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(Brand guidelines) // Toys and games

PlayStation brand
guidelines

PlayStation’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from playstation.com.

Download the Brand Skill

About PlayStation

PlayStation is Sony Interactive Entertainment’s gaming ecosystem of consoles, games, accessories, and services. Its creative world centers on immersive play, discovery, and connection among players.

Use PlayStation’s standalone symbol as the default brand mark. Keep the mark intact and clearly legible; don’t redraw, distort, or treat interface icons, product photography, or decorative backdrops as substitutes for it.

The PlayStation VR2 logo is a product-family mark for work specifically about PS VR2.

PlayStation colors

  • Logo blue

    Blue in the PlayStation symbol shown

    HEX
    RGB

  • Near-black

    Dark website ground

    HEX
    RGB

  • White

    Contrast

    HEX
    RGB

  • Website orange

    Primary digital actions

    HEX
    RGB

PlayStation fonts

  • SST

    Heading · 300, Body · 300

Font names only. The Brand Skill download doesn’t include font files.

PlayStation’s voice

PlayStation’s voice is energetic, vivid, and centered on what play feels like. Lead with the player experience, then make the benefit tangible through sensory detail, confident verbs, and direct invitations to explore.

The writing balances expansive possibilities with concrete features: “Feel incredible gaming possibilities that go beyond the extraordinary” and “Put yourself at the heart of the game with responsive controls, 360-degree audio, and intricate graphical detail.”

For product and technology copy, connect technical capabilities to emotional outcomes: “From tiny details to wide-open vistas” and “your surroundings come alive with Tempest 3D AudioTech.” For community and accessibility language, stay welcoming and player-focused: “the power of play is borderless.”

  • “Feel incredible gaming possibilities that go beyond the extraordinary”
  • “From tiny details to wide-open vistas”
  • “your surroundings come alive with Tempest 3D AudioTech”
  • “the power of play is borderless”

Dos and don’ts

Do

  • Do make play feel immediate and vivid; describe the experience as well as the feature.
  • Do use concise, active language that invites players to explore, discover, and connect.
  • Do represent a broad range of players and make accessibility and inclusion part of the experience.
  • Do use the PlayStation symbol as the default identity mark and keep product-family marks relevant to their own product contexts.
  • Do use Website orange for primary actions and blue for secondary actions, and maintain high-contrast text on dark surfaces.

Don’t

  • Don’t make technical specifications the whole story; connect them to how play looks, sounds, or feels.
  • Don’t use generic, impersonal language where a direct player benefit can make the message more engaging.
  • Don’t present accessibility as an afterthought; PlayStation frames it as a way to make play work for players of all abilities.
  • Don’t distort the PlayStation mark or use a product mark outside its relevant product context.

PlayStation imagery

55 images from playstation.com, in 5 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

PlayStation marketing imagery

3 images

These share images are useful references for PlayStation’s own product and company communications.

  • A 3D golden yellow cross logo featuring an embossed triangle, circle, cross, and square sits prominently against a plain white background.
  • A PlayStation 5 console and a DualSense wireless controller are showcased in a crisp product shot.
  • A clean, white PlayStation logo centered on a solid, vibrant royal blue background.

Brand marks and backdrops

5 images

Use these standalone PlayStation marks as identity references. The companion backdrops are atmospheric brand imagery, not logos; use them as visual backgrounds rather than as substitutes for the mark.

  • A vibrant blue PlayStation logo rendered as a flat vector graphic.
  • The iconic PlayStation logo is centered in solid black against a plain white background.
  • A gritty, stylized video game cover illustration features a man in a red shirt aiming a makeshift pistol made from a soda can toward the viewer.
  • A collage-style digital illustration for the game 'ZERO PARADES DIRECTOR'S CUT' features a pale-haired man in a red shirt aiming a makeshift soda-can pistol.
  • A stoic warrior in a conical straw hat and tattered brown robes unsheathes a red-edged katana in this panoramic game art for PHANTOM BLADE 0.

Game discovery imagery

8 images

These game tiles appear within PlayStation’s PS VR2 game-discovery experience. Use them as contextual references for presenting a range of playable worlds and genres.

  • A massive, stylized red mechanical bird looms over a vast landscape, its wings dissolving into geometric polygons against a bright blue sky.
  • A towering, pale-skinned woman in a wide-brimmed hat and floor-length yellow gown dominates the center of this low-angle, atmospheric game screenshot.
  • A dramatic black-and-white silhouette of a kendo practitioner in full bogu armor against a dark, moody background.
  • A vibrant sci-fi illustration featuring a colossal red and white space traveler with a glowing blue chest piece, wearing a sleek helmet with an amber visor.
  • A dynamic digital illustration featuring a party of four fantasy adventurers against a swirling teal and black void.
  • A jovial, multi-eyed alien cook stands behind a grimy industrial counter, holding up a glowing purple orb with a wide, toothless grin.
  • A towering oil derrick stands centered against a moody, overcast twilight sky with hints of orange light breaking through dark clouds.
  • A pale, demonic face with glowing amber eyes and black liquid streaking down its cheeks looms over a first-person view of a roller coaster track.

PlayStation Plus imagery

13 images

Use these service icons and promotional images as references for PlayStation Plus benefit communication and membership experiences.

