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(Brand guidelines) // Toys and games

Roblox brand
guidelines

Roblox’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from about.roblox.com.

Download the Brand Skill

About Roblox

Roblox is a platform for discovering, playing, and creating immersive experiences, built around a large community of players and creators. Its brand brings play and creativity together with optimism, civility, and a visible commitment to safety.

Use the Roblox wordmark as the primary identity. Keep its tilted square and letterforms intact, with clear space around the mark. Choose a dark background for the white artwork.

The rounded app tile identifies the application; it does not replace the standalone Roblox wordmark.

Roblox colors

  • Blue

    Core accent

    HEX
    RGB

  • Near-black

    Core neutral

    HEX
    RGB

  • White

    Core neutral

    HEX
    RGB

Roblox fonts

  • Builder Extended

    Headings · 600

  • Builder Sans

    Body · 400

Font names only. The Brand Skill download doesn’t include font files.

Roblox’s voice

Roblox speaks with optimism and an inviting, energetic sense of possibility. It puts play and creativity first, welcoming people to explore, make, and share. When addressing safety or well-being, keep the tone clear, supportive, and honest about the fact that online systems cannot prevent every problem.

Use direct, accessible language and concrete examples. Address readers as people who can participate: discover an experience, build something, learn together, or take a helpful next step.

  • “Play, create, have fun”
  • “This is where games are discovered, built, and experienced”
  • “Create anything you can imagine”
  • “We know that no system is perfect”

Dos and don’ts

Do

  • Put play, creativity, and shared experiences at the center of brand communication.
  • Write with optimism and civility, and treat the community with respect.
  • Make safety communication clear and supportive; acknowledge limitations and point families toward useful guidance.
  • Use the Roblox wordmark or standalone mark as supplied, choosing the version suited to the placement.
  • Keep typography and color choices consistent with the brand and the relevant website theme.

Don’t

  • Make Roblox sound like a single game; describe it as a place to discover and play many experiences, and to create them.
  • Promise that safety systems prevent every harmful situation.
  • Use a cold or scolding tone when discussing families, safety, or well-being; emphasize practical support and constructive conversation.
  • Let unnecessary complexity crowd out the central message; Roblox values focus and doing fewer things well.

Roblox imagery

93 images from about.roblox.com, in one file of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Imagery

93 images

Use Roblox’s own brand identity artwork, platform imagery, product interfaces, and corporate marketing imagery. The imagery below includes examples from the website and product; select assets relevant to the creative task.

