Bloom is now Rainbrand

(Brand guidelines) // Design tools

CapCut brand
guidelines

CapCut’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from capcut.com.

Download the Brand Skill

About CapCut

CapCut helps people create and edit video, images, and other social content across web, desktop, and mobile. Its identity pairs an energetic cyan accent and dark, clean interface with approachable creative tools and an encouraging, creator-first voice.

Use CapCut's symbol and wordmark lockup as the main brand signature. Preserve its proportions, lettering and clear space.

Use the black lockup on a light ground. Keep the rounded app tile, product-interface icons and campaign images separate from the standalone identity.

CapCut colors

  • Cyan

    Signature accent and primary-action color

    HEX
    RGB

  • Deep charcoal

    Dark neutral in the general palette

    HEX
    RGB

  • Gray

    Supporting neutral

    HEX
    RGB

  • Light gray

    Supporting neutral

    HEX
    RGB

  • White

    Website background and card fill

    HEX
    RGB

  • Website ink

    Website text

    HEX
    RGB

  • Button ink

    Primary-button text

    HEX
    RGB

  • Link blue-gray

    Link text

    HEX
    RGB

CapCut fonts

  • Inter

    Heading · 600, Body · 300, Button · 500

Font names only. The Brand Skill download doesn’t include font files.

CapCut’s voice

Write with approachable confidence. Make creative tools feel useful and within reach, whether the reader is a beginner or an experienced creator. Lead with the benefit, use direct verbs, and keep instructions easy to scan. Favor warm encouragement over technical bravado, and avoid promises that overstate what a tool can deliver.

  • “CapCut has everything you need to create trending content for YouTube, Instagram, and beyond”
  • “The reliable and essential AI editing features from CapCut for text, audio, and video”
  • “From edits to effects, take your videos to the next level and tell your story in your own style”

Dos and don’ts

Do

  • Use CapCut's symbol and wordmark lockup as the brand signature, distinct from product-interface icons.
  • Use the cyan accent to call attention to key actions, with dark text for contrast.
  • Keep layouts and copy clear, accessible, and easy for creators of varied experience levels to use.
  • Lead with practical creative benefits and encourage people to shape generated work to their own direction.
  • Write concise, direct instructions and invite people to review and refine creative results.

Don’t

  • Don’t substitute a favicon, app icon, product shot, backdrop, social image, or partner mark for the brand logo.
  • Don’t sacrifice legibility by placing text and action labels without sufficient contrast.
  • Don’t present generated output as guaranteed, finished, or suitable for every use; encourage review and refinement.
  • Don’t write in a dense, intimidating, or needlessly technical voice when a simple instruction will do.

CapCut imagery

272 images from capcut.com, in 6 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Video Editing

62 images

CapCut’s editing demonstrations foreground recognizable timelines, media bins, controls, and export panels. Show the editor as a practical creative workspace, and keep the project’s media and edits visible enough to communicate the workflow.

