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(Brand guidelines) // Design tools

Adobe brand
guidelines

Adobe’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from adobe.com.

Download the Brand Skill

About Adobe

Adobe is a global creative and document software company. Its work brings together tools for photography, design, video, document productivity, and creative AI, with a distinctively confident, inventive spirit.

Adobe’s identity includes its wordmark and standalone symbol. Use Adobe’s own identity marks as identity artwork; keep product marks distinct from the Adobe corporate mark. Choose the appropriate supplied logo variation for the application and preserve its artwork rather than redrawing or distorting it.

Adobe colors

  • Signature red

    Key brand accent

    HEX
    RGB

  • White

    Text and light surfaces

    HEX
    RGB

  • Black

    Dark website background

    HEX
    RGB

Adobe fonts

  • Adobe Clean Display Black

    Headings · 900

  • Adobe Clean

    Body · 700

Font names only. The Brand Skill download doesn’t include font files.

Adobe’s voice

Adobe’s voice is energetic, assured, and action-oriented. It celebrates creative possibility while grounding ambition in useful tools, precise control, and faster workflows. Write directly to the reader, favor vivid verbs, and make complex capabilities feel approachable.

Use concise, expressive lines such as “Move fast and make things.” and “Ideate freely. Iterate at speed. Create with precision.” Pair a strong promise with plain-language detail that explains how the work gets done.

Creative product copy can be playful and imaginative: “Create the unexpected.” Document and productivity copy should stay practical and reassuring, as in “Get work done. Faster.”

  • “Move fast and make things”
  • “Ideate freely. Iterate at speed. Create with precision”
  • “Create the unexpected”
  • “Get work done. Faster”

Dos and don’ts

Do

  • Use Adobe’s own wordmark and symbol as identity artwork; keep product marks distinct from the corporate mark.
  • Use Signature red as the key accent and Black and White to create clear contrast.
  • Pair Adobe Clean Display Black headlines with Adobe Clean supporting text.
  • Write with momentum and confidence, using direct, active language that connects creative ambition to useful outcomes.
  • Explain advanced tools in approachable terms and emphasize the user’s creative control.

Don’t

  • Don’t distort or redraw Adobe’s identity marks.
  • Don’t treat product marks as the Adobe corporate mark.
  • Don’t make routine copy sound technical or distant when a clear, direct explanation will do.
  • Don’t make every message sound like a sales headline; match the confident creative voice to the practical needs of document and productivity work.

Adobe imagery

354 images from adobe.com, in 4 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Visual identity

4 images

Adobe’s identity includes its wordmark and standalone symbol. Use Adobe’s own identity marks as identity artwork; keep product marks distinct from the Adobe corporate mark. Choose the appropriate supplied logo variation for the application and preserve its artwork rather than redrawing or distorting it.

  • A bold, bright red Adobe wordmark logo in a clean sans-serif typeface.
  • A bold red square icon with rounded corners features a large, white stylized letter 'A' centered in the frame.
  • A bold, solid black typographic logo of the word "Adobe" in a heavy sans-serif font.
  • A minimalist white graphic logo featuring the word "Adobe" in a bold, sans-serif typeface.

Imagery campaigns and creative work

260 images

Adobe imagery spans expressive photography, illustration, design, motion, and polished creative compositions. Favor vivid, high-quality work with a clear focal subject, strong craft, and a sense of possibility. Use this gallery as visual direction for creative and campaign work, not as a requirement to reproduce its specific subjects.

