Bloom is now Rainbrand

Claude withRainbrand forGut Oggau (opens in a new tab).

Gut Oggau’s homepage, gutoggau.com: two horses pulling a plough through a vineyard row under the headline GUT OGGAU is more than a winery. It is a family. (opens in a new tab)
Gut Oggau todaygutoggau.com (opens in a new tab)

Step 0: Start with one prompt

Claude chose what to make and wrote this prompt, with the Rainbrand MCP connected.

Use Rainbrand and Gut Oggau’s brand to seat its whole wine family at one table. Make a two-sided paper runner for the long tables at its Heuriger (German facing one bench, English facing the other), a 20-second vertical film in which the family’s label faces draw themselves, and a concept box for three bottles, one from each generation. Use the real wine family and the descriptions on gutoggau.com.

Step 1: Add a brand

Added to Rainbrand from gutoggau.com (opens in a new tab). Onboarding picked a photo of the owners as the logo, so Claude replaced it with the site’s wordmark through a Brand Edit.

Logo

GUT OGGAU in the brand’s outline Sketch typeface

The wordmark, set in the brand’s own Sketch font

Colours

  • #334FB4
  • #5E8296
  • #2F2E36
  • #BFADC8
  • #FFFFFF
  • #121212

Typefaces

Aa Bb 123

Gutoggau Sketch

Aa Bb 123

Gutoggau Office

Aa Bb 123

Assistant

Files 86

Gut Oggau brand image: Two horses ploughing a vineyard rowGut Oggau brand image: Nine bottles of the wine family in a row, each label a drawn faceGut Oggau brand image: Bertholdi’s label face, an ink drawing of a smiling older manGut Oggau brand image: A long candlelit table in the estate’s courtyard

Guidance 12

“Describe wines as personalities rather than interchangeable labels.”

Voice, wine family, imagery, colour, type and wine claims

Step 2: Ask for Briefs

Claude asked for 2 Briefs first: one for the runner and box, one for the film.

For the runner and the box

Claude asked for

rainbrand · create_brief

task: “Design two print pieces that seat Gut Oggau's whole wine family together, for people who meet the wines in person at the estate. (1) A paper table runner, 40 × 300 cm, for the long tables in the courtyard at the Heuriger. It is read from both benches: the half facing one bench is in German, the half facing the other is in English. Each half shows all eleven wines by generation, with each wine's label face, its name, its colour and its one-line personality from the Wine Family page on gutoggau.com. Young Generation: Theodora (white), Winifred (rosé), Atanasius (red). Parent Generation: Timotheus, Emmeram and Eugenie (white), Cecilia (rosé), Josephine and Joschuari (red). Grandparent Generation: Mechthild (white), Bertholdi (red). (2) A concept box for three bottles called Drei Generationen, holding one wine from each generation: Theodora, Eugenie and Bertholdi, the three the homepage introduces. It needs a front, sides, back and an inside lid that shows the whole family. Keep every face exactly as drawn and matched to its wine, set the GUT OGGAU wordmark the way the site does, and keep any natural-wine wording within the estate's stated practice.”

Rainbrand sent backin 46 s

Guidance

GUT OGGAU brand context for the two print pieces

Faces
“Keep every face tied to its correct wine; use the selected bottle-label images below as the face-to-name references”
Copy
“Retrieve those lines from the named page; do not invent or paraphrase them as if they were source copy.”
Logo
“its catalog “primary logo” points to a photograph of a couple, not wordmark artwork.” Claude set the wordmark from the brand’s font, then fixed the logo.
Also
Typography, colour, the courtyard, natural-wine wording

Files

18

Gutoggau Sketch

Assistant

Gutoggau Office

Font files, each with a specimen

  • Brief image: Theodora’s bottle
  • Brief image: Winifred’s bottle
  • Brief image: Atanasius’s bottle
  • Brief image: Timotheus’s bottle
  • Brief image: Eugenie’s bottle
  • Brief image: Bertholdi’s bottle

For the film

Claude asked for

rainbrand · create_brief

task: “Make a 20-second vertical film (1080 × 1920) for Gut Oggau's Instagram Stories and Reels in which the wine family draws itself. Build it from the eleven label drawings: each face appears line by line, generation by generation (young, parents, grandparents), with each wine's name, and the film ends on the whole family together with "Wines with faces. Find yours." and the GUT OGGAU wordmark. English, for adults abroad who follow the winery. It is silent, so every word is on screen. Keep each face exactly as drawn and matched to its wine.”

