--- title: "Target brand guidelines: logo, colors and fonts | Rainbrand" description: "Target’s logo, colors (#CC0000, #FFFFFF, #333333), fonts (Helvetica for Target), voice, and dos and don’ts, with a Brand Skill for your agents." url: "https://www.rainbrand.com/brand-guidelines/target/" --- (Brand guidelines) // Retail # Target brand guidelines Target’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from target.com. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/target/target-brand-skill.zip) ![Target Bullseye logo](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Ftarget%2Ftarget-icon.png&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) - Target red #CC0000 - White #FFFFFF - Charcoal #333333 ## About Target Target is a general merchandise retailer with stores and digital shopping experiences spanning everyday essentials, home, apparel, food, and seasonal occasions. Its brand pairs an accessible, curated shopping experience with the signature “Expect More. Pay Less.” ## Target logo - ![Target Bullseye logo](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Ftarget%2Ftarget-icon.png&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Icon · PNG [Download Target Bullseye logo](https://www.rainbrand.com/brand-guidelines/target/target-icon.png) Use Target’s standalone Bullseye as the primary symbol. Use the red-and-white mark on clean, uncluttered backgrounds and preserve its recognizable concentric-circle construction. Target’s footer also uses a wordmark-and-tagline lockup. Keep “Expect More. Pay Less.” with that lockup when reproducing it; do not treat the tagline as part of the standalone symbol. ## Target colors - Target red Signature color, the Bullseye and primary actions HEX #CC0000 Copy HEX RGB 204, 0, 0 Copy RGB - White Backgrounds and contrast HEX #FFFFFF Copy HEX RGB 255, 255, 255 Copy RGB - Charcoal Primary text HEX #333333 Copy HEX RGB 51, 51, 51 Copy RGB ## Target fonts - Helvetica for Target Headings · 700, Body · 400, Buttons · 700 Font names only. The Brand Skill download doesn’t include font files. ## Target’s voice Write in a warm, upbeat, practical voice. Make shopping feel easy and discovery feel inviting; speak directly to the reader and connect style, value, and usefulness. Use short, energetic headlines and concise supporting copy. - “Expect More. Pay Less.” - “Discover 800+ new home essentials. Think elevated style & timeless design for every room in your home” - “The membership that unlocks the best of Target” - “Bring Home Holiday Magic” - “Make it merry together” ## Dos and don’ts ### Do - Use Target red as a distinctive accent and pair it with white, charcoal text, and quiet neutral surfaces. - Keep the Bullseye clear and recognizable; use the wordmark-and-tagline lockup when that complete signature is needed. - Lead with a useful benefit or inviting idea, then make the next step easy to understand. - Write directly to the shopper in a friendly, upbeat voice. Use concise headlines and plain, helpful supporting copy. - Keep promotional terms and qualifiers close to the offer they describe. ### Don’t - Don’t distort, redraw, or visually clutter the Bullseye. - Don’t let promotions, badges, or decorative elements overpower the main message or product. - Don’t present prices, savings, eligibility, availability, or delivery terms as universal when they depend on the offer or location. - Don’t use stiff, dense copy when a clear, conversational sentence will do. ## More from the Brand Skill ### Imagery Use bright, welcoming retail imagery that helps shoppers imagine products and occasions in their lives. Target’s seasonal pages combine a clear editorial lead, browsable category imagery, and curated discoveries. Festive treatments range from cozy, classic home scenes to colorful, playful holiday details; treat each seasonal treatment as campaign-specific rather than a universal color or styling rule. For gifting and registries, use warm, celebratory visuals and approachable imagery that supports a range of recipients, occasions, and ways to give. The Diwali campaign presents its celebration through dedicated editorial and category imagery; keep culturally specific creative respectful and relevant to the occasion. Use seasonal campaign art to signal the occasion quickly, then support it with useful category choices and clear offer communication. Halloween campaigns pair a seasonal lead with browseable categories and deal-focused creative. For broad retail browsing, keep imagery easy to scan and organized around categories, newness, and featured collections. Target’s home and Threshold pages show how category tiles and seasonal highlights can lead into product discovery. ### Digital Experience Target’s digital experience should make common shopping tasks feel straightforward. Keep essential actions prominent, use consistent navigation and clear product information, and show helpful states when a shopper has no items saved or needs to sign in. The cart and pickup experiences use simple illustrations and practical next steps. Membership and loyalty pages use benefit-led content, compact explanatory visuals, and prominent next steps. When presenting a particular offer, keep its conditions and eligibility clear alongside the benefit. Use Target-created campaign tiles and offer graphics to help shoppers compare promotions or move into a relevant category. Treat prices, savings, and deal details as variable; verify the current offer and its restrictions before publishing. ## Download Target’s Brand Skill A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Target’s guidelines. It starts at SKILL.md, which points to the right file for each task. This copy includes the guidance and logos. It leaves out the reference images and font files. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/target/target-brand-skill.zip) target-brand-skill/ ├ SKILL.md ├ README.md ├ references/ │ ├ dos-and-donts.md │ ├ colors.md │ ├ imagery.md │ ├ logo.md │ ├ typography.md │ ├ voice.md │ └ digital-experience.md └ assets/logos/ └ target-icon.png Rainbrand’s Brand Agent built this Brand Skill from target.com on 30 Oct 2026. It isn’t Target’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand. Target and its logos are trademarks of Target Brands, Inc. Rainbrand isn’t affiliated with or endorsed by Target Brands, Inc. ## Make one for your brand. Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/mcp/getting-started) ### ChatGPT + Codex 1. Open the Rainbrand plugin and add it. [Open Rainbrand plugin](https://chatgpt.com/plugins/plugin_asdk_app_6ac6e5030ec88191a88001f6dc0628ca) 2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex. ### Claude 1. Open the Rainbrand connector in Claude and add it. [Open Rainbrand connector](https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Rainbrand&connectorUrl=https%3A%2F%2Fmcp.rainbrand.com%2Fmcp) 2. Select Connect, then sign in to Rainbrand. You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.claude-plugin.zip). ### Claude Code 1. Add Rainbrand's plugin marketplace in your terminal. ``` claude plugin marketplace add rainbrandai/rainbrand-skills ``` 2. Install the Rainbrand plugin, including its Skill and MCP connection. ``` claude plugin install rainbrand@rainbrand ``` 3. Start a new Claude Code session, then use /mcp to sign in to Rainbrand. You can also [connect with MCP](https://docs.rainbrand.com/mcp/getting-started#claude-code-installation-options) or install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill). ### Cursor 1. Add Rainbrand to ~/.cursor/mcp.json. ``` { "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } ``` 2. Sign in from the Cursor CLI. ``` agent mcp login rainbrand ``` You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.cursor-plugin.zip). ### API 1. Create an API key in your account settings, then list your brands. ``` curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY" ``` Integrating Rainbrand into your app? [Read the API docs](https://docs.rainbrand.com/api). ## More brand guidelines [See all brands](https://www.rainbrand.com/brand-guidelines/) - [Pop Up Grocer brand guidelines](https://www.rainbrand.com/brand-guidelines/pop-up-grocer/) Retail - [Airbnb brand guidelines](https://www.rainbrand.com/brand-guidelines/airbnb/) Travel and transport - [Alo Yoga brand guidelines](https://www.rainbrand.com/brand-guidelines/alo-yoga/) Sports and outdoors The brand layer for agents. Rainbrand builds and maintains shared brand context for your agents and products. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/)