  • A bold wordmark for Adobe is centered in bright white against a vibrant, solid red background.
  • A person with vibrant blue hair and yellow sunglasses poses in a thick pink faux-fur coat against a clear blue sky.
  • A dark, modern banner features the bold, red and white 'Adobe Firefly' logo on a black background, surrounded by a mosaic of rounded, stylized AI-generated…
  • A designer works in a warmly lit home office, their back to the camera as they use a stylus and tablet to edit a vibrant graphic in Adobe Photoshop.
  • A close-up photograph focuses on a person's hand using a laptop to navigate the Adobe Firefly interface, which displays AI-generated images of a man in a red…
  • An over-the-shoulder shot focuses on a person's hands typing on a laptop in a brightly lit office or workspace.
  • A vibrant, psychedelic illustration centers on a profile of a man with blue and pink skin, adorned with a white winged headpiece and a red flower behind his…
  • A vibrant, maximalist illustration centers on a profile of a man with blue hair and skin divided into pink and teal tones, adorned with a floral ear piece…
  • A striking close-up portrait of a woman shows a clear vertical split down the center, illustrating a photo editing effect.
  • A high-angle photo features a young woman in sunglasses sitting with her legs spread on a bright blue textured carpet, surrounded by neon pink tennis balls.
  • A side-by-side comparison shot of a long-haired ginger cat against a solid blue background, demonstrating image enhancement.
  • A dynamic streetwear graphic features a low-angle photograph of a man in a beanie and white tee sitting atop a curved yellow wall against a deep blue sky.
  • A vibrant digital graphic shows a woman with long, dark, wavy hair flowing horizontally as if caught in a gust of wind.
  • A side-by-side comparison shows the 'Remove' tool in action as a skateboarder catches air over a concrete ramp against a vibrant blue sky.
  • A vibrant collage on a bright pink background features a young man in a squatting pose, repeated across the screens of a laptop, tablet, and smartphone.
  • A vibrant collage on a bubblegum pink background features three white device frames—a phone, laptop, and tablet—all displaying the same street-style artwork.
  • A vibrant, rainbow-gradient letter 'A' is centered on a dark navy, rounded-square icon background.
  • The Adobe Photoshop app icon features the bright blue sans-serif letters 'Ps' centered within a dark navy blue square with rounded corners.
  • A bulbous, tufted armchair composed of soft white cushions sits isolated in a vast surreal desert.
  • A pair of iridescent, translucent over-ear headphones floats at a dynamic angle against a neutral grey and white studio backdrop.
  • A vibrant orange tennis ball levitates just above the pointed index finger of a hand with matching bright red manicured nails.
  • A close-up portrait shows a young Black woman with long braids peering through bright pink binoculars against a lush jungle backdrop.
  • A lone, dark silhouette of a person stands on a wet, desolate ground, gazing at a brightly glowing, blue phone booth or vending station under an atmospheric…
  • A hyper-detailed extreme close-up photo of a hazel eye, featuring intricate iris patterns in shades of amber and gold.
  • A translucent glass butterfly with iridescent, multicolored wings sits perched atop a smooth, matte black river stone.
  • A woman in a vibrant red pantsuit stands amidst giant, surreal calla lilies that dwarf her.
  • A close-up digital illustration of a glass-like praying mantis emerges from a deep black void.
  • A close-up, macro digital render features a praying mantis sculpted from iridescent glass, positioned on the left and looking towards the camera.
  • A crystalline, translucent praying mantis with rainbow light refraction perched atop a soft pink and white flower.
  • An ultra-close beauty editorial photo features a woman with freckled skin peering through layers of pleated pink tulle.
  • A luminous, soft-focus digital illustration depicts a single dandelion puffball against a vibrant blue and purple gradient sky.
  • A split-view graphic shows an image editing workflow: a small 'before' photo of a woman in a zebra-print shirt drinking from a plain white mug, and a larger…
  • A digital workspace screenshot showcases AI-generated imagery of surreal, grass-textured topiary sculptures being pruned by people on ladders.
  • A digital UI mock-up displays AI-generated images of topiary art, featuring a large poodle-shaped hedge with an orange slice ear being trimmed by a man on a…
  • A person in a vibrant orange suit stands alone on a vast sand dune, holding a bright yellow umbrella against a soft, pastel gradient sky.
  • A surreal photograph depicts a person in a bright orange suit holding a yellow umbrella, standing on a sand dune under a massive, pale moon.
  • A close-up profile of a man in a desert silhouette, dominated by a brilliant cowboy hat completely covered in shimmering, light-catching crystals.
  • A close-up profile of a person in silhouette wearing a brilliant, light-catching rhinestone cowboy hat and dangling crystal earrings against a vast desert…
  • A split-screen graphic shows an Asian woman in a white sports bra and leggings holding a steady warrior yoga pose in a sunlit, plant-filled room.
  • A collage of skincare imagery centered on a mint green Aur le cream tube nestled in a field of wildflowers with rolling green hills behind it, captioned "All…
  • A digital collage set against a black background features a full-body photo of a man in a long charcoal coat and knit beanie standing in a snowy forest.
  • A sleek, metallic grey retro-futuristic supercar with solid white hubcaps sits atop a vast sand dune against a hazy, pink-tinted sky.
  • A digital screen capture of a video editing interface features an orange hovering above a hand adorned with gold jewelry against a green backdrop.
  • A composite graphic features a hand with gold rings and colorful bracelets holding a smartphone over a green geometric wall.
  • A close-up shot of an orange with dewy leaves hovering above a hand, presented as a vertical video editing interface.
  • A digital collage of four vertical rounded rectangles displays surreal and nature-inspired scenes on a black background.
  • A vibrant collage of stylized lifestyle and nature photos set against a dark background.
  • A high-angle grid of diverse square images is set against a dark background, showcasing a cinematic and artistic lifestyle aesthetic.
  • A soft, horizontal gradient of pastel colors floats against a clean white background.
  • A digital workspace interface displays creative design elements like a blue 3D puffy font that reads "Grow more" and a blue starburst icon.
  • A close-up action shot features a cyclist in a pink jersey, black helmet, and orange reflective sunglasses against a sunny hill.
