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(Brand guidelines) // Automotive

Corvette brand
guidelines

Corvette’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from chevrolet.com.

Download the Brand Skill

About Corvette

Corvette is Chevrolet’s performance sports-car brand, combining a low, sculpted form, driver-focused engineering and a racing heritage. Its crossed-flags emblem identifies the marque, while individual models and performance variants retain their own names and capabilities.

Use Corvette’s official crossed-flags emblem to identify the performance marque. Preserve the checkered flag, red flag, Chevrolet bowtie detail and their relationship. The Chevrolet corporate lockup is a separate parent-brand signature.

Corvette colors

  • Black

    Checkered flag and text

    HEX
    RGB

  • White

    Checkered flag and light backgrounds

    HEX
    RGB

  • Flag red

    Red flag in supplied emblem

    HEX
    RGB

Corvette fonts

  • Chevy Sans

    Current website text

Font names only. The Brand Skill download doesn’t include font files.

Corvette’s voice

Write with confidence and energy. Chevrolet’s voice connects performance to tangible engineering, design, and use: “Engineered to thrill at every turn.” “The pinnacle of performance.” “Every element of the Z06 serves a purpose.”

Favor vivid, concise statements, then support them with concrete features or benefits. Keep technical language clear and tie it to the driver’s experience.

  • “Engineered to thrill at every turn”
  • “The pinnacle of performance”
  • “Every element of the Z06 serves a purpose”

Dos and don’ts

Do

  • Use Corvette’s own crossed-flags emblem and keep it distinct from the Chevrolet corporate signature.
  • Build a clear visual hierarchy with bold display headlines and concise supporting copy.
  • Make engineering and performance feel purposeful, translating features into a driver benefit.
  • Show vehicles with considered, sculptural forms, confident presence, and a sense of motion or capability.
  • Use precise, energetic copy such as “Track born, street ready” and “The pinnacle of performance.”

Don’t

  • Don’t use a logo, standalone mark, or backdrop as interchangeable artwork.
  • Don’t let dramatic language replace clear, concrete descriptions of features and benefits.
  • Don’t present a concept vehicle as a production model; clearly identify concept vehicles as concepts.
  • Do not present one Corvette model’s performance or equipment as a claim about every model.

Corvette imagery

113 images from chevrolet.com, in 4 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Corvette imagery

67 images

Corvette imagery emphasizes a low, sculpted profile, purposeful aerodynamic details, and confident speed. Show the car in motion on a road or track, or use a dramatic still that makes its shape and finish legible. Use close-up details of materials, wheels, bodywork, and cockpit controls to support stories about design and engineering.

The interiors are driver-focused and premium, with visible controls, screens, material finishes, and deliberate accent colors. When a trim or model is identified, retain that context rather than implying it applies to every Corvette.

The Stingray balances dramatic form with everyday usability. Its imagery shows the car on the road and gives equal attention to the cockpit, roof, and distinctive exterior details.

The Z06 and ZR1 imagery should communicate race-derived capability with street presence. Highlight purposeful aero, wide-body stance, engine and brake details, and the cockpit’s performance technology.

ZR1X imagery brings together hypercar presence and electrified performance. Show the vehicle’s aerodynamic form, carbon-fiber features, race setting, and digital driving experience.

