented.

Don’t

  • Reduce the voice to recruitment slogans without explaining the purpose, opportunity, or human value behind them.
  • Present service as a single path; the brand speaks to different careers and full-time, part-time, and other ways to contribute.
  • Let visual spectacle replace people, skill, or mission as the focus.
  • Use a component mark as though it were the primary Air Force identity.

US Air Force imagery

136 images from airforce.com, in 4 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Product and interface imagery

12 images

Preserve Air Force website imagery that documents its own interactive experiences and information design. The rank insignia illustrations are presented in pay tables; use them within that rank and pay context.

  • A navy blue and white Airman rank insignia graphic.
  • A dark navy blue military rank insignia graphic resembling an Airman First Class chevron.
  • A flat, navy blue and white graphic depicting a military rank insignia.
  • A dark navy blue United States Air Force staff sergeant rank insignia graphic.
  • A dark navy blue and white graphic of the United States Air Force Master Sergeant rank insignia.
  • A crisp, flat graphic of a military rank insignia featuring navy blue and white elements.
  • A vertical rectangular graphic representing a gold military rank insignia bar.
  • A vertical rectangular silver bar graphic with a metallic, beveled appearance.
  • A digital graphic of a silver military captain's rank insignia, featuring two parallel vertical rectangular bars connected by two smaller horizontal bridges.
  • A vector illustration of a gold oak leaf insignia, signifying a Major in the US Army, Air Force, or Marine Corps.
  • A metallic silver oak leaf insignium, identifying the military rank of Lieutenant Colonel or Commander.
  • A stark black and white graphic of the Great Seal of the United States.

Aircraft and history imagery

38 images

Air Force imagery brings aircraft, aviation work, and service history into the story. Use aircraft in their relevant career or mission context. For historical storytelling, pair archival subjects with their period and place in the timeline.

  • A gray C-17 Globemaster III military transport aircraft is captured mid-air from a high-angle perspective, positioned as if being viewed from another plane's…
  • A close-up photograph from inside a cockpit captures a pilot in a matte grey flight helmet and oxygen mask looking out over a thick layer of white clouds.
  • A wide-angle landscape photograph features a dense, expansive sea of clouds rendered in a monochromatic, high-key white palette.
  • A high-resolution photograph of a Lockheed Martin F-35 Lightning II stealth fighter jet, captured from a slightly elevated side profile while in flight.
  • A medium portrait of a young man with dark, styled hair and short-cropped facial hair, standing with his arms crossed and a serious expression.
  • A close-up profile shot of a pilot wearing a matte grey and black flight helmet with a vibrant, iridescent green and yellow mirrored visor.
  • A studio portrait of a man with short brown hair and a neutral, focused expression wearing a bright yellow high-altitude flight suit or spacesuit.
  • A head-and-shoulders portrait shows a man with short brown hair and a thin mustache wearing a dark olive-green military flight suit.
  • A close-up studio photograph features a female pilot wearing a heavy olive-drab flight helmet with an integrated dark visor and boom microphone.
  • A medium close-up portrait shows a Black woman with braided hair wearing an olive green flight suit.
  • A sharp silhouette of a fighter jet angled upward in a steep climb against a vast, twilight blue and charcoal sky.
  • A ghost-like, high-key photograph depicts a fighter pilot wearing a tactical helmet and oxygen mask.
  • A ghosted, high-key grayscale photograph features a close-up profile of a person in tactical military gear, including a flight helmet with night vision…
  • A polished silver United States Senior Pilot wing badge featuring a central shield with vertical stripes and a solid upper bar.
  • A chrome-colored, metallic military badge featuring outstretched feathered wings flanking a central shield and topped with a five-pointed star.
  • A close-up photograph featuring an astronaut in a pale yellow flight suit, dominated by a large white helmet with a dark visor.
  • A polished silver aviator badge features a central shield with vertical stripes, flanked by two outstretched, feathered wings.
  • A polished silver United States Air Force Master Enlisted Aircrew Badge features a central shield with a globe and upward-pointing rays.
  • A low-angle photo shows the dark silhouette of a fighter jet's cockpit in the foreground, set against a deep blue sky with scattered clouds.
  • A formal portrait shows a Black male officer in the United States Air Force, photographed from the waist up with a slight smile.
  • A close-up, dramatic photo from inside a dark cockpit shows a pilot in profile silhouetted against the bright blue sky.
  • A first-person action photo from inside a fighter jet cockpit shows a pilot wearing a grey flight helmet featuring a white-toothed shark mouth design.
  • A side profile of a man wearing a headset, mostly in shadow, looking up at a wall of glowing computer monitors in a dark command center.
  • A close-up photograph captures a male pilot with a mustache sitting in a helicopter cockpit, adjusting complex instrument panels under bright natural light.
  • Captured from behind the pilot seats, this photograph shows the dense, switch-laden cockpit of a large military aircraft during flight.
  • A striking silhouette of a pilot wearing a headset dominates the right side of this wide-angle cockpit photograph, captured during a twilight flight.
  • A modern grey F-35 Lightning II fighter jet and a vintage silver P-51 Mustang fly in a banking formation against a backdrop of dark, tree-covered hills and a…
  • A historic black-and-white photograph of a World War I-era pilot in uniform standing next to a biplane on a grassy field.
  • A vintage black-and-white photograph shows a line of female pilots in dark flight gear standing at attention beneath the wing of a large propeller plane.
  • A grainy black-and-white archival photograph captures a man in a textured suit shaking hands with a young Black soldier at a formal ceremony.
  • A black Douglas A-26 Invader bomber flies over a rugged, arid canyon landscape with spinning propellers that create soft white motion blurs.
  • A figure in a dark flight suit and white helmet is captured from behind as they prepare to jump from an aircraft hatch high above the Earth.
  • A medium-distance, side-view photograph of a Martin B-57 Canberra jet bomber resting on a concrete tarmac under a cloudy blue sky.
  • A massive formation of military cadets in gray camouflage uniforms stands in salute on a bright green field.
  • A dark olive military Black Hawk helicopter hovers low over a dry, grassy field, its rotors kicking up debris and a thick swirl of green smoke behind it.
  • A light gray military drone, specifically an MQ-9 Reaper, sits stationed in a dimly lit airfield hangar at night.
  • A polished silver United States Army Aviator Badge is captured in a detailed close-up shot.
  • A polished silver-toned metal aviator's badge features outstretched, feathered wings flanking a central shield.

