(Brand guidelines) // Automotive
Nissan brand
guidelines
Nissan’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from nissanusa.com.
Download the Brand Skill- Black#000000
- White#FFFFFF
- Dark gray#343434
- Light gray#B6B6B6
About Nissan
Nissan is an automotive brand whose U.S. creative spans cars, trucks, crossovers, SUVs, hybrids, and electric vehicles. Its brand promise connects purposeful engineering and dependable capability with the freedom, confidence, and excitement of getting where life leads.
Nissan logo
- LockupDownloadSVG of Nissan logoPNG of Nissan logo
Use Nissan’s own wordmark, symbol, and approved logo lockups as identity marks. Keep the artwork intact and clearly legible; preserve its proportions and avoid altering, rebuilding, or crowding it. Use the standalone mark when a compact identity is needed, and a logo lockup when the name should accompany it.
Nissan colors
Black
Website accent
HEXRGBWhite
Light background and button surface
HEXRGBDark gray
Text and links
HEXRGBLight gray
HEXRGB
Nissan fonts
Nissan Brand
Headings and body
Font names only. The Brand Skill download doesn’t include font files.
Nissan’s voice
Write with confident optimism, energy, and forward momentum. Nissan’s voice connects practical capability to a life in motion: the drive should feel ready for everyday needs and open to the unexpected. Make the benefit concrete, then lift it with a vivid, motivating thought.
Use active language, short emphatic lines, and an inviting second person where it helps the reader picture their own drive. Keep claims specific and grounded; pair expressive language with accurate details and appropriate qualifications.
- “When the unplanned becomes the plan, the 2027 Nissan Rogue is your partner in spontaneity”
- “Work. Play. Frontier your way”
- “It’s all about the drive”
- “Building our best. For your best”
Dos and don’ts
Do
- Keep Nissan’s identity marks intact and legible.
- Lead with a real customer benefit, then support it with clear, specific language.
- Let the vehicle’s intended character guide the tone: capable and adventurous for Frontier, refined and confident for Altima, and energetic for Kicks.
- Pair expressive headlines with practical information that helps people make confident decisions.
- Keep interface copy and visuals easy to scan, with strong contrast and clear hierarchy.
Don’t
- Don’t distort, redraw, or clutter Nissan’s identity marks.
- Don’t let hype replace concrete product benefits or accurate details.
- Don’t make vehicle capability, safety, efficiency, or availability sound unconditional; retain relevant context and qualifications.
- Don’t use a generic voice that erases the distinct character of a vehicle or driving experience.
Nissan imagery
181 images from nissanusa.com, in 3 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.
Automotive imagery
51 imagesShow Nissan vehicles as the heroes of the frame. Favor cinematic, polished photography that places the vehicle in a legible setting: urban streets and architecture, open roads, rugged terrain, or inviting outdoor destinations. Communicate capability and personality through the vehicle’s stance, design, and environment. Interior images should make materials, seating, displays, and passenger space easy to appreciate.
For rugged models, use terrain and travel contexts that communicate readiness and endurance. For electric and hybrid vehicles, show contemporary design and confident movement; use charging scenes when the story is specifically about EV ownership. For performance models, emphasize purposeful design and motion while keeping the driver and vehicle depiction responsible.
Favor clean composition and strong vehicle visibility over decorative clutter. Keep product details, paint, trim, and equipment consistent with the depicted model and configuration. When a vehicle is pre-production or features vary by trim, preserve any needed qualification in the creative.
Product experience imagery
128 imagesNissan’s digital product experience is part of its brand expression. Preserve genuine Nissan interface imagery when showing vehicle displays, connected services, owner tools, vehicle selection, or charging. Show screens as real, useful parts of the ownership experience; keep interface content legible and product context apparent. Do not invent or materially alter interface states, branded UI, or feature behavior.
Website and campaign imagery
2 imagesNissan’s own web and campaign creative combines vehicles, people, and setting to make movement feel purposeful and accessible. Use real-looking Nissan contexts: daily travel, family outings, open roads, city scenes, or outdoor adventure. Brand storytelling should connect aspiration to recognizable ownership benefits and vehicle character.
Download Nissan’s Brand Skill
A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Nissan’s guidelines. It starts at SKILL.md, which points to the right file for each task.
It has the guidance, 197 images and the logos. The font files belong to Nissan Motor Co., Ltd, so they’re left out.
nissan-brand-skill/
├ SKILL.md
├ README.md
├ references/
│ ├ automotive-imagery.md
│ ├ product-experience-imagery.md
│ ├ website-and-campaign-imagery.md
│ ├ color.md
│ ├ logo.md
│ ├ typography.md
│ ├ dos-and-donts.md
│ └ voice.md
└ assets/
├ images/
└ logos/
Rainbrand’s Brand Agent built this Brand Skill from nissanusa.com on 3 Nov 2026. It isn’t Nissan’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.
Nissan and its logos are trademarks of Nissan Motor Co., Ltd. Rainbrand isn’t affiliated with or endorsed by Nissan Motor Co., Ltd.
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