  • A vibrant digital graphic displays a stack of fresh ingredients including a grapefruit half, a green apple slice, and a halved fig, accented by white jasmine…
  • A dynamic collage of tilted rectangular cards floats across a lavender and periwinkle checkered background.
  • A vibrant digital composite features a Black man in a blue button-down and a woman with red hair in a pink jacket, both posing confidently against a sky-blue…
  • A smiling Black man in a blazer and a smiling East Asian woman in a white eyelet blouse stand together against a bright blue background.
  • A vibrant collage features a young woman in a green track jacket and bucket hat posing against a neon-abstract background with floating smiley faces and hearts.
  • A horizontal digital graphic features a glowing white pill-shaped search or message bar in the center, flanked by purple star icons and a blue paper plane…
  • A cheerful woman with voluminous curly hair and light blue sunglasses smiles against a bright blue backdrop, framed by a collage of creative design elements.
  • A group of five smiling, ethnically diverse young adults lean into a low-angle huddle against a bright blue sky, styled like a social media video interface.
  • A vibrant yellow promotional graphic features a primary rounded rectangle in sharp focus, repeated with a soft blur in the background.
  • A dark gray laptop and a smartphone sit on a fluted green desk against a matching vertical-slat wall.
  • Two smiling young people, a woman in a bright green sweater and a man in a light blue knit vest, look at a smartphone while dining against a vibrant orange…
  • A soft, ethereal graphic featuring three hazy circular orbs of color that bleed into one another.
  • A close-up selfie of a smiling young Asian woman with long, straight dark hair sitting in the passenger seat of a car.
  • A horizontal cinematic lighting overlay features soft, out-of-focus color blooms against a solid black background.
  • A high-angle product shot features a dark gray tablet lying flat on a textured, warm wood table.
  • A man in a peach-colored button-down shirt and gold-rimmed glasses speaks animatedly to two colleagues during a meeting in a dimly lit office.
  • A woman with long brown hair sits on a gray textured sofa, looking down at a silver laptop on her lap with a focused expression.
  • A vibrant collage of surreal digital art and graphic design elements is arranged across a solid black background.
  • A surreal digital collage features a man's smiling face with glasses and a red cycling cap appearing to peek out from a flat, blue illustrated hoodie.
  • A branding style guide for LOROCO BOTANICAL ELIXIR features various logo configurations and a 3D beverage can mockup against a white background.
  • A classic blue Chevrolet El Camino with oversized chrome rims is perched on red desert rocks against a Monument Valley-inspired landscape.
  • A profile of a person in a teal balaclava and furry textured garment emits a glowing rainbow beam from their eyes in this vibrant, surreal digital illustration.
  • A brand mood board for View Street Vintage features a close-up of hands adorned with multiple turquoise boho rings set within a celestial-themed geometric…
  • A lone man dressed in traditional Japanese samurai attire, including a dark blue kimono and green hakama with a katana at his hip, walks toward a weathered…
  • A collage of diverse high-concept images, centered around a glossy, chrome-finished sneaker hovering over a reflective dark surface.
  • A woman in a red shirt stands before a massive stage screen displaying a vibrant collage centered on a rainbow-gradient Adobe Creative Cloud logo.
  • A split-screen graphic demonstrates an AI background swap of a classic teal car with chrome rims.
  • A top-down photograph features a woman with long dark braids and red lipstick submerged in golden, amber-toned water surrounded by lily pads and white…
  • An extreme close-up of a blue and yellow parrot's face is divided by a vertical line to demonstrate an image sharpening tool.
  • A side-by-side comparison image shows a smiling woman with short dark hair and orange-tinted sunglasses under a bright sky.
  • A close-up photograph of a Black bride and groom in a tender embrace under a billowing white veil against a desert backdrop serves as the main image in this…
  • A split-screen comparison shows the profile of a hawk's head to demonstrate image enhancement.
  • A dark-themed software interface for 'Assisted Culling' displays a grid of photos featuring a female model in a white cardigan and mint green pants against a…
  • A split-screen graphic displays a close-up photo of two smiling women of diverse ethnicities embracing cheek-to-cheek on the left, next to a dark grey photo…
  • A split-screen software interface shows a purple-tinted landscape photograph on the left and a dark editing menu on the right.
  • A vertical photo edit interface showcases a smiling woman with a curly afro and orange bomber jacket standing before a bokeh night market scene.
  • A digital interface screenshot displays an image of colorful macarons with an overlapping photo editing menu titled "Presets".
  • A screenshot displays a dark-themed PDF viewer interface for the 'Northline Co.
  • A vertically oriented, abstract soft-focus background characterized by a smooth gradient of muted colors.
  • A dark, out-of-focus background with a soft gradient of deep earthy tones.
  • A close-up screenshot of a digital design interface showing a text box being edited on a plain white background.
  • A stack of three digital document previews floats diagonally against a plain background, headlined by a black cover with the white text "Design Trend…
  • A close-up graphic of a signature line on a plain off-white background, featuring a cursive blue ink signature that appears to read 'Paul Miller'.
  • A light blue 'Master Service Agreement' document floats layered over a white 'Lease Agreement' for '42 Moon Way'.
  • A close-up graphic of a sleek, pill-shaped password entry field with a soft drop shadow, floating against a clean white background.
  • In a warm, sun-drenched office, a woman with dark hair in a bun works at a sleek desktop computer using an AI assistant to draft a document titled "Business…
  • A smooth, moody abstract gradient graphic blending dark charcoal and slate tones.
  • A tilted, mustard-yellow graphic card with a notched upper-right corner features a bar chart titled "Fair Market Value Rent, Spokane." Six rounded bright…
  • A white, vertical document with rounded corners titled "Lease Agreement" in a serif font.
  • A horizontal password entry field styled as a pill-shaped graphic with a light gray border and a soft white fill.
  • A vertical digital infographic titled "Monthly User Acquisition" features a dark plum-colored card with rounded corners.
  • A clean UI graphic displays a light gray vertical menu card with rounded corners.