Rainbrand sent backin 55 s

Guidance

4 sections

GUT OGGAU — brand context for the silent vertical film

Faces
“Preserve each portrait as drawn and keep it paired with its own wine/name; do not redraw, stylize, recolor or swap faces.”
Voice
“Use a welcoming family-host voice: personal, direct, warm and thoughtful, with short, memorable wording”
Generations
“Generation placement for all eleven is not stated in the available guidance” Claude took it from gutoggau.com’s Wine Family page.
Also
The logo, typography and colour

Files

18

Gutoggau Sketch

Assistant

Gutoggau Office

Font files, each with a specimen

  • Brief image: Atanasius’s bottle
  • Brief image: Bertholdi’s bottle
  • Brief image: Eugenie’s bottle
  • Brief image: Mechthild’s bottle
  • Brief image: Theodora’s bottle
  • Brief image: Winifred’s bottle

Step 3: Make the pieces

Each of Gut Oggau’s 11 wines has a drawn face on its label. Concepts by Claude; the faces and wine facts come from gutoggau.com (opens in a new tab).

The whole runner, 3 metres long: the German half along the bottom reads from one bench, the English half along the top is upside down to read from the other. Each half has the GUT OGGAU wordmark, the eleven label faces by generation with names and lines, and a closing panel. (opens full size in a new tab)
The German side, close up: GUT OGGAU, Weine mit Gesichtern, then Junge Generation with Theodora, Winifred and Atanasius. (opens full size in a new tab)The English side, close up and turned upright: GUT OGGAU, Wines with faces, then Young Generation with Theodora, Winifred and Atanasius. (opens full size in a new tab)

Heuriger table runner

A paper runner for the Heuriger’s long tables: German faces one bench, English the other.

Open PDF (opens in a new tab)
What it used from the Brief
Type
Gutoggau SketchAssistantGutoggau Office
Colours
#FFFFFF#121212
Matched to
Brief image: Theodora’s bottleBrief image: Winifred’s bottleBrief image: Atanasius’s bottleBrief image: Timotheus’s bottleBrief image: Eugenie’s bottleBrief image: Bertholdi’s bottle
Copy
The Wine Family page’s own lines, German and English

The family draws itself

A 20-second Instagram film. The label faces draw themselves, generation by generation.

Music added after Review: “Cattails” by Kevin MacLeod, from incompetech.com (opens in a new tab) under CC BY 4.0 (opens in a new tab)

Open video (opens in a new tab)
What it used from the Brief
Type
Gutoggau SketchAssistantGutoggau Office
Colours
#FFFFFF#121212
Matched to
Brief image: Theodora’s bottleBrief image: Winifred’s bottleBrief image: Atanasius’s bottleBrief image: Timotheus’s bottleBrief image: Eugenie’s bottleBrief image: Bertholdi’s bottle
Voice
Short and warm, every word on screen
The closed box: GUT OGGAU and Drei Generationen on the lid above Theodora, Eugenie and Bertholdi, with the wordmark and their names on the side. (opens full size in a new tab)Inside the lid, Die ganze Familie: all eleven faces as a family tree, grandparents at the top, with Theodora, Eugenie and Bertholdi underlined. (opens full size in a new tab)

Three-generation box

A gift box for 3 bottles, one per generation, with the whole family inside the lid.

Open PDF (opens in a new tab)
What it used from the Brief
Type
Gutoggau SketchAssistantGutoggau Office
Colours
#FFFFFF#121212
Matched to
Brief image: Theodora’s bottleBrief image: Eugenie’s bottleBrief image: Bertholdi’s bottle
Copy
The site’s lines, plus the box’s own name

Step 4: Get it Reviewed

Every asset was Reviewed. Review caught some problems, and Claude fixed them.

How Review works (opens in a new tab)

Film end card, copy check

The end card’s faces had no names. Claude added them.

The young generation on the end card in round 1: three faces with no names.
before: Faces without namesFail
Review comment
“Visible copy is spelled correctly, but the requested wine names beside each face are omitted, failing to keep each face connected to its wine.”
Claude set each wine’s name under its face and asked for another Review.
The young generation on the end card in round 2: Theodora, Winifred and Atanasius, each named under the face.
after: Every face namedPass
Review comment
“All eleven wine family names, the welcoming tagline, and the web address are spelled correctly and fit the brand voice.”

Final Reviews: table runner, film end card, box layout

All three passed all 4 checks.

Table runner PassThe German side’s opening and young generation.
What Review sawOpen full size (opens in a new tab)
LogoPass
Brand logo (opens in a new tab)
The GUT OGGAU wordmark, set from the brand’s Sketch font.
Observed (opens in a new tab)
The wordmark at the start of the runner’s German side.