  • A vibrant yellow Chevrolet Corvette Z06 with a massive black rear wing speeds along a mountain road.
  • A vibrant yellow Corvette Z06 featuring a massive rear wing and black accents speeds across a mountain road in a dynamic side-profile shot.
  • The Chevrolet Corvette logo is presented as a sharp, v-shaped emblem outlined in thick light grey.
  • The driver-centric cockpit of a modern Corvette features a flat-bottomed steering wheel with carbon fiber accents and white contrast stitching throughout the…
  • A close-up interior shot of a modern sports car highlights a driver-centric cockpit with a carbon fiber steering wheel featuring the Corvette logo.
  • A close-up interior shot of a Corvette Z06 cockpit, featuring tan leather upholstery and carbon fiber accents on the square-shaped steering wheel.
  • A silver Chevrolet Corvette Z06 with a black convertible top is captured from a rear three-quarter angle on an asphalt surface.
  • An embossed Corvette flags logo centered on a black leather headrest serves as the focal point of this automotive interior photograph.
  • A close-up photograph features the rear driver-side quarter panel of a bright yellow Corvette ZR1.
  • An extreme close-up photo focuses on the intricate carbon fiber weave of a high-performance car wheel.
  • A close-up studio shot highlights the premium black leather and carbon fiber textures of a Corvette's performance bucket seat.
  • A close-up photograph features a debossed Corvette crossed-flags logo on the charcoal grey leather of a car's headrest.
  • A sleek white Chevrolet Corvette Z06 with a black roof and carbon fiber accents speeds along a sun-drenched coastal road.
  • A high-tech Corvette interior shot focuses on the driver's side cockpit featuring carbon fiber trim and white-stitched black leather.
  • A close-up high-angle photo of a high-performance car wheel featuring dark carbon-fiber multi-spoke rims.
  • A high-angle, top-down photograph captures the sharp, sculpted hood of a bright yellow Chevrolet Corvette.
  • A low-angle, close-up shot focuses on the rear of a vibrant yellow Corvette, emphasizing its massive carbon fiber rear wing against a blue sky with soft…
  • A vibrant yellow Chevrolet Corvette Z06 speeds along an asphalt track, its sharp aerodynamic lines and large rear wing catching the light of a low sun.
  • A vibrant fleet of four Chevrolet Corvettes in red, blue with a white stripe, orange, and silver are parked in a row on a damp asphalt lot.
  • A vibrant red Chevrolet Corvette C8 sits parked on an asphalt driveway under the warm, late afternoon sun.
  • The driver-centric cockpit of a modern Corvette is captured in a wide interior photograph, showcasing a bold Adrenaline Red and black leather color scheme…
  • A close-up studio photograph showcases the vibrant blue leather interior of a high-performance sports car, likely a Corvette.
  • A vibrant red Chevrolet Corvette C8 is parked on a paved path, showcasing its sleek rear profile and black multi-spoke wheels against a desert landscape.
  • A side profile of a metallic red Corvette Z06 convertible captures a woman with long dark hair behind the wheel in a dark, industrial setting.
  • An embossed Corvette winged flags logo takes center stage on a black leather headrest with red contrast stitching.
  • A close-up photograph of a white sports car's front driver-side wheel, emphasizing its metallic black five-spoke rim.
  • A close-up, high-angle photograph captures the front-left quarter of a vibrant red Corvette C8.
  • A tight, high-angle product shot captures the rear trunk and spoiler of a silver Corvette.
  • A close-up vertical shot of a white Chevrolet Corvette C8's rear taillight with its glowing red chevron-shaped internal lighting.
  • A close-up vertical shot features a high-performance steering wheel with intricate red cross-stitching along the inner rim and a central Corvette flag emblem.
  • A vibrant red Chevrolet Corvette C8 speeds along a city street at twilight, its sleek, angular body captured in a low-angle tracking shot.
  • A vibrant red Chevrolet Corvette C8 speeds across a dark asphalt road, its sleek aerodynamic lines highlighted by cinematic, low-contrast lighting.
  • A close-up 3D render of a high-performance vehicle suspension and braking assembly against a neutral light gray background.
  • A close-up, dynamic photograph showcases the rear three-quarter view of a vibrant red Chevrolet Corvette in motion.
