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(Brand guidelines) // Beauty and personal care

Diptyque brand
guidelines

Diptyque’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from us.diptyqueparis.com.

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Diptyque Paris wordmark
  • Black#000000
  • White#FFFFFF
  • Charcoal#4D4D4D

About Diptyque

Diptyque is a French Maison of artists, founded in 1961 in Saint-Germain-des-Prés. Its world joins nature, travel, art, craftsmanship, fragrance, and imagination in poetic creations for the home and body.

Use Diptyque’s own wordmark and standalone emblem as brand identity artwork. Keep their proportions and distinctive letterforms intact; do not redraw or distort them.

Diptyque colors

  • Black

    Logo, text and accent

    HEX
    RGB

  • White

    Light backgrounds

    HEX
    RGB

  • Charcoal

    Secondary text

    HEX
    RGB

Diptyque fonts

  • Apercu Pro

    Main heading · 700, Body · 300

  • Diptyque Saint Germain

    Section heading · 400

Font names only. The Brand Skill download doesn’t include font files.

Diptyque’s voice

Write with poetic clarity. Ground sensory language in specific materials, places, memories, and natural details; let imagination and atmosphere emerge from those particulars. Favor graceful, vivid sentences over generic luxury claims, and describe a fragrance as an experience or story rather than a list of benefits.

Diptyque’s copy includes phrases such as “A journey for the senses, from reality to reverie and back,” “A tribute to creativity,” and “An olfactory portrait of a legendary bar.”

  • “A journey for the senses, from reality to reverie and back”
  • “A tribute to creativity”
  • “An olfactory portrait of a legendary bar”

Dos and don’ts

Do

  • Build concepts around the Maison’s enduring inspirations: nature, travel, art, and the creative life of Saint-Germain-des-Prés.
  • Use sensory details and specific materials to make poetic language feel tangible.
  • Let craftsmanship, illustrated detail, and the character of the object enrich the story.
  • Treat gifting, daily rituals, and a product’s second life as thoughtful moments of discovery.
  • Preserve the proportions and character of Diptyque’s own wordmark and emblem.

Don’t

  • Don’t replace sensory storytelling with generic luxury superlatives or unsupported product claims.
  • Don’t flatten the Maison’s poetic point of view into purely transactional copy.
  • Don’t distort, redraw, or repurpose Diptyque’s identity marks as decoration.
  • Don’t treat a seasonal or collection-specific visual treatment as the universal identity.

More from the Brand Skill

Imagery

Use an art-directed, sensory approach: products sit within considered environments, with natural forms, tactile materials, evocative light, and room for imagination. Balance clean product views with atmospheric campaign imagery and close studies of materials or craft. Preserve the product’s form, finish, label, and emblem when showing Diptyque creations. Seasonal campaigns may develop their own illustrative world; keep that treatment specific to the campaign.

The Maison’s visual world includes poetic product arrangements, heritage and atelier imagery, and crafted objects shown as both functional creations and works of art.

Download Diptyque’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Diptyque’s guidelines. It starts at SKILL.md, which points to the right file for each task.

This copy includes the guidance and logos. It leaves out the reference images and font files.

Download the Brand Skill

diptyque-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ voice.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ └ imagery.md

└ assets/logos/

├ diptyque-wordmark.svg

└ diptyque-icon.svg

Rainbrand’s Brand Agent built this Brand Skill from us.diptyqueparis.com on 30 Oct 2026. It isn’t Diptyque’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Diptyque and its logos are trademarks of Diptyque SAS. Rainbrand isn’t affiliated with or endorsed by Diptyque SAS.

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