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(Brand guidelines) // Beauty and personal care

rhode brand
guidelines

rhode’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from rhodeskin.com.

Download the Brand Skill
rhode wordmark
  • Taupe#67645E
  • Off-white#F1F0ED
  • Soft stone gray#ACAAA5
  • White#FFFFFF

About rhode

rhode is a skincare and hybrid makeup brand built around intentional, high-performance everyday essentials, barrier care, a hydrated glow, and take-everywhere convenience. Its creative world connects considered formulas with approachable routines and skin-first makeup.

Use rhode’s own wordmark and standalone r symbol as the brand’s identity artwork. Keep the original artwork intact and legible; use the r where a compact signature is needed and the wordmark where the brand name should read clearly.

rhode colors

  • Taupe

    Wordmark and text

    HEX
    RGB

  • Off-white

    Page background

    HEX
    RGB

  • Soft stone gray

    Supporting neutral

    HEX
    RGB

  • White

    Light backgrounds

    HEX
    RGB

  • Black

    High-contrast text

    HEX
    RGB

rhode fonts

  • Rektorat

    Display heading · 800

  • Swiss 721

    Primary heading · 400, Body · 400

Font names only. The Brand Skill download doesn’t include font files.

rhode’s voice

Write with calm confidence: concise, clear, and personable. Lead with the practical value of a product or routine, then add tactile language—hydrated, supple, cushiony, dewy, glazed. Keep claims grounded in the product’s stated benefits and make technical ingredients easy to understand.

The brand’s own phrasing includes “one of everything really good,” “Lip care is skincare,” and “the essential prep step for your skincare routine.” Use this blend of simplicity, skin-first purpose, and approachable warmth as a voice reference.

For headlines, the brand uses short declarative statements and selective all-caps emphasis, as in “Edited, efficacious, intentional.” and “MINIMAL skincare, minimal FOOTPRINT.” Keep emphasis purposeful and readable.

  • “one of everything really good”
  • “Lip care is skincare”
  • “the essential prep step for your skincare routine”
  • “Edited, efficacious, intentional”
  • “MINIMAL skincare, minimal FOOTPRINT”

Dos and don’ts

Do

  • Keep the identity and layouts clean, restrained, and easy to read.
  • Center skincare storytelling on purposeful formulas, skin-barrier care, hydration, and everyday routines.
  • Pair product information with a clear, accessible explanation of texture, feel, or use.
  • Use warm, direct language and short phrases that feel effortless rather than clinical.
  • Present hybrid makeup as color and care working together.

Don’t

  • Don’t make the brand feel ornate, loud, or needlessly complicated.
  • Don’t use inflated or unsupported product claims.
  • Don’t treat makeup as separate from skincare when describing the brand’s hybrid formulas.
  • Don’t overload copy with technical ingredient terminology without explaining its relevance.

More from the Brand Skill

Brand and campaign imagery

Use campaign, collection, and editorial imagery for product-led storytelling, routine moments, and brand presence. The Brand connects its founder and community to skincare, hybrid makeup, and on-the-go use.

Product imagery

Product imagery shows rhode packaging, product presentation, formulas, and application. Keep the product recognizable and let product and texture imagery support a clean, skin-first story.

Download rhode’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow rhode’s guidelines. It starts at SKILL.md, which points to the right file for each task.

This copy includes the guidance and logos. It leaves out the reference images and font files.

Download the Brand Skill

rhode-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ voice-and-copy.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ brand-imagery.md

│ └ product-imagery.md

└ assets/logos/

├ rhode-logo.svg

├ rhode-logo-2.png

└ rhode-logo-3.svg

Rainbrand’s Brand Agent built this Brand Skill from rhodeskin.com on 30 Oct 2026. It isn’t rhode’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

rhode and its logos are trademarks of HRBeauty LLC. Rainbrand isn’t affiliated with or endorsed by HRBeauty LLC.

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