  • A close-up photograph of a modern sports car's driver-centric cockpit, dominated by a flat-top and flat-bottom steering wheel with red cross-stitching and a…
  • A vibrant red Chevrolet Corvette C8 streaks across the frame in a dynamic motion-blur action shot.
  • A sharp, stylized graphic of the Corvette C8 crossed flags logo.
  • A vibrant orange Chevrolet Corvette Z06 sits parked on an asphalt track, captured from a low three-quarter rear angle to emphasize its aggressive wing and…
  • A vibrant orange Chevrolet Corvette Z06 sits angled on a gray asphalt track, its sharp body lines highlighted by a golden hour sunset.
  • A close-up photograph focuses on the tan leather headrest of a Corvette performance seat, featuring an embossed crossed-flags emblem and visible vertical…
  • A close-up photograph features a multi-spoke, gunmetal gray alloy wheel of a Corvette, highlighted by a bright red brake caliper behind the spokes.
  • A close-up action shot features the front hood and cockpit of a burnt orange Chevrolet Corvette speeding along a highway.
  • A close-up photograph features a high-performance five-spoke wheel with a distinct carbon fiber weave texture and a Corvette crossed-flags center cap.
  • A close-up vertical shot of a Corvette Z06 steering wheel and digital instrument cluster.
  • A vibrant orange Chevrolet Corvette Z06 speeds through a banked asphalt curve, captured from a low rear perspective.
  • A vibrant metallic orange Corvette Z06 is captured in a low-angle profile shot on an asphalt track, showcasing its sharp aerodynamic lines and large rear wing.
  • A close-up shot of a Corvette Z06 interior featuring a carbon fiber, squared-off steering wheel with orange stitching and the iconic crossed-flags logo.
  • A high-performance yellow brake caliper dominates the left foreground, featuring black "CORVETTE" branding and grey "brembo carbon ceramic" text.
  • A close-up shot focuses on the high-tech cockpit of a Corvette Z06, featuring a carbon-fiber-trimmed steering wheel with a center-line marker.
  • An orange Chevrolet Corvette Z06 races down a track, captured from a low rear-quarter angle with heavy motion blur on the pavement and wheels.
  • A silver Chevrolet Corvette Z06 mid-engine sports car is positioned at a three-quarter angle in a dark, moody studio.
  • A silver Corvette E-Ray is captured in a dramatic three-quarter rear studio shot against a dark, moody background with a subtle red glow.
  • A sleek silver Corvette sports car is captured from a high-angle side view on a racetrack, featuring a vibrant computational fluid dynamics (CFD) simulation…
  • A high-angle close-up showcases the sleek rear engine cover of a silver Chevrolet Corvette Stingray.
  • An overhead, close-up photograph focuses on the sharp, angular front hood and passenger-side headlight of a metallic silver Chevrolet Corvette.
  • A high-angle, top-down studio photograph captures a black convertible Corvette with striking red racing stripes running down its length.
  • A close-up photograph features a black forged wheel of a Corvette, highlighted by a warm golden hour sun flare.
  • A high-performance Corvette engine bay is showcased in a dramatic close-up, featuring a vibrant blue, textured engine cover.
  • A close-up photograph features the center hub of a high-performance vehicle wheel, showcasing the iconic Corvette crossed-flags emblem on a matte black cap.
  • A high-angle, close-up photograph of the front corner of a silver Corvette, highlighting its sharp aerodynamic lines and glowing LED headlight.
  • A close-up vertical product shot focuses on the high-tech center console of a sports car upholstered in vibrant royal blue leather.
  • A silver Chevrolet Corvette Z06 speeds across an asphalt racetrack, captured from a high-angle rear perspective.
  • A close-up, high-contrast product shot features a vibrant blue Alcon brake caliper embossed with the "CORVETTE" logo visible through intricate…
  • A vibrant orange mid-engine Corvette Z06 with a prominent black rear wing speeds across a race track, its wheels blurred into a silver spin.
  • A square-bottomed carbon fiber and black leather steering wheel takes center stage in this high-tech car interior.
  • A metallic orange Chevrolet Corvette Z06 speeds across a grey racetrack under a bright, overcast sky.
  • A vibrant orange Chevrolet Corvette Z06 with a large rear wing leads a silver Corvette Z06 down a racetrack at high speed.

