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(Brand guidelines) // Automotive

Lamborghini brand
guidelines

Lamborghini’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from lamborghini.com.

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About Lamborghini

Lamborghini is an Italian automotive brand whose identity brings together audacious design, technological innovation, and high-performance vehicles. Its creative character is brave, unexpected, and authentic: a distinctive expression of going beyond limits, standards, and conventions.

Use Lamborghini's standalone bull as a compact marque symbol. Preserve its silhouette and original proportions, and choose the black or white artwork to suit its ground.

The shield-and-name emblem is a separate Lamborghini identity treatment. Keep marque, model and motorsport identities within their own contexts.

Lamborghini colors

  • Black

    Monochrome identity

    HEX
    RGB

  • White

    Inverse artwork and contrast

    HEX
    RGB

Lamborghini fonts

  • Lambotype

    Heading · 400, Body · 400

Font names only. The Brand Skill download doesn’t include font files.

Lamborghini’s voice

Write with confidence, ambition, and emotional charge. Pair forward-looking, aspirational language with concrete automotive detail. Lamborghini’s voice is bold and direct, often framing progress as a challenge or a journey beyond limits.

Use short, memorable statements for emphasis, then support them with polished descriptive copy. Keep technical claims specific and accurate; distinguish model features, performance figures, and availability rather than generalizing them across the range.

  • “Dare to Go Beyond”
  • “The greatest challenge ever: moving forward and always raising the bar, going beyond the status quo to build a brand new limitless world”
  • “More than a Lamborghini. Your Lamborghini”
  • “Be unstoppable. Start your exclusive journey with Lamborghini Financial Services”

Dos and don’ts

Do

  • Use the Lamborghini identity and supplied logo artwork consistently.
  • Express the brand’s brave, unexpected, and authentic character with confident, forward-looking language.
  • Ground automotive storytelling in clear design, engineering, or performance details.
  • Use the hexagon and Y as recognizable design cues where they suit the work.

Don’t

  • Redraw or distort the bull-and-shield identity.
  • Let decorative graphics overpower the vehicle or the message.
  • Present model-specific performance, features, or availability as universal Lamborghini claims.
  • Replace the brand’s precise, confident voice with vague or timid language.

Lamborghini imagery

49 images from lamborghini.com, in 8 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Automotive imagery

4 images

Show Lamborghini vehicles as sculptural, high-performance designs. Emphasize their proportions, sharp lines, distinctive lighting, aerodynamic forms, and considered interior details. Model storytelling can move between full-vehicle views and close studies of engineering or design features.

  • Three Lamborghini Temerario supercars in vivid lime green, purple, and gold are parked on a winding mountain road at golden hour.
  • A vibrant metallic orange Lamborghini Revuelto is captured in a three-quarter studio view against a stark black background.
  • A white typographic logo features the word "TEMERARIO" in a bold, italicized sans-serif font with sharp, horn-like protrusions on the first and last letters.
  • A sharp, wide graphic featuring the word "FENOMENO" in a white, italicized, and blocky sans-serif font.

Campaign imagery

6 images

Use Lamborghini’s own campaign imagery to establish the brand’s bold, product-led presentation. Keep the vehicle and campaign idea central; preserve the original brand marks and campaign context when adapting the work.

  • A minimalist white-on-black Lamborghini logo is centered on a flat, dark charcoal background.
  • A dark, cinematic teaser photo of a modern sports car's front silhouette emerging from black shadows.
  • The bold word TEMERARIO is rendered in a sharp, italicized black typeface, featuring hooked accents on the first and last letters that resemble stylized bull…
  • A vibrant yellow Lamborghini Temerario supercar is shown from a direct side profile against a plain void.
  • The word "REVUELTO" is rendered in a bold, italicized black font with sharp, horn-like extensions on the first and last letters.
  • A high-performance Lamborghini Revuelto SV is presented in a sleek profile shot, featuring a stark white body contrasted by matte black accents and vibrant…

Company and editorial imagery

5 images

Use company and newsroom imagery to tell Lamborghini’s stories of innovation, people, heritage, and current models. Keep editorial imagery tied to its subject and present the brand’s own identity clearly.

  • A vibrant red vintage sports car with a wedge-shaped profile and removable targa roof panel stands angled in a dark, minimalist studio.
  • A high-performance Lamborghini Terzo Millennio concept car speeds across a race track at dusk, its charcoal grey body catching the golden light of the…
  • A group of young children in winter jackets huddle excitedly around the front of a sleek, matte grey Lamborghini Terzo Millennio concept car parked on an…
  • A high-angle drone photograph captures the sprawling, modern Automobili Lamborghini headquarters at dawn, featuring the iconic cursive "Lamborghini" sign…
  • A wide-angle, symmetrical photograph captures a fleet of vibrant Lamborghini supercars parked along a clean asphalt road between modern white factory buildings.

Heritage imagery

7 images

Present heritage as a living connection between Lamborghini’s origins, landmark models, and its continuing design and engineering evolution. Use period vehicles, milestones, and historical storytelling as the focus; keep names and dates accurate.

  • A metallic gold Lamborghini Diablo with its scissor doors swung wide open stands on a narrow asphalt path surrounded by dense green shrubbery and tall trees.
  • A metallic gold Lamborghini Diablo with its signature scissor doors open stands parked on a dark asphalt path.
  • A side-profile product shot of a vintage silver Lamborghini 350 GT, showcasing its elegant, low-slung silhouette and aerodynamic curves.
  • A side-profile studio shot of a classic metallic charcoal grey 1960s grand tourer coupe, featuring a long hood and a sloping fastback rear.
  • A side-profile studio shot of a vintage silver Lamborghini Espada, showcasing its low-slung, elongated fastback silhouette.
  • A sharp profile studio shot of a vintage blue 1970s-era grand tourer sports car.
  • A side-profile studio photograph of a vintage white Lamborghini Jalpa sports car with a sharp, wedge-shaped silhouette.