  • A close-up photograph of a young man with braided hair and dark sunglasses looking downward against a vibrant blue backdrop.
  • A digital graphic showcases a close-up photo of a young man with wet, wavy brown hair looking pensively to the side against a neutral gray background.
  • A digital interface mockup features a young man with round glasses and a cross earring speaking in a library.
  • A close-up photographic portrait shows a woman with dark hair and long silver chain earrings looking off-camera against a soft purple and blue gradient.
  • A digital graphic showcases a close-up photo of a woman with her eyes closed, smiling peacefully under bright sunlight while wearing blue and orange…
  • A vibrant social media graphic featuring a blonde woman with short hair applying bright red lipstick.
  • A stylish young woman with round metallic sunglasses and a lime green sweatshirt poses playfully against a vibrant purple and blue background.
  • A man in a green tracksuit and red headband makes a skeptical facial expression in the center of this vibrant, 80s-themed party shot.
  • A digital graphic overlays two storage service UI elements onto a low-angle photograph of modern skyscrapers with diamond-patterned glass facades under a…
  • A graphic illustration depicting a video translation or collaboration process over a large photo of snow-capped mountains.
  • A light teal digital graphic featuring a blurry photo of a young woman with glitter in her hair, pointing an vintage 8mm film camera directly at the viewer.
  • A graphic mock-up of a TikTok profile for '@jacob w' is layered over a pale blue and lilac gradient background.
  • A digital graphic layers a stylized YouTube video player over a soft pink and yellow gradient background with the word "YouTube" in the top left corner.
  • A digital graphic collage promoting social media features a close-up photo of a woman with red hair and large silver hoop earrings against a pink background.
  • A vibrant graphic featuring a close-up photo of a pink glazed donut piled high with whipped cream, colorful sprinkles, and gummy bears against a bright…
  • Bold blue text reading "Slideshow Maker" sits atop a light lavender background.
  • A light blue and yellow gradient graphic features the bold text "Intro Maker" at the top.
  • The bold, light blue text "Outro Maker" floats above a layered graphic design featuring a light-skinned person with freckles and curly red hair wearing…
  • A screenshot of a dark-themed video editor interface displays an open 'Upload' menu with options for Local, Dropbox, and Google Drive.
  • A digital screenshot displays a video editing interface featuring a preview window of a person standing on a snowy mountain under vibrant green aurora borealis.
  • A teal-colored cursor clicks a bright teal 'Export' button on a dark video editing interface titled 'Untitled project'.
  • A bold teal capital letter 'T' is centered inside a thick, rounded black chat bubble outline.
  • A minimalist graphic icon featuring three interlocking rings arranged in a triangular cluster.
  • A minimalist graphic logo features two black eighth notes connected by a single thick beam, resembling lowercase 'd's.
  • A bold, minimalist graphic icon featuring a thick black musical sixteenth note with a rounded head and a short flag.
  • A digital graphic icon featuring two bright turquoise lowercase 'cc' letters centered within a square framing device.
  • A minimalist black and blue icon features a thick black frame that resembles a browser window or application interface with three small squares lined up…
  • A minimalist graphic icon featuring a thick, black square frame that is broken at the bottom right corner.
  • A minimalist, flat vector icon features a vibrant teal outline of a person's head and shoulders centered within a black circular frame.
  • A dark video editor interface displays a split-screen comparison demonstrating a 'Remove BG' tool.
  • A split-screen graphic demonstrates a photo editing background removal tool featuring a woman in a brown hat and white tank top walking through a golden field.
  • A software interface demonstration shows a woman sitting on asphalt adjusting her rollerblades, with her entire body covered in a semi-transparent teal…
  • A split-screen software demonstration shows a woman wearing sunglasses and a statement necklace being separated from a bright green screen to a rustic,…
  • A digital graphic showcases a woman in a patterned flannel and hat laughing against a triptych of sky backgrounds: soft white clouds, a fiery orange sunset,…
  • A split-screen comparison shows a before-and-after photo enhancement of two women walking on a tropical beach with a yellow paddleboard.
  • A woman with long brown hair and sunglasses smiles while riding a bicycle, framed from the waist up.
  • A close-up lifestyle photo shows a person simultaneously editing the same video of a male singer on a MacBook Pro and an iPhone.
  • A woman with long dark hair, dressed in a professional white blazer over a polka-dot blouse, holds up a pair of thin-framed glasses in profile.
  • A close-up, high-angle photo shows a creative professional working at a sleek black desk with a digital tablet and a mirrorless camera.
  • A composite demonstration photo features a smiling man in a brown apron and plaid shirt holding a small potted plant.
  • A screenshot of a dark-themed video editing interface shows a central 'Import' pop-up window with a teal plus icon and a blue cursor hovering over it.
  • A screenshot of a professional dark-themed video editing interface with a pop-out panel highlighting the 'Remove BG' tool.
  • This UI screenshot shows a dark-themed video editing interface with a large 'Export' modal centered on the screen.
  • A screenshot of the CapCut web interface features a prominent white pop-up menu centered over a bright blue and white dashboard.
  • A screenshot of a video editing interface displays a 'Smart tools' menu overlaid on a preview of a man in a tan bucket hat and purple shirt standing before a…
  • A screenshot of a video editing interface shows a project featuring a man in a purple shirt and leopard-print bucket hat against a dark background.
  • A minimalist flat graphic icon depicting a film frame or video editing interface.
  • A digital UI mock-up demonstrates a video enhancement feature using a split-screen slider over a man working at a laptop in an office.
  • A split-screen comparison shows a young, smiling boy in a brown hoodie sitting in a car, illustrating a resolution upgrade.
  • A toddler boy laughs gleefully while spinning in a red bowl-shaped seat in a grassy neighborhood park.
  • A woman in a cozy white hoodie and grey sweatpants sits on a kitchen counter, holding a glass of white wine and looking at her phone.
  • A split-screen 'Before' and 'After' graphic demonstrates photo editing on a portrait of a man in a beanie holding a blue mug by a lake.
  • A screenshot of a dark-themed video editing software interface features a prominent central modal window with a white outline.
  • A digital product screenshot features a dark-themed video editor with a central preview of a man working on a laptop in a brightly lit, modern office space.
  • A software interface screenshot displays a dark-themed video editor with an 'Export' modal window centered over the workspace.
  • A split-screen comparison shows a before-and-after effect on a video of a young man with blonde hair and a septum ring playing chess.
  • Brand image
  • A close-up photograph of a dual-monitor workstation features a holographic stream of glowing blue and pink diamonds flowing between screens.
  • An angled close-up photo shows a computer monitor displaying an AI-driven image editing interface.
  • A vibrant, low-angle night photograph of Times Square's neon-lit billboards, dominated by a large 'CAPTAIN MARVEL' advertisement and glowing red 'H&M' and…
  • A woman with her hair in a bun leans over a smartphone mounted on a tall stand to record a fitness setup in a grassy backyard.
  • An over-the-shoulder lifestyle photo captures a young child in a blue sweater taking notes during a virtual lesson on a laptop.

