--- title: "Vercel brand guidelines: logo, colors and fonts | Rainbrand" description: "Vercel’s logo, colors (#000000, #FFFFFF, #171717), fonts (Geist, Geist Mono), voice, and dos and don’ts, with a Brand Skill for your agents." url: "https://www.rainbrand.com/brand-guidelines/vercel/" --- (Brand guidelines) // Developer tools # Vercel brand guidelines Vercel’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from vercel.com. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/vercel/vercel-brand-skill.zip) ![Vercel logo in black](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fvercel%2Fvercel-lockup.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) - Black #000000 - White #FFFFFF - Charcoal #171717 - Off-white #FAFAFA ## About Vercel Vercel is a frontend cloud and developer experience platform for building, deploying, scaling, and securing web applications and AI agents. Its visual language pairs high-contrast, restrained design with clear technical detail and product-focused experiences. ## Vercel logo - ![Vercel logo in black](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fvercel%2Fvercel-lockup.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Lockup · SVG [Download Vercel logo in black](https://www.rainbrand.com/brand-guidelines/vercel/vercel-lockup.svg) - ![Vercel logo in white](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fvercel%2Fvercel-lockup-2.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Lockup · SVG [Download Vercel logo in white](https://www.rainbrand.com/brand-guidelines/vercel/vercel-lockup-2.svg) - ![Vercel triangle symbol in black](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fvercel%2Fvercel-icon-2.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Icon · SVG [Download Vercel triangle symbol in black](https://www.rainbrand.com/brand-guidelines/vercel/vercel-icon-2.svg) - ![Vercel triangle symbol in white](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fvercel%2Fvercel-icon-3.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Icon · SVG [Download Vercel triangle symbol in white](https://www.rainbrand.com/brand-guidelines/vercel/vercel-icon-3.svg) Use the full Vercel logo as the default brand signature. Use the standalone symbol when the full logo cannot fit or when showing a set of brand symbols. Keep the safety area around the primary logo at least the height of its symbol. Do not alter the Vercel logo or symbol. Use the black and white versions to suit the background. ## Vercel colors - Black Logo and high-contrast accents HEX #000000 Copy HEX RGB 0, 0, 0 Copy RGB - White Logo on dark and light surfaces HEX #FFFFFF Copy HEX RGB 255, 255, 255 Copy RGB - Charcoal Primary text on light surfaces HEX #171717 Copy HEX RGB 23, 23, 23 Copy RGB - Off-white Light website background HEX #FAFAFA Copy HEX RGB 250, 250, 250 Copy RGB ## Vercel fonts - Geist Heading · 400, Body · 400 - Geist Mono Code Font names only. The Brand Skill download doesn’t include font files. ## Vercel’s voice Write with clear confidence and a developer’s practical focus. Lead with what the product does, then make the benefit or technical detail concrete. Favor direct sentences, specific capabilities, and measurable proof points over abstract claims. Use technical language when it helps developers understand a feature; explain the outcome in plain terms. Keep product claims specific to the relevant feature, and use concrete numbers or examples where the claim supports them. - “Ship apps that scale from zero to millions instantly” ## Dos and don’ts ### Do - Use the full Vercel logo as the default signature; use the symbol where the full mark cannot fit or where a set of symbols is shown. Preserve the symbol-height safety area. - Choose high-contrast color and typography treatments that keep the design legible in light or dark contexts. - Make product and technical content concrete with real interface detail, code, or clear product-focused visuals. - Write directly to developers, state the practical benefit, and support claims with specific details. ### Don’t - Don’t modify the Vercel logo or symbol. - Don’t use the standalone symbol as the default when the full logo fits. - Don’t sacrifice contrast or readability for visual effect. - Don’t obscure a product message with decorative elements that distract from the interface, code, or technical subject. - Don’t use vague, inflated copy in place of specific product benefits or technical detail. ## More from