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(Brand guidelines) // Automotive

Hyundai brand
guidelines

Hyundai’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from hyundai.com.

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About Hyundai

Hyundai is a global mobility brand whose guiding vision is “Progress for humanity.” Its work connects vehicles and emerging mobility technologies with people’s lives, shared progress, and care for the future.

Use Hyundai’s oval H symbol as the supplied compact brand mark. Preserve its slant, oval shape and proportions. Vehicle, campaign and interface imagery supports the identity without replacing the mark.

Hyundai colors

  • Deep blue

    Website accent

    HEX
    RGB

  • White

    Website background

    HEX
    RGB

  • Charcoal

    Website text

    HEX
    RGB

  • Pale gray

    Primary button background

    HEX
    RGB

Hyundai fonts

  • Hyundai Sans Text

    Primary headline · 700, Body · 400

  • Hyundai Sans Head

    Section heading · 500, Button · 500

Font names only. The Brand Skill download doesn’t include font files.

Hyundai’s voice

Write with a clear human focus: connect technology and mobility to meaningful improvements in people’s lives. Keep the language forward-looking and grounded in shared progress, curiosity, and responsibility. Hyundai’s voice can be direct and aspirational without losing its sense of humanity.

  • “Progress for humanity”
  • “We are here to do the right thing for humanity”
  • “Moving forward together”
  • “The world is far stranger, far more alive, and far more ours than we’ve been letting ourselves see”

Dos and don’ts

Do

  • Connect mobility and innovation to people, everyday life, and shared progress.
  • Write with optimism and purpose; keep claims concrete and relevant to the audience.
  • Use the standalone Hyundai mark and the observed palette to keep brand identity recognizable.
  • Let nature, people, vehicles, and technology appear together when the story calls for those themes.

Don’t

  • Don’t make technology the end in itself; Hyundai’s vision puts humanity at the center of progress.
  • Don’t turn a scoped campaign or partnership treatment into a universal identity rule.
  • Don’t redraw or distort the brand mark.
  • Don’t use inflated claims that outpace the concrete story being told.

Hyundai imagery

96 images from hyundai.com, in 2 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Brand and campaign imagery

68 images

Hyundai’s brand stories range from vehicle launches and heritage to environmental work, art, lifestyle, and sports. Choose imagery that fits the specific story and lets its people, places, vehicles, or subject remain central. Campaign and editorial images are references for their own subject matter, not one mandatory template for every Hyundai composition.

