--- title: "Tiffany & Co. brand guidelines: logo, colors and fonts" description: "Tiffany & Co.’s logo, colors (#81D8D0, #FFFFFF, #000000), fonts (Sterling, Santral), voice, and dos and don’ts, with a Brand Skill for your agents." url: "https://www.rainbrand.com/brand-guidelines/tiffany-and-co/" --- (Brand guidelines) // Fashion and accessories # Tiffany & Co. brand guidelines Tiffany & Co.’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from tiffany.com. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/tiffany-and-co/tiffany-and-co-brand-skill.zip) ![Tiffany & Co. wordmark](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Ftiffany-and-co%2Ftiffany-and-co-wordmark.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) - Tiffany Blue® #81D8D0 - White #FFFFFF - Black #000000 - Champagne #F4F0EA ## About Tiffany & Co. Tiffany & Co. is a luxury House known for inventive artistry, exceptional craftsmanship, extraordinary diamonds and colored gemstones, and its iconic Tiffany Blue® packaging. Its work brings together heritage and modern design, with storytelling rooted in nature, love, celebration and the care invested in every creation. ## Tiffany & Co. logo - ![Tiffany & Co. wordmark](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Ftiffany-and-co%2Ftiffany-and-co-wordmark.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Wordmark · SVG [Download Tiffany & Co. wordmark](https://www.rainbrand.com/brand-guidelines/tiffany-and-co/tiffany-and-co-wordmark.svg) - ![Tiffany & Co. T&CO monogram](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Ftiffany-and-co%2Ftiffany-and-co-icon.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Icon · SVG [Download Tiffany & Co. T&CO monogram](https://www.rainbrand.com/brand-guidelines/tiffany-and-co/tiffany-and-co-icon.svg) Use Tiffany & Co.’s own wordmark and T&CO monogram as the brand identity. Keep the logo artwork intact and clearly legible; choose a suitable mark for the available space. ## Tiffany & Co. colors - Tiffany Blue® Signature color, packaging and accents HEX #81D8D0 Copy HEX RGB 129, 216, 208 Copy RGB - White Light backgrounds HEX #FFFFFF Copy HEX RGB 255, 255, 255 Copy RGB - Black Logo, text and contrast HEX #000000 Copy HEX RGB 0, 0, 0 Copy RGB - Champagne Warm background surfaces HEX #F4F0EA Copy HEX RGB 244, 240, 234 Copy RGB ## Tiffany & Co. fonts - Sterling Primary heading · 325 - Santral Section heading · 325, Body · 325, Primary button · 400 Font names only. The Brand Skill download doesn’t include font files. ## Tiffany & Co.’s voice Write with polished warmth and quiet confidence. Make the language evocative but grounded in the House’s artistry, materials, craft and heritage. Favor clear, graceful sentences over hype. In product and brand storytelling, connect beauty to the maker’s skill and the natural character of diamonds and gemstones. - “a constant dialogue between maker and material, craft and creativity” - “a balance of time-honored craftsmanship, modern design and the world’s most beautiful diamonds” - “a surreal journey from the figurative to the abstract” - “a symbol of joy and freedom—an elegant expression of the self” ## Dos and don’ts ### Do - Connect heritage and modernity through tangible design and craftsmanship details. - Describe diamonds and colored gemstones with precise, sensory language grounded in their light, color, rarity or form. - Keep copy warm, composed and focused on the significance of the piece or occasion. - Use Tiffany Blue® as a recognizable accent alongside a restrained white-and-black foundation. ### Don’t - Don’t rely on generic luxury superlatives in place of specific craft, material or design details. - Don’t make responsible-sourcing, provenance or diamond-quality claims without using approved, current wording. - Don’t let decorative language obscure the meaning or readability of the message. - Don’t distort, obscure or substitute the brand’s own identity artwork. ## More from the Brand Skill ### Identity, Packaging and House Imagery Use the House’s identity, packaging and brand-led imagery as references for Tiffany & Co. visual work. The Blue Box and blue packaging are recognizable parts of the House’s brand experience. ### Campaigns and High Jewelry Imagery Use campaign, editorial