Corvette lineup imagery

32 images

For lineup storytelling, present each model as a distinct expression of Corvette performance. Use vehicle-in-context images alongside interiors and key details, and keep model identification clear. A lineup can combine driving scenes, track action, studio or landscape settings, and close-up product details.

  • Four sleek Chevrolet Corvettes in vibrant red, blue with a white racing stripe, orange, and silver are lined up in a row.
  • This graphic features the iconic Chevrolet Corvette C8 flags logo with a bold, V-shaped silver outline.
  • A silver Chevrolet Corvette Z06 sits angled on a dark concrete floor against a moody red and black gradient background.
  • A vibrant red Chevrolet Corvette C8 speeds through a city street at twilight, captured in a dynamic panning action shot.
  • A metallic blue Corvette sports car with white racing stripes and red hash marks speeds across a desert race track.
  • The driver's perspective of a Corvette interior is dominated by a vibrant red leather dashboard and console contrasted against a black steering wheel with a…
  • A sleek dark grey Chevrolet Corvette Z06 with electric blue accent stripes parked on an asphalt track during a hazy golden-hour sunset.
  • A vibrant metallic orange Corvette Z06 with a prominent black rear wing is captured in a rear-three-quarter profile on an asphalt track.
  • A close-up interior shot of a Corvette Z06 driver's cockpit features a tan leather dashboard and door panels surrounding a carbon-fiber, flat-bottom steering…
  • A vibrant yellow mid-engine Corvette Z06 with a massive carbon fiber rear wing speeds along an asphalt track.
  • A close-up, high-angle interior shot of a Corvette Z01 cockpit highlights a carbon fiber and microfiber-wrapped steering wheel with a silver center line.
  • A high-angle, cinematic photograph captures a silver Corvette E-Ray from a rear three-quarter bird's-eye view as it sits on a dark, industrial concrete floor.
  • A vibrant orange Chevrolet Corvette Z06 with a prominent black rear wing speeds along a racetrack, captured in a dynamic profile action shot.
  • A vibrant red engine cover dominates this close-up shot, featuring the prominent silver and gold crossed-flags Corvette emblem.
  • A high-performance red Corvette Z06 mid-engine sports car drifts through a thick cloud of white tire smoke on a paved racetrack.
  • A split-screen photographic graphic captures the triumph of a racing team at the Le Mans endurance race.
  • An orange Corvette Z06 with a large rear wing leads a silver Corvette Z06 down a paved racetrack under a cloudy sky.
  • A wide cinematic shot features two Chevrolet Corvette Z06s, one in metallic blue with a white racing stripe and one in stark white, parked on an asphalt track.
  • A bright red mid-engine Corvette C8 speeds across an asphalt road, its sleek body captured in a sharp side-profile motion blur shot.
  • A deep metallic blue Corvette Z06 with white racing stripes and red fender accents speeds along a desert racetrack.
  • A dark grey Corvette C8 with vibrant blue racing stripes parked on an asphalt track during a hazy golden hour.
  • A vibrant orange Corvette Z06 zooms along a paved racetrack, captured from a low rear-three-quarter angle to emphasize its speed.
  • A vibrant yellow Corvette Z06 with a prominent rear wing speeds along a mountain road, its wheels blurred to suggest rapid motion.
  • A high-angle tracking shot captures a silver Chevrolet Corvette Z06 mid-turn on a paved track, showing its rear three-quarter profile.
  • A high-angle tracking shot captures a vibrant blue Corvette C8 Stingray as it speeds down a two-lane coastal road flanked by dense evergreen trees.
  • A high-angle bird's-eye view of a charcoal metallic Chevrolet Corvette parked on a light concrete surface.
  • An overhead, high-angle shot captures the driver-centric cockpit of a vibrant yellow convertible Corvette.
  • A tight overhead product shot highlights the aggressive, sharp angles of a silver sports car's front driver-side hood and headlight.
  • A high-angle tracking shot captures a vibrant blue Chevrolet Corvette speeding along a paved road, its motion blurred against a backdrop of trees.
  • A high-angle, top-down shot focuses on the rear deck and engine bay of a metallic charcoal Chevrolet Corvette parked on light concrete.
  • An overhead, high-angle view looking down into the cockpit of a vibrant yellow convertible Chevrolet Corvette.
  • A high-angle, extreme close-up photo focuses on the front passenger side of a sleek silver Corvette.