the Brand Skill ### Visual style Build a crisp, high-contrast visual experience with restrained color and a technical, product-centered feel. Vercel’s design system emphasizes accessible contrast, grid, and developer-oriented typography. Use clean layouts that make product value and technical details easy to scan. Present infrastructure, workflows, and product capabilities with precise interface details, code, or purposeful diagrams rather than ornamental clutter. Vercel’s own pages pair product messaging with interface views and code examples. Support both light and dark presentations where appropriate, choosing the logo treatment and text contrast to remain legible on the selected surface. ### Brand imagery Use Vercel’s own product, platform, and editorial visuals to give creative work a concrete, technical focus. Product imagery can show real interface states, deployment flows, code, or clear representations of infrastructure. Keep the visual hierarchy legible and the subject matter tied to building, shipping, or operating software. #### Editorial and people imagery Use people photography in editorial contexts such as articles, release notes, and contributor features. Keep portraits in their supporting role alongside the headline or story; Vercel’s editorial cards use portraits with article titles, summaries, and author names. ## Download Vercel’s Brand Skill A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Vercel’s guidelines. It starts at SKILL.md, which points to the right file for each task. This copy includes the guidance and logos. It leaves out the reference images and font files. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/vercel/vercel-brand-skill.zip) vercel-brand-skill/ ├ SKILL.md ├ README.md ├ references/ │ ├ voice-and-writing.md │ ├ dos-and-donts.md │ ├ colors.md │ ├ logos.md │ ├ typography.md │ ├ visual-style.md │ └ brand-imagery.md └ assets/logos/ ├ vercel-lockup.svg ├ vercel-lockup-2.svg ├ vercel-icon-2.svg └ vercel-icon-3.svg Rainbrand’s Brand Agent built this Brand Skill from vercel.com on 30 Oct 2026. It isn’t Vercel’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand. Vercel and its logos are trademarks of Vercel Inc. Rainbrand isn’t affiliated with or endorsed by Vercel Inc. ## Make one for your brand. Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/mcp/getting-started) ### ChatGPT + Codex 1. Open the Rainbrand plugin and add it. [Open Rainbrand plugin](https://chatgpt.com/plugins/plugin_asdk_app_6ac6e5030ec88191a88001f6dc0628ca) 2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex. ### Claude 1. Open the Rainbrand connector in Claude and add it. [Open Rainbrand connector](https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Rainbrand&connectorUrl=https%3A%2F%2Fmcp.rainbrand.com%2Fmcp) 2. Select Connect, then sign in to Rainbrand. You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.claude-plugin.zip). ### Claude Code 1. Add Rainbrand's plugin marketplace in your terminal. ``` claude plugin marketplace add rainbrandai/rainbrand-skills ``` 2. Install the Rainbrand plugin, including its Skill and MCP connection. ``` claude plugin install rainbrand@rainbrand ``` 3. Start a new Claude Code session, then use /mcp to sign in to Rainbrand. You can also [connect with MCP](https://docs.rainbrand.com/mcp/getting-started#claude-code-installation-options) or install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill). ### Cursor 1. Add Rainbrand to ~/.cursor/mcp.json. ``` { "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } ``` 2. Sign in from the Cursor CLI. ``` agent mcp login rainbrand ``` You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.cursor-plugin.zip). ### API 1. Create an API key in your account settings, then list your brands. ``` curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY" ``` Integrating Rainbrand into your app? [Read the API docs](https://docs.rainbrand.com/api). ## More brand guidelines [See all brands](https://www.rainbrand.com/brand-guidelines/) - [PostHog brand guidelines](https://www.rainbrand.com/brand-guidelines/posthog/) Developer tools - [Retool brand guidelines](https://www.rainbrand.com/brand-guidelines/retool/) Developer tools - [Supabase brand guidelines](https://www.rainbrand.com/brand-guidelines/supabase/) Developer tools The brand layer for agents. Rainbrand builds and maintains shared brand context for your agents and products. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/)