Granola brand
guidelines

Granola’s logo pairs a hand-drawn spiral with the lowercase granola wordmark. Use it as the primary brand signature, and use the spiral alone where a compact identity is needed. Choose a version with clear contrast against its background, keep the mark recognizable and use the artwork as provided.

Write with calm confidence and a human, conversational clarity. Center the practical benefit: helping people stay present, capture what matters, and turn meetings into useful next steps. Explain the difference between raw transcription and capturing intent, nuance, and context. Be specific, direct, and reassuring; use a light touch of playfulness when it feels natural.

The voice is thoughtful rather than grandiose. It can sound warm and lightly informal, as in “When you're building something from scratch, every conversation counts.” Product lines stay short and plain: “Effortless notes, enhanced instantly.” and “Notes, actions and memory. Without a meeting bot.”

Describe Granola as an AI notepad, and explain what it does in concrete terms: it works alongside the person taking notes, enhances those notes with meeting context, and helps turn conversations into actions. Avoid inflated promises, vague AI language, and claims that imply perfect accuracy or universal capabilities.