--- title: "Uber brand guidelines: logo, colors and fonts | Rainbrand" description: "Uber’s logo, colors (#000000, #FFFFFF, #276EF1), fonts (Uber Move, Uber Move Text), voice, and dos and don’ts, with a Brand Skill for your agents." url: "https://www.rainbrand.com/brand-guidelines/uber/" --- (Brand guidelines) // Travel and transport # Uber brand guidelines Uber’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from uber.com. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/uber/uber-brand-skill.zip) ![Uber wordmark in white](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fuber%2Fuber-wordmark-white.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) - Uber Black #000000 - White #FFFFFF - Safety Blue #276EF1 ## About Uber Uber is a global mobility and delivery platform connecting people, businesses, and independent drivers and couriers through technology. Its brand centers on helping people move, get what they need, and earn, with a clear, forward-looking focus on practical service and human connection. ## Uber logo - ![Uber wordmark in white](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fuber%2Fuber-wordmark-white.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Wordmark · SVG [Download Uber wordmark in white](https://www.rainbrand.com/brand-guidelines/uber/uber-wordmark-white.svg) - ![Uber wordmark in black](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fuber%2Fuber-wordmark.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Wordmark · SVG [Download Uber wordmark in black](https://www.rainbrand.com/brand-guidelines/uber/uber-wordmark.svg) Use the Uber wordmark as the logo. Uber’s identity is built on the name rather than a symbol, so keep the wordmark intact and recognizable, in black on light backgrounds and in white on black or dark backgrounds. ## Uber colors - Uber Black Signature brand color, wordmark and text on light backgrounds HEX #000000 Copy HEX RGB 0, 0, 0 Copy RGB - White Backgrounds and wordmark on black HEX #FFFFFF Copy HEX RGB 255, 255, 255 Copy RGB - Safety Blue Sparing accent for support, assurance and key interactions HEX #276EF1 Copy HEX RGB 39, 110, 241 Copy RGB ## Uber fonts - Uber Move Headings · 700 - Uber Move Text Supporting headings · 500, Body · 400 Font names only. The Brand Skill download doesn’t include font files. ## Uber’s voice Write with direct, active language that makes movement, convenience, and human benefit feel immediate. Pair a big-picture point of view with practical details that help people understand what to do next. Keep claims and availability specific to the place or service they describe. - “We reimagine the way the world moves for the better” - “Movement is what we power. It’s our lifeblood” - “Your safety drives us” - “Go anywhere” ## Dos and don’ts ### Do - Lead with black and white; their high contrast keeps text as legible as possible. - Keep Safety Blue for moments of support, assurance and other important interactions. - Build a clear type hierarchy with Uber Move and Uber Move Text. - Write in active, accessible language that connects the service to a human need, and state when availability or requirements vary by location. ### Don’t - Don’t replace the Uber wordmark with a symbol, an app icon or a product mark. - Don’t introduce extra brand colors or use Safety Blue as a decorative fill. - Don’t imply that a service, feature, price, or offer is universal when its availability or terms vary. - Don’t use inflated claims where the copy can make a clear, useful promise instead. ## More from the Brand Skill ### Brand scenes and editorial imagery Use Uber’s own brand and editorial photography to support stories about travel, services, people, and communities. Keep the visual subject clear and avoid letting an editorial or campaign image stand in for the Uber logo. ### People and mobility imagery Show real people in recognizable moments of travel and everyday life: meeting a ride, moving through a city, driving, delivering, or spending time together. Favor natural human connection and clear, grounded scenes over abstract depictions of mobility. ### Business and advertising imagery For Uber for Business, make tools feel useful and understandable: pair employees and work settings with clear views of travel, meals, expense management, and reporting. For Uber Advertising, use concise, purpose-led visual cues and show ads in the Uber ecosystem through its own product experience. Keep third-party marks and partner creative distinct from Uber’s own identity. ### Product experience imagery Preserve Uber’s own product interface as it appears in use. Product imagery may combine a phone or app screen with a real-world setting; keep the interface legible and the service context clear. Show trip steps, delivery details, ride choices, and useful features without inventing interface states or claims. ### Safety, accessibility, and sustainability imagery Depict safety and accessibility as practical parts of the journey: people using mobility features, receiving assistance, and moving with confidence. For sustainability, connect lower-emission travel and packaging choices to real people, vehicles, merchants, and places. Keep the visual story specific and credible. ## Download Uber’s Brand Skill A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Uber’s guidelines. It starts at SKILL.md, which points to the right file for each task. This copy includes the guidance and logos. It leaves out the reference images and font files. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/uber/uber-brand-skill.zip) uber-brand-skill/ ├ SKILL.md ├ README.md ├ references/ │ ├ dos-and-donts.md │ ├ colors.md │ ├ logo.md │ ├ typography.md │ ├ voice.md │ ├ imagery-brand-scenes.md │ ├ imagery-people-and-mobility.md │ ├ imagery-business-and-advertising.md │ ├ imagery-product-experiences.md │ └ imagery-safety-accessibility-sustainability.md └ assets/logos/ ├ uber-wordmark-white.svg └ uber-wordmark.svg Rainbrand’s Brand Agent built this Brand Skill from uber.com on 30 Oct 2026. It isn’t Uber’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand. Uber and its logos are trademarks of Uber Technologies, Inc. Rainbrand isn’t affiliated with or endorsed by Uber Technologies, Inc. ## Make one for your brand. Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/mcp/getting-started) ### ChatGPT + Codex 1. Open the Rainbrand plugin and add it. [Open Rainbrand plugin](https://chatgpt.com/plugins/plugin_asdk_app_6ac6e5030ec88191a88001f6dc0628ca) 2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex. ### Claude 1. Open the Rainbrand connector in Claude and add it. [Open Rainbrand connector](https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Rainbrand&connectorUrl=https%3A%2F%2Fmcp.rainbrand.com%2Fmcp) 2. Select Connect, then sign in to Rainbrand. You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.claude-plugin.zip). ### Claude Code 1. Add Rainbrand's plugin marketplace in your terminal. ``` claude plugin marketplace add rainbrandai/rainbrand-skills ``` 2. Install the Rainbrand plugin, including its Skill and MCP connection. ``` claude plugin install rainbrand@rainbrand ``` 3. Start a new Claude Code session, then use /mcp to sign in to Rainbrand. You can also [connect with MCP](https://docs.rainbrand.com/mcp/getting-started#claude-code-installation-options) or install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill). ### Cursor 1. Add Rainbrand to ~/.cursor/mcp.json. ``` { "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } ``` 2. Sign in from the Cursor CLI. ``` agent mcp login rainbrand ``` You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.cursor-plugin.zip). ### API 1. Create an API key in your account settings, then list your brands. ``` curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY" ``` Integrating Rainbrand into your app? [Read the API docs](https://docs.rainbrand.com/api). ## More brand guidelines [See all brands](https://www.rainbrand.com/brand-guidelines/) - [Airbnb brand guidelines](https://www.rainbrand.com/brand-guidelines/airbnb/) Travel and transport - [Aman brand guidelines](https://www.rainbrand.com/brand-guidelines/aman/) Travel and transport - [Alo Yoga brand guidelines](https://www.rainbrand.com/brand-guidelines/alo-yoga/) Sports and outdoors The brand layer for agents. Rainbrand builds and maintains shared brand context for your agents and products. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/)