AI Video Creation

54 images

CapCut’s AI video pages pair imaginative video examples with product panels for scripts, templates, avatars, scene planning, and export. The interfaces are product references; the scene imagery demonstrates possible outputs rather than a single mandated visual style.

  • A software interface for an avatar video generator shows a split view of a configuration menu and a large video preview.
  • A digital graphic showcasing AI templates for video creation against a light blue background.
  • A screenshot of an 'Instant AI video' interface with a blue and white background showing a workflow for generating video from text.
  • A woman with glowing blue-rimmed headphones and futuristic white attire focuses on a large computer screen in a high-tech studio.
  • A screenshot of the CapCut web interface features a prominent cyan banner titled 'Create anything with AI, your way.' Below the banner, a floating tooltip…
  • This UI screenshot showcases an AI video maker interface with a 'Welcome' hero banner and four feature cards for 'Instant AI video,' 'Brainstorm with AI,'…
  • A screenshot of an AI video maker interface features a prominent white 'Export' modal window in the center.
  • A dark-themed software interface for a video editing platform features a central pop-out window highlighting the "AI video maker" tool with a bright teal…
  • A screenshot of an AI video maker platform featuring a 'Create script' panel on the right with the topic 'Mole' and key points like 'adorable' and 'anime'.
  • A screenshot of an AI video maker interface displays a vertical column of realistic human avatars, including a distinguished older man in a suit labeled…
  • A screenshot of a video editing software's export menu is positioned over a light gray workspace.
  • A man with a groomed beard and blue-glowing headphones sits in a dark, high-tech studio illuminated by cyan and purple light.
  • A man with glasses and a goatee makes a shocked facial expression while pointing towards a large graphic.
  • A vibrant YouTube thumbnail graphic features three vertical panels showcasing a creepy Ronald McDonald clown holding fries and a burger, alongside an…
  • Two women, one Asian and one white, share a cheerful moment while working together at an outdoor cafe table.
  • A close-up lifestyle photo shows a person's hands typing on a laptop and holding a pen, with the CapCut desktop dashboard clearly visible on the screen.
  • A futuristic digital illustration features a female astronaut in a sleek white jumpsuit with neon blue and pink accents, intently focused on a glowing…
  • A close-up studio photograph features a woman with her hair pulled back into a bun, eyes closed in a peaceful expression as she applies a streak of white…
  • A focused young Black woman with her hair in a high puff bun looks stressed while working on a laptop.
  • A 3D graphic composition featuring a dark grey smartphone displaying a social media interface, set against a solid periwinkle blue backdrop.
  • An interface mockup for an AI video editor titled "Seedance 2.5 is Here," showcasing a cinematic video of two fluffy cats in chef hats and aprons cooking in…
  • A central smartphone screen displays a close-up portrait of a woman in a red beret and pink shirt holding a red rose in her mouth, surrounded by overlapping…
  • A surreal digital graphic features an astronaut exploring a lunar landscape filled with giant, glowing bioluminescent mushrooms in shades of neon blue and…
  • Jagged mountain peaks of the Seceda ridgeline pierce through a layer of low-hanging clouds during a golden hour sunset.
  • A vibrant sci-fi illustration of a lush mountain valley featuring glowing, bioluminescent turquoise jellyfish-like plants lining the banks of a clear blue…
  • A vibrant 3D animation interface features a cheerful, blonde character with glasses riding a motorcycle against a clear blue sky.
  • A vintage film projector with spinning reels stands prominently on a rustic wooden desk next to a modern tablet displaying a sepia-toned period drama scene.
  • A glowing computer chip serves as the core of a cosmic whirlwind, surrounded by orbiting digital interface screens showing video clips, photo galleries, and…
  • A close-up product photo of a customized mechanical keyboard featuring matte black, metallic gold, and translucent smoke-gray keycaps that glow with warm…
  • A vibrant, celebratory beach scene at sunset with large fireworks bursting in a pastel pink and lavender sky.
  • A 3D digital illustration depicting a volumetric motion capture studio where stylized human figures in blue, orange, and grey stand within a gridded,…
  • A steaming ceramic mug of latte sits beside a tablet on a sunlit wooden desk, both resting on a textured linen mat.
  • A high-tech computer monitor glowing with blue light stands on a desk alongside a metallic keyboard and mouse against a clean, white background.
  • A vibrant digital wave of glowing blue and purple particles flows diagonally across a dark blue grid landscape, suggesting high-speed data transfer.
  • A vibrant 3D graphic centers on a glowing glass tablet exploding with a swirling nebula of pastel colors, sparkles, and tiny video thumbnails.
  • A split-screen software interface shows an 'Avatar video' editor on the left and a close-up video preview of a woman with long wavy hair on the right.
  • A digital illustration of a man in blue robes overlooking a bustling, sun-drenched ancient city with golden domes and desert architecture.
  • This graphic interface screenshot for 'Instant AI video' shows a prompt being converted into a portrait.
  • A cinematic digital image features a lifelike female android in a sleek white and blue armored suit, intently writing on a surface in a high-tech control room.
  • A screenshot of the CapCut browser interface featuring a large 'Welcome to the free, all-in-one AI video maker' pop-up window overlaying a dashboard of…
  • A digital UI screenshot showcases an AI video maker platform featuring a floating 'Instant AI video' modal overlay.
  • A software interface for an 'AI video maker' highlights the 'Scenes' menu, where a cursor selects from a grid of realistic AI avatar portraits featuring…
  • A screenshot of a video editing software interface featuring an 'Export' modal overlay on the right.
  • A close-up photograph displays a modern laptop screen featuring a dark-themed 'Script to video' AI interface, with a hand visible on the keyboard.
  • A futuristic city at night features a massive, glowing ring-shaped building that loops over the skyline under a dark purple sky with light streaks.
  • A man with glasses and a beard smiles while using a silver laptop in a green hammock outdoors.
  • A smiling man with a dark beard holds a light blue collared shirt in a plastic dry-cleaning bag, set within a bright clothing shop.
  • Three young adults lean down into a low-angle huddle against a bright blue sky, their expressions cool and confident.
  • A male teacher with a short beard gestures with both hands while speaking to three young students in a bright, modern classroom.
  • A minimalist, flat line-art icon of a file folder featuring a five-pointed star peeking out from the top right tab.
  • A vibrant cyan target icon featuring two concentric circles.
  • A square icon with rounded corners features a vibrant cyan-to-teal gradient.
  • A vibrant cyan digital icon featuring a segmented, circular color wheel with a missing upper-right quadrant.
  • A soft, horizontal light blue gradient graphic arches across the top of the frame.