  • The Hyundai brand logo is displayed in a deep navy blue against a clean off-white background.
  • A wide-angle photo captures two modern SUVs in a minimalist, black-walled studio setting illuminated by rectangular overhead light panels.
  • A futuristic bronze concept car with sharp, geometric body lines and a matte finish is showcased in a dark studio.
  • A wide-angle, sunlit landscape photo showcases two modern electric SUVs, one white and one silver, parked on a dusty turnout surrounded by rugged mountain…
  • A high-octane promotional graphic features three diverse vehicles—a rugged tan SUV, a sleek teal hypercar, and a matte black supercar—viewed from the rear on…
  • This outdoor wide-angle photograph captures a modern white cylindrical building with thin copper-colored rods protruding from its facade like abstract branches.
  • A dark silhouette of a scuba diver swims horizontally against a bright turquoise ocean surface, with small air bubbles rising from below.
  • Two 1980s-era four-door sedans are presented in a studio shot against a deep black background, with a white model in the foreground and a bronze model behind…
  • A close-up studio photograph features a soccer ball with red, green, and blue panels being held between a human hand from the top and a grey robotic hand…
  • A high-angle aerial photograph captures a white Jeep Compass traveling down a narrow, grassy dirt road on a steep, rocky cliffside.
  • A portrait of a pregnant East Asian woman standing in a sun-dappled forest, gently cradling her bump with both hands.
  • A dramatic close-up photo shows a young Black man with a goatee and short hair leaning forward into a heavy downpour of rain.
  • A high-angle, cinematic wide shot captures a futuristic, silver-colored SUV navigating a rugged dirt path at high speed.
  • A dramatic cinematic shot of a car's silhouette shrouded in deep red mist and shadows.
  • A wide-angle cinematic photo shows a young boy in a blue soccer kit kicking a ball past a large, bipedal humanoid robot on a sunny turf field.
  • A wide-angle product shot features two modern SUVs in a minimalist studio setting with black backdrops and white architectural pillars.
  • Brand image
  • The Hyundai logo and brand name are displayed in a dark navy blue against a plain, off-white background.
  • A copper-toned Hyundai Nexo SUV is parked on a dark asphalt overlook during a vibrant twilight, with a lone woman in a white blouse leaning against the hood…
  • A silver laptop is shown from a side angle, angled toward the viewer on a minimalist, two-toned surface.
  • A close-up photograph shows a person's hand picking up a vertical blue-gradient card from a white gift box.
  • An architectural 3D rendering shows a sprawling white industrial campus under a bright, cloudy sky.
  • A horizontal typographic logo featuring the word 'continue' in a bold, dark navy blue sans-serif font above the word 'Mobility' in a thin, black sans-serif…
  • A black technological van with its side door and trunk open sits parked on a pebbled shoreline, featuring white line art of a drone and rover.
  • A press photo shows six men in business suits and white lab coats posing around a black wearable rehabilitation robot.
  • A vibrant anime-style illustration of a modern city skyline at sunset, where golden light reflects off glass skyscrapers and a winding river.
  • A dark blue typographic logo for 'continue' sits above the word 'Hope' in a light, black sans-serif font.
  • A cheerful girl and boy stand side-by-side against a plain white backdrop, each holding up a palm thickly coated in wet paint—green for her and blue for him.
  • A vibrant yellow quadruped robot stands center-stage, captivating a large, joyous crowd of young Indonesian students outdoors.
  • A close-up photograph captures a young girl outdoors as she peer through a green plastic Tyrannosaurus rex toy as if it were a telescope.
  • A diverse lineup of flat-style illustrated characters stands together on a plain grey background, including a large grey yeti with raised yellow-gloved hands.
  • A silhouette of a scuba diver swims horizontally through deep, dark blue waters, backlit by sunlight shimmering on the surface above.
  • A vibrant red 3D location pin icon floats just above the surface of a serene blue bay, framed by lush forested cliffs under a cloudy sky.
  • A front-on view of a silver Hyundai IONIQ 5 electric car highlights its signature pixelated LED headlights and futuristic, angular silhouette.
  • A high-angle architectural rendering features a modern industrial campus with sleek, light-colored buildings tucked against a dense green forest.
  • A split-screen wide shot contrasts two eras of car manufacturing by joining a vintage lime-green hatchback and a modern silver electric car frame into one…
  • Two vintage 1980s Hyundai Stellar sedans are parked against a dark, featureless background on a blue-toned floor.
  • A bronze Hyundai Santa Fe with floral side decals and 'FCHEV' branding is parked on a dirt shoulder next to a green road sign for 'TOWNES PASS ELEV.
  • A wide-angle daytime photograph captures a weathered, industrial building on a waterfront pier emblazoned with massive blue lettering that reads 'The Boldest…
  • A side profile shot of a champagne-gold Hyundai Tucson parked against a black backdrop with the bold white text, "The Boldest TUCSON." The SUV features…
  • A close-up photograph captures a person outdoors in cold-weather gear, holding a vintage-style silver and black mirrorless camera to their eye.
  • A high-angle aerial photograph captures a narrow dark river winding through a rugged landscape of evergreen trees and sandy clearings.
  • A silver-white, boxy SUV with futuristic pixel-style headlights sits in profile on a dark, wet beach.
  • A sleek, sage green electric SUV is shown parked against a backdrop of minimalist, gray stone and black modern architecture under a clear blue sky.
  • A side-by-side vertical split compares automotive manufacturing across eras, featuring a vintage lime-green hatchback shell on a rusty yellow conveyor on the…
  • A matte silver Hyundai IONIQ 6 sits angled toward the left in a minimalist architectural setting with a license plate reading 'HCE 2207'.
  • A silver-gray Hyundai IONIQ 5 electric car is parked on an asphalt road under a bright, clear sky.
  • A retro-futuristic advertisement for the Hyundai Stellar and Sonata, featuring two white 1980s-era sedans cruising along a neon-streaked highway in outer space.
  • In this vintage outdoor photograph, two men lean intently over the open hood of a lime green car.
  • Two futuristic Hyundai concept cars are presented in a dark, moody studio with star-like point lighting.
  • A forest-green SUV sits parked at dusk on a grassy bluff overlooking a sandy cove and dark ocean.
  • A wide cinematic landscape photo captures a silver SUV and a white hatchback parked on a dusty dirt clearing surrounded by sagebrush and tall pine trees.
  • A vertical movie poster features a vintage black and white police car parked on a gritty, dilapidated street flanked by weathered buildings.
  • A vertical photo captures two rugged SUVs, one metallic silver and one copper-toned, driving parallel through a desert landscape.
  • A lean, shirtless man with long dark hair and a beard sits cross-legged on the deck of a catamaran, laughing amidst a misty gray seascape.
  • A wide-angle photo captures the Plastiki catamaran sailing across a deep blue ocean under a clear sky with scattered clouds.
  • A wide-angle panoramic photograph captures a massive, intricate living root bridge in a lush jungle.
  • A high-angle aerial photograph features a white Hyundai SUV parked on a dark, wet sand beach beside a gentle tide.
  • A wide, cinematic shot captures a modern sage green electric SUV plugged into a minimalist white and black charging station.
  • A panoramic photograph features a pregnant woman with long dark hair, wearing a cream ribbed turtleneck sweater and mustard-yellow skirt, standing amidst a…
  • A cream-colored Hyundai TUCSON stands prominently on a dark stage, angled towards a black wall featuring the bold white text, "The Boldest TUCSON".
  • A wide-angle landscape photo shows a silver SUV and a white IONIQ 5 parked in a dirt clearing among tall pines and sagebrush.
  • A man in a light dress shirt is seen from behind, silhouetted as he faces a massive wall of digital screens displaying futuristic car concept art and…
  • A cream-white and a bronze metallic Hyundai Stellar sedan are positioned on a deep blue studio floor against a pitch-black background.
  • A sleek, gray metallic IONIQ 6 electric sedan is parked on a sunlit terrace, plugged into a minimalist white and black charging pedestal.
  • A silhouette of a woman leans against the open door of a white fuel-cell SUV, overlooking a coastal horizon at sunset.
  • A cinematic digital composite depicts an astronaut and a robotic dog standing on a rocky, lunar surface overlaid with a glowing blue digital wireframe grid.
  • A silhouette of a scuba diver is captured in profile against the shimmering, deep blue surface of the ocean.