Remove the backgrounds and colour

The brand logo reduced to its black shape.The mark extracted from the artwork, reduced to its black shape and lined up with the brand logo.

Line up and overlap

The aligned logos overlaid: matching parts are black, brand-only parts are blue, and artwork-only parts are pink.Open the overlap image in a new tab.
  • Matching parts
  • Brand only
  • Observed only
Review comment
“The GUT OGGAU outline wordmark matches the approved reference exactly in shape, proportions, and placement with strong contrast.”
CopyPass
  • Junge Generation, Jugendlich, unbekümmert, voller Energie.
  • Weiss, then Theodora’s line from the Wine Family page, in German.
  • WordingAs requestedMatches
  • LanguageGerman, no errorsMatches
Review comment
“All headings, descriptions, and labels match the requested text verbatim with correct German grammar and spelling, fitting the brand voice.”
TypographyPass
  • Theodora, the wine’s name on the runner.
    FontGutoggau SketchMatches
  • Junge Generation, the generation’s heading.
    FontAssistantMatches
  • Theodora’s line in German.
    FontGutoggau OfficeMatches
ColourPass
  • BackgroundObserved #FFFFFFApproved #FFFFFFMatches
  • TypeObserved #121212Approved #121212Matches
Film end card PassThe last frame: the whole family, named, with the wordmark.
What Review sawOpen full size (opens in a new tab)
LogoPass
Brand logo (opens in a new tab)
The GUT OGGAU wordmark, set from the brand’s Sketch font.
Observed (opens in a new tab)
The wordmark on the film’s end card.

Remove the backgrounds and colour

The brand logo reduced to its black shape.The mark extracted from the artwork, reduced to its black shape and lined up with the brand logo.

Line up and overlap

The aligned logos overlaid: matching parts are black, brand-only parts are blue, and artwork-only parts are pink.Open the overlap image in a new tab.
  • Matching parts
  • Brand only
  • Observed only
Review comment
“The primary GUT OGGAU wordmark matches the brand logo in shape, proportion, and orientation, appearing unaltered and clearly legible against the background.”
CopyPass
  • Theodora, Winifred and Atanasius, each named under the face.
  • Wines with faces. Find yours.
  • WordingAs requestedMatches
  • NamesAll 11 spelled correctlyMatches
Review comment
“All eleven wine family names, headlines, and web address are spelled correctly. The phrase 'Wines with faces. Find yours.' fits the brand's thoughtful, welcoming voice.”
TypographyPass
  • Wines with faces., on the end card.
    FontGutoggau SketchMatches
  • gutoggau.com, on the end card.
    FontGutoggau OfficeMatches
ColourPass
  • BackgroundObserved #FFFFFFApproved #FFFFFFMatches
  • TypeObserved #121212Approved #121212Matches
Three-generation box PassThe flat print layout: lid, inside lid, base and sides.
What Review sawOpen full size (opens in a new tab)
LogoPass
Brand logo (opens in a new tab)
The GUT OGGAU wordmark, set from the brand’s Sketch font.
Observed (opens in a new tab)
The wordmark on the box lid.

Remove the backgrounds and colour

The brand logo reduced to its black shape.The mark extracted from the artwork, reduced to its black shape and lined up with the brand logo.

Line up and overlap

The aligned logos overlaid: matching parts are black, brand-only parts are blue, and artwork-only parts are pink.Open the overlap image in a new tab.
  • Matching parts
  • Brand only
  • Observed only
Review comment
“The GUT OGGAU outline wordmark matches the approved reference in design, proportion, and orientation across the box panels.”
CopyPass
  • Drei Generationen, then Theodora and her line in German, from the base.
  • The young generation inside the lid, with Theodora underlined.
  • WordingAs requestedMatches
  • LanguagesGerman and EnglishMatches
Review comment
“The wine personality descriptions, biodynamic farming statements, family member names, and bilingual packaging text match brand guidance and requested copy accurately without errors.”
TypographyPass
  • Drei Generationen, a heading on the base.
    FontAssistantMatches
  • Theodora, on the base.
    FontGutoggau SketchMatches
  • Theodora’s line in German, on the base.
    FontGutoggau OfficeMatches
Review comment
“Headings and body text match the approved brand fonts, and the outlined names correspond visually to the approved display heading specimen.”
ColourPass
  • BackgroundObserved #FFFFFFApproved #FFFFFFMatches
  • TypeObserved #121212Approved #121212Matches

Try it yourself.

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  1. Open the Rainbrand plugin and add it.

    Open Rainbrand plugin (opens in a new tab)

  2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex.

Rainbrand builds and maintains shared brand context for your agents and products.

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