  • A vertical rounded-corner graphic features a macro, low-angle photograph of bioluminescent or backlit mushroom gills glowing in warm amber and orange against…
  • A vertical, cream-colored document card titled 'FOOD FOREST INITIATIVE' and 'BUSINESS PLAN' features a bold, centered serif quote about food systems being…
  • A vibrant Adobe Creative Cloud logo sits isolated in the upper right corner of a vast open space.
  • A vibrant cyan-blue digital folder icon, angled slightly to the right with a 3D perspective.
  • A gray document titled 'Aetherware LLC Operating Agreement' is shown as if it were a physical sticker with a top-right corner curled forward.
  • A light grey graphic of a document titled 'Aetherware LLC Operating Agreement' with its top-right corner dog-eared and curled forward.
  • A grayscale document titled 'Aetherware LLC Operating Agreement' is shown on a rounded white card with a diagonal notch in the top right corner.
  • A single-page digital graphic of an 'Aetherware LLC Operating Agreement' on white paper with a folded top-right corner.
  • This graphic features three salmon-colored data tiles stacked vertically on a pale cream-colored rounded card titled 'Q1 Hiring Report'.
  • A dark maroon infographic card tilted slightly right features a large salmon-pink "14%" in the bottom right corner.
  • A pill-shaped interface element with a light gray border and white fill.
  • A dark navy blue rectangular presentation slide with rounded corners tilted slightly to the right.
  • A vertical playing card features a Renaissance-style illustration of Lady Justice against a dark, moody background.
  • A digital graphic showcases a financial dashboard featuring a bar chart with rising values from FY1 to FY4E, set against a soft blue background.
  • A close-up lifestyle photo captures a Black man with short dark hair and a groomed beard leaning back with his eyes closed in a moment of relaxation.
  • A light purple furniture 'Sales Report' graphic floats against a beige background, with a second white text-heavy page peeking out from behind.
  • A blonde woman in a black blazer and gold necklace sits at a dark table, focused on opening a sticker-covered silver laptop.
  • Three dark, silhouette-like horses gallop forward through shallow water in a cinematic, long-exposure photograph.
  • Three horses gallop through shallow water at twilight, their dark silhouettes rendered in a soft, ethereal motion blur.
  • Three dark, silhouette-like horses gallop through shallow water towards the viewer in a dreamlike, impressionistic photograph.
  • A high-fashion editorial photo features a freckled young woman as a futuristic astronaut against rippling desert sand.
  • A surreal digital illustration features a pastel purple and pink tennis court nestled in the middle of a sandy desert with rolling dunes.
  • A digital interface screenshot displays a photo editing workflow featuring a fair-skinned woman with platinum blonde hair and freckles wearing a cream linen…
  • A collage of three pufferfish illustrations showcasing different artistic styles, with a white 'Tune' interface button in the corner.
  • A collage of four action photos showing a diverse group of runners training on an outdoor green turf field under an overcast sky.
  • A collection of four matte, off-white skincare containers including two tall bottles, a smaller pump bottle, and a round jar are arranged on a miniature…
  • A minimalist watercolor illustration of a sun-drenched Cycladic courtyard featuring stark white stucco walls and a central outdoor staircase.
  • A list of tech company logos and names, including Firefly, Google, OpenAI, Runway, Topaz, Black Forest Labs, and Luma AI, is displayed in white text on a…
  • A split-screen digital graphic demonstrates a background change for a vintage teal car with oversized chrome rims.
  • A striking fashion portrait features a Black man in profile wearing large black sunglasses and a high-fashion puffer jacket entirely encrusted with a dense,…
  • A surreal fashion photograph features a giant man in a sage green suit and clear glasses peering down at a miniature version of himself.
  • A surreal studio photograph features a giant man in a sage green suit leaning down to peer at a tiny, miniature version of himself standing on the ground.
  • A close-up fashion photograph features a freckled redhead woman in a denim jacket resting her chin on her hand, gazing thoughtfully forward.
  • A close-up photograph features a young redhead with blue eyes resting her chin on her hand, looking directly at the camera.
  • A woman in a dynamic stride wears a full monochromatic terracotta ensemble, including a leather jacket, a crinkled maxi skirt, and pointed leather ankle boots.
  • A woman with long black hair strides confidently across a pebble-strewn landscape in this full-length fashion photograph.
  • A man with short, textured hair and a light beard runs across a green turf field wearing a black hoodie and shorts.
  • A man with short curly hair and a beard runs across a green turf field, wearing a black hoodie and shorts with white sneakers.
  • A side-profile digital illustration features a young woman with dark hair and freckles wearing sleek white over-ear headphones.
  • A clear, inflatable chair filled with vibrant, multicolored flowers sits as the centerpiece of a whimsical 3D render.
  • A focused male cyclist in black performance gear and a grey helmet rides a matte black road bike across a city bridge at sunset.
  • A digital product screenshot showcases an AI image generation interface against a black background, featuring a fantastical floating island with a luminous…
  • A silhouette of a lone samurai stands centered before a massive, glowing orange moon that dominates the crimson sky.
  • A collage of diverse digital assets features a centered portrait of a young Black man with vitiligo in a garden, overlaid by a pill-shaped search bar reading…
  • A futuristic, transparent computer server cube glows with vibrant purple and amber internal lights, showcasing complex circuitry and glowing cores.
  • A square graphic with rounded corners features a bold red background and white sans-serif text reading "Fi".
  • A vibrant yellow mango smoothie splashes energetically from a glass behind a condensation-covered plastic bottle of the same juice.
  • A vibrant oil painting depicting a swirling cosmic nebula of fiery orange and cool teal occupies a large, ornate frame at the center of an artist's studio.
  • A vibrant, glacial-blue river snakes through a dense, primeval forest of towering evergreen trees.
  • A stylized, digital close-up of a porcelain-skinned woman with bright blue eyes, adorned with intricate white filigree patterns across her forehead and cheeks.
  • A bright orange clownfish with distinctive white and black bands swims beside a pale pink sea anemone in a vibrant coral reef.