Captions and Accessibility

24 images

CapCut’s captioning examples show speech transcription, language selection, caption styling, and export within the editor. Captions serve both comprehension and accessibility; keep text legible and synchronized to the spoken content.

  • A complex software interface graphic displays an 'AI Caption Generator' being applied to a video of a man in a blue shirt reviewing a folder.
  • A software interface graphic features a medium close-up of an East Asian man speaking, with a caption below reading, 'Innovation is not a choice, but a…
  • A dark-haired young man in a green shirt speaks with active hand gestures in two layered video player windows against a light blue graphic background.
  • A close-up photograph of a focused boy with an afro writing in a notebook, overlaid with a video player interface.
  • A digital interface mockup showing a dark video editing sidebar overlaid on a photo of a man in glasses using a tablet outdoors.
  • A software interface screenshot for a video editor features a prominent 'Click to upload' modal with a bright cyan border and a large plus icon.
  • A dark modal window for 'Auto captions' is superimposed over a video editor interface showing a man in glasses working on a laptop.
  • A screenshot of a video editing software interface features an 'Export' pop-up window with options to share to TikTok, YouTube, and Facebook.
  • A vibrant, flat graphic illustration centering on a blue play button icon encircled by thin, radiating lines connected to various communication symbols.
  • A vibrant 3D vector illustration features a large cyan stopwatch at its center, encircled by a thick, glowing ring.
  • A vibrant purple and orange digital illustration centered on a video player icon featuring an eye with a play button pupil.
  • A cheering male presenter in a black suit pumps his fists with a triumphant smile at a wooden podium, addressing a professional audience from the front of a…
  • A man with short brown hair is seen from behind, looking intently at a desktop monitor displaying a vibrant, neon-lit video scene with a large white 'mute'…
  • A focused man with glasses and a beard speaks animatedly across a table, his hands gesturing as he faces a colleague in a professional indoor setting.
  • A close-up shot of a white tablet displays a virtual classroom where a male instructor stands before a whiteboard holding a mobile device.
  • A man with light hair sits at a wooden desk in a bright, modern office, viewed from behind as he uses video editing software on a large monitor.
  • A man in shorts and a t-shirt floats weightlessly inside a circular spacecraft cupola, holding a smartphone to capture the view.
  • A dark-mode video editing interface is displayed across a laptop screen and a smartphone.
  • A close-up shot captures a person’s hands typing on a laptop and holding a black pen, with the screen displaying the CapCut dashboard interface including a…
  • A screenshot of an AI video maker platform featuring a soft, pastel-colored interface with rounded-corner tiles.
  • A silver laptop displays a video editing interface with a beach scene on a light wood desk, surrounded by 3D icons like scissors, film reels, and stars.
  • A moody aerial photograph captures a dense coniferous forest partially submerged in a thick, rolling fog.
  • A dynamic composition showcases an AI-generated image of a yellow and black ATV racing through a dusty desert, kicking up thick brown plumes.
  • A sharp, wide-angle 4K resolution graphic displays a jagged, snow-capped mountain range under a bright sky with drifting clouds.