Events and experiences imagery

10 images

Use event imagery to show people encountering Air Force skills, equipment, and experiences firsthand. The site includes interactive event activities, virtual reality, public gatherings, and aircraft in event settings. Keep sponsorship or event-specific context attached to the image; it is not a general identity rule.

  • A close-up shot from behind shows two young adults interacting with large, vertical touchscreen displays featuring a futuristic tactical game.
  • A man wearing a U.S.
  • Four military fighter jets fly in a precise horizontal formation over a massive, packed football stadium during a twilight event.
  • A high-angle aerial photograph captures a drifting race track at night, dominated by a thick, winding trail of white tire smoke snaking across the asphalt.
  • A high-angle, wide-angle photo captures a person wearing a VR headset inside a dark, futuristic booth illuminated by neon blue light.
  • Bathed in dramatic, deep red light, a person looks down with a solemn expression while wearing a black tactical haptic vest over a dark t-shirt.
  • A woman with a long brown ponytail wears noise-canceling headphones and uses hand gestures to interact with a high-tech screen embedded in a riveted,…
  • A low-angle, cinematic photograph captures three people laughing in a dark theater while wearing 3D glasses.
  • A giant, ethereal iris looms over a landscape of rolling, particulate dunes in a dark, atmospheric digital art piece.
  • A pilot's point-of-view shot from within a cockpit shows a formation of several white and red fighter jets flying closely together against a clear blue sky.

People and service imagery

76 images

Use the Air Force’s people-centered imagery to show service as skilled, collaborative, and human. The site presents Airmen in work settings, training, family life, and moments of camaraderie. Choose images that suit the story being told and preserve the context of the specific service or career.