  • A vibrant orange and white clownfish swims in the foreground of a sunlit coral reef, positioned next to a large pink-tipped sea anemone.
  • A high-fashion portrait features a Black woman wearing a vibrant orange ruffled blouse and a matching wide-brimmed hat against a stark blue background.
  • A high-fashion portrait of a Black woman featuring vibrant primary colors against a deep blue background with a sharp diagonal shadow.
  • A close-up view of a vibrant red, blue, and yellow checkered hot air balloon dominates the foreground against a backdrop of towering white cumulus clouds.
  • A wide-angle photograph captures multiple hot air balloons floating through a bright blue sky filled with towering, puffy white cumulus clouds.
  • The sun dips behind the jagged, sandy peaks of a coastal cliff at sunset, casting a bright golden and orange glow across the sky.
  • A cinematic landscape photo captures a golden sunset peaking over the edge of jagged, tan-colored coastal cliffs.
  • A close-up action photograph captures a young woman with freckles catching her breath, her mouth slightly open and eyes focused ahead.
  • A visceral close-up photograph captures the side-profile of a light-skinned woman with freckles, breathing heavily with her mouth slightly open.
  • This split-screen digital artwork uses optical illusions to hide a hidden face in each landscape.
  • A side-by-side diptych of surreal landscapes featuring a woman walking away down a dirt path towards a distant point.
  • A woman with dark hair stands in a misty, ethereal forest wearing an elaborate, glowing crown made of bioluminescent mushrooms that fan out in a halo.
  • A striking digital portrait of a woman wearing an elaborate crown made of bioluminescent blue and brown mushrooms that glow with an ethereal light.
  • A vibrant 3D crochet landscape is showcased inside a white smartphone frame, announcing "NEW EPISODE" in colorful knitted lettering.
  • A vibrant digital graphic showcases two frames against a blurred, whimsical background of knitted cacti and hills.
  • A silhouette of a cougar prowls along a rocky ridge at dawn, framed against a hazy landscape of rolling hills and valleys.
  • A small green sprout emerges from soil in a black square pot, positioned in the lower center foreground of a bright, minimalist apartment.
  • A high-action wide shot captures a warrior with long dark hair galloping on a brown horse across a rocky mountain valley.
  • A surreal digital composition features three identical Eiffel Towers standing side-by-side in a desert landscape.
  • A close-up, high-action photograph captures a small, brown wood mouse leaping across a sun-drenched, mossy forest floor.
  • A close-up digital art piece features two bioluminescent, orchid-like flowers with intricate, glowing web patterns across their translucent purple and blue…
  • A silhouette of a tiered pagoda-style temple sits at the end of a stone bridge lined with glowing amber lanterns, set within a misty swamp at sunset.
  • A close-up profile of a woman with gelled hair and green hoop earrings holding a live white chicken dominates this high-fashion editorial photo.
  • A close-up profile of a woman with gelled finger waves and bold green hoop earrings cradling a white chicken in front of a traditional wooden stilt house.
  • This screenshot displays a video editing software interface featuring a 'Color' workspace with a desert rally scene.
  • A dark software interface overlay titled "Graphics Templates" floats over a vibrant, vertically blurred background of pink, blue, and orange.
  • A collage of pixel-art inspired branding for Antreats, featuring a vibrant red and purple ant graphic on a black background.
  • A digital graphic workspace illustration set against a vibrant orange grid.
  • A split-screen graphic on an orange background demonstrates a 'Concept to Vector' transformation of a detective character with a clock for a face.
  • A vibrant yellow graphic shows a stylized vector toucan with a thick white border, demonstrating a generative design tool.
  • A whimsical illustration of a chibi-style astronaut floating in deep space, shown in three different rotational positions to represent a 3D turntable effect.
  • A flat digital illustration depicts a serene woman with long dark hair and freckles resting her eyes amidst a lush, dense garden of vibrant orange and yellow…
  • A vibrant digital graphic displays a stylized cassette tape being edited in a software interface against a warm orange and green abstract background.
  • The Adobe Photoshop software icon features the light blue letters "Ps" centered within a dark navy blue square with rounded corners.
  • A stylish woman in a vibrant, multi-colored checkered vest and purple plaid skirt poses with a large black-and-white sheepdog against a graphic urban wall.
  • A top-down photograph of a woman with long dark braids floating in murky brown water filled with lily pads and white flowers.
  • Surreal digital composite showing a top-down view of three colorful soup bowls on a pink surface, where miniature women in lavender outfits swim and bathe in…
  • Two software icons for Adobe Photoshop and Lightroom are positioned side-by-side.
  • A screenshot of a graphic design interface displays a flyer layout titled 'FOOD & CULTURE' in bold orange typography.
  • A digital graphic showcases an AI editing interface over a layout titled 'FOOD & CULTURE' in bold orange typography.
  • A vibrant 3D abstract sculpture made of fluid, swirling pink and purple layers dominates this graphic poster.
  • A vibrant graphic illustration of a digital design software interface showing a 'Calendar' layout with stylized pink and yellow numbers from 01 to 08 in grid…
  • A digital graphic featuring the Adobe InDesign 'Id' icon in pink and dark purple as the central focus on a pale pink background.
  • A digital interface screenshot demonstrates an AI alt text generation feature overlaying a photograph of an elephant family in a grassy savanna.
  • A software interface demonstration shows a close-up photo of a fuzzy yellow tennis ball on a purple court being expanded using a 'Generative Expand' feature.
  • This brand style guide features a grid of six panels showcasing a vibrant blue, yellow, and white palette.
  • A vibrant collage graphic showcasing design and collaboration features against a bright blue background.
  • A digital graphic showcases a smartphone app interface overlaid on a background of soft, wispy blue clouds.
  • A vibrant yellow graphic features a stylized, smiling sun with concentric rings of orange, blue, and pink framed by fluffy white clouds and a thin blue circle.
  • A repeating pattern of faceted, crystalline flowers in shades of peach, red, and yellow covers a soft coral background.
  • A high-angle UI screenshot of the Adobe Admin Console's 'Users' page, framed against a bold red background.
  • A woman with dark hair and bangs stands in a deep red, monochromatic room, framed as if looking through a window.
