# Bloom > Bloom is the brand layer for agents. It turns a brand's identity, guidance, and assets into shared context that agents and products can use. That context evolves with the brand, alongside the tools where it is created and managed. A website, social media, files, or a combination can become a versioned Brand Skill. It holds the brand's structured profile, written guidance, and asset references. Connected systems can retrieve and apply that context, or update it with new evidence and decisions through the API or MCP. That context can guide images, presentations, websites, video, documents, and other outputs. The connected agent, application, or workflow usually owns the work and the end-user experience. Bloom also offers brand-aware image generation and transformations, plus an optional Model Gateway for selected image, video, audio, and SVG models through REST and MCP. Brand-aware image generation applies the active Brand Skill automatically. For selected-model Gateway generation, the caller retrieves relevant guidance and composes the model inputs; a Brand ID scopes authorization and storage without automatically adding brand context. Use MCP to operate Bloom from a connected agent. Use the REST API to embed Bloom in an application, backend, or automated workflow. Both interfaces work with the same underlying brand system. ## Understand Bloom - [Introduction](https://docs.trybloom.ai/introduction.md): What Bloom provides and where to start. - [How Bloom works](https://docs.trybloom.ai/how-bloom-works.md): How source evidence becomes a lasting brand with a versioned Brand Skill. - [Explore a Brand Skill](https://docs.trybloom.ai/explore-brand-skill.md): Inspect and download a complete example, then give it to an agent for writing, design, or review. ## Use cases - [Use cases overview](https://docs.trybloom.ai/use-cases.md): Examples of agents and applications using Bloom's brand layer, with finished results, workflows, and prompts to adapt. - [Create a campaign image set](https://docs.trybloom.ai/use-cases/campaign-image-set.md): Explore campaign directions with an agent and Bloom, choose one, and adapt it for social and web. - [Create a branded product video](https://docs.trybloom.ai/use-cases/product-video.md): Brief and review a Seedance video using brand guidance through Bloom's Model Gateway, in private beta for selected accounts. - [Create an on-brand UGC video](https://docs.trybloom.ai/use-cases/ugc-video.md): Use brand guidance and product photos to make a Seedance 2.5 creator-style video through Bloom's Model Gateway, in private beta for selected accounts. - [Create branded motion graphics](https://docs.trybloom.ai/use-cases/motion-graphics.md): Use Brand Skills and files from Bloom with a connected coding agent to create animation and sound for two 15-second concepts, using HyperFrames as an optional renderer. - [Create a launch presentation](https://docs.trybloom.ai/use-cases/launch-deck-in-paper.md): Apply a Brand Skill to an editable deck, review the slides, and export the presentation. The example uses Paper. - [Create editable SVG illustrations](https://docs.trybloom.ai/use-cases/editable-svg-illustrations.md): Generate native SVGs from brand guidance and references with Arrow 2 through Bloom's Model Gateway, in private beta for selected accounts. Paper is an optional editing canvas. ## Use Bloom through MCP - [MCP quickstart](https://docs.trybloom.ai/mcp/getting-started.md): Connect an agent, select or create a brand, and use its Brand Skill. Includes a first image workflow. - [Connect Bloom](https://docs.trybloom.ai/mcp/connect.md): Client-specific connection and authentication instructions. - [Available MCP tools](https://docs.trybloom.ai/mcp/tools.md): Capabilities and discovery rules; the connected account's live tool schemas define what is available. - [MCP endpoint](https://mcp.trybloom.ai/mcp): Server URL for connecting a compatible agent to Bloom. - [Installable Bloom Skill](https://github.com/trybloomai/bloom-skills): Optional guidance that teaches an agent how and when to use Bloom. It contains no brand data and does not connect or authenticate Bloom. ## Embed Bloom through the API - [API quickstart](https://docs.trybloom.ai/api/index.md): Authenticate, select or create a brand, and run a first image workflow from application or server code. - [Authentication](https://docs.trybloom.ai/api/authentication.md): How to authenticate API requests. - [Credits and limits](https://docs.trybloom.ai/api/usage-limits.md): Usage costs and limits to account for in an integration. - [API reference](https://docs.trybloom.ai/api/openapi.md): Entry point to the public REST contract and endpoint documentation. - [Live OpenAPI specification](https://www.trybloom.ai/api/v1/spec.json): Machine-readable request, response, and error schemas for the running API. ## Apply the brand - [Upload files](https://docs.trybloom.ai/guides/upload-files.md): Supply local files for brand sources and assets. - [Create a brand](https://docs.trybloom.ai/guides/create-brand.md): Turn source material into a brand and its Brand Skill through the API or MCP. - [Edit a brand](https://docs.trybloom.ai/guides/edit-brand.md): Prepare, inspect, refine, and apply changes to a Brand's profile and guidance. - [Retrieve and use a Brand Skill](https://docs.trybloom.ai/guides/use-brand-skill.md): Retrieve the active Skill as structured data or a portable ZIP for another agent or application. - [Generate images](https://docs.trybloom.ai/guides/generate-images.md): Create images using the brand's active Skill and relevant references. - [Edit and adapt images](https://docs.trybloom.ai/guides/edit-adapt-images.md): Edit, resize, remove backgrounds from, and vectorize images. ## Documentation - [Complete documentation index](https://docs.trybloom.ai/llms.txt): Find all documentation pages and their Markdown links. - [Full documentation text](https://docs.trybloom.ai/llms-full.txt): Read the documentation combined into one file when broader context is needed. ## Product - [Features](https://www.trybloom.ai/features/): Overview of Bloom's capabilities. - [Pricing](https://www.trybloom.ai/pricing/): Current plans and included usage. - [Bloom MCP and API](https://www.trybloom.ai/mcp/): Overview of connecting agents and applications to the brand layer. - [Frequently asked questions](https://www.trybloom.ai/faq/): Answers to common product and account questions. ## Optional - [Terms of Service](https://www.trybloom.ai/terms/): Terms governing use of Bloom. - [Privacy Policy](https://www.trybloom.ai/privacy/): How Bloom handles personal information. - [Careers](https://www.trybloom.ai/careers/): Open roles at Bloom.