  • A vertical full-body photograph of a young Black male pilot standing confidently on a wet airfield runway at dusk.
  • A view of the Earth from space, showing the northern hemisphere's snowy landmasses and swirling white clouds against the deep black void of the cosmos.
  • A cheerful airman laughs while seated in the cockpit of a fighter jet, looking up at two colleagues standing on a boarding ladder.
  • A low-angle photograph features the dark, massive underside and landing gear of a transport aircraft silhouetted against a vibrant orange and purple sunset.
  • In the dim, hazy light of dawn or dusk, two pilots in full flight gear walk across a dark asphalt runway toward two parked F-35 Lightning II fighter jets…
  • A low-angle, wide-lens photo looking up at a group of soldiers in camouflage gear and helmets as they join their hands in a central huddle against a bright…
  • A soldier in camouflage gear is captured mid-air after jumping from the open bay of a military transport plane.
  • A close-up candid photo of a man in a US Air Force camouflage uniform leaning forward with a joyful, smiling expression.
  • A wide shot shows a formation of United States Air Force trainees marching outdoors under a bright, overcast sky.
  • A high-angle, wide-shot photograph of a spacious two-story gym featuring an elevated indoor running track circling above a weight room floor.
  • A close-up, heartwarming photo captures a joyful military reunion on an airfield.
  • A close-up, emotional photograph captures a young Air Force airman in a dress blue uniform and flight cap tightly hugging a woman with dark curly hair.
  • A close-up profile shot captures a woman in a military flight suit wearing pale green aviation headsets with an integrated boom mic.
  • Two dental professionals in full sterile blue and white scrubs, including masks and surgical caps, lean intently over a patient during a procedure.
  • A woman in U.S.
  • A jet engine nozzle glows with intense pink and orange heat as it undergoes a test firing in a dark, industrial facility.
  • A close-up photograph features a pilot wearing a highly detailed, black carbon-fiber flight helmet with an open clear visor.
  • A military service member in camouflage fatigues stands in a dim warehouse aisle, reaching for a blue bin on a tall metal shelving unit while holding a…
  • A man with dark hair sits in profile, facing a wall of luminous computer monitors in a dimly lit command center.
  • A person in full skydiving gear and a red helmet falls backwards into the sky from the open cargo ramp of a military aircraft.
  • A close-up photograph features a woman with braided hair wearing a dark blue military dress uniform with a name tag reading "BROWN." She looks off-camera…
  • A focused male medical professional in black scrubs uses a vibrant red stethoscope to examine a young Black patient wearing a patterned hospital gown.
  • Two Air Force officers, a woman and a man in blue service dress uniforms, sit side-by-side at a dark wood table focusing on an open thick binder.
  • A wide-angle cinematic photo of a high-tech military operations center bathed in teal and blue light.
  • From the dark interior of an open military cargo plane, two service members in helmets and tactical gear sit on the rear loading ramp, looking out at a vast…
  • A close-up, dynamic photograph shows a smiling U.S.
  • A medium outdoor shot features two Black military personnel in camouflage uniforms working under the wing of a fighter jet.
  • A medium portrait of a determined female military pilot standing on a runway during a dark blue and amber twilight.
  • A smiling young man in a light blue Air Force service uniform and flight cap shares a joyous, tight embrace with a woman in a patterned blouse.
  • The official U.S.
  • This is a solid white Air National Guard logo featuring the iconic U.S.
  • A white U.S.
  • A minimalist graphic features a large, segmented donut chart partially visible on the right edge against a solid dark navy blue background.
  • A man with a wide, joyful smile wearing a camouflage military uniform sits in the open doorway of a dark gray aircraft.
  • A low-angle photograph features an aircraft maintainer in a tan t-shirt and camouflage pants standing on a silver ladder to inspect a large propeller.
  • Two crew members in military flight suits and helmets sit on the open rear cargo ramp of a plane, looking out over a vast patchwork of green agricultural…
  • A medium shot captures three military personnel in camouflage fatigues working on a complex jet engine inside a bright hangar.
  • A Black service member in camouflage fatigues sits in the open doorway of a large grey military aircraft, laughing heartily.
  • A close-up photograph captures a woman in a military uniform, focused intently on a glowing medical monitor in a dimly lit, blue-toned room.
  • A young Asian student in a dark green sweater presents at a whiteboard while an older male professor in a tan blazer looks on.
  • A soldier in green camouflage trousers and a t-shirt reads a book while seated inside the industrial, metallic hold of a military transport aircraft.