  • A sparkling blue river cascades down a series of liquid water steps in this surreal, vibrant 3D landscape.
  • The Adobe Photoshop app icon features the bright blue sans-serif letters "Ps" centered on a dark navy blue square with rounded corners.
  • A technical graphic shows the word "pollen" rendered in a green monolinear script on a pale cream background.
  • A square Adobe InDesign application icon with rounded corners, featuring the letters "Id" in a vibrant pink sans-serif font.
  • A close-up abstract digital graphic features layered, undulating ribbons of lavender and purple.
  • This is a digital software icon featuring a deep navy blue square with rounded corners.
  • A square Adobe Premiere Pro logo with rounded corners featuring a deep navy blue background.
  • A dark maroon graphic icon resembling a stylized lotus flower or crown atop a symmetrical, arched base.
  • A minimalist graphic logo featuring a rounded dark maroon square as the base.
  • A stack of three white cardboard boxes completely obscures the upper body and face of a person wearing a blue checkered shirt.
  • An expressive digital portrait features a close-up of a person with eyes closed and mouth slightly open, layered with chaotic, vibrant scribbles.
  • Bold, lime-green typography reading "Last Rider Standing" dominates the center of this cinematic, low-light photograph.
  • A fisheye-lens photograph captures the interior of an empty subway car, centered on a large vertical poster.
  • A vintage boxy computer monitor, rendered entirely in a soft matte pink, glows from within against a vaporwave-inspired gradient background of deep indigo…
  • A vibrant red rose illustration with a thorny green stem and textured petals anchors the bottom of this minimalist graphic.
  • A massive, swirling orange dust devil engulfs four motorcyclists on a roadside in a desert canyon setting.
  • A vibrant graphic featuring a calligraphic neon green ampersand set against a flat, electric blue background.
  • A weathered, vintage red and white gas pump stands alone under a rusted metal canopy in a sun-drenched, desolate landscape.
  • A close-up portrait of a freckled person in a white ribbed shirt is central in this software UI screenshot, flanked by collaborative cursors.
  • A man in black technical outerwear stands against a solid vibrant orange background, his intense gaze directed at the camera.
  • A vertical digital graphic on a black dotted grid background displays multiple collaborative project windows.
  • A dark, gridded workspace shows collaborative design in progress with floating windows for a close-up of a person with freckles named Grace, a cream tube in…
  • A white matte water bottle with a silver metallic cap and base is shown within a blue editing bounding box on a gradient grey background.
  • A 3D product rendering shows a white insulated water bottle with a metallic cap and base, set against a neutral grey gradient.
  • A striking teal and white wolf head illustration centers this vertical dark navy graphic, featuring glowing green eyes and sharp vector lines.
  • A stylized vector illustration of a wolf's head centered at the top of a deep navy blue background.
  • A close-up vertical photograph of an elderly man with a long, textured white beard and a cowboy hat, seated inside what appears to be a dark vehicle.
  • A striking cinematic photograph of an elderly man with a long, white beard and a cowboy hat sitting in the driver's seat of a vintage truck.
  • A woman appears giant-sized, reclining within a miniature all-red room while wearing shiny blue pants and a cream ruffled blouse.
  • A woman appears oversized as she reclines inside a miniature, vibrant red room, her legs propped against a side wall.
  • A woman with a bright smile and braided hair dances joyfully in a vibrant blue patterned jacket against a backdrop of palm trees and a clear blue sky.
  • A dynamic montage of digital financial and marketing documents is arranged against a black background, centered around a large 'Blendrift Brands' Q2 2026…
  • A UI graphic overlays an analytics dashboard onto a bright travel website for 'SEVOI RESORTS' featuring a yellow beach umbrella.
  • A split-screen product demonstration photo shows two women taking a selfie on a crowded tropical beach with turquoise water.
  • A woman with a pearl hair clip and gold hoop earrings wears a fuzzy pink coat while applying makeup in a dramatic circular spotlight.
  • A woman with sleek dark hair and a shimmering pearl clip sits in a dramatic spotlight against a grey studio backdrop, holding a compact and makeup brush.
  • A side profile shot shows a man with dark, curly hair and glasses in deep thought as he looks out a bright window.
  • A man with curly hair, glasses, and a mustache sits in profile at a desk, looking thoughtfully toward a bright window while holding a digital stylus.
  • A woman with long dark hair and a professional blue collarless blazer is captured mid-conversation while seated on a brown leather sofa.
  • A medium shot of a woman with dark hair wearing a vibrant blue collarless blazer over dark trousers, seated and gesturing with both hands as if…
  • A wide lifestyle photograph captures a dim home office where a large monitor displays a red 'Film Festival' poster design.
  • A surreal digital art piece depicts a desert courtyard bathed in monochromatic orange sunlight.
  • A close-up photograph features the cover of a 'SALES PROPOSAL 2026' booklet by 'ATELIER FINANCIAL' resting on a textured gray concrete surface.
  • A surreal digital illustration features a glistening, turquoise water staircase cascading down a lush, grassy hillside.
  • A high-motion blur action shot captures a person running in a dark, atmospheric indoor track or gym setting.
  • A vibrant spectrum of rainbow light streaks across the bottom-left curve of a dark, obsidian-like sphere.
  • A high-angle aerial photograph captures a series of jagged, snow-covered mountain peaks under high-contrast lighting.
  • A lone person in a padded winter jacket stands in a shallow kayak, silhouetted against a glowing cyan ice cave carved into a massive iceberg.
  • A vibrant, stylized illustration of a dense jungle scene dominated by the bold orange and black stripes of a tiger's flank.
  • A massive, sun-drenched natural sandstone arch dominates this wide-angle landscape photograph, framing several silhouetted hikers standing along its lower rim.
  • A surreal digital collage displays a multi-limbed, two-headed man in medieval-inspired metal armor and modern sneakers across a laptop, tablet, and smartphone.
  • A wide black banner is flanked by vertical stacks of vibrant, surreal photography with rounded corners.
  • A wide-format collage of vibrant digital art pieces is set against a stark black background, centered by a large, elegant lavender-colored letter 'A'.
  • This graphic logo features the text "Adobe MAX" in a clean, bold sans-serif typeface.

