Snif brand
guidelines

Snif’s marketing imagery carries a playful, sensory, product-first mood. Campaign and collection scenes can be seasonal, lively, and colorful; editorial imagery can lean into ingredients, perfumers, and the craft behind scent.

The website uses a light visual mode, warm cream surfaces, black text, and warm gold accents. Cards use a warm cream fill, restrained outline, modest corner radius, and no shadow. Keep layouts clean and uncluttered, with the color doing accent work rather than overwhelming product photography.

Primary and secondary buttons are pill-shaped, generously sized, and set in Sharp Grotesk Medium. Primary buttons use warm gold with white text; secondary buttons use a white fill with black outline and text. Text links are underlined.

Snif pairs high-quality, high-performing fragrance with accessible pricing. Frame luxury as an inviting experience rather than a gatekept status symbol: “high-end oils, low-key prices” and “You deserve the best in fragrance without breaking the bank.”

Snif’s personality combines a serious approach to formulation with playful, unexpected scent concepts. Products can evoke familiar pleasures—pancakes, whipped cream, fresh laundry, a neighborhood nail salon—while describing them with polished, sensory fragrance language.

Snif sells fragrance for the body and home, as well as body care and laundry products. Keep product-specific stories and claims tied to the right format; a body mist, candle, and laundry detergent have distinct uses and formula details.

Snif product pages make scent discovery approachable with concise descriptions, note lists, concentration or format details, and clear product choices. Preserve this information hierarchy in product marketing and digital experiences.

When writing scent descriptions, build from recognizable notes and a small, memorable scene. Examples include a nail-salon-inspired lychee fragrance, a buttery pancake gourmand, and a skin scent that shifts with personal chemistry. Use the notes and product details as the grounding; keep the image imaginative but credible.

Snif supports discovery through sample sets, mini formats, travel sets, and curated bundles. Treat sampling and layering as part of the brand’s playful, low-pressure approach to fragrance.

Snif describes its fragrances as vegan and cruelty-free, made without parabens, preservatives, phthalates, and synthetic dyes. Its quality language emphasizes high-end fragrance oils, ethically sourced ingredients, performance, and conscious beauty. Keep these claims aligned with the product category and the specific product information in the brief.

For candles, the brand describes a soy-wax blend and 100% cotton-fiber wicks. For laundry, it describes water-based fragrance, fabric-safe formulas, and dermatologist-tested, non-irritating products. Do not transfer a candle or laundry claim to personal fragrance, or vice versa.

Describe body mists as lighter-concentration, whole-body fragrances designed for generous use, refresh, and layering. Snif identifies these formulas as alcohol-based, with high fragrance-oil concentration relative to other body mists.

Snif’s fine fragrance is designed for daily wear that is noticeable without being overwhelming. The brand notes that wear varies with skin chemistry, application, and environment.

Body care imagery can emphasize texture, application, skin, and the close-to-body character of scent. Body mist images can feel lighter and more playful while showing the product clearly. Maintain the product’s specific format and packaging in any new creative.

Ingredient visuals are a core part of Snif’s scent storytelling. Use them to make abstract notes tangible, and pair ingredient imagery with accurate scent descriptions. Snif presents materials through editorial ingredient cards and layered top, middle, and base notes.

Candles and home scents should feel atmospheric while keeping the vessel and product unmistakable. Snif’s candle presentation ranges from seasonal gourmand scenes to more restrained woody, fresh, and botanical moods. Use Snif product imagery as the guide for scent-led styling.

Snif’s fragrance visuals put the bottle and scent identity at the center. Product presentations range from clean, direct package views to playful, thematic styling inspired by the scent. Bundles, travel sets, and samples should still read clearly as Snif product experiences.

Snif’s laundry visuals translate fragrance into a practical home routine. Keep detergent and liquid scent booster recognizable as a paired system, and balance product-forward photography with fresh, fabric- and home-related storytelling.