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(Brand guidelines) // Productivity software

Pitch brand
guidelines

Pitch’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from pitch.com.

Download the Brand Skill
Pitch logo in purple: the stacked-slides symbol and the Pitch wordmark
  • Pitch purple#5318EB
  • Lime#C4EE87
  • Lavender#C6A5FF
  • Deep purple#280F62

About Pitch

Pitch is a collaborative presentation platform for teams creating, refining, and delivering polished decks. Its brand combines expressive, design-forward presentation work with a practical focus on collaboration, brand consistency, and winning client relationships.

Use the Pitch logo, the stacked-slides symbol beside the Pitch wordmark, as the brand signature, and the symbol on its own where space is tight. Set it in Pitch purple, white, or near-black, whichever stays clear against the background.

Pitch colors

  • Pitch purple

    Logo, primary buttons and brand accent

    HEX
    RGB

  • Lime

    Bright accent and highlights

    HEX
    RGB

  • Lavender

    Secondary accent and illustration

    HEX
    RGB

  • Deep purple

    Dark sections and quotes

    HEX
    RGB

  • Pale lavender

    Soft backgrounds and cards

    HEX
    RGB

  • Ink

    Text

    HEX
    RGB

  • White

    Page background and logo on dark grounds

    HEX
    RGB

Pitch fonts

  • Mark Pro

    Headlines · 700

  • Eina 03

    Body · 400

  • Space Mono

    Uppercase labels · 400

Font names only. The Brand Skill download doesn’t include font files.

Pitch’s voice

Pitch writes with confident momentum and a human, collaborative point of view. Its language is direct and action-oriented, linking polished design to practical outcomes. Use conversational phrasing when it helps keep product and business ideas approachable.

Favor concise, energetic sentences and concrete benefits. Speak to what teams can create, how they can work together, and what their presentations help them achieve.

  • “The best decks come from teams, not individuals”
  • “Great ideas deserve great slides”
  • “The future of AI in presentations isn’t AI-generated slides. It’s AI woven into every stage of how you win a client”

Dos and don’ts

Do

  • Lead with Pitch purple, and use lime and lavender as accents with a clear, intentional hierarchy.
  • Keep layouts and visual styling polished, expressive, and easy to scan.
  • Show collaboration, editable slide craft, rich media, and real product experiences where relevant.
  • Write in a direct, confident, conversational voice; connect design quality to practical outcomes.

Don’t

  • Don’t make decks feel static, generic, or detached from the team’s brand.
  • Don’t let visual effects crowd out the story or message.
  • Don’t write inflated copy that obscures what the product does or how it helps.
  • Don’t present Pitch as only an AI slide generator; collaboration and the full presentation workflow are central to the brand.

More from the Brand Skill

Marketing and editorial imagery

Pitch’s marketing imagery moves between bold campaign visuals, editorial illustrations, team and founder photography, and polished presentation examples. Favor imagery that feels purposeful and visually distinctive, while keeping the presentation or product story clear.

Product imagery

Pitch’s product imagery should show an intuitive, flexible presentation workspace: editable slides, collaboration, templates, media, analytics, and sharing. Preserve recognizable interface details when reproducing or adapting product views.

Download Pitch’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Pitch’s guidelines. It starts at SKILL.md, which points to the right file for each task.

This copy includes the guidance and logos. It leaves out the reference images and font files.

Download the Brand Skill

pitch-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ imagery-marketing.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ imagery-product.md

│ └ voice.md

└ assets/logos/

├ pitch-lockup.svg

└ pitch-icon.svg

Rainbrand’s Brand Agent built this Brand Skill from pitch.com on 30 Oct 2026. It isn’t Pitch’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Pitch and its logos are trademarks of Pitch Software GmbH. Rainbrand isn’t affiliated with or endorsed by Pitch Software GmbH.

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