Imagery and motion

4 images

Adobe’s visual storytelling can be bright, tactile, cinematic, or surreal. It pairs polished creative work with scenes of people making, editing, collaborating, and exploring ideas. Motion and interactive compositions are part of the brand experience; use the supplied pause/play controls and motion examples as interface references when the format calls for them.

  • A vibrant, maximalist 3D digital illustration features a large, stylized red 'A' logo set against an explosion of surrealist geometric shapes and tech icons…
  • A bold graphic logo features the word "Adobe" in white, stylized sans-serif lettering against a solid, vibrant red background.
  • A vibrant 3D maximalist digital collage features a large red 'A' logo centered against an explosion of surreal geometric shapes and textures.
  • A vibrant 3D graphic banner on a bright red background, featuring a chaotic, playful collection of geometric shapes.

Imagery product experiences

86 images

Adobe’s product imagery shows the actual tools in use: editing canvases, app screens, controls, features, and workflows. Preserve Adobe product interface screenshots as product experience, not as generic campaign artwork. The product pages also use concise app marks and UI symbols to orient people to features.

  • A white line-art graphic centered inside a solid black circle represents an image export or share action.
  • A minimalist circular black icon features a white line art graphic in the center.
  • A circular black logo contains a bold white capital letter B centered inside a rounded shield outline.
  • A vibrant red rounded square icon featuring the bold white letters "Fi" in a heavy sans-serif typeface.
  • A multicolored capital letter G logo sits centered within a rounded white square.
  • A vibrant red rounded-square icon features the white text 'Fi' in a bold, blocky sans-serif font.
  • A vibrant red square icon with rounded corners features the white sans-serif letters "Fi" in its center.
  • A vibrant red, square app icon with rounded corners features the Adobe Acrobat logo.
  • A bold red square icon with rounded corners features a large, stylized white capital letter 'A' centered within it.
  • A square icon with rounded corners features a vivid multi-color gradient transition from purple and red to orange, green, and blue.
  • The Adobe Photoshop app icon features a bold, bright blue "Ps" monogram centered within a dark navy blue rounded square.
  • A digital graphic of the Adobe Illustrator app icon, featuring a bold orange 'Ai' monogram centered on a dark brownish-black rounded square.
  • This graphic features a white, calligraphic swoosh icon centered on a deep red square with rounded corners.
  • A square, red graphic icon with rounded corners features the white sans-serif text "Fi" in a bold, blocky font.
  • The Adobe Premiere Pro app icon features the two-letter mark "Pr" in a light periwinkle blue.
  • A vibrant, multi-colored uppercase letter 'A' sits at the center of a dark navy blue, rounded-corner square.
  • The Adobe Lightroom software icon features a deep navy blue square with rounded corners as its base.
  • A square graphic icon with rounded corners features the letters 'LrC' in a bright cyan sans-serif font.
  • A flat Adobe Photoshop Express app icon featuring the light blue letters 'Ps' centered inside a rounded diamond border.
  • A minimalist logo for Adobe InDesign, featuring the bold, sans-serif pink letters "Id" centered within a dark plum-colored rounded square.
  • This is a digital software icon featuring a deep navy blue square with rounded corners.
  • This graphic is a minimalist software icon featuring the light purple letters "Au" centered on a dark navy blue rounded square.
  • A square Adobe Animate software icon features a rounded, dark navy blue background.
  • A square software icon with rounded corners features the light lavender letters "Ch" in a sans-serif typeface.
  • A square graphic icon with rounded corners features the bold, sans-serif letters "Me" in a light periwinkle purple.
  • A square software application icon with rounded corners, featuring a dark navy blue background.
  • A square software application icon with rounded corners features the bold, sans-serif letters "Dw" in a vibrant magenta.
  • A square Adobe Bridge application icon with deeply rounded corners features a dark navy blue background.
  • A square icon with rounded corners features the white letters "Ca" in a bold, sans-serif font centered on a solid dark navy blue background.
  • A square software icon with rounded corners features a thick, light purple border and a dark purple, slightly gradient background.
  • A minimalist square icon with rounded corners features a vibrant teal background.
  • A bold red rounded square icon featuring the white sans-serif letters "Fi" centered in the middle.
  • A square app icon with rounded corners features the white Adobe Creative Cloud logo, a stylized cloud-like loop formed by intersecting curves.
  • A square Adobe Lightroom app icon with rounded corners, featuring a deep navy blue background.
  • This square logo features rounded corners and a dark navy blue field.
  • A close-up digital interface displays a modern invoice with the bold title "INVOICE" for "Fashion Apparel Co." A floating signature field in the foreground…
  • Large, bold red text reading "ART TOYS" dominates a pink canvas featuring colorful, abstract flat illustrations like a pink monkey and blue potted plants.
  • A digital graphic features two white-bordered architectural blueprints with 'PLANS' in bold white text against a deep blue background.
  • A bold graphic for a 'Trend Report' features large, stacked red text against a light gray background, flanked by a blue denim texture on the left and a solid…
  • A minimalist graphic icon featuring a bold orange 'Ai' in a sans-serif typeface centered on a dark maroon square with rounded corners.
  • A collage of pixel-art ants and product packaging for 'Antreats' dominates this visual.
  • A woman with vibrant, honey-blonde curly hair smiles broadly while wearing a glossy, bright orange puffer jacket and a white graphic tee.
  • A collage of brand identity materials for a chocolate brand featuring vibrant posters in orange, mint, and red.
