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(Brand guidelines) // Beauty and personal care

Humanrace brand
guidelines

Humanrace’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from humanrace.com.

Download the Brand Skill
Humanrace wordmark
  • Green#0AA34A
  • Black#000000
  • White#FFFFFF
  • Warm off-white#F5F3F0

About Humanrace

Humanrace is a wellness-focused skincare and body-care brand that turns daily care into intentional rituals. Its design philosophy joins thoughtful industrial design, effective formulas, and collective well-being: care for yourself so you can care for others.

Use Humanrace’s own wordmark for brand identification, in black or white to suit the background. Backdrops and product or campaign images are not logos.

Humanrace colors

  • Green

    Signature accent

    HEX
    RGB

  • Black

    Website background and text

    HEX
    RGB

  • White

    Contrast and primary button surface

    HEX
    RGB

  • Warm off-white

    Card surface

    HEX
    RGB

Humanrace fonts

  • Humanrace Sans

    Primary display heading · 700, Supporting headings · 300, Body · 300

Font names only. The Brand Skill download doesn’t include font files.

Humanrace’s voice

Write with calm confidence, warmth, and purpose. Connect practical self-care with well-being, intentional habits, and care for others. Explain products in clear, specific language, balancing sensory details with functional benefits. Keep claims measured and grounded in the product’s stated qualities.

  • “transform daily routines into rituals”
  • “taking better care of ourselves enables us to take better care of each other”
  • “necessary, useful and beautiful”
  • “Consistency drives results”

Dos and don’ts

Do

  • Use Humanrace’s own wordmark as the brand identifier.
  • Use green as the signature accent, supported by a high-contrast black-and-white foundation.
  • Write with intention and warmth; describe how useful products and consistent rituals support well-being.
  • Describe product benefits with clear, specific language and keep claims grounded in stated product information.
  • Emphasize thoughtful design, function, craft, refillability, and the brand’s ongoing sustainability efforts where relevant.

Don’t

  • Don’t present personal care as separate from collective well-being.
  • Don’t turn product descriptions into unsupported medical or guaranteed-outcome claims.
  • Don’t present sustainability as complete or finished; describe it as ongoing work.

More from the Brand Skill

Purpose and product claims

Humanrace creates essential tools for living well and caring for body, mind, and spirit with intention. Its design approach values usefulness, beauty, function, quality, materials, and craft. The brand’s philosophy is that taking better care of ourselves helps us take better care of each other.

Describe skincare as dermatologist-tested, fragrance-free, cruelty-free, and made for all skin types when relevant to the product or brand context. Keep ingredient, safety, and efficacy statements consistent with the brand’s stated standards and product-specific information. Do not overstate clinical or consumer-perception results; retain their study context when quoting them.

Frame sustainability as continuous improvement. Humanrace describes refillable packaging, reduced packaging waste, bottles made with post-consumer recycled plastic, recyclable cartons, and ongoing efforts to improve its practices. Use product-specific percentages only for the specific refill or packaging claim they describe.

Campaign and editorial imagery

Use Humanrace’s campaign, brand-story, lifestyle, and editorial imagery to express intentional routines, collective well-being, product design, and human connection. Draw on launch creative, brand-story photography, texture studies, and editorial content.

Product photography

Use Humanrace’s own product and routine imagery to show the products, packaging, kits, refills, and product experience. Retain screenshots and interface imagery of Humanrace’s own products when useful.

Website design

The Humanrace website uses a dark visual mode, with a black background, white text, and green accents. Its primary button is a white pill with dark text; buttons have rounded ends, restrained borders, and no shadow. Keep layouts clean, high-contrast, and spacious.

Download Humanrace’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Humanrace’s guidelines. It starts at SKILL.md, which points to the right file for each task.

This copy includes the guidance and logos. It leaves out the reference images and font files.

Download the Brand Skill

humanrace-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ voice.md

│ ├ brand-purpose-and-product-claims.md

│ ├ campaign-and-editorial-imagery.md

│ ├ product-photography.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ └ web-design.md

└ assets/logos/

├ humanrace-logo.svg

└ humanrace-logo-2.svg

Rainbrand’s Brand Agent built this Brand Skill from humanrace.com on 30 Oct 2026. It isn’t Humanrace’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Humanrace and its logos are trademarks of Humanrace. Rainbrand isn’t affiliated with or endorsed by Humanrace.

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