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(Brand guidelines) // Beauty and personal care

Topicals brand
guidelines

Topicals’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from mytopicals.com.

Download the Brand Skill
Topicals wordmark
  • Coral red#FF454E
  • Pink#FFC7C9
  • Off-black#131212
  • White#FFFFFF

About Topicals

Topicals is a skincare brand focused on flare-ups, science-backed formulas, and shade-inclusive care. Its identity pairs a direct, playful voice with clinical credibility and expressive product imagery.

Use the TOPICALS wordmark as the primary brand mark and the flower T symbol where a compact mark is needed. Keep the wordmark in black or off-black so it reads clearly on white and on Topicals’ coral red.

Topicals colors

  • Coral red

    Signature brand color

    HEX
    RGB

  • Pink

    Soft accent and backgrounds

    HEX
    RGB

  • Off-black

    Text, wordmark and primary buttons

    HEX
    RGB

  • White

    Backgrounds

    HEX
    RGB

  • Off-white

    Light section backgrounds

    HEX
    RGB

Topicals fonts

  • Chalet

    Headings and body · 400

  • ITC Garamond Condensed

    Italic accent words in headings · 300

Font names only. The Brand Skill download doesn’t include font files.

Topicals’s voice

Topicals writes with warmth, confidence, and a wink. Keep language conversational and energetic, while grounding skincare benefits in science and making the brand’s inclusive purpose clear. Use playful turns of phrase without trivializing skin concerns.

Topicals’ own copy includes “Skincare for flare-ups,” “Science-backed, no fluff.” and “Why so serious? Let’s make flare-ups fun instead.”

  • “Skincare for flare-ups”
  • “Science-backed, no fluff”
  • “You make skin look good”
  • “Why so serious? Let’s make flare-ups fun instead”

Dos and don’ts

Do

  • Lead with clear, human language and keep the tone playful, confident, and supportive.
  • Make shade inclusion and science-backed care part of the brand story.
  • Keep product benefits direct and avoid unnecessary complexity.
  • Lead with coral red, black and white, and use pink as a soft accent.

Don’t

  • Don’t make skincare feel intimidating, exclusive, or like a burdensome routine.
  • Don’t use humor to dismiss chronic skin conditions or individual concerns.
  • Don’t present product results as universal; use the appropriate study context and qualification when making results claims.

More from the Brand Skill

Imagery brand and campaign

In Topicals identity, campaign, and community imagery, favor expressive, personality-led brand moments alongside clear product storytelling and inclusive skin representation.

Imagery product and ecommerce

Topicals product imagery combines distinctively colored packaging, clean packshots, product-in-use scenes, textures, and skin close-ups. Keep the product legible and recognizable; use real-looking, varied skin tones and show skin concerns with care. Product galleries and before/after imagery are product-specific examples, not a universal requirement for every composition.

Imagery product use

Show products being used in relatable, expressive moments, with skin and texture treated naturally. Use before-and-after imagery only when it is relevant to the product story and represent results responsibly.

Download Topicals’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Topicals’s guidelines. It starts at SKILL.md, which points to the right file for each task.

This copy includes the guidance and logos. It leaves out the reference images and font files.

Download the Brand Skill

topicals-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ imagery-brand-and-campaign.md

│ ├ imagery-product-and-ecommerce.md

│ ├ colors.md

│ ├ imagery-product-use.md

│ ├ logo.md

│ ├ typography.md

│ ├ dos-and-donts.md

│ └ voice.md

└ assets/logos/

├ topicals-wordmark.svg

└ topicals-icon.png

Rainbrand’s Brand Agent built this Brand Skill from mytopicals.com on 30 Oct 2026. It isn’t Topicals’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Topicals and its logos are trademarks of Topicals RX, Inc. Rainbrand isn’t affiliated with or endorsed by Topicals RX, Inc.

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