Corvette concepts

1 image

Concept vehicle imagery explores future-facing form, performance, and technology. Use dramatic proportions, distinctive lighting, sculptural aerodynamic surfaces, and immersive cockpit views. Keep concept work clearly identified as concept work.

  • A vibrant yellow Chevrolet Corvette Vision GT car dominates the foreground of a sunlit racetrack, flanked by a sleek silver concept car.

Ownership and safety imagery

13 images

Owner-facing imagery connects the car to real use: driving, operating vehicle systems, maintenance, and track preparation. Safety communications should feel clear and reassuring, with the vehicle and relevant details presented plainly.

  • A vibrant red Chevrolet Corvette Stingray is parked on a sun-drenched paved driveway, acting as the focal point against a Mediterranean-style villa and palm…
  • A vibrant blue mid-engine Chevrolet Corvette sports car speeds across a gray asphalt track, its wheels blurred with motion against a hazy outdoor background.
  • A polished, metallic red C8 Corvette sits in the foreground of the National Corvette Museum, captured in a crisp horizontal photograph.
  • A driver's hands grip a carbon-fiber and leather-wrapped steering wheel, featuring a prominent Corvette crossed-flags emblem and orange stitching.
  • A vibrant red Chevrolet Corvette C8 is parked on an asphalt path overlooking a desert golf course at sunset.
  • A close-up studio shot highlights the rear end of a bright red 2020 Corvette against a solid black background.
  • A close-up product shot of a dark charcoal gray textured baseball cap featuring the red, white, and black Chevrolet Corvette crossed-flags logo and the white…
  • A high-angle, close-up photograph features a mid-mounted engine bay with a vibrant red engine cover prominently embossed with the word 'CORVETTE'.
  • A sleek white Chevrolet Corvette Stingray is parked in front of a modern storefront, capturing the essence of luxury lifestyle.
  • A vibrant red Chevrolet Corvette C8 Z06 is captured mid-drift, shrouded in a thick, billowing cloud of white tire smoke on a black asphalt track.
  • A vibrant red Chevrolet Corvette C8 speeds toward the viewer on a curving asphalt racetrack under a clear blue sky.
  • A yellow Corvette C8.R race car charges directly toward the camera with its intense LED headlights and auxiliary light pods glowing with starburst effects.
  • The iconic Chevrolet Corvette crossed-flags logo is centered against a solid black background.

More from the Brand Skill

Corvette vehicle imagery

Use Corvette’s own vehicle imagery with the model, trim and setting clearly identified. Show the car and its features with considered framing; Chevrolet is the parent marque and does not replace Corvette’s crossed-flags identity.

Download Corvette’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Corvette’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 113 images and the logos. The font files belong to General Motors LLC, so they’re left out.

Download the Brand SkillZIP, 20.5 MB

corvette-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ voice.md

│ ├ dos-and-donts.md

│ ├ color.md

│ ├ logo.md

│ ├ typography.md

│ ├ imagery-corvette.md

│ ├ imagery-lineup.md

│ ├ imagery-concepts.md

│ ├ imagery-ownership-and-safety.md

│ └ imagery-chevrolet-vehicles.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from chevrolet.com on 3 Nov 2026. It isn’t Corvette’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Corvette and its logos are trademarks of General Motors LLC. Rainbrand isn’t affiliated with or endorsed by General Motors LLC.

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