  • A vibrant circular illustration in the style of Mexican folk art features a stylized turtle and rabbit on a deep purple background.
  • A brilliant Milky Way galaxy dominates a vast, dark blue night sky over a desert landscape.
  • A square Adobe Lightroom Classic application icon with rounded corners.
  • This square logo features a bold, sans-serif lowercase letter 'I' and 'd' in a vibrant pink-magenta hue.
  • A close-up shot of a silver laptop open on a warm wooden table, showing a person's hand with a gold bracelet and ring resting on the trackpad.
  • A close-up photograph shows hands with a yellow watch band typing on a silver laptop in a bright, modern cafe setting.
  • A woman with a high ponytail and athletic sunglasses is captured mid-stride in a high-energy sprint against a monochromatic deep red background.
  • A man in a vibrant salmon-red suit and yellow dress shirt stands stoically inside a bright green elevator frame that is submerged in a field of blooming…
  • A pale mint green presentation slide features dark green text oriented vertically.
  • A close-up product shot of a hand with a medium-to-deep skin tone holding a frosted glass pump bottle against a soft mauve background.
  • A bold, graphic composition features a large black numeral '1' set against a vibrant orange background.
  • A vibrant collage of digital design elements floats on a soft pastel gradient background, anchored by the 'Adobe Express' logo in bold red and black.
  • A close-up photograph features a person with dark skin tones working on a 2-in-1 tablet with a keyboard in a bright, modern cafe or office.
  • The word "Adobe" is rendered in a bold, white sans-serif font centered on a vibrant, solid red background.
  • A top-down fashion photograph features a woman with long black braids wading in a pool of golden-hued water.
  • A software interface for Adobe Acrobat features a 'Create from a template' section with a grid of vibrant design thumbnails.
  • Three dark, blurry silhouettes of horses gallop through shallow water towards the viewer in this cinematic wide shot.
  • A minimalist, geometric logo depicting an abstract isometric cube or folder shape composed of three interconnected flat planes.
  • A minimalist black graphic logo centered on a white square with rounded corners.
  • A minimalist white line-art icon centered on a black rounded square.
  • A high-angle digital illustration peers down a metallic, arched sci-fi corridor illuminated by vibrant neon pink and cyan strip lighting.
  • A vibrant retrowave-style illustration of a futuristic, metallic tunnel corridor glowing with neon cyan and pink light strips.
  • A digital 3D illustration of a futuristic, circular spaceship corridor leading toward a bright, golden yellow sun.
  • A screenshot of a video editing timeline displays a central fashion shot of a person with sculpted finger-wave hair and bold pink eyeshadow holding a white…
  • A dynamic screenshot of a video editing software interface overlaid on a wide-angle, canted shot of a woman running on an urban rooftop.
  • A close-up screenshot of a video editing interface features a smiling woman with long curly hair and a rust-colored corduroy bucket hat looking over her…
  • A screenshot of a video editing interface features a sunset landscape video being edited alongside an audio panel.
  • A man in a baseball cap and jacket dances against a solid blue background, illuminated by moody red side lighting that obscures his facial features in shadow.
  • A digital graphic showcases a whimsical document titled 'CAMP WAIVER' in large, black block letters adorned with a colorful rainbow, rolling green hills,…
  • The white "Adobe" wordmark is centered horizontally and vertically against a solid, vibrant red background.
  • A collage of brand assets for 'Antreats' features a pixelated green and orange ant illustration on a black background alongside physical product mockups.
  • A low-angle candid photograph shows a person holding up a smartphone to take a picture of a massive, multi-tiered atrium.
  • A screenshot of a mobile photo editing interface shows a landscape photo of a single, rounded tree growing out of a calm pond against a backdrop of rolling…
  • A top-down graphic design showcase featuring several magazine spreads scattered across a neutral gray surface.
  • A pair of hands holds a vintage-style newspaper advertisement titled 'THE MUDDY BASIN RAMBLERS' in bold, distressed woodblock lettering.
  • A software screenshot of Adobe InDesign shows a 'Share for Review' dialog box overlaid on a stationery design project.
  • An astronaut seen from behind stands on a high ledge overlooking a vast, snowy mountain range under a pale blue, hazy sky.
  • A silhouetted profile of a person with long dreadlocks captures a somber moment in a dimly lit hallway.
  • This graphic is the Adobe Lightroom icon, featuring a rounded square with a deep navy blue field.
  • The Adobe Express logo features a vibrant, rainbow-gradient 'A' icon set within a black rounded square on the left.
  • The official Google Play 'Get It On' badge features a horizontal black rounded rectangle with a thin gray border.
  • A horizontal digital logo features a red rounded-square icon containing a white, looped calligraphic 'A' symbol to the left of the text 'Adobe Acrobat Reader'.
  • This graphic logo features the text 'Adobe Creative Cloud' set in a bold, sans-serif typeface on a single horizontal line.

Download Adobe’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Adobe’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 372 images and the logos. The font files belong to Adobe Inc, so they’re left out.

Download the Brand SkillZIP, 18.9 MB

adobe-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ colors.md

│ ├ typography.md

│ ├ visual-identity.md

│ ├ voice.md

│ ├ imagery-campaigns-and-creative-work.md

│ ├ imagery-and-motion.md

│ ├ imagery-product-experiences.md

│ └ logos.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from adobe.com on 3 Nov 2026. It isn’t Adobe’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Adobe and its logos are trademarks of Adobe Inc. Rainbrand isn’t affiliated with or endorsed by Adobe Inc.

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