AI Image and Design

92 images

CapCut’s image and design pages show creative outputs beside prompt panels, model selectors, and editing controls. Use these examples to understand the product’s visual context; treat the generated artwork as demonstrations, not as fixed CapCut identity imagery.

  • A high-angle, cinematic view overlooks a traditional Japanese town filled with red pagodas and dark-tiled roofs nestled among blooming cherry blossom trees.
  • A freestyle skier is captured in a high-action jump, silhouetted against a brilliant sun in a clear blue sky.
  • A motorcyclist in a black AGV helmet and Dainese riding suit sits atop a white and silver sportbike, its dual headlights shining brightly toward the camera.
  • A fluffy, cream-colored long-haired cat sleeps soundly, curled into a soft ball on a white quilted bed.
  • A vibrant aurora borealis swirls in brilliant shades of turquoise and emerald green directly above a jagged, snow-covered mountain peak.
  • A breathtaking wide-angle landscape photograph captures a series of rolling mountain ranges under a vibrant sunset of deep oranges and purples.
  • A light-filled, warm kitchen serves as the backdrop for a multi-layered sponge cake topped with piped cream and fresh strawberries on a glass pedestal stand.
  • A man in a black hoodie and pants stands with his back to the camera, looking out over a vast ocean from a high cliff's edge.
  • Two rustic wooden chalets with glowing warm windows sit in the foreground of a majestic, snow-capped mountain peak.
  • A wide landscape photograph features hundreds of glowing orange paper lanterns filling the night sky and floating on a calm river.
  • A vibrant close-up photograph of assorted sushi pieces arranged on a dark, slate-like surface.
  • A sleek, metallic grey McLaren supercar drives down a two-lane asphalt road lined with tall, leafy green trees.
  • A man in an olive green t-shirt leans casually against a red brick building on a sunlit city sidewalk, his reflection visible in the large window to his left.
  • A lone monk in a dark brown robe walks away from the viewer along a narrow, ancient stone path toward a domed Byzantine-style monastery.
  • A lone figure in a light jacket stands on a vast beach, looking out at a vibrant sunset where the sky is painted in layers of fiery orange, soft pink, and…
  • A silver naked sport motorcycle sits on its kickstand on the shoulder of a straight asphalt highway that stretches into the horizon through a vast desert.
  • A cinematic screenshot shows a rugged cowboy in a brown leather jacket and hat holding two revolvers in a dusty Western town.
  • A UI product screenshot displays a model selection menu for AI generation, with a purple cursor hovering over 'Seedream 4.0'.
  • A split-screen anime illustration shows a young girl with dark pigtails and pink bows peeking out from under a gray fluffy blanket to eat a chocolate chip…
  • A side-by-side comparison shows a 3D animated green monster girl with purple hair and yellow horns transitioning from a neutral pose to a happy, waving…
  • A screenshot of the CapCut web interface with a purple cursor clicking on the 'AI design' tool in the sidebar, which expands into a highlighted floating label.
  • A digital screenshot of the CapCut 'AI Design' workspace, featuring a large central text prompt box filled with a detailed description for a cinematic portrait.
  • A screenshot of an image editing interface displays a moody, cinematic photo of a woman with wet hair in a black leather jacket standing in a rainy city…
  • A screenshot of a dark-themed video editing software interface highlights a pop-out menu under the 'AI media' section.
  • A close-up UI screenshot of a video editor's AI media generation panel, featuring an overlay menu for selecting aspect ratios like '16:9', '4:3', and '9:16'.
  • A dark-themed video editing software interface features a central 'Player' window displaying a high-fantasy digital painting of an elf mage casting magic in…
  • A software interface screenshot displays a dark-themed video editor with an 'Export still frames' modal centered in the foreground.
  • A screenshot shows a clean white software interface titled "Projects" against a soft purple gradient backdrop.
  • A sequence of three mobile UI screenshots shows the step-by-step process of using an AI image generator within a video editor.
  • A vertical mobile application screenshot displays an AI-generated image of a family celebrating Lunar New Year against a festive red background.
  • A close-up digital illustration shows hands holding a tablet displaying a software interface with a landscape image of a cute orange character in a green…
  • A vertical digital billboard stands on a sunlit city sidewalk, displaying an advertisement with a blue "AI" badge.
  • A vibrant analog film strip graphic showcases a dense field of yellow black-eyed Susans with dark centers.
  • A row of three chunky, square 3D social media icons for Instagram, Facebook, and TikTok stand upright on a light wooden desk.
  • A top-down product shot features a light pink sliding drawer box partially pulled open to reveal three identical matte pink skincare dropper bottles with…
  • A close-up, high-angle lifestyle photograph features four cream-colored bookmarks arranged in a gold metal tray on a white table.
  • A digital graphic displays an open comic book on a tablet screen, featuring vibrant panels in a bold, modern illustration style.
  • A highly detailed architectural illustration of the Musée du Louvre in Paris, presented as a vintage technical plate with a sepia-toned parchment background.
  • A vibrant pop-art illustration features a blue-haired woman in profile, holding a black and white tuxedo cat against a busy comic-book style background.
  • Elegant cursive script reading "Merry Christmas" centers this horizontal holiday card on textured cream paper.
  • A close-up product shot features an amber glass spray bottle with a blank tan label tilted on a textured stone surface against a sunny blue sky with white…
  • A split-screen graphic demonstrates an AI transformation of a 3D cartoon boy in a sunlit forest into a stylish blonde woman with glasses and a denim jacket…
  • A collage shows four vertical portrait panels of a woman with a black bob and bangs, showcasing diverse fashion styles from a green traditional cheongsam to…
  • A high-energy Black Friday promotional graphic features blue, white, and orange Nike Dunk Low sneakers against a black and explosive orange background.