  • A mosaic of tilted gaming tiles overlays a dark background, showcasing various titles like SpongeBob Simulator, Adopt Me!, and Primal Hunt.
  • A dark, grid-like digital collage showcases various Roblox game tiles including 'Spongebob Simulator', 'Adopt Me!', and 'SharkBite' angled across a black…
  • A close-up photo shows a young girl with brown hair and an excited, open-mouthed expression sitting at a desk with a woman behind her.
  • A top-down photograph shows an open three-ring binder with a pink cover, displaying hand-drawn eye sketches on white paper.
  • A mother leans over her son's shoulder as they both focus on a sticker-covered laptop screen in a dimly lit home setting.
  • A medium shot captures a middle-aged Black woman with long, dark wavy hair speaking expressively while seated on a modern beige sofa.
  • Bold white text reading "ROBLOX Transparency" is overlaid on a dimly lit, candid photograph of colleagues collaborating in a modern office.
  • A close-up shot focuses on three smiling young adults collaborating in a modern, open-plan office.
  • A translucent glass cube with iridescent chromatic aberration along its edges floats against a stark black background.
  • A close-up lifestyle photograph features three smiling teenagers huddled together indoors, their faces illuminated by the screens of their devices.
  • Two young Black women laugh together while looking down at a smartphone in this low-angle outdoor photo against a pale blue sky.
  • Brand image
  • A dynamic 3D abstract graphic featuring a swirling, glass-like orb composed of translucent, concentric fins.
  • A 3D digital screenshot from a virtual world showing a group of stylized avatars practicing yoga on mats outdoors.
  • A digital UI design shows three smartphone screens outlining an age estimation process against a dark background.
  • A mother and young daughter sit close together in a dimly lit, cozy room, focused on a smartphone the girl holds.
  • A clean, instructional graphic features the centered black text 'How to set up a parent account and link it to your child’s,' with the words 'parent account'…
  • A clean, informative graphic features the centered text "How to give parental permission on your child's device" in a bold, sans-serif font against a plain…
  • A dark-mode mobile screenshot shows the 'Parental controls' screen for 'Content maturity' on a smartphone.
  • A clean, graphic title card features the text 'How to use Roblox's reporting and blocking tools' centered against a white background.
  • A central female avatar with goggles on an orange beanie and a floral green apron stands behind a detailed DJ controller on a vibrant stage.
  • A translucent glass cube with iridescent chromatic aberration floats in the foreground, its internal faces glowing with a fine white grid.
  • A 3D glass cube floats at a dynamic angle, its thick translucent edges catching iridescent rainbow light.
  • A group of six blue-tinted, horror-themed 3D figures stand menacingly against a bright red background, centered under a stylized white logo that reads 'The…
  • A 3D golden crown floats against a royal blue square tilted on a black background framed by thin blue geometric lines.
  • Two young colleagues sit side-by-side on a comfortable couch in a modern office, deeply focused on their individual laptops.
  • A side-by-side showcase of three distinct mobile game styles: a high-fantasy 3D arena battle with a 'Skill Tree' and 'Menu' interface, a 2D side-scrolling…
  • The bold white "ROBLOX" logo is centered on a dark background, surrounded by a dense, diagonal grid of colorful game tiles.
  • A close-up candid photo captures two men collaborating over a laptop in a modern office.
  • A focused man with curly dark hair wears over-ear headphones while coding at a multi-monitor workstation.
  • A diverse trio of smiling professionals gathers around a Dell laptop in a modern, brightly lit office space.
  • A diverse group of Roblox avatars skydive through a bright blue sky filled with fluffy white clouds.
  • A diverse group of blocky and realistic 3D avatar students populate a sunlit, wood-paneled library.
  • A bold white typography graphic reading "RIA26" is centered against a dark background, set amidst a swirling vortex of electric blue particles.
  • A dynamic digital illustration featuring the white text "RDC26" centered within an amorphous, flowing cloud of glowing blue particles.
  • A focused workplace scene shows a woman with her hair in a bun pointing toward a computer monitor while two men look on attentively.
  • A group of diverse 3D avatars participate in an outdoor yoga class on a white terrace set against a tropical, hilly backdrop.
  • Three colleagues share a lighthearted moment around a Dell laptop in a modern office setting.
  • Three young girls with curly hair lean intently over a shared craft project on a dark table.
  • Two side-by-side smartphone UI mockups display a warning and a suspension notification over a Roblox 3D cityscape.
  • A technical flowchart diagram on a dark background illustrates a machine learning pipeline separated by vertical dashed lines.
  • A diverse row of six 3D-modeled miniature figurines and structures are rendered in a soft pastel color palette of mint, lavender, and pale pink.
  • A clean technical diagram illustrating 'Federated Architecture' for data routing.
  • This composite graphic presents four variations of a fantasy village scene with a windmill, illustrating technological progression.
  • A bold white "ROBLOX" logo is centered over a dark, angled grid of colorful square tiles showcasing diverse game environments.
  • A complex technical flowchart titled 'AI Inference Platform (cell-based architecture)' against a black background, detailing the workflow from data input to…
  • A single bright blue, jagged line graph surges into a sharp, narrow peak at the center of the frame against a dark grid background.
  • Three dark, translucent square panels float in a void, their edges defined by glowing electric blue neon light.
  • A wide screenshot of a snow-covered medieval village within a Roblox environment, set against jagged, snowy mountains.
  • A collection of fifteen untextured, matte white 3D models arranged in a five-by-three grid against a solid black background.
  • The bold white "ROBLOX" logo, featuring its signature tilted square 'O', sits centrally over a dense, dark background filled with a grid of rounded square…