Motorsport imagery

5 images

Motorsport imagery should communicate competition, precision, and speed while keeping Lamborghini race cars central. For Super Trofeo, use the racing context and circuit setting to reinforce the championship story.

  • A low-angle, cinematic action shot of a racing supercar speeding along a track during a golden sunset.
  • A vibrant purple Lamborghini race car leads a pack of three around a curved asphalt track under a dramatic sunset sky.
  • A sharp action photograph captures a black and metallic magenta BC RACING Lamborghini Huracán race car speeding across a grey track.
  • A black Lamborghini race car with yellow accents leads a pack on a grey asphalt track, featuring branding for 'ROGER DUBUIS' and 'Fastron'.
  • A head-on photograph of a vibrant lime green and black Lamborghini race car featuring a jagged claw-mark design and 'Fastron' branding.

Museum and design imagery

6 images

For museum storytelling, connect iconic vehicles and company heritage with the museum’s exhibition and production context. For design stories, foreground sketching, precise lines, form, and the relationship between function and aesthetic language.

  • A wide-angle photograph showcases a row of vintage sports cars, headlined by a vibrant yellow Lamborghini Miura concept in the foreground.
  • Large, dramatic photographs of classic car details line a perforated white wall in a sleek, minimalist hallway.
  • A high-angle, wide photograph captures an expansive, ultra-modern showroom filled with luxury supercars across two levels.
  • A sleek, modern hallway in the Lamborghini museum features polished white floors and large-scale photography of automotive details.
  • A sleek digital concept sketch illustrates the front-facing evolution of three supercars on a deep blue background.
  • A vibrant orange concept sketch illustrates the Lamborghini Urus SE from three angles: a profile view, a front-facing head-on view, and a rear view.

Ownership and experiences imagery

11 images

For ownership, customization, and driving experiences, balance the vehicle with the materials, settings, and details that make the experience distinctive. Ad Personam imagery can highlight colors, finishes, liveries, and interior materials; driving-program imagery can show cars in action and their environments.

  • A vibrant lime green and a sleek red Lamborghini Huracán are parked on a modern concrete terrace during a dramatic sunset.
  • A vibrant green and a deep red Lamborghini Huracán are parked on a modern concrete terrace against a dramatic, streaky sunset.
  • A close-up shot captures a firm handshake between two men standing in front of a white car.
  • A lineup of four vibrant Lamborghini sports cars and SUVs in blue, purple, yellow, and green sit in a vast, snow-covered landscape beneath a grey sky.
  • A vibrant line of high-performance SUVs in red, green, and black traverses a rugged dirt trail through a vast desert plateau.
  • A high-angle aerial photograph captures a convoy of brightly colored supercars, including red, yellow, and blue models, winding through a series of sharp…
  • A sharp, low-angle landscape photo captures a matte green Lamborghini Revuelto drifting across a vast, snow-covered track.
  • A metallic bronze and purple Lamborghini Urus sits on a low platform within a sleek, modern car customization lounge.
  • A wide-angle, first-person photograph from the interior of a luxury vehicle, featuring a carbon fiber dashboard and a glowing purple ambient light strip.
  • A white modern Lamborghini Countach LPI 800-4 is shown from a rear low-angle perspective, its glowing red hexagonal taillights gleaming at dusk.
  • A light blue Lamborghini Aventador S Roadster speeds along a winding mountain road at dusk, with the low sun creating a warm, golden glow across the scene.

Visual style

5 images

Build visual work around Lamborghini’s design DNA: determined proportions, clear contours, precise lines, and pure surfaces. The hexagon and Y are recurring design motifs; use them as distinctive details, not as decoration that competes with the subject. Balance form and function, and aim for a result that feels both sporty and elegant.

The website’s own visual presentation is dark, high-contrast, and spacious. For campaign and editorial work, give the vehicle or story a clear focal point, with bold imagery and concise supporting copy.

  • Three vibrant Lamborghini models—a yellow Revuelto, a bright orange Urus SE, and a blue Temerario—are parked in a staggered formation within a modern…
  • A minimalist white outline of the Lamborghini shield logo is centered on a solid charcoal black background.
  • A trio of high-performance Lamborghini vehicles are staged in a symmetrical formation between modern industrial buildings.
  • Three Lamborghini high-performance vehicles in vibrant yellow, red, and electric blue are staged in a panoramic view on an industrial asphalt road.
  • A trio of high-performance Lamborghini luxury cars in bright primary colors is parked in a wide cinematic formation on a dark paved road.

Download Lamborghini’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Lamborghini’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 49 images and the logos. The font files belong to Automobili Lamborghini S.p.A, so they’re left out.

Download the Brand SkillZIP, 6.6 MB

lamborghini-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ automotive-imagery.md

│ ├ brand-identity.md

│ ├ campaign-imagery.md

│ ├ colors.md

│ ├ company-and-editorial-imagery.md

│ ├ dos-and-donts.md

│ ├ heritage-imagery.md

│ ├ motorsport-imagery.md

│ ├ museum-and-design-imagery.md

│ ├ ownership-and-experiences-imagery.md

│ ├ typography.md

│ ├ visual-style.md

│ └ voice-and-copy.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from lamborghini.com on 3 Nov 2026. It isn’t Lamborghini’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Lamborghini and its logos are trademarks of Automobili Lamborghini S.p.A. Rainbrand isn’t affiliated with or endorsed by Automobili Lamborghini S.p.A.

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