Bloom is now Rainbrand

Claude withRainbrand forFriedhats (opens in a new tab).

Friedhats’ homepage, friedhats.com: the boxed FRIEDHATS logo beside a More gratitude, less attitude banner, over a hand pulling the lever of a Probat roaster and a View all coffees button. (opens in a new tab)
Friedhats todayfriedhats.com (opens in a new tab)

Step 0: Start with one prompt

Claude chose what to make and wrote this prompt, with the Rainbrand MCP connected.

Use Rainbrand and Friedhats’ brand to help people who have just received a jar of its coffee. Friedhats asks you to rest its light roasts before brewing: at least 2 weeks after roasting for espresso and 3–4 weeks for filter, at their best at 5–6 weeks. Make a round sticker for the jar’s lid that shows the resting window, a phone page that works out when your jar is ready, and a 10-second Instagram Story asking people to bring empty jars back to the FUKU café to be washed, sterilised and reused. Use the real guidance from friedhats.com and label anything new as a concept.

Step 1: Add a brand

Added to Rainbrand from friedhats.com (opens in a new tab). A sample of what Claude could use:

Logo

Friedhats’ boxed FRIEDHATS wordmark

The boxed FRIEDHATS wordmark

Colours

  • #0F172A
  • #8B8C8B
  • #D0D0D0
  • #FFFFFF
  • #020817

Typefaces

Aa Bb 123

Ubuntu Mono Bold

Aa Bb 123

Archivo Black

Files 55

Friedhats brand image: The Colombia La Maria Gesha natural jarFriedhats brand image: The jar character with gloved feetFriedhats brand image: Pop Looky, the character peeking over an edgeFriedhats brand image: Two people talking through coffee processing at a farm

Guidance 10

“Keep the voice conversational, irreverent, and playful.”

Voice, colour, type, identity, characters and four kinds of imagery

Step 2: Ask for Briefs

Claude asked for 2 Briefs first: one for the sticker and phone page, one for the Story.

For the sticker and the phone page

Claude asked for

rainbrand · create_brief

task: “Design two related pieces that help Friedhats customers know when a newly delivered jar of coffee is ready to brew. Friedhats' FAQ asks people to rest its light roasts: at least 2 weeks after roasting for espresso and at least 3–4 weeks for filter, with peak tastiness at 5–6 weeks and freshness slowly fading after 7–8 weeks, because roasted coffee holds CO2 that gets in the way of brewing. Friedhats roasts on Monday, Tuesday and Thursday and ships filter coffee up to 7 days after roasting and espresso up to 10 days. (1) A round die-cut sticker, about 55 mm across, for the white screw-top lid of its black coffee jars: a resting dial for weeks 0–8 marking espresso, filter and peak, a write-in roast date and a short line in Friedhats' voice. (2) A phone web page, 'Is my coffee ready?', where someone enters the roast date, picks filter or espresso, and sees how many days are left, where today falls on the same week 0–8 scale, and an option to add a calendar reminder. It ends by asking people to return empty jars to the FUKU café (Bos en Lommerweg 136, Amsterdam), where jars are washed, sterilised and reused. Both are concepts, not existing Friedhats products. Use the brand's logo, characters, type and website style (black outlines, dot grid, off-white).”

Rainbrand sent backin 33 s

Guidance

Brand context for the two proposed concepts

Identity
“prefer the supplied wordmark or FH mark where an identity mark is needed, and treat character artwork as character artwork.” The brand’s primary-logo slot holds the peeking Pop Looky character.
Filter window
“Do not silently invent whether that countdown uses 3 or 4 weeks.”
Small and mobile
“Keep practical instructions easy to read at the small sticker size and on mobile.”
Also
Colour, type, voice, the square-grid pattern, facts it couldn’t verify

Files

8
The boxed FRIEDHATS wordmark
The circled FH mark

Ubuntu Mono Bold

Archivo Black

A specimen of each Google font

  • Brief image: Pop Looky, the character peeking over an edge
  • Brief image: A FRIEDHATS bottle-character sticker
  • Brief image: The Kenya jar
  • Brief image: The square-grid pattern

For the jar-return Story

Claude asked for

rainbrand · create_brief

task: “Make a 10-second, 9:16 Instagram Story animation asking Friedhats customers to bring their empty coffee jars back. Friedhats sells coffee in rigid black jars with white screw-top lids and a different label for each origin. Its FAQ says returned jars are washed, sterilised and reused as specialty coffee packaging; people can drop them at the FUKU café, Bos en Lommerweg 136 in Amsterdam, and customers in the Netherlands with more than 12 jars can ask for a return shipping label. Animate the brand's own characters and product photos rather than drawing new ones: an empty jar character heading back to FUKU, the real labelled jars, and an end card with the logo and 'More gratitude, less attitude'. Short on-screen copy in Friedhats' dry, playful voice; no voiceover. This is a concept, not an existing Friedhats campaign.”