  • A side-by-side comparison shows three identical gray busts with blonde, wind-swept hair demonstrating different digital rendering techniques.
  • A 3D CAD explosion view of a grey sedan model, where the main chassis floats above detached body panels and chassis components.
  • Three sequential screenshots demonstrate an AI avatar creation interface against a dark background.
  • A white line-art wireframe of a high-rise building is centered on a solid black background, surrounded by four photographic inset tiles.
  • Three 3D rabbit models are displayed in a row against a solid charcoal background, demonstrating different digital rendering styles.
  • A semi-translucent, glass-like cube floats centrally against a dark, cosmic background.
  • A digital 3D graphic features a series of translucent, floating rectangular panes fanning out in a dynamic, curved trail against a dark blue and black…
  • A series of curved, iridescent glass planes hover in a diagonal line across a dark, futuristic landscape.
  • A cluster of glossy, translucent blue rectangular panels floats diagonally against a deep navy and black background.
  • A collection of 3D primitive shapes floats above a rolling, dark blue wireframe landscape.
  • A dark-toned podcast screenshot features three men seated at a white table in a modern, glass-walled office.
  • A close-up selfie of three smiling people in formal business attire stands against the architectural backdrop of the White House's South Portico.
  • A futuristic digital graphic features luminous, translucent blue shards with neon green and pink highlights clustered in the lower-right corner.
  • A digital 3D graphic features a wave of translucent, navy blue fabric overlaid with a thin, glowing cyan grid.
  • Bold white sans-serif text reading "MADE ON ROBLOX" is centered against a solid black background, framed by a thin grid-line box with small square corner…
  • A focused man with grey hair and thick black glasses stands at a podium, wearing a vibrant royal blue long-sleeved sweater.
  • A wide-angle digital illustration of a glowing blue perspective grid that curves and warps like a data landscape.
  • A close-up 3D render of a male character with voluminous, spiked bright red hair styled in a messy center part.
  • A dark, panoramic digital graphic featuring a luminous blue wireframe grid that forms a rolling wave.
  • A white and orange cartoon cat-themed sports car with large expressive eyes for headlights sits in a flat, sandy desert landscape.
  • A vibrant 3D Roblox game screenshot features a central black cat-like avatar standing in a plaza under a bright blue sky.
  • A vibrant, low-poly 3D video game lobby for 'WISH MASTER' sits atop a circular green island surrounded by a blue void.
  • A green, lizard-shaped monster truck with a crocodile head and spiky back sits on a gridded grass field in a vibrant, low-poly 3D world.
  • A high-angle screenshot of a futuristic, white-and-black domed research station set against a flat green game world.
  • A high-angle, wide screenshot of a stylized 3D game environment set on an expansive flat green field under a clear blue sky.
  • A technical infographic illustrates 3D mesh decomposition against a stark black background.
  • A head-and-shoulders portrait of a middle-aged man with short salt-and-pepper hair and thick black-rimmed glasses looking directly at the camera.
  • Brand image
  • A sleek product mockup features five vertical mobile phone screens side-by-side against a solid black background, showcasing the dark-themed Roblox app…
  • A horizontal row of clean, minimalist security-themed line icons is centered on a light gray background.
  • A collage of diverse, smiling teenagers and young adults is presented as circular profile-style headshots floating against a clean white background.
  • A blue and white avatar icon is superimposed over a young man's face in a circular frame.
  • A graphic illustration featuring a smartphone displaying a dark mode interface for a camera-based age check.
  • A close-up photograph captures three young friends laughing together at a skatepark during sunset.
  • Three mobile app mockups for Roblox are displayed side-by-side on a dark gray background, showcasing age-specific UI designs: 'Roblox Kids Under 9' in…
  • A dark-themed informational table titled 'Roblox accounts' compares three account types: Roblox Kids (Age-checked 5-8), Roblox Select (Age-checked 9-15), and…
  • A highly reflective, metallic light blue puffer jacket with a thick blue faux-fur collar is shown in a three-quarter view with its arms crossed.
  • Five 3D-modeled avatars stand in a compact, stylized group pose.
  • A 3D digital illustration features two stylized Roblox-like avatars shopping in a clothing store, framed by tilted blue-outlined squares.
  • Brand image
  • A group of stylized 3D animated students collaborate around large outdoor chalkboards mounted to a brick wall.
  • A vibrant digital banner showcases a dynamic collage of tilted, rectangular game tiles floating against a dark background.

More from the Brand Skill

Safety and civility

Roblox presents safety as a core part of the platform and describes its work as ongoing. Communicate the goal of a safe, welcoming environment while being candid that systems are not perfect. Use constructive language that supports positive connections, kindness, and respect.

When writing about families and younger users, emphasize age-appropriate experiences, parental visibility and controls, and open conversations about online safety. Keep details about account features and controls accurate to the relevant product and region.

Download Roblox’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Roblox’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 93 images and the logos. The font files belong to Roblox Corporation, so they’re left out.

Download the Brand SkillZIP, 7.0 MB

roblox-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ colors.md

│ ├ dos-and-donts.md

│ ├ typography.md

│ ├ imagery.md

│ ├ logo.md

│ ├ voice.md

│ └ safety-and-civility.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from about.roblox.com on 3 Nov 2026. It isn’t Roblox’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Roblox and its logos are trademarks of Roblox Corporation. Rainbrand isn’t affiliated with or endorsed by Roblox Corporation.

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