Innovation and interface imagery

28 images

Hyundai’s innovation stories show robotics, electrification, hydrogen, software-defined vehicles, autonomous driving, advanced air mobility, and purpose-built vehicles. For product-experience work, preserve the actual interface imagery and the details that make it legible; pair technology with a clear human or mobility context when relevant.

  • Two humanoid robots, one white and one blue, stand on a concrete floor inside a fenced demonstration arena.
  • A high-angle, cinematic shot features a silver Hyundai IONIQ 5 electric vehicle with a black panoramic roof parked in a concrete lot.
  • A high-angle photo captures two humanoid robots with circular glowing ring heads, one blue and one grey, standing in a warehouse-like arena.
  • A full-scale, transparent skeletal model of a car chassis reveals a complex network of internal wiring and mechanical components, illuminated with soft blue…
  • A dashcam photo from a vehicle's perspective shows multiple cars at an intersection in Las Vegas, with the Cromwell hotel and 'Giada' sign visible.
  • A white Hyundai Hydrogen Truck with a matching semi-trailer is parked on a smooth asphalt road under a bright, cloud-filled sky.
  • A close-up vertical shot features a sleek, silver aerodynamic car clay model resting on a black reflective pedestal.
  • A high-angle photo depicts a futuristic urban streetscape where rounded, driverless transport pods in silver, blue, and bronze navigate a large intersection…
  • A sleek, silver electric vertical take-off and landing (eVTOL) aircraft sits on a dark helipad marked with yellow circles.
  • A low-resolution, heavily blurred graphic of the South Korean flag set against a white background.
  • A minimalist, flat gray world map illustration that uses a Pacific-centered projection, splitting the Atlantic Ocean on either side.
  • This minimalist graphic features a solid, dark navy blue silhouette of the African continent positioned on the left side of a wide frame.
  • A dark navy blue silhouette of the Asia and Pacific regions is presented as a clean graphic element.
  • A dark navy blue silhouette of the Middle East region stands alone as a minimalist graphic.
  • A dark navy blue silhouette of the European continent and Northern Asia, including the United Kingdom, Iceland, and various islands.
  • A dark navy blue map silhouette of the North American continent stands out on the right side of the frame, with the text "North America" written in a clean…
  • A dark navy blue silhouette of Central and South America is positioned in the lower-right corner of a wide frame.
  • A full-bodied, blue and charcoal gray humanoid robot stands prominently in an industrial exhibition space, featuring a circular glowing head and articulated…
  • A pair of yellow quadruped Spot robots explore an industrial indoor facility featuring bright yellow metal stairs with matching handrails against dark grey…
  • A man with light stubble in a blue jacket sits in the driver’s seat of a modern car, his finger reaching out to touch a large, portrait-oriented digital…
  • A close-up interior shot of a modern car's driver-side cockpit, featuring a thick leather steering wheel with a silver 'N' logo.
  • A white Hyundai Santa Fe traverses a winding, dirt cliffside path overlooking a rugged coastline with crashing waves.
  • A wide-angle, cinematic photograph captures two humanoid robots with glowing circular faceplates standing in a modern warehouse environment.
  • A vibrant red Hyundai IONIQ 6 drives along a winding coastal road, captured in a wide-angle action shot with motion-blurred wheels.
  • A small child in a pale dress walks down a glowing path toward a bright light, flanked by two contrasting digital worlds in a panoramic view.
  • A high-angle bird's-eye view reveals the minimalist interior of a futuristic, mint-green electric vehicle with a panoramic glass roof.
  • A wide-angle panoramic render of a futuristic urban streetscape featuring various metallic autonomous pods with 'HTWO' branding.
  • A close-up interior shot of a modern car dashboard at night highlights a large infotainment screen glowing with a detailed navigation map and a red car…

Download Hyundai’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Hyundai’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 96 images and the logos. The font files belong to Hyundai Motor Company, so they’re left out.

Download the Brand SkillZIP, 4.7 MB

hyundai-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ imagery-brand-and-campaigns.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ voice.md

│ ├ imagery-innovation-and-interface.md

│ └ dos-and-donts.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from hyundai.com on 3 Nov 2026. It isn’t Hyundai’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Hyundai and its logos are trademarks of Hyundai Motor Company. Rainbrand isn’t affiliated with or endorsed by Hyundai Motor Company.

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