and high-jewelry visuals for work that calls for Tiffany & Co.’s expressive storytelling, inventive artistry, exceptional gemstones and nature-inspired themes. Keep this reference scoped to campaign and high-jewelry creative. ### Diamond and Engagement Imagery Use this imagery for Tiffany & Co. diamond education, engagement and celebration work. Show the House’s own product, diamond-shape education and engagement storytelling. ### Product and Collection Imagery Use Tiffany & Co.’s product and collection photography when the creative task calls for jewelry, watches, gifts or the House’s distinct collection designs. Prioritize polished presentation that gives each piece visual clarity and lets material, form and detail remain legible. ### Service, Sustainability and Experience Imagery Use this imagery for Tiffany & Co. service, care, diamond-provenance and sustainability communication. Show the House’s own customer experience and product-care guidance. ## Download Tiffany & Co.’s Brand Skill A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Tiffany & Co.’s guidelines. It starts at SKILL.md, which points to the right file for each task. This copy includes the guidance and logos. It leaves out the reference images and font files. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/tiffany-and-co/tiffany-and-co-brand-skill.zip) tiffany-and-co-brand-skill/ ├ SKILL.md ├ README.md ├ references/ │ ├ color.md │ ├ dos-and-donts.md │ ├ logo.md │ ├ typography.md │ ├ imagery-identity.md │ ├ voice.md │ ├ imagery-campaigns-and-high-jewelry.md │ ├ imagery-diamonds-and-engagement.md │ ├ imagery-products-and-collections.md │ └ imagery-services-and-sustainability.md └ assets/logos/ ├ tiffany-and-co-wordmark.svg └ tiffany-and-co-icon.svg Rainbrand’s Brand Agent built this Brand Skill from tiffany.com on 30 Oct 2026. It isn’t Tiffany & Co.’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand. Tiffany & Co. and its logos are trademarks of Tiffany (NJ) LLC. Rainbrand isn’t affiliated with or endorsed by Tiffany (NJ) LLC. ## Make one for your brand. Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/mcp/getting-started) ### ChatGPT + Codex 1. Open the Rainbrand plugin and add it. [Open Rainbrand plugin](https://chatgpt.com/plugins/plugin_asdk_app_6ac6e5030ec88191a88001f6dc0628ca) 2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex. ### Claude 1. Open the Rainbrand connector in Claude and add it. [Open Rainbrand connector](https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Rainbrand&connectorUrl=https%3A%2F%2Fmcp.rainbrand.com%2Fmcp) 2. Select Connect, then sign in to Rainbrand. You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.claude-plugin.zip). ### Claude Code 1. Add Rainbrand's plugin marketplace in your terminal. ``` claude plugin marketplace add rainbrandai/rainbrand-skills ``` 2. Install the Rainbrand plugin, including its Skill and MCP connection. ``` claude plugin install rainbrand@rainbrand ``` 3. Start a new Claude Code session, then use /mcp to sign in to Rainbrand. You can also [connect with MCP](https://docs.rainbrand.com/mcp/getting-started#claude-code-installation-options) or install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill). ### Cursor 1. Add Rainbrand to ~/.cursor/mcp.json. ``` { "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } ``` 2. Sign in from the Cursor CLI. ``` agent mcp login rainbrand ``` You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.cursor-plugin.zip). ### API 1. Create an API key in your account settings, then list your brands. ``` curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY" ``` Integrating Rainbrand into your app? [Read the API docs](https://docs.rainbrand.com/api). ## More brand guidelines [See all brands](https://www.rainbrand.com/brand-guidelines/) - [Chanel brand guidelines](https://www.rainbrand.com/brand-guidelines/chanel/) Fashion and accessories - [Loewe brand guidelines](https://www.rainbrand.com/brand-guidelines/loewe/) Fashion and accessories - [Marimekko brand guidelines](https://www.rainbrand.com/brand-guidelines/marimekko/) Fashion and accessories The brand layer for agents. Rainbrand builds and maintains shared brand context for your agents and products. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/)