(Blog) Brand guidelines 04 articles
Brand guidelines
Writing and maintaining brand guidelines that agents can apply: sources, formats, versions and templates.
Which brand guideline formats can AI tools actually use?
AI tools can open a PDF, a deck, a web page or a Markdown file, but each format keeps different parts of a brand intact. Compare PDFs, portals, Markdown, BRAND.md, Agent Skills, DESIGN.md and design tokens by what they carry, how agents read them and where they break.
13 min read · 20 sources
A Markdown brand guidelines template for AI agents
Copy a complete Markdown brand guide, replace its examples with your own rules and evidence, and package the real logos, fonts and references agents need.
9 min read · 15 sources
How to version brand guidelines for AI workflows
Keep the current brand, saved task inputs and applied edits distinguishable. Use version references and a readable change record to diagnose stale guidance and reverse mistakes.
7 min read · 10 sources
What is a brand layer for agents, and do you need one?
Understand how a maintained brand layer supplies guidance and assets, supports review and carries updates into recurring work across agents and products.
7 min read · 7 sources
Rainbrand builds and maintains shared brand context for your agents and products.