  • A focused woman in a military camouflage uniform uses a yellow power drill and black tactical gloves to service the internal circuitry of a large white…
  • A stylized map of the world composed entirely of white dots of varying sizes, floating against a dark, dramatic gradient background.
  • A man in a military camouflage uniform focuses intently as he works on a complex network server rack.
  • A smiling Black woman in U.S.
  • A close-up shot from behind a person in military camouflage fatigues as they work at a desk with two computer monitors.
  • A woman in military camouflage focuses intently on multiple computer monitors in a busy operations center.
  • A paratrooper in full tactical gear is captured from behind as they leap into the hazy dawn, their arms outstretched in a wide T-pose.
  • A dramatic, low-angle action photo looking up from the ground toward a military helicopter in mid-air against a blue, wispy sky.
  • A young man with a focused, intense gaze peer out from the dark, dense foliage of a jungle.
  • A cinematic wide shot from inside the open cargo ramp of a military aircraft features two crew members in silhouette, looking out over a twilight landscape.
  • A side-profile close-up captures a female fighter pilot wearing a blue-grey flight helmet labeled '079' and a green flight suit with captain's bars on her…
  • A satellite view of planet Earth rises from the bottom of the frame against a vast, deep navy blue expanse.
  • A stark, sepia-toned silhouette of two flight crew members standing on an airfield at dusk.
  • A beaming young graduate in a blue Air Force service uniform and flight cap is embraced by a crowd of smiling family members outdoors.
  • A group of seven smiling women in olive drab flight suits and survival vests walk together across an airfield, captured in a candid medium shot.
  • A young Black man in a dark green military flight suit stands confidently on a wet airfield at dusk, holding a flight helmet at his side with one hand on his…
  • A wide, atmospheric view of planet Earth from space, with the curvature of the northern hemisphere dominating the bottom half of the frame.
  • In a dimly lit, blue-hued command center, a woman in a military camouflage uniform sits before a wall of glowing computer monitors, looking intently at a…
  • A male medical professional in blue scrubs uses a stethoscope to listen to the chest of a bald man resting in a hospital bed.
  • A focused female fighter pilot sits in the cockpit of a jet, adjusting a wired earpiece with a gloved hand.
  • A close-up photograph features a Black male military member in a camouflage uniform and noise-canceling headphones, meticulously loading a rocket pod onto an…
  • A cheerful military pilot in camouflage fatigues smiles while sitting in the cockpit of a fighter jet, looking toward two colleagues standing outside the…
  • A medium low-angle photo of a male U.S.
  • In this candid shot, a man in a camouflage military uniform with an American flag patch points a pen at a radar screen inside a dimly lit control room.
  • A close-up photo focuses on a Black male soldier in a tan t-shirt and camouflage pants sitting on a metallic floor while pointing toward something out of frame.
  • This grain-heavy, black-and-white historical photograph captures three World War II-era propeller fighter planes banking in formation.
  • A dark navy blue U.S.
  • The official Department of the Air Force seal is rendered in a monochromatic white graphic style.
  • The official U.S.
  • A view from the cockpit of a military aircraft as it flies over a patchwork of green and brown farmland during twilight.
  • A group of three young service members in MARPAT camouflage uniforms focus intensely on a laptop screen in a dimly lit room.
  • Three service members in camouflage uniforms sit at a long desk in a dimly lit, high-tech command center, their backs to the camera as they monitor glowing…
  • A group of five soldiers in full tactical gear and camouflage uniforms move cautiously across a dark, hilly landscape under a heavy, blue-grey twilight sky.
  • A striking close-up photograph captures the intense gaze of a female pilot with blue eyes, wearing a black headset with a boom microphone near her lips.
  • A muted, dark navy blue graphic features a centered Air Force symbol in a subtle, slightly lighter shade of blue.

Download US Air Force’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow US Air Force’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 136 images and the logos. The font files belong to Department of the Air Force, so they’re left out.

Download the Brand SkillZIP, 5.1 MB

us-air-force-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ voice.md

│ ├ dos-and-donts.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ product-and-interface-imagery.md

│ ├ aircraft-and-history-imagery.md

│ ├ events-and-experiences-imagery.md

│ └ imagery-people-and-service.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from airforce.com on 3 Nov 2026. It isn’t US Air Force’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

US Air Force and its logos are trademarks of Department of the Air Force. Rainbrand isn’t affiliated with or endorsed by Department of the Air Force.

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