  • A split-screen software interface demonstrates 'Old photo restoration.' On the left, a grainy, black-and-white 'Before' portrait shows a smiling young man in…
  • A man in a denim jacket presents in front of a modern white coastal balcony, with subtitles reading, "You will experience a perfect holiday here." On the…
  • A dynamic collage of tilted lifestyle and product advertisements overlays a light blue background.
  • A side-by-side comparison shows a man in a yellow hoodie running across a high suspension bridge.
  • A digital UI layout features a smartphone screen on the left showing an AI image generation prompt for a 'young handsome man' with curly hair and melancholy…
  • A graphic featuring three vertical pink smartphone frames showcasing AI features like "Text to image," "AI character," and "AI effect." The first screen…
  • A screenshot of an AI video editing interface displays an 'Image to image' feature converting a photo of a woman into an anime illustration.
  • A split composition showcases two AI-generated illustrations and a blue user interface card labeled 'AI IMAGE GENERATOR'.
  • A collage highlights an AI image generation app interface alongside four generated cinematic portraits of a woman playing a stringed instrument at sunset.
  • A digital layout displays several logo concepts for a brand called 'Make Me Fashion Store.' The primary logo features a black silhouette of a woman in a…
  • A split-screen graphic demonstrates an AI transformation of a smiling man with curly hair and glasses against a yellow backdrop.
  • This graphic illustration demonstrates an object removal tool using a split-screen 'before and after' format.
  • A flat-style digital graphic features a woman in a white blazer centered on a vibrant blue and purple gradient video editing interface.
  • A digital interface screenshot of the CapCut desktop application focuses on the 'AI design' tool, highlighted by a blue cursor on the dark left-hand sidebar.
  • A software interface screenshot displays an AI-assisted design process for a bohemian-style illustration.
  • A clean UI screenshot of an AI graphic design application featuring a soft-lit digital painting of a woman in bohemian attire at sunset.
  • A comparative graphic titled 'CapCut AI Design' shows a before-and-after transformation of a 'TOKYO TRAVEL VLOG' thumbnail.
  • A screenshot of an AI graphic design interface featuring a sleek, black-and-pink Black Friday promotional poster for headphones.
  • A screenshot of the CapCut online image editor interface featuring an AI chat panel on the right and an editing canvas on the left.
  • A high-top black leather sneaker with neon green accents and a heavy gold chain wrapped around the laces is the focal point of this Black Friday promotional…
  • A close-up product shot of a white and orange Nike sneaker floating above a sunlit red running track and green stadium field.
  • A collage graphic compares two digital cameras against a dark background with blue and orange halftone patterns.
  • A promotional graphic for a "WINTER LIMITED SALE" features a silver link watch with a deep blue face standing upright on a snowy hill.
  • A high-top white sneaker with a gradient teal-to-blue swoosh and a neon lime outsole is the focal point of this energetic digital ad.
  • A translucent green cosmetic bottle with a single green leaf sits on a cylindrical beige pedestal against a two-toned background of cream and sage green.
  • A vibrant digital graphic promoting a 'HALLOWEEN PARTY' features a playful 3D ghost wearing a witch hat and holding a broomstick against a deep blue background.
  • A dynamic collage advertisement for a Black Friday watch sale features gold-cased timepieces with black leather straps.
  • A side-by-side comparison of a Golden Retriever's profile, illuminated by warm, golden-hour sunlight.
  • A side-by-side comparison shows a woman wearing a shimmering, deep red velvet mermaid gown with a plunging V-neckline and spaghetti straps.
  • A cheerful young woman with a high ponytail and denim jacket laughs while holding a sparkler, appearing in both a large cutout and a smaller thumbnail.
  • A digital graphic showcases an AI image background replacement tool through a side-by-side comparison.
  • A collage-style graphic features a smiling young woman in a yellow sweatshirt looking over her shoulder against a bokeh background of teal night sky and warm…
  • A close-up 3D graphic features a sleek, white robotic hand resting its segmented fingers on a lime green computer mouse.
  • A split-screen comparison shows a vintage-style photograph of a smiling woman with 1950s hair and makeup brushing her teeth in a round ornate mirror.
  • A close-up product shot of a silver laptop sitting on a dark wooden table, displaying a video editing interface.
  • A close-up, angled photograph shows a smartphone screen displaying a "Social Media" folder containing app icons for Instagram, Pinterest, YouTube, Twitter,…
  • A high-angle, sunlit photo of a modern wooden workspace featuring a silver laptop in the foreground and a large desktop monitor displaying a scenic mountain…
  • A travel-themed photo collage features a large overhead shot of a girl floating serenely in a bright blue swimming pool.
  • A software interface screenshot for CapCut featuring a vibrant blue and purple gradient banner with the headline 'Create anything with AI, your way.' Below…
  • A screenshot of an AI-powered image editing software workspace features a central photo of a young girl in a green coat holding a flower against a mountain…
  • A screenshot of an AI-powered design interface shows a watercolor illustration of a young girl in a yellow parka holding flowers in a misty forest.
  • A screenshot of a design software interface shows a watercolor illustration of a smiling child in an mustard jacket standing in a misty, sun-dappled forest.
  • A minimalist flat graphic icon depicting a rectangular sheet with a folded top-right corner, outlined in a thick navy blue stroke.
  • A minimalist graphic icon featuring a thick, rounded square frame in vibrant purple.
  • A minimalist graphic icon featuring a thick, rounded black square frame that is broken at the bottom-right corner.
  • A minimalist graphic icon featuring two interlocking black L-shaped brackets that form a square frame with extended lines at the corners, resembling a photo…
  • A minimalist graphic icon combining image and text editing symbols.
  • A minimalist black line art icon representing a landscape image with a mountain and a sun in the upper right.