Rainbrand sent backin 53 s

Guidance

Friedhats brand context for this concept

Character
“The closest supplied character asset for a jar/bottle role is the rubber-hose-style black medicine-jar character with a white cap and gloved feet.”
Product photos
“Use genuine product photography and preserve its individual label artwork rather than inventing generic packaging or replacing labels.”
Voice
“Sustainability should be described as ongoing work, not used as an unsupported slogan.”
Also
Identity, colour, type, what the sources don’t confirm

Files

9
The boxed FRIEDHATS wordmark
The circled FH mark

Ubuntu Mono Bold

Archivo Black

A specimen of each Google font

  • Brief image: The jar character with gloved feet
  • Brief image: The Colombia La Maria Gesha natural jar
  • Brief image: The Kenya jar
  • Brief image: The El Salvador jar

Step 3: Make the pieces

Friedhats asks you to rest its coffee for 2 to 4 weeks, then bring the empty jar back. Concepts by Claude; those details come from friedhats.com (opens in a new tab).

The lid sticker: READY YET? above Pop Looky peeking over a box to write the roast date in, Roast, nap, brew. In that order., and the FRIEDHATS wordmark, inside a dial from week 0 to 8 marked resting, espresso, filter, peak and fading. (opens in a new tab)

Lid sticker

A round sticker for the jar lid that shows when the coffee is ready to brew.

Open image (opens in a new tab)
What it used from the Brief
Logo
The boxed FRIEDHATS wordmark
Type
Ubuntu Mono BoldArchivo Black
Colours
#0F172A#8B8C8B#D0D0D0#FFFFFF
Images
Brief image: Pop Looky, the character peeking over an edgeBrief image: The square-grid pattern
Voice
Dry: “Roast, nap, brew. In that order.”

Phone page

A phone page that tells you how long to rest your coffee, and where to return the jar.

Open page (opens in a new tab)
What it used from the Brief
Logo
The boxed FRIEDHATS wordmark
Type
Ubuntu Mono BoldArchivo Black
Colours
#0F172A#8B8C8B#D0D0D0#FFFFFF
Images
Brief image: Pop Looky, the character peeking over an edgeBrief image: The jar character with gloved feetBrief image: The square-grid pattern
Voice
Conversational, with the coffee facts kept plain

Jar-return Story

A 10-second Instagram Story asking people to bring empty jars back to the FUKU café.

Music added after Review: “The Show Must Be Go” by Kevin MacLeod, from incompetech.com (opens in a new tab) under CC BY 4.0 (opens in a new tab)

Open video (opens in a new tab)
What it used from the Brief
Logo
The boxed FRIEDHATS wordmark
Type
Ubuntu Mono BoldArchivo Black
Colours
#0F172A#FFFFFF
Images
Brief image: The jar character with gloved feetBrief image: The Colombia La Maria Gesha natural jarBrief image: The Kenya jarBrief image: The El Salvador jar
Voice
Playful: the jar asks not to be binned

Step 4: Get it Reviewed

Every asset was Reviewed. Review caught some problems, and Claude fixed them.

How Review works (opens in a new tab)

Phone page, typography check

Body copy was in the wrong font. Claude switched it to Archivo Black.

Round 1: the peak-tastiness explanation set in Ubuntu Mono.
before: Body copy in Ubuntu MonoFail
Review comment
“Headings use approved fonts, but the body text is set in Ubuntu Mono instead of Archivo Black, as the prompt requested.”
Claude set the body copy and secondary heading in Archivo Black and asked for another Review.
Round 2: the same explanation set in Archivo Black.
after: Body copy in Archivo BlackPass
Review comment
“Headings and controls are set in bold Ubuntu Mono, while the lead line, state badge, and body copy use Archivo Black.”

Phone page, copy check

The header cut the slogan off mid-word. Claude made it one line.

Round 1: the header reads More gratitude, less attit, cut off at the edge.
before: “…LESS ATTIT”Fail
Review comment
“The top motto is cut off as 'ATTIT', differing from requested copy. Otherwise, the tone fits 'More Gratitude, Less Attitude'.”
Claude replaced the scrolling header with a single static line and asked for another Review.
Round 2: the header reads More gratitude, less attitude in full.
after: The whole line fitsPass
Review comment
“All copy matches the requested resting guide details, with direct, unpretentious language embodying the 'More Gratitude, Less Attitude' voice.”

Story end card, colour check

A small note was the wrong grey. Claude made it larger and white.

Round 1: the return-label note in small light-grey type on navy.
before: Measured #787D81, not #D0D0D0Fail
Review comment
“The background matches #0F172A, but the grey text does not match brand color #D0D0D0.”
Claude set the return-label note in white Archivo Black at a larger size and asked for another Review.
Round 2: the same note in larger white type on navy.
after: White, as the palette has itPass
Review comment
“The background perfectly matches core dark blue (#0F172A), and white elements match the brand palette, as requested.”

Final Reviews: lid sticker, Story end card, phone page

All three passed all 4 checks.

Lid sticker PassThe round sticker for the jar’s lid.
What Review sawOpen full size (opens in a new tab)
LogoPass
Brand logo (opens in a new tab)
Friedhats’ boxed FRIEDHATS wordmark, from the brand.
Observed (opens in a new tab)
The wordmark at the foot of the sticker.