  • A thick, three-dimensional yellow plus sign icon is angled slightly upward to the right, featuring deep mustard-gold shadows on its sides.
  • A minimalist white flat icon featuring a gift box with a large ribbon bow on top, partially overlapped in the bottom right corner by a modern video game…
  • A minimalist white flat icon featuring three simplified human silhouettes arranged in a cluster.
  • A bold graphic icon featuring a stack of white game cards with a black game controller silhouette on the front card.
  • A minimalist white graphic icon featuring a square on the left and three vertical bars on the right.
  • A minimalist graphic featuring a white cloud silhouette with a video game controller cutout at its center, representing cloud gaming.
  • A white graphic logo featuring a large solid square on the left containing the four PlayStation face button symbols (Square, Triangle, Cross, and Circle)…
  • A flat white video game controller icon is paired with a gold 3D PlayStation Plus cross symbol.
  • A horizontal graphic banner features the word "EXTRA" centered in a bold, black sans-serif font.
  • A wide, rectangular graphic banner featuring the word "PREMIUM" in bold, capitalised yellow sans-serif font.
  • A clean typographic logo featuring the word "ESSENTIAL" in bold, black capital letters against a solid, neutral background.
  • A bold graphic banner featuring the word "EXTRA" in black, sans-serif capital letters.
  • A clean graphic element featuring the word "ESSENTIAL" in bold, black, uppercase sans-serif lettering.

PlayStation VR2 imagery

26 images

These product and experience images support PS VR2 storytelling across hardware, immersive technology, and game discovery. Keep the product itself recognizable and let experiential imagery communicate the sense of immersion.

  • A wide, cinematic graphic features the iconic PlayStation controller symbols—triangle, circle, cross, and square—rendered in a dark, navy blue 3D style.
  • A horizontal 3D graphic features the iconic PlayStation button symbols—triangle, circle, cross, and square—aligned in a row.
  • Four iconic gaming symbols—a triangle, circle, cross, and square—are rendered as three-dimensional, glowing blue shapes set against a solid dark navy…
  • A sleek PlayStation VR2 headset is shown in a three-quarter product shot, emphasizing its curved, white outer shell and black internal cushioning.
  • A tall, narrow vertical gradient graphic transitioning smoothly from bright white on the left edge to deep black on the right.
  • A soft, grainy gradient wedge extends from the top right corner, transitioning from a muted periwinkle blue into a hazy, feathered light grey.
  • A single, elongated pale lavender petal or smooth, seed-like shape is angled diagonally across the frame.
  • A smooth, 3D rendered oval disc in a pale lavender hue floats at a diagonal angle.
  • A single, pale lavender oval graphic tilted diagonally from the upper left toward the lower right.
  • A pale lavender, glossy oval disc floats at a steep diagonal angle.
  • A three-quarter view of a flat, oval-shaped disk in a pale lavender or light periwinkle blue shade.
  • A translucent, pearlescent sphere features glowing blue ribbons of light that swirl around its center like planetary rings.
  • A translucent, pearlescent sphere features concentric ripples that mimic the surface of water after a disturbance.
  • A translucent, glowing blue disk-shaped object emits a spiraling stream of data particles that swirl into the distance.
  • Two PlayStation VR2 Sense controllers float in mid-air, showcasing their orb-like design and two-tone color scheme of matte white and charcoal black.
  • A sharp, diagonal white surface cuts across the bottom of the frame, meeting an intense electric blue glow that fades upward.
  • A PlayStation VR2 Sense controller is shown in a three-quarter product shot, emphasizing its distinctive white orb-like tracking ring that encircles the dark…
  • A close-up studio shot shows a PlayStation VR2 Sense controller, featuring a distinctive white orb-like ring encircling a dark matte grey vertical handle.
  • A top-down studio product shot of a PlayStation VR2 headset, highlighting its curved, white outer shell and dark grey padded interior.
  • A close-up product shot of a black PlayStation VR2 Sense controller floating against a deep blue gradient background.
  • Two white and black PlayStation VR2 Sense controllers float mid-air against a smooth, dark gradient blue background.
  • A PlayStation VR2 headset and two Sense controllers float against a dark, monochromatic grey gradient background.
  • A close-up studio shot of a white and black PlayStation VR2 headset angled in profile against a vibrant, cobalt blue gradient background.
  • A PlayStation VR2 headset and two Sense controllers are presented in a clean, floating product shot with a minimalist white and navy blue color scheme.
  • A minimalist graphic element featuring a thick, light gray diagonal bar that slopes upward from the bottom left corner to the top right.
  • A soft, horizontal gradient of white light glows from the bottom edge of a panoramic frame.

More from the Brand Skill

Website components

The PlayStation website uses a dark interface with bright, rounded calls to action. Primary buttons use the Orange accent; secondary buttons use Blue. Buttons have a pill-like silhouette, bold text, and generous touch-friendly height. Keep links visually distinct and underlined.

Cards sit close to the dark background, use modest corner rounding, and rely on imagery and spacing rather than prominent borders. A restrained shadow can give a card separation where needed.

Use spacious vertical rhythm to separate large content sections, with a clear heading hierarchy and compact body copy.

Accessibility

Design for a gaming experience without barriers. PlayStation’s accessibility framing is practical and player-led: give people options to adapt controls, display, sound, communication, and play setup to their needs.

Use inclusive language that respects different abilities and preferences. Describe customizable features as choices that support more comfortable play, not as a single prescribed way to play.

Download PlayStation’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow PlayStation’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 67 images and the logos. The font files belong to Sony Interactive Entertainment Inc, so they’re left out.

Download the Brand SkillZIP, 1.6 MB

playstation-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ voice.md

│ ├ imagery-marketing.md

│ ├ imagery-brand.md

│ ├ website-components.md

│ ├ accessibility.md

│ ├ imagery-game-discovery.md

│ ├ imagery-playstation-plus.md

│ └ imagery-ps-vr2.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from playstation.com on 3 Nov 2026. It isn’t PlayStation’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

PlayStation and its logos are trademarks of Sony Interactive Entertainment Inc. Rainbrand isn’t affiliated with or endorsed by Sony Interactive Entertainment Inc.

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