Brand and Website Imagery

14 images

CapCut’s site uses clean, high-contrast creative imagery alongside dark editor interfaces and bright cyan accents. Use the brand mark as identity artwork; treat backgrounds and promotional visuals as contextual image references, not logo variants.

  • A large, centered white CapCut logo and wordmark are superimposed over a wide-angle photograph of friends jumping into a pool at dusk.
  • The white text 'CapCut AI' is centered against a vibrant, luminous cyan background with soft, hazy gradients.
  • The white text 'CapCut Ai' is centered on a vibrant, bright blue background featuring soft, diagonal gradients of lighter teal and cyan.
  • The white text 'CapCut Ai' sits centered on a vibrant, soft-focus gradient background transitioning from cyan to sky blue.
  • A minimalist digital graphic featuring the text "CapCut Ai" in a bold, white, sans-serif font centered on a vibrant blue background.
  • A light blue and white gradient graphic features large, bold sans-serif text reading "GPT IMAGE 2" in the upper left.
  • A vibrant digital banner features the bold white text 'SEEDANCE 2.5' against a soft cyan and pale blue gradient background.
  • A vibrant Black Friday advertisement featuring a gold tray held by a hand, showcasing a curved Lunaria perfume bottle, purple eyeshadow palette, and pearls…
  • A cinematic digital illustration captures two astronauts in white suits climbing the hull of a massive, white-and-orange spaceship against the backdrop of…
  • A cinematic digital illustration features two astronauts in white and yellow suits performing maintenance on the exterior hull of a spacecraft in deep space.
  • A luminous, four-pointed star with soft, rounded edges floats on the right side of a smooth cyan-to-light-blue gradient background.
  • A light blue and white digital banner features the OpenAI logo stylized in a thick, semi-transparent white outline on the right.
  • A vibrant cyan and soft blue gradient graphic features the bold white text "SEEDANCE 2.5" on the left.
  • A dark gray logo wordmark features stylized, sans-serif typography that reads "capCut".