Keep the lettering, remove the background and colour

The brand logo reduced to its black shape.The mark extracted from the artwork, reduced to its black shape and lined up with the brand logo.

Line up and overlap

The aligned logos overlaid: matching parts are black, brand-only parts are blue, and artwork-only parts are pink.Open the overlap image in a new tab.
  • Matching parts
  • Brand only
  • Observed only
Review comment
“The boxed Friedhats wordmark and Pop Looky character are unaltered, sharp, and clearly legible against the white background.”
CopyPass
  • READY YET?, the sticker’s heading.
  • Roast, nap, brew. In that order.
  • WordingMatches the requestMatches
  • VoiceUnpretentious, cheekyMatches
Review comment
“All dial markers, resting instructions, and playful phrases match the requested text accurately and reflect Friedhats' unpretentious, cheeky voice.”
TypographyPass
  • READY YET?, from the sticker.
    FontUbuntu Mono BoldMatches
  • WEEKS SINCE ROASTING, curved along the dial.
    FontUbuntu Mono BoldMatches
  • Roast, nap, brew., from the sticker.
    FontArchivo BlackMatches
ColourPass
  • Peak and outlineObserved #0F172AApproved #0F172AMatches
  • Mid greyObserved #8B8C8BApproved #8B8C8BMatches
  • Light greyObserved #D0D0D0Approved #D0D0D0Matches
  • StickerObserved #FFFFFFApproved #FFFFFFMatches
Review comment
“The navy, light gray, medium gray, and white elements all match the brand's core palette exactly.”
Story end card PassThe last frame of the jar-return Story.
What Review sawOpen full size (opens in a new tab)
LogoPass
Brand logo (opens in a new tab)
Friedhats’ boxed FRIEDHATS wordmark, from the brand.
Observed (opens in a new tab)
The wordmark on the Story’s end card.

Keep the lettering, remove the background and colour

The brand logo reduced to its black shape.The mark extracted from the artwork, reduced to its black shape and lined up with the brand logo.

Line up and overlap

The aligned logos overlaid: matching parts are black, brand-only parts are blue, and artwork-only parts are pink.Open the overlap image in a new tab.
  • Matching parts
  • Brand only
  • Observed only
Review comment
“The boxed Friedhats logo matches the brand reference exactly, appears unaltered, and is clear against the dark background.”
CopyPass
  • More gratitude, less attitude, the end card’s tagline.
  • More than 12 jars in the Netherlands? Ask us for a return label.
  • WordingMatches the requestMatches
  • VoiceOn brandMatches
Review comment
“All text matches the requested copy perfectly with correct spelling, grammar, and brand voice, reflecting Friedhats' "More Gratitude, Less Attitude" ethos.”
TypographyPass
  • More gratitude, less attitude, from the end card.
    FontUbuntu Mono BoldMatches
  • Empty jars back to FUKU, Bos en Lommerweg 136, Amsterdam.
    FontArchivo BlackMatches
Review comment
“The primary heading is correctly set in Ubuntu Mono Bold, and the body text is set in Archivo Black as required.”
ColourPass
  • BackgroundObserved #0F172AApproved #0F172AMatches
  • Text and logo boxObserved #FFFFFFApproved #FFFFFFMatches
Review comment
“The background perfectly matches core dark blue (#0F172A), and white elements match the brand palette, as requested.”
Phone page PassIs my coffee ready?, on a phone.
What Review sawOpen full size (opens in a new tab)
CopyPass
  • Still resting, the state label.
  • Why wait? Freshly roasted coffee is full of CO2, and the gas gets in the way of brewing.
  • WordingMatches the requestMatches
  • VoicePlayful, informativeMatches
Review comment
“All requested resting and return copy is accurately transcribed and follows the brand's 'More Gratitude, Less Attitude' playful, informative voice.”
TypographyPass
  • Is my coffee ready?, the page heading.
    FontUbuntu Mono BoldMatches
  • Why wait?, the explanation under the reminder.
    FontArchivo BlackMatches
Review comment
“Primary headings and buttons use Ubuntu Mono Bold, while secondary headings and copy use Archivo Black, matching the brand specifications.”
ColourPass
  • Header, buttons, textObserved #0F172AApproved #0F172AMatches
  • Scale, mid greyObserved #8B8C8BApproved #8B8C8BMatches
  • Scale, light greyObserved #D0D0D0Approved #D0D0D0Matches
  • CardsObserved #FFFFFFApproved #FFFFFFMatches
Review comment
“Core palette colors (#0F172A, #8B8C8B, #D0D0D0) and website background (#FFFFFF) match brand specifications across all measured interface elements.”

Try it yourself.

Add Rainbrand to the agent you already use.

Read the docs

  1. Open the Rainbrand plugin and add it.

    Open Rainbrand plugin (opens in a new tab)

  2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex.

Rainbrand builds and maintains shared brand context for your agents and products.

Get startedRead the docs