Notion brand
guidelines

When showing Notion, preserve its recognizable interface and convey a clear, useful workflow. Screenshots should remain legible and should show the relevant product context rather than being treated as generic decoration.

Notion’s marketing imagery combines product-led compositions with approachable illustrations and occasional editorial photography. Keep imagery simple, legible, and purposeful; use it to make a workflow, idea, or human benefit easier to understand.

Present Notion as a connected workspace where teams capture knowledge, find answers, and move work forward. The core story connects shared context with practical work: keep information organized, bring connected tools together, and use AI or agents to act on that context.

For product and enterprise messaging, emphasize flexible workflows, everyday usability, collaboration, and the ability to adapt the workspace to each team. Describe AI as integrated into the work itself, rather than as a detached, generic tool.

Use customer stories and performance figures only when the specific claim, customer, and context are clear. Keep customer logos, quotations, and outcomes attributed to the correct organization and speaker.

Be precise about plan availability and data handling. Distinguish the personal Notion Agent from team-wide Custom Agents, which are available on Business and Enterprise plans. State feature availability and usage limits only when they are confirmed for the relevant plan or release.

Describe Notion’s AI data practice as no training on customer data by default. Mention opt-in sharing when it is material to the claim. Enterprise zero data retention applies to the stated Enterprise context; do not imply the same retention terms for every plan.

When discussing security, privacy, certifications, compliance, or data residency, use the exact scope and qualification attached to the claim. Avoid presenting a specific plan’s control or a regional option as universal.