Trust and Campaign Imagery

26 images

CapCut’s trust-center imagery presents the brand around creativity, privacy, safety, and responsible AI. These page graphics are supporting campaign and editorial visuals, not logo assets.

CapCut’s blog and creator pages use feature graphics and editorial thumbnails to introduce tools, stories, and challenges. Keep any event or co-brand context scoped to that creative; these examples do not define general identity rules.

CapCut’s help and billing pages use practical illustrations and product context for support content.

  • A close-up photograph features a person's hands diligently writing in a notebook with a black pen on a clean white desk next to a silver laptop and calculator.
  • A split-composition graphic featuring two smiling women looking at an Acer laptop in a dimly lit indoor setting.
  • A woman with short brown hair and a bright smile holds a paper coffee cup in this warm, sunlight-dappled outdoor photo.
  • A diverse group of smiling young adults is captured from a low-angle perspective, huddling together in a circle against a sunny sky and green park.
  • A man and woman sit at a cafe table, laughing while looking at a smartphone together.
  • A single white outline of a speech bubble sits centered against a sky blue and pale cyan gradient background.
  • A vibrant digital 3D illustration featuring a glowing, spherical energy core that acts as a central hub for floating media panels.
  • A screenshot of the CapCut video editing interface featuring the AI Avatars tool, highlighted by red bounding boxes on the left sidebar.
  • An interface graphic demonstrates an AI facial swap on a man in a striped shirt leaning against a palm tree.
  • A graphic showing a before-and-after photo edit of a smiling woman in a wide-brimmed hat, with a glowing purple arrow pointing from a blurry version to a…
  • A low-angle, wide-shot photograph captures an astronaut in a beige t-shirt and shorts floating inside the cupola of a spacecraft.
  • A vibrant digital collage centers on a photograph of a woman with an afro and pink cat-eye sunglasses against a lime-green grid background.
  • A bright cyan graphic promotes the 'CapCut BRAND DESIGN CHALLENGE' running '2026 March 9 - 29' alongside a small silver trophy.
  • A vibrant, hand-drawn illustration showcases the Austin skyline featuring landmarks like the Texas State Capitol and the Paramount Theatre sign.
  • A central LinkedIn profile card features a man in a formal black suit and tie, surrounded by smaller UI elements showcasing his different professional styles.
  • A vibrant digital graphic features a woman with dark skin and hair pulled back, passionately holding a microphone in a white puffer jacket against a neon-lit…
  • A woman with a concerned, furrowed expression looks down at a tablet while a large UI overlay from the CapCut help center floats to the left.
  • A minimalist square app icon with rounded corners featuring a black geometric logo on a stark white field.
  • A close-up portrait of a woman with long drop earrings is shown within a dark video player interface, demonstrating a background removal tool.
  • A dynamic collage of video editing elements features a central player window showing a man with dark curly hair and round sunglasses in a leopard-print shirt.
  • A vertical smartphone displays a high-contrast portrait of a woman under pink and blue neon lighting, flanked by overlapping social media interface elements…
  • A split-screen comparison shows a 'Before' photograph of a smiling blonde woman in pink sunglasses transformed into an 'After' anime-style illustration.
  • A dark-themed video editor interface shows a backlit silhouette of a man working on a laptop, overlaid with the bold white text "TO CREATE." Floating UI…
  • A digital UI mockup shows a video editing interface over a shot of competitive cyclists in bright red jerseys.
  • A desktop monitor displays a video editing software interface with a mountain landscape on the timeline, centered in a bright, minimalist office.
  • A clean, horizontal table screenshot displays refund instructions across three columns titled Platform, Action Required, and Processing Time.

Download CapCut’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow CapCut’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 273 images and the logos. The font files belong to Bytedance Pte. Ltd, so they’re left out.

Download the Brand SkillZIP, 21.7 MB

capcut-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ voice.md

│ ├ video-editing.md

│ ├ ai-video-creation.md

│ ├ captions.md

│ ├ ai-image-and-design.md

│ ├ brand-imagery.md

│ └ trust-and-campaign-imagery.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from capcut.com on 3 Nov 2026. It isn’t CapCut’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

CapCut and its logos are trademarks of Bytedance Pte. Ltd. Rainbrand isn’t affiliated with or endorsed by Bytedance Pte. Ltd.

Make one for
your brand.

Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date.

Get startedRead the docs

  1. Open the Rainbrand plugin and add it.

    Open Rainbrand plugin (opens in a new tab)

  2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex.

See all brands

Rainbrand builds and maintains shared brand context for your agents and products.

Get